10 Must-have Marketing Technology Stack for Your B2B Tech

Still think your current martech stack doesn't need an upgrade? Think again. 2019 is gradually coming to a close and marketing channels have shown no signs of slowing down. If you’re a marketer who’s part of a technology-dominated industry, you know well that it’s no longer a bonus to be technologically savvy in this day and age. To ensure customers don’t just drop out of your funnel you need to test drive every efficient alternative to get the job done.

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Daniels Development Group, Inc

Real Estate Development and Construction Company primarily located in the SF Bay Area. We are an opportunistic developer and have completed both residential, mixed use, commercial, retail, hospitality and specialty development projects in seven states.

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Real Estate Technology

Why there is Rising Demand for Green Properties?

Article | July 12, 2022

The belief that green properties bring multiple benefits for both residents and developers is becoming universal. The real estate buyers are realizing the integral role played by the green buildings in minimizing carbon emissions and contributing toward one of the biggest global agendas – Climate Change. Across the UAE, some landlords are evaluating the cost and the benefits of making their portfolios greener to meet the expectations of the property buyers as well as the tenants who are becoming more environment-friendly. Rising international focus on climate change, Conference of the Parties (COP26) summit and UAE’s net-zero initiative to minimize emissions and pledging to invest almost $165 billion in clean energy by 2050 are the other major reasons for the landlords to construct green buildings. Covid-19 has created an urge for employee safety to ensure they feel comfortable coming to the office. To take employee safety to the next level, corporations are choosing green properties to prioritize employees’ well-being and adapt to their occupational strategies and achieve their sustainability goals. What is a Green Building? The World Green Building Council (WGBC) defines a green building as – “a building that, in its design, construction or operation, reduces or eliminates negative impacts, and can create positive impacts, on our climate and natural environment.” Some of the features suggested by WGBC which make a building green include – Efficient use of energy, water, and other resources Use of renewable energy, such as – solar energy, pollution, and waste reduction measures, and the enabling of re-use and recycling Good indoor environmental air quality Use of materials that are non-toxic, ethical, and sustainable Consideration of the environment in the design Construction, and operation Consideration of the quality of life of occupants in design Construction, and operation Design that enables adaptation to a changing environment Exponential Rise in the Demand for Greener Properties There has been a huge rise in the demand for greener and energy-efficient properties not only in the UAE but across the Middle East. As per the Knight Frank – 2021 survey – proximity to green space and good air quality topped the list of location features and are more important to home buyers in the Middle East than their global counterparts. Half of the respondents cited the energy efficiency of their next home as being a ‘very important‘ issue, compared to 42% of global buyers. There has been a rising demand for green and energy-efficient properties in the UAE. The region is at the pinnacle in the Middle East in the national concentration of sustainable buildings and stands at the 14th spot in the world with 869 green-rated buildings, according to the 2nd edition of Knight Frank’s (Y)our Space report – 2021 which surveyed almost 400 businesses worldwide on their workplace strategies and real estate needs. This sends a strong signal to the developers and planners to embrace building green properties to attract eco-friendly homebuyers in the UAE. Reasons for Rising Demand for Green Properties Here are the top 7 reasons for the rising demand for Green Properties in the UAE 1. Increasing Awareness The last decade has witnessed a colossal rise in the awareness among the UAE real estate developers and homebuyers about sustainable construction practices and the adverse effects of climate change, rising energy consumption, and carbon emission on their health and life which has significantly increased the demand for greener properties. The rising awareness about the advantages of green buildings is very evident from the leading studies conducted recently. The research conducted by EcoMENA in 2021 titled – ‘Green Building Trends in the Middle East’ reveals that in the last decade, green building design has become a top priority of real estate developers across the Middle East. The number of LEED-registered buildings has increased rapidly across the region, from 623 in 2010 to more than 2500 in 2020. UAE is ranked among the top 10 countries that hold LEED certifications in the world with Dubai ranked 3rd in the list of cities having the highest number of LEED-certified buildings. UAE has more than 600 LEED-certified projects. 2. Supportive Government Policies UAE has launched the ‘Net-Zero by 2050 Strategic Initiative’ to reduce carbon emissions and will invest over AED 600 billion in renewable energy to minimize carbon emissions and move the nation towards cleaner energy. Other initiatives launched by the UAE to reduce carbon emissions which will increase the sales of green properties include – UAE Vision 2021, the UAE Centennial 2071, and the UAE Energy Strategy 2050, which sets a 50% target for clean energy in the country, among others. The UAE government has already established several sustainable development goals which serve as a guiding principle for most upcoming real estate projects in the region. 3. Lower Construction & Operational Cost Research conducted by the World Business Council for Sustainable Development (WBCSD) reveals that the cost of installing green building features and technologies is significantly overestimated. Many developers perceive that the upfront cost of a green building is, on average, 17% higher than the original cost of a similar traditional building, however, that’s not true. The research by the U.S. Green building Council (USGBC) reveals the initial cost of a green building is only 2%-3% higher than its non-green counterpart. Moreover, green buildings consume 25%-35% less energy than non-green buildings and have 14% less operation and maintenance costs than their traditional counterparts. Modern property owners also prioritize renting or leasing green buildings or apartments due to their cost benefits. Green buildings also allow developers to save 20% of the initial construction cost annually by reducing energy consumption. Furthermore, green buildings allow developers to complete large-scale green projects at a much larger scale resulting in more revenues and business expansion. Using incentive technology such as Virtual Power Plants (VPP) combined with an onsite solar asset will further allow real estate developers to reduce the operational cost and utility cost and explore new models of maximizing income outside of increasing rent and making their properties more attractive for eco-friendly homes buyers. 4. Lower Rents & Service Charges Green properties are a win-win situation for every stakeholder. Due to their lower construction cost and energy consumption, green buildings have minimal operational costs. This is indeed good news for the homeowners and tenants as lower operational cost of the building leads to a reduction in their energy bills, service charges, and rents. The lower service charges and rents often result in higher resident satisfaction and occupancy rate for the landlords and developers. 5. The rise in Environment-friendly Buyers Rising awareness about the adverse impact of emissions on the health of humans as well as on the environment has attracted a number of homebuyers toward green properties. This is encouraging real estate developers to construct more green properties to foster quick sales. Two years ago we had to convince property developers to go green and think about efficient energy. The majority didn’t know what ‘green’ meant and assumed there was an extra cost attached. Now developers want to go green and some are achieving Leadership of Energy and Environmental Design (LEED) certification, an internationally recognized green building rating system. Many large developers are creating their own green design guidelines to be followed by smaller developers building on their plot of land.” Khalid Bushnaq, CEO of Energy Management Services (EMS) There has been an exponential surge in buyers prioritizing green properties as they support a cleaner environment for future generations. 6. Investors Prioritizing Greener Properties for Letting & Sales There has been a rise in the investors and businesses prioritizing the green credentials of a property while making their purchase decision. This will indeed spur their saleability and rentability in the coming days. To cater to the demand of modern and environment-friendly buyers, real estate developers are coming up with greener properties and are evaluating the cost and the benefits of greenifying their portfolios. 7. Rising Sustainability Concerns There have been rising concerns about sustainability among both residential & commercial clients. Corporates across the globe are showing great interest in going sustainable and prioritizing sustainable buildings for their offices. According to the 2nd edition of Knight Frank’s (Y)our Space report, “40% of firms have set a net-zero carbon target and, of those, 77% are aiming to achieve this by 2030. 87% of firms surveyed had less than half of their current global real estate portfolios either ‘green’ or ‘sustainable’. Rising sustainability concerns among the buyers will accelerate the sales and rents of the green properties and will play a crucial role in minimizing the emission rate of the UAE. Summary Here is the summary of the article – There has been a rise in the attractiveness of greener properties among buyers across the UAE to reduce carbon emissions and move towards a healthy lifestyle. Climate change, COP 26, and UAEs investment in clean energy by 2050 have been the major drivers in raising awareness of green properties Along with the residential, the commercial sector is also prioritizing moving their offices to green properties to prioritize employee’s safety and adapt to their occupational strategies A Green building is a building that, in its design, construction or operation, reduces or eliminates negative impacts, and can create positive impacts, on our climate and natural environment. The Knight Frank – 2021 survey on Middle East buyers reveals that proximity to green space and good air quality topped the list of location features. Half of the respondents considered the energy efficiency of their next home to be a ‘very important’ issue, compared to 42% of global buyers. UAE is ranked 14th in the world with 869 green-rated buildings The top reasons for the rising demand for green properties are as follows Increasing awareness Supportive government policies Lower construction & operational cost Lower rents & service charges Increase in environment-friendly buyers Investors Prioritizing Greener Properties for Letting & Sales Rising sustainability concerns among the buyers

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Real Estate Technology, Asset Management

Commercial Lease Considerations in Light of the COVID-19 Pandemic

Article | June 15, 2023

It has already been approximately one month since the COVID-19 pandemic thrust the commercial real estate industry in Canada into chaos. Landlords and tenants alike continue to face a litany of issues not previously seen in modern times. Many tenants are fighting for their continued survival, with some jurisdictions in Canada reporting that as many as half of the businesses closed will not re-open once this crisis is over. Landlords are grappling with how to keep their projects viable with so many vacancies looming and cash flow becoming increasingly restricted. How the industry addresses and emerges from the recent events will determine not only the immediate future, but also the long-term evolution of our industry.So how do commercial landlords and tenants proceed in these uncertain times? Below are some key considerations for both landlords and tenants alike.

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Real Estate Investment, Asset Management

Enhance Asset Management Efficiencies with Data-driven Real Estate

Article | May 25, 2023

Explore the potential of data-driven real estate in optimizing asset management and revolutionizing strategies. Learn how advanced technology is changing the future of real estate asset management. Contents 1. Importance of Data-driven Decision Making in Asset Management 2. Overcoming Difficulties to become Data-driven Real Estate Business 2.1 Availability of Data and Connectivity 2.2 Implementation of a Structured and Agile Development Process 2.3 Accelerating Speed and Reducing Costs 3. Benefits of Data-driven Real Estate Asset Management 3.1 Increased Efficiency and Cost Savings 3.2 Improved Tenant Satisfaction and Retention 3.3 Better Risk Management and Decision-making 3.4 Increased asset value and profitability 4. Data-driven Asset Management Solutions 4.1 Property Management Solutions Providers 4.2 Digital Asset Management Solutions Providers 4.3 Project Portfolio Management Solutions Providers 5. Emerging Data-driven Asset Management Patterns 1. Importance of Data-driven Decision Making in Asset Management Real estate asset management is a complex and competitive industry, presenting challenges for asset managers and portfolio managers. Gathering and analyzing information provides valuable insights for data-driven decision making, impacting the success of real estate investments. Decision-making through insights allows real estate asset managers, as well as portfolio managers, to identify trends for the future of digital real estate asset management, make accurate predictions, and forecast future outcomes. For example, data analytics can provide insights related to occupancy rates, rent growth, and lease renewals, which further helps in strategic decision-making for the future. 2. Overcoming Difficulties to Become Data-driven Real Estate Business Corporate real estate asset management requires strategic planning and informed decision-making. Utilizing data-driven approaches, valuable insights into commercial property performance can be gained, leading to optimized operations, reduced costs, and increased profits. However, implementing a data-driven approach comes with its own set of challenges. Therefore, executives and managers in the real estate industry need to understand how to overcome these difficulties and successfully transform their businesses through data-driven operations. Key challenges the businesses must address include data availability, structured processes, and cost efficiency, all of which are essential for improving the effectiveness of asset management in the long run. 2.1 Availability of Data and Connectivity Reliable data availability is a significant challenge in data-driven decision-making for real estate businesses, as the data generated is often fragmented and siloed across different departments. To overcome this challenge, businesses must invest in technology cloud-based platforms, APIs, and data warehouses to enable seamless data integration and connectivity across the organization. In addition, organizations must consider implementing an integrated data management system to analyze data from multiple sources, providing the decision-makers with a comprehensive view of the organization's performance. 2.2 Implementation of a Structured and Agile Development Process For businesses adopting a data-driven methodology, implementing a structured and agile development process is a major challenge. A data-driven approach requires a planned data collection, analysis, and decision-making process. At the same time, the process needs to be adaptable to the changing market conditions and business requirements. To overcome this challenge, businesses must establish a formal process for data-driven decision-making, including clear roles and responsibilities, data governance policies, regular reporting and analysis. This can be achieved by leveraging agile methodologies, DevOps practices, and automation tools. 2.3 Accelerating Speed and Reducing Costs Speed and cost reduction are critical challenges for real estate businesses that operate in a highly-competitive market Data-driven decision-making is time-consuming and expensive, demanding executives and managers to invest in tools that can automate the data analysis and decision-making process. It includes implementing artificial intelligence and machine learning algorithms to rapidly process large amounts of data and provide real-time insights to facilitate informed decision-making. 3. Benefits of Data-driven Real Estate Asset Management Data-driven real estate asset management has the potential to revolutionize the way real estate businesses operate. Businesses will be able to unlock valuable insights to enhance overall operations and drive innovation by leveraging asset management tools and techniques. 3.1 Increased Efficiency and Cost Savings Data-driven commercial real estate asset management services offer businesses a powerful tool for increasing efficiency. Businesses must automate their manual processes and optimize workflows to increase productivity by leveraging real estate automation tools. It will save time, money and improve the overall quality of service provided to tenants, leading to higher tenant satisfaction rates. Additionally, data-driven decision-making help businesses identify areas to reduce unnecessary expenses, like energy consumption or maintenance costs. 3.2 Improved Tenant Satisfaction and Retention Real estate businesses understand tenants better and improve satisfaction as well as retention rates by managing assets using data-driven methods. By analyzing demographics, behavior, and preferences data, businesses can determine tenants' needs regarding property and make informed decisions to improve services and tailor offerings accordingly. In addition, it leads to higher satisfaction rates and helps companies to retain tenants, which is crucial for long-term success in the real estate industry. 3.3 Better Risk Management and Decision-making Real estate enterprises can make more informed decisions and better manage risks with data-driven asset management. Businesses must use real estate data analytics tools to examine property performance, identify potential opportunities and risks. It improves the accuracy and reliability of their decision-making process and helps mitigate risks more effectively. Furthermore, by incorporating predictive analytics in the real estate decision-making process, businesses can anticipate future trends and proactively take measures to address potential issues before they occur. 3.4 Increased Asset Value and Profitability Data-driven real estate asset management help businesses improve the value and profitability of assets. Business intelligence in real estate helps interpret property management data. In addition, businesses can identify areas for improvement, like cost savings or increasing rental rates. It can result in improved asset value, leading to higher profitability. Furthermore, by analyzing data on market trends of real estate asset management and tenant behavior, businesses can also identify potential areas for investment, leading to increased profitability in the long run. 4. Data-driven Asset Management Solutions Data-driven asset management solutions help real estate businesses manage assets more efficiently and effectively. With data analytics, businesses will be able to streamline their operations, make better-informed decisions, and increase asset value. Ultimately, it will result in overcoming the difficulties in managing the assets and improving the portfolio performance. With the help of advanced technology and automation tools, one can stay ahead of the curve in the highly competitive market and achieve business objectives effectively. 4.1 Property Management Solutions Providers TenantCloud TenantCloud is a cloud-based property management solution provider that offers comprehensive tools and features for real estate businesses to manage their assets efficiently. Its property management software enables real estate executives and asset managers to automate their workflow, increase efficiency, and reduce costs by centralizing and streamlining their property management processes. Its platform provides real-time visibility into property performance, tenant behavior, and rental income, allowing businesses to make data-driven decisions and identify opportunities for growth. Its online portal also allows tenants to submit maintenance requests, pay rent online, and communicate with property managers seamlessly. London Computer Systems London Computer Systems (LCS) is a leading real estate asset management service provider established in 1987. Its flagship product, Rent Manager, is a Property Management Software that offers a comprehensive solution for property management, including integrated accounting, contact management, work orders, and marketing solutions. LCS offers Net Dial Tone VoIP telephone systems, enterprise-level hosting solutions, network design and support services, and custom website development. With its customer-focused approach and advanced technology, The company streamlines operations by eliminating the need for multiple programs and driving innovation in the real estate industry. DoorLoop DoorLoop is a cloud-based property management software that specializes in real estate software, commercial real estate PMS, and residential property management software. Its solutions offer a range of features, including lease management, rent collection, maintenance requests, accounting, and reporting. With DoorLoop, managers and executives in real estate businesses can easily manage their properties and tenants from a single platform, improving efficiency and streamlining processes. Guesty Guesty is an end-to-end property management solution provider that offers a comprehensive platform for managing short-term rental properties. Its features include multi-calendar management, automated messaging, dynamic pricing, guest communication, and channel management. With Guesty's intuitive and user-friendly dashboard, real estate businesses can easily manage their properties anywhere. Its innovative solutions help businesses stay ahead of the competition, enhance their efficiency, and drive growth in the real estate industry. 4.2 Digital Asset Management Solutions Providers Canto Canto is one of the leading digital asset management solution providers for visual communications to help real estate companies of all sizes. Established in 1990, Canto is one of the digital asset management industry pioneers. 2,500+ customers leverage Canto’s software to organize, find and share videos and images that helps to work faster and build a brand in this evolving digital ecosystem of real estate businesses. Bynder Bynder is a digital asset management solution provider that is a centralized platform for managing all marketing and creative assets. Its features include asset organization and categorization, asset distribution and sharing, digital rights management, and analytics. Its solution enables real estate businesses to streamline their asset management workflows, collaborate more efficiently, as well as reduce the time and resources required to manage their digital assets. Bynder also integrates with other software tools, such as Adobe Creative Cloud, WordPress, and Salesforce, allowing seamless workflow integration. Aprimo Aprimo is a marketing operations platform provider that offers digital asset management, marketing resource management, and campaign management solutions. Businesses will be able to streamline marketing process workflows using the centralized platform. Aprimo's features include digital asset management, workflow automation, project management, budget tracking, and marketing performance analytics. With the company’s centralized platform, real estate businesses can optimize their marketing operations and drive innovation. The platform also enables businesses to collaborate on projects and measure the impact of marketing campaigns, leading to increased efficiency. 4.3 Project Portfolio Management Solutions Providers ClickUp ClickUp is an all-in-one productivity platform that offers a wide range of features, including task management, time tracking, calendars, and project reporting. Enterprises utilize the platform for creating Gantt charts, and tasks, tracking time, and reporting to stay on top of their projects and meet deadlines. The company enables effective project portfolio management, playing a crucial role in real estate asset management by helping businesses streamline their operations, optimize resources, reduce costs, mitigate risks, and drive innovation. Organizations can leverage this solution to ensure the effective delivery of projects, maintain alignment with strategic objectives, and ultimately achieve better outcomes for their real estate assets. Saviom Software Saviom Software provides futuristic resource management and workforce planning solutions that help real estate businesses optimize project portfolio resources, schedules, and budgets. Its solution offers features such as capacity planning, project scheduling, forecasting, and resource allocation, which are crucial for effective real estate asset and project portfolio management. It benefits real estate industry professionals by providing extensive features to improve project delivery times, resource utilization, and cost management. In addition, it enables real estate organizations to enhance team collaboration, automate manual processes, and reduce administrative burdens, leading to greater efficiency and profitability. Octalsoft Octalsoft is a project portfolio management solution provider that offers a comprehensive suite of tools to manage real estate assets efficiently. Its features include project planning, resource management, budgeting, and risk analysis. In addition, its project and portfolio management solution offers robust reporting and analytics capabilities, providing insights into project performance and identifying areas for improvement. By streamlining project management processes, Octalsoft's project and portfolio management solution drives innovation by allowing real estate asset management companies to focus on high-value activities and drive better outcomes. 5. Emerging Data-driven Asset Management Patterns Data-driven asset management is essential in the real estate industry, allowing businesses to optimize efficiency, improve tenant satisfaction, manage risks, and increase asset value and profitability. The emerging data-driven asset management patterns discussed showcase how businesses can leverage technology and data analytics to drive innovation. The variety of solutions offered by project portfolio management, property management, and digital asset management solution providers enable real estate businesses to streamline processes, increase collaboration, and make data-driven decisions. Investing in these solutions will help real estate businesses to remain competitive and achieve long-term success.

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Real Estate Advice

Why You Need an Expert To Determine the Right Price for Your House

Article | June 6, 2022

If your lifestyle has changed recently and you’re ready to make a move, taking advantage of today’s sellers’ market might be just the answer for your summer plans. With homes continuing to get multiple offers, this could be your moment to get the contract you’re looking for on your house if you’re ready to sell. And here’s the thing – you need an expert on your side to ensure you make all the right moves when you do, especially when it comes to pricing your house. Even in this competitive market, you can’t stick just any price tag on your home and get the deal you want. A key piece of the puzzle is setting the right asking price so you can help buyers notice your home (and get excited about it) from the very first time they view the listing. That’s where a real estate professional comes in. Why Pricing Your House Right Is Important The price you set for your house sends a message to potential buyers. Price it too low and you might raise questions about your home’s condition or lead buyers to assume something is wrong with the property. Not to mention, if you undervalue your house, you could leave money on the table which decreases your future buying power. On the other hand, price it too high, and you run the risk of deterring buyers. When that happens, you may have to do a price drop to try to re-ignite interest in your house when it sits on the market for a while. But be aware that a price drop can be seen as a red flag for some buyers who will wonder why the price was reduced and what that means about the home. In other words, think of pricing your home as a target. Your goal is to aim directly for the center – not too high, not too low, but right at market value. Pricing your house fairly based on market conditions increases the chance you’ll have more buyers who are interested in purchasing it. That makes it more likely you’ll see multiple offers, too. And if a bidding war happens, you’ll likely get an even higher final sale price. Plus, when homes are priced right, they tend to sell quickly. Lean on a Professional’s Expertise There are several factors that go into pricing your house, and balancing them is the key. That’s why it’s important to lean on an expert real estate advisor when you’re ready to move. A local real estate advisor is knowledgeable about: The value of homes in your neighborhood The current demand for houses in today’s market The condition of your house and how it affects the value A real estate professional will balance these factors to make sure the price of your house makes the best first impression and gives you the greatest return on your investment in the end. Bottom Line If you’re thinking about selling, pricing your house appropriately is key. Let’s connect to make sure your house is priced right for the local market, for your home’s condition, and to stand out from the competition.

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Spotlight

Daniels Development Group, Inc

Real Estate Development and Construction Company primarily located in the SF Bay Area. We are an opportunistic developer and have completed both residential, mixed use, commercial, retail, hospitality and specialty development projects in seven states.

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Real Estate Technology, Mortgage and Lending

Rent. Group, Inc. Announces Rent. Lease360°™, a Unique Solution to Lease-Up Marketing

Businesswire | May 15, 2023

Rent., a leading provider of integrated marketing solutions to the multi-and single-family rentals industry, today announced the launch of Rent. Lease360°, a 360-degree, turn-key offering designed specifically for low occupancy and new lease-up situations. Rent.’s newest solution is a comprehensive yet flexible way for modern multifamily marketers to build integrated, omnichannel marketing for properties during pre-lease, rebrand and renovation life cycles and debuts at the Apartment Innovation and Marketing Conference (AIM) in Huntington Beach, Calif., May 7-10, 2023. More than 455,000 multifamily units were constructed from January 2022 through March 2023, according to non-seasonally adjusted data from the U.S. Census Bureau. The same data reports over 900,000 units currently under development and an additional 160,000 units authorized. “As multifamily development increases across the nation, it’s critical for new communities to establish themselves within a competitive market,” explained Jon Ziglar, CEO of Rent. “Property management companies and owners must effectively market their new properties to deliver a successful lease-up period from pre-construction to stabilization. With Lease360°, they can now bridge this critical phase with one partner, not five or six, increasing the impact of every marketing dollar spent and reducing administrative costs and hassle.” Anchored by RentMarketplace.’s massive consumer reach, Rent. Lease360° is powered by first-party data, supported by a dedicated marketing strategist and represents a flexible yet comprehensive solution. This is the product of extensive research on the unique needs of multifamily properties that are in lease-up mode from pre-lease to stabilization. As part of Rent.’s extensive network, which includes Redfin.com, Realtor.com, Rent.com, ApartmentGuide.com and Rentals.com, Rent. Lease360° allows clients to flex their marketing efforts across various channels to best match the current needs of the property — all within a single solution. “Rent. is uniquely positioned to address the challenges of new multifamily construction, as well as any rebrand or renovation, by creating a 360-degree lease-up program leveraging our omnichannel marketing platform and utilizing first-party data to deliver the right people to their property on time,” Ziglar added. According to Kathy Neumann, CMO of Rent., Rent. Lease360° provides a customized and integrated marketing approach that optimizes investments across all major channels, including customized ILS, search, social, e-mail, geofencing and more, to attract potential renters to your property. “We are proud to bring this unmatched solution to market at a crucial moment for the industry,” Neumann said. “We know developers are in great need of a turnkey solution to actively market and manage their communities. A website and ILS listing simply won’t cut it in 2023 as the new generation of renters are seeking information across an increasingly fragmented marketing landscape.” This latest innovation represents another first for Rent., which recently launched the multifamily industry’s only automated solution for TikTok advertising and is the first and only rental marketplace network to provide access to two of the country's largest real estate sites, Redfin.com and Realtor.com. About Rent. Rent. is a two-sided marketing platform that simplifies the entire renter experience by matching the right property with the right renter, at the right time. Through the Rent. network of websites, mobile apps and partnerships, Rent. clients can reach over 350 million site visits per month. In addition, Rent. services the property side of the market with scaled marketing solutions such as search engine marketing, lead nurturing through chatbots and client automation tools, and reputation management through ratings and reviews, as well as social media monitoring and marketing. This, paired with advanced search filtering and an optimized consumer app and site experience, enables Rent. to offer renters an ideal home-finding experience. Rent. exists to help people find the perfect place. Rent. is operated by Rent Group Inc., a subsidiary of Redfin Corporation.

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Real Estate Technology, Real Estate Investment

Inside Real Estate Launches New Advertising Solution to BoomTown Users and Rakes in Top Industry Awards for Innovation

PRweb | April 12, 2023

Inside Real Estate, one of the fastest-growing independent real estate software companies and trusted technology partner to over 400,000 agents, teams, brokerages and top franchise brands, recently announced the acquisition of BoomTown, and the company is doubling down on innovation and momentum, garnering recognition as “Best Platform” by T3 Sixty, featured on HousingWire’s Tech100 list, and announcing the launch of Property Boost in the BoomTown platform. Inside Real Estate solutions were named in eight different categories including the most prestigious “Best Platform” in T3 Sixty’s analysis of the best-in-class technology products for the real estate industry, featured in their 2023 Tech 200. Both BoomTown and Inside Real Estate were recognized in HousingWire’s Tech100, celebrating the most innovative and impactful technology companies serving the real estate economy. The industry recognition highlights the role Inside Real Estate serves in helping top-performing franchises, brokerages, teams, and agents manage their business more effectively with their unparalleled technology, services and partner ecosystem. Through the company’s newly unified resources and collaboration, BoomTown announced the launch of Property Boost, an enhancement to the company’s self-serve ad portal, Marketing Central. Property Boost instantly turns listings into high performing social media ads, and automatically collects accurate contact information as soon as the ad is clicked. With over 400 million impressions, 3 million leads generated for over 100,000 repeat customers, and at an average of $7 cost per lead, Property Boost has quickly become the most popular advertising solution in kvCORE Marketplace, and now BoomTown users get these benefits as well. “Our mission in joining forces was to create the industry-leading real estate technology and service provider, and we have wasted no time doubling down on innovation and driving forward,” said Joe Skousen, CEO, Inside Real Estate. “We are energized by the recognition of those efforts so far and are already building on this momentum with big plans to continue making a positive, profitable impact on every single brokerage, team, and agent who trusts us as their technology partner.” About Inside Real Estate Inside Real Estate is a fast-growing, independently-owned real estate software firm that serves as a trusted technology partner to over 400,000 top brokerages, agents, and teams. Their flagship product, kvCORE Platform, is the most modern and comprehensive solution in the industry known for delivering profitable growth at every level of a brokerage organization. Built on a modern, scalable, and flexible architecture, kvCORE enables every brokerage to create its own unique technology ecosystem through custom branding, robust integrations, and high-quality add-on solutions. Recent strategic acquisitions have expanded the company’s technology portfolio further, including BoomTown, Brokermint, and AmpStats solutions, which solidifies Inside Real Estate as the leading technology partner in the real estate industry. With an accomplished leadership team and its talented staff, Inside Real Estate brings the resources, scale, and vision to deliver ongoing innovation and success to their growing customer base. To learn more visit insiderealestate.com.

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Real Estate Technology, Mortgage and Lending

BatchService introduces list building platform with industry-first property and owner data offerings

PRweb | March 17, 2023

BatchService, a leading real estate data and SaaS provider, has introduced the first list building tool that allows businesses to build custom property lists and enrich them with the most accurate contact information on the market–solving the problem of solution fragmentation. From real estate to marketing services, ListBuilder is designed to give businesses on-demand access to industry-leading property, owner and contact data. “We’re excited to help businesses leverage property and owner data to improve targeting, increase marketing performance, and drive growth,” said BatchService CEO Jesse Burrell. “As a real estate investor, I remember having to jump between multiple platforms to get quality data. It led to a lot of wasted time and money. This solution eliminates that waste and improves deal potential tremendously. We believe it’s a game changer.” Developed to meet the needs of businesses of all sizes and industries that use property data, ListBuilder is a self-service platform with transparent pricing, real-time results, and a host of custom list building capabilities. In-depth data – With more than 180 property, owner, and financial filters, there are millions of combinations to help users build targeted lead lists Quick lists - With 35 of the most popular search filters–including absentee owner, high equity, tired landlord, and more–users can create custom lists in minutes Right-party contact data – Enrich property lists with the most accurate and complete property owner contact information on the market Marketing flags – Supplement property lists with buyer and seller intent data, including mortgage information, demographics, life events, and more On-demand access – With no monthly fees and instant results, customers only pay for the data they need when they need it Founded in 2018, BatchService offers a suite of real estate software and data services to help businesses in and around real estate find targeted leads, market more effectively, connect with property owners, and close more deals. The company’s technology solutions are powered by industry-leading property and owner data that’s enriched by data science, proprietary algorithms, and a data verification loop. ABOUT BATCHSERVICE BatchService is a real estate data and technology company. At BatchService, we provide visibility into real estate assets through real-time property intelligence, empowering real estate professionals to better identify opportunities and directly engage with property owners, investors, and agents. BatchService provides a suite of tools to manage client records, organize lists, comp properties, and surface investor insights. Our developer-friendly API endpoints fuel innovation for the proptech ecosystem.

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Real Estate Technology, Mortgage and Lending

Rent. Group, Inc. Announces Rent. Lease360°™, a Unique Solution to Lease-Up Marketing

Businesswire | May 15, 2023

Rent., a leading provider of integrated marketing solutions to the multi-and single-family rentals industry, today announced the launch of Rent. Lease360°, a 360-degree, turn-key offering designed specifically for low occupancy and new lease-up situations. Rent.’s newest solution is a comprehensive yet flexible way for modern multifamily marketers to build integrated, omnichannel marketing for properties during pre-lease, rebrand and renovation life cycles and debuts at the Apartment Innovation and Marketing Conference (AIM) in Huntington Beach, Calif., May 7-10, 2023. More than 455,000 multifamily units were constructed from January 2022 through March 2023, according to non-seasonally adjusted data from the U.S. Census Bureau. The same data reports over 900,000 units currently under development and an additional 160,000 units authorized. “As multifamily development increases across the nation, it’s critical for new communities to establish themselves within a competitive market,” explained Jon Ziglar, CEO of Rent. “Property management companies and owners must effectively market their new properties to deliver a successful lease-up period from pre-construction to stabilization. With Lease360°, they can now bridge this critical phase with one partner, not five or six, increasing the impact of every marketing dollar spent and reducing administrative costs and hassle.” Anchored by RentMarketplace.’s massive consumer reach, Rent. Lease360° is powered by first-party data, supported by a dedicated marketing strategist and represents a flexible yet comprehensive solution. This is the product of extensive research on the unique needs of multifamily properties that are in lease-up mode from pre-lease to stabilization. As part of Rent.’s extensive network, which includes Redfin.com, Realtor.com, Rent.com, ApartmentGuide.com and Rentals.com, Rent. Lease360° allows clients to flex their marketing efforts across various channels to best match the current needs of the property — all within a single solution. “Rent. is uniquely positioned to address the challenges of new multifamily construction, as well as any rebrand or renovation, by creating a 360-degree lease-up program leveraging our omnichannel marketing platform and utilizing first-party data to deliver the right people to their property on time,” Ziglar added. According to Kathy Neumann, CMO of Rent., Rent. Lease360° provides a customized and integrated marketing approach that optimizes investments across all major channels, including customized ILS, search, social, e-mail, geofencing and more, to attract potential renters to your property. “We are proud to bring this unmatched solution to market at a crucial moment for the industry,” Neumann said. “We know developers are in great need of a turnkey solution to actively market and manage their communities. A website and ILS listing simply won’t cut it in 2023 as the new generation of renters are seeking information across an increasingly fragmented marketing landscape.” This latest innovation represents another first for Rent., which recently launched the multifamily industry’s only automated solution for TikTok advertising and is the first and only rental marketplace network to provide access to two of the country's largest real estate sites, Redfin.com and Realtor.com. About Rent. Rent. is a two-sided marketing platform that simplifies the entire renter experience by matching the right property with the right renter, at the right time. Through the Rent. network of websites, mobile apps and partnerships, Rent. clients can reach over 350 million site visits per month. In addition, Rent. services the property side of the market with scaled marketing solutions such as search engine marketing, lead nurturing through chatbots and client automation tools, and reputation management through ratings and reviews, as well as social media monitoring and marketing. This, paired with advanced search filtering and an optimized consumer app and site experience, enables Rent. to offer renters an ideal home-finding experience. Rent. exists to help people find the perfect place. Rent. is operated by Rent Group Inc., a subsidiary of Redfin Corporation.

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Real Estate Technology, Real Estate Investment

Inside Real Estate Launches New Advertising Solution to BoomTown Users and Rakes in Top Industry Awards for Innovation

PRweb | April 12, 2023

Inside Real Estate, one of the fastest-growing independent real estate software companies and trusted technology partner to over 400,000 agents, teams, brokerages and top franchise brands, recently announced the acquisition of BoomTown, and the company is doubling down on innovation and momentum, garnering recognition as “Best Platform” by T3 Sixty, featured on HousingWire’s Tech100 list, and announcing the launch of Property Boost in the BoomTown platform. Inside Real Estate solutions were named in eight different categories including the most prestigious “Best Platform” in T3 Sixty’s analysis of the best-in-class technology products for the real estate industry, featured in their 2023 Tech 200. Both BoomTown and Inside Real Estate were recognized in HousingWire’s Tech100, celebrating the most innovative and impactful technology companies serving the real estate economy. The industry recognition highlights the role Inside Real Estate serves in helping top-performing franchises, brokerages, teams, and agents manage their business more effectively with their unparalleled technology, services and partner ecosystem. Through the company’s newly unified resources and collaboration, BoomTown announced the launch of Property Boost, an enhancement to the company’s self-serve ad portal, Marketing Central. Property Boost instantly turns listings into high performing social media ads, and automatically collects accurate contact information as soon as the ad is clicked. With over 400 million impressions, 3 million leads generated for over 100,000 repeat customers, and at an average of $7 cost per lead, Property Boost has quickly become the most popular advertising solution in kvCORE Marketplace, and now BoomTown users get these benefits as well. “Our mission in joining forces was to create the industry-leading real estate technology and service provider, and we have wasted no time doubling down on innovation and driving forward,” said Joe Skousen, CEO, Inside Real Estate. “We are energized by the recognition of those efforts so far and are already building on this momentum with big plans to continue making a positive, profitable impact on every single brokerage, team, and agent who trusts us as their technology partner.” About Inside Real Estate Inside Real Estate is a fast-growing, independently-owned real estate software firm that serves as a trusted technology partner to over 400,000 top brokerages, agents, and teams. Their flagship product, kvCORE Platform, is the most modern and comprehensive solution in the industry known for delivering profitable growth at every level of a brokerage organization. Built on a modern, scalable, and flexible architecture, kvCORE enables every brokerage to create its own unique technology ecosystem through custom branding, robust integrations, and high-quality add-on solutions. Recent strategic acquisitions have expanded the company’s technology portfolio further, including BoomTown, Brokermint, and AmpStats solutions, which solidifies Inside Real Estate as the leading technology partner in the real estate industry. With an accomplished leadership team and its talented staff, Inside Real Estate brings the resources, scale, and vision to deliver ongoing innovation and success to their growing customer base. To learn more visit insiderealestate.com.

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Real Estate Technology, Mortgage and Lending

BatchService introduces list building platform with industry-first property and owner data offerings

PRweb | March 17, 2023

BatchService, a leading real estate data and SaaS provider, has introduced the first list building tool that allows businesses to build custom property lists and enrich them with the most accurate contact information on the market–solving the problem of solution fragmentation. From real estate to marketing services, ListBuilder is designed to give businesses on-demand access to industry-leading property, owner and contact data. “We’re excited to help businesses leverage property and owner data to improve targeting, increase marketing performance, and drive growth,” said BatchService CEO Jesse Burrell. “As a real estate investor, I remember having to jump between multiple platforms to get quality data. It led to a lot of wasted time and money. This solution eliminates that waste and improves deal potential tremendously. We believe it’s a game changer.” Developed to meet the needs of businesses of all sizes and industries that use property data, ListBuilder is a self-service platform with transparent pricing, real-time results, and a host of custom list building capabilities. In-depth data – With more than 180 property, owner, and financial filters, there are millions of combinations to help users build targeted lead lists Quick lists - With 35 of the most popular search filters–including absentee owner, high equity, tired landlord, and more–users can create custom lists in minutes Right-party contact data – Enrich property lists with the most accurate and complete property owner contact information on the market Marketing flags – Supplement property lists with buyer and seller intent data, including mortgage information, demographics, life events, and more On-demand access – With no monthly fees and instant results, customers only pay for the data they need when they need it Founded in 2018, BatchService offers a suite of real estate software and data services to help businesses in and around real estate find targeted leads, market more effectively, connect with property owners, and close more deals. The company’s technology solutions are powered by industry-leading property and owner data that’s enriched by data science, proprietary algorithms, and a data verification loop. ABOUT BATCHSERVICE BatchService is a real estate data and technology company. At BatchService, we provide visibility into real estate assets through real-time property intelligence, empowering real estate professionals to better identify opportunities and directly engage with property owners, investors, and agents. BatchService provides a suite of tools to manage client records, organize lists, comp properties, and surface investor insights. Our developer-friendly API endpoints fuel innovation for the proptech ecosystem.

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