10 Must-have Marketing Technology Stack for Your B2B Tech

Still think your current martech stack doesn't need an upgrade? Think again. 2019 is gradually coming to a close and marketing channels have shown no signs of slowing down. If you’re a marketer who’s part of a technology-dominated industry, you know well that it’s no longer a bonus to be technologically savvy in this day and age. To ensure customers don’t just drop out of your funnel you need to test drive every efficient alternative to get the job done.

Spotlight

BH Management Services, LLC

BH Management’s roots date back to 1993 when Harry Bookey formed the company with a roster of just five apartment communities. Today, our founder continues to lead the firm, serving as inspiration for its 1,500-plus employees. With revenues now surpassing $300 million annually, BH Companies has come a long way in a short time. What may be less obvious, however, is how we got here. Our guiding principles are simple and direct. First, invest in employees-they are the front line of our team and the foundation of our success. Second, go above and beyond to satisfy customers.

OTHER ARTICLES
Real Estate Technology

THE BEST REAL ESTATE CALCULATOR THAT EVERY INVESTOR NEEDS

Article | July 12, 2022

If you know what you are doing, buying an investment property can be a lucrative venture with long-term financial rewards. However, not all investment properties will generate good returns. Therefore, it’s important that every real estate investor knows how to evaluate deals. Luckily, you don’t have to use spreadsheets to find the best investment properties. With the right investment property calculator, you can do your investment property analysis easily and more accurately.

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Real Estate Technology, Asset Management

Why there is Rising Demand for Green Properties?

Article | June 15, 2023

The belief that green properties bring multiple benefits for both residents and developers is becoming universal. The real estate buyers are realizing the integral role played by the green buildings in minimizing carbon emissions and contributing toward one of the biggest global agendas – Climate Change. Across the UAE, some landlords are evaluating the cost and the benefits of making their portfolios greener to meet the expectations of the property buyers as well as the tenants who are becoming more environment-friendly. Rising international focus on climate change, Conference of the Parties (COP26) summit and UAE’s net-zero initiative to minimize emissions and pledging to invest almost $165 billion in clean energy by 2050 are the other major reasons for the landlords to construct green buildings. Covid-19 has created an urge for employee safety to ensure they feel comfortable coming to the office. To take employee safety to the next level, corporations are choosing green properties to prioritize employees’ well-being and adapt to their occupational strategies and achieve their sustainability goals. What is a Green Building? The World Green Building Council (WGBC) defines a green building as – “a building that, in its design, construction or operation, reduces or eliminates negative impacts, and can create positive impacts, on our climate and natural environment.” Some of the features suggested by WGBC which make a building green include – Efficient use of energy, water, and other resources Use of renewable energy, such as – solar energy, pollution, and waste reduction measures, and the enabling of re-use and recycling Good indoor environmental air quality Use of materials that are non-toxic, ethical, and sustainable Consideration of the environment in the design Construction, and operation Consideration of the quality of life of occupants in design Construction, and operation Design that enables adaptation to a changing environment Exponential Rise in the Demand for Greener Properties There has been a huge rise in the demand for greener and energy-efficient properties not only in the UAE but across the Middle East. As per the Knight Frank – 2021 survey – proximity to green space and good air quality topped the list of location features and are more important to home buyers in the Middle East than their global counterparts. Half of the respondents cited the energy efficiency of their next home as being a ‘very important‘ issue, compared to 42% of global buyers. There has been a rising demand for green and energy-efficient properties in the UAE. The region is at the pinnacle in the Middle East in the national concentration of sustainable buildings and stands at the 14th spot in the world with 869 green-rated buildings, according to the 2nd edition of Knight Frank’s (Y)our Space report – 2021 which surveyed almost 400 businesses worldwide on their workplace strategies and real estate needs. This sends a strong signal to the developers and planners to embrace building green properties to attract eco-friendly homebuyers in the UAE. Reasons for Rising Demand for Green Properties Here are the top 7 reasons for the rising demand for Green Properties in the UAE 1. Increasing Awareness The last decade has witnessed a colossal rise in the awareness among the UAE real estate developers and homebuyers about sustainable construction practices and the adverse effects of climate change, rising energy consumption, and carbon emission on their health and life which has significantly increased the demand for greener properties. The rising awareness about the advantages of green buildings is very evident from the leading studies conducted recently. The research conducted by EcoMENA in 2021 titled – ‘Green Building Trends in the Middle East’ reveals that in the last decade, green building design has become a top priority of real estate developers across the Middle East. The number of LEED-registered buildings has increased rapidly across the region, from 623 in 2010 to more than 2500 in 2020. UAE is ranked among the top 10 countries that hold LEED certifications in the world with Dubai ranked 3rd in the list of cities having the highest number of LEED-certified buildings. UAE has more than 600 LEED-certified projects. 2. Supportive Government Policies UAE has launched the ‘Net-Zero by 2050 Strategic Initiative’ to reduce carbon emissions and will invest over AED 600 billion in renewable energy to minimize carbon emissions and move the nation towards cleaner energy. Other initiatives launched by the UAE to reduce carbon emissions which will increase the sales of green properties include – UAE Vision 2021, the UAE Centennial 2071, and the UAE Energy Strategy 2050, which sets a 50% target for clean energy in the country, among others. The UAE government has already established several sustainable development goals which serve as a guiding principle for most upcoming real estate projects in the region. 3. Lower Construction & Operational Cost Research conducted by the World Business Council for Sustainable Development (WBCSD) reveals that the cost of installing green building features and technologies is significantly overestimated. Many developers perceive that the upfront cost of a green building is, on average, 17% higher than the original cost of a similar traditional building, however, that’s not true. The research by the U.S. Green building Council (USGBC) reveals the initial cost of a green building is only 2%-3% higher than its non-green counterpart. Moreover, green buildings consume 25%-35% less energy than non-green buildings and have 14% less operation and maintenance costs than their traditional counterparts. Modern property owners also prioritize renting or leasing green buildings or apartments due to their cost benefits. Green buildings also allow developers to save 20% of the initial construction cost annually by reducing energy consumption. Furthermore, green buildings allow developers to complete large-scale green projects at a much larger scale resulting in more revenues and business expansion. Using incentive technology such as Virtual Power Plants (VPP) combined with an onsite solar asset will further allow real estate developers to reduce the operational cost and utility cost and explore new models of maximizing income outside of increasing rent and making their properties more attractive for eco-friendly homes buyers. 4. Lower Rents & Service Charges Green properties are a win-win situation for every stakeholder. Due to their lower construction cost and energy consumption, green buildings have minimal operational costs. This is indeed good news for the homeowners and tenants as lower operational cost of the building leads to a reduction in their energy bills, service charges, and rents. The lower service charges and rents often result in higher resident satisfaction and occupancy rate for the landlords and developers. 5. The rise in Environment-friendly Buyers Rising awareness about the adverse impact of emissions on the health of humans as well as on the environment has attracted a number of homebuyers toward green properties. This is encouraging real estate developers to construct more green properties to foster quick sales. Two years ago we had to convince property developers to go green and think about efficient energy. The majority didn’t know what ‘green’ meant and assumed there was an extra cost attached. Now developers want to go green and some are achieving Leadership of Energy and Environmental Design (LEED) certification, an internationally recognized green building rating system. Many large developers are creating their own green design guidelines to be followed by smaller developers building on their plot of land.” Khalid Bushnaq, CEO of Energy Management Services (EMS) There has been an exponential surge in buyers prioritizing green properties as they support a cleaner environment for future generations. 6. Investors Prioritizing Greener Properties for Letting & Sales There has been a rise in the investors and businesses prioritizing the green credentials of a property while making their purchase decision. This will indeed spur their saleability and rentability in the coming days. To cater to the demand of modern and environment-friendly buyers, real estate developers are coming up with greener properties and are evaluating the cost and the benefits of greenifying their portfolios. 7. Rising Sustainability Concerns There have been rising concerns about sustainability among both residential & commercial clients. Corporates across the globe are showing great interest in going sustainable and prioritizing sustainable buildings for their offices. According to the 2nd edition of Knight Frank’s (Y)our Space report, “40% of firms have set a net-zero carbon target and, of those, 77% are aiming to achieve this by 2030. 87% of firms surveyed had less than half of their current global real estate portfolios either ‘green’ or ‘sustainable’. Rising sustainability concerns among the buyers will accelerate the sales and rents of the green properties and will play a crucial role in minimizing the emission rate of the UAE. Summary Here is the summary of the article – There has been a rise in the attractiveness of greener properties among buyers across the UAE to reduce carbon emissions and move towards a healthy lifestyle. Climate change, COP 26, and UAEs investment in clean energy by 2050 have been the major drivers in raising awareness of green properties Along with the residential, the commercial sector is also prioritizing moving their offices to green properties to prioritize employee’s safety and adapt to their occupational strategies A Green building is a building that, in its design, construction or operation, reduces or eliminates negative impacts, and can create positive impacts, on our climate and natural environment. The Knight Frank – 2021 survey on Middle East buyers reveals that proximity to green space and good air quality topped the list of location features. Half of the respondents considered the energy efficiency of their next home to be a ‘very important’ issue, compared to 42% of global buyers. UAE is ranked 14th in the world with 869 green-rated buildings The top reasons for the rising demand for green properties are as follows Increasing awareness Supportive government policies Lower construction & operational cost Lower rents & service charges Increase in environment-friendly buyers Investors Prioritizing Greener Properties for Letting & Sales Rising sustainability concerns among the buyers

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Real Estate Technology, Asset Management

Commercial Lease Considerations in Light of the COVID-19 Pandemic

Article | May 30, 2023

It has already been approximately one month since the COVID-19 pandemic thrust the commercial real estate industry in Canada into chaos. Landlords and tenants alike continue to face a litany of issues not previously seen in modern times. Many tenants are fighting for their continued survival, with some jurisdictions in Canada reporting that as many as half of the businesses closed will not re-open once this crisis is over. Landlords are grappling with how to keep their projects viable with so many vacancies looming and cash flow becoming increasingly restricted. How the industry addresses and emerges from the recent events will determine not only the immediate future, but also the long-term evolution of our industry.So how do commercial landlords and tenants proceed in these uncertain times? Below are some key considerations for both landlords and tenants alike.

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Real Estate Technology

Investing in real estate CRM? Top 8 features to improve customer experience

Article | July 25, 2022

Real estate technology has revolutionized the real estate business. Most real estate developers today use technology to meet the needs of customers who are becoming more knowledgeable, give them the best service possible, and remain competitive. Real estate agents are turning to Customer Relationship Management (CRM) software to manage all communication and interactions with customers and prospects and improve operational efficiencies. What is a real estate CRM? A quick glance A CRM system for real estate is a system that helps manage all communications with leads and clients. It functions as an online database, allowing you to manage your contacts while saving time and effort on manual data entry. Email and text messaging, lead tracking tools, and click-to-call capabilities are some of the key features you will find in the top real estate CRM. A productive realtor must multitask, including keeping the database of clients, locating properties, communicating with clients, using websites and social media platforms to advertise and communicate with new clients, etc. This is where a CRM software plays a critical role because time is money and CRM software allows saving a considerable amount of time, minimizes effort and resources by sales automation, inventory management, automating contacts, managing customer interactions, and performing other data operations. Before selecting a comprehensive CRM solution for your real estate business, you should consider a few key aspects and features Sales process automation Manage your sales pipeline with end-to-end sales automation features that let your sales team focus on tasks that bring in more money while routine tasks are automated. Inventory Management Platform A cloud-based dedicated digital inventory management can let you remotely manage vast quantities of inventory across various projects, buildings, floors, and units. You can use the automation feature to organize and sort a large amount of real estate inventory, as well as to ensure that inventory is selected based on the buyer persona and criteria. List management Your CRM should allow you to personalize your data in order to generate lists based on transactions, dates, offers, events, and incentives Automate tasks and workflow Realtors must be able to quickly respond to property queries without having to browse through their inboxes. Once a client interacts with an agent, the system initiates real-time push alerts, sends follow-up emails or texts, manages calendars, and enables the customer to select other preferred contact channels Post sales automation Using CRM, the sales team could maintain customized payment schedules based on projects, send automated payment reminders, handle inventory payments, create and share documents online relating to bookings. Seamless cross-platform accessibility The CRM software must provide cloud access in addition to phone, desktop, and any smart device. Compatibility with other platforms — compatibility with products like as Microsoft Office and Google Docs is of tremendous assistance, so include it to your list of must-haves. In addition, ensure that the system is user-friendly for individuals who may lack technological expertise. Feedback and reporting The core of your company's success is gathering client feedback. A software that provides insights into your data through centralized reporting and real-time client feedback is ideal for making quick decisions that help you improve sales and boost customer engagement and retention Scalability Scalability is another factor to consider; will you have the flexibility to simply add users as your business grows? You need a CRM platform that is versatile and reliable, able to handle ever-growing business operational efficiencies and not suffer from regular system downtimes, lags and data losses. Conclusion Whether you are a seasoned realtor or a newcomer, investing in CRM software that provides you with a variety of options for time-and cost-efficient customer data management has become critical. Despite the wide variety of CRM options available on the market, the most important thing is to find the one that is best suited to your specific real estate needs. Once you know what you want, you'll be able to make better decisions about your real estate business.

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Spotlight

BH Management Services, LLC

BH Management’s roots date back to 1993 when Harry Bookey formed the company with a roster of just five apartment communities. Today, our founder continues to lead the firm, serving as inspiration for its 1,500-plus employees. With revenues now surpassing $300 million annually, BH Companies has come a long way in a short time. What may be less obvious, however, is how we got here. Our guiding principles are simple and direct. First, invest in employees-they are the front line of our team and the foundation of our success. Second, go above and beyond to satisfy customers.

Related News

Real Estate Technology, Mortgage and Lending

Rent. Group, Inc. Announces Rent. Lease360°™, a Unique Solution to Lease-Up Marketing

Businesswire | May 15, 2023

Rent., a leading provider of integrated marketing solutions to the multi-and single-family rentals industry, today announced the launch of Rent. Lease360°, a 360-degree, turn-key offering designed specifically for low occupancy and new lease-up situations. Rent.’s newest solution is a comprehensive yet flexible way for modern multifamily marketers to build integrated, omnichannel marketing for properties during pre-lease, rebrand and renovation life cycles and debuts at the Apartment Innovation and Marketing Conference (AIM) in Huntington Beach, Calif., May 7-10, 2023. More than 455,000 multifamily units were constructed from January 2022 through March 2023, according to non-seasonally adjusted data from the U.S. Census Bureau. The same data reports over 900,000 units currently under development and an additional 160,000 units authorized. “As multifamily development increases across the nation, it’s critical for new communities to establish themselves within a competitive market,” explained Jon Ziglar, CEO of Rent. “Property management companies and owners must effectively market their new properties to deliver a successful lease-up period from pre-construction to stabilization. With Lease360°, they can now bridge this critical phase with one partner, not five or six, increasing the impact of every marketing dollar spent and reducing administrative costs and hassle.” Anchored by RentMarketplace.’s massive consumer reach, Rent. Lease360° is powered by first-party data, supported by a dedicated marketing strategist and represents a flexible yet comprehensive solution. This is the product of extensive research on the unique needs of multifamily properties that are in lease-up mode from pre-lease to stabilization. As part of Rent.’s extensive network, which includes Redfin.com, Realtor.com, Rent.com, ApartmentGuide.com and Rentals.com, Rent. Lease360° allows clients to flex their marketing efforts across various channels to best match the current needs of the property — all within a single solution. “Rent. is uniquely positioned to address the challenges of new multifamily construction, as well as any rebrand or renovation, by creating a 360-degree lease-up program leveraging our omnichannel marketing platform and utilizing first-party data to deliver the right people to their property on time,” Ziglar added. According to Kathy Neumann, CMO of Rent., Rent. Lease360° provides a customized and integrated marketing approach that optimizes investments across all major channels, including customized ILS, search, social, e-mail, geofencing and more, to attract potential renters to your property. “We are proud to bring this unmatched solution to market at a crucial moment for the industry,” Neumann said. “We know developers are in great need of a turnkey solution to actively market and manage their communities. A website and ILS listing simply won’t cut it in 2023 as the new generation of renters are seeking information across an increasingly fragmented marketing landscape.” This latest innovation represents another first for Rent., which recently launched the multifamily industry’s only automated solution for TikTok advertising and is the first and only rental marketplace network to provide access to two of the country's largest real estate sites, Redfin.com and Realtor.com. About Rent. Rent. is a two-sided marketing platform that simplifies the entire renter experience by matching the right property with the right renter, at the right time. Through the Rent. network of websites, mobile apps and partnerships, Rent. clients can reach over 350 million site visits per month. In addition, Rent. services the property side of the market with scaled marketing solutions such as search engine marketing, lead nurturing through chatbots and client automation tools, and reputation management through ratings and reviews, as well as social media monitoring and marketing. This, paired with advanced search filtering and an optimized consumer app and site experience, enables Rent. to offer renters an ideal home-finding experience. Rent. exists to help people find the perfect place. Rent. is operated by Rent Group Inc., a subsidiary of Redfin Corporation.

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Real Estate Technology, Real Estate Investment

Inside Real Estate Launches New Advertising Solution to BoomTown Users and Rakes in Top Industry Awards for Innovation

PRweb | April 12, 2023

Inside Real Estate, one of the fastest-growing independent real estate software companies and trusted technology partner to over 400,000 agents, teams, brokerages and top franchise brands, recently announced the acquisition of BoomTown, and the company is doubling down on innovation and momentum, garnering recognition as “Best Platform” by T3 Sixty, featured on HousingWire’s Tech100 list, and announcing the launch of Property Boost in the BoomTown platform. Inside Real Estate solutions were named in eight different categories including the most prestigious “Best Platform” in T3 Sixty’s analysis of the best-in-class technology products for the real estate industry, featured in their 2023 Tech 200. Both BoomTown and Inside Real Estate were recognized in HousingWire’s Tech100, celebrating the most innovative and impactful technology companies serving the real estate economy. The industry recognition highlights the role Inside Real Estate serves in helping top-performing franchises, brokerages, teams, and agents manage their business more effectively with their unparalleled technology, services and partner ecosystem. Through the company’s newly unified resources and collaboration, BoomTown announced the launch of Property Boost, an enhancement to the company’s self-serve ad portal, Marketing Central. Property Boost instantly turns listings into high performing social media ads, and automatically collects accurate contact information as soon as the ad is clicked. With over 400 million impressions, 3 million leads generated for over 100,000 repeat customers, and at an average of $7 cost per lead, Property Boost has quickly become the most popular advertising solution in kvCORE Marketplace, and now BoomTown users get these benefits as well. “Our mission in joining forces was to create the industry-leading real estate technology and service provider, and we have wasted no time doubling down on innovation and driving forward,” said Joe Skousen, CEO, Inside Real Estate. “We are energized by the recognition of those efforts so far and are already building on this momentum with big plans to continue making a positive, profitable impact on every single brokerage, team, and agent who trusts us as their technology partner.” About Inside Real Estate Inside Real Estate is a fast-growing, independently-owned real estate software firm that serves as a trusted technology partner to over 400,000 top brokerages, agents, and teams. Their flagship product, kvCORE Platform, is the most modern and comprehensive solution in the industry known for delivering profitable growth at every level of a brokerage organization. Built on a modern, scalable, and flexible architecture, kvCORE enables every brokerage to create its own unique technology ecosystem through custom branding, robust integrations, and high-quality add-on solutions. Recent strategic acquisitions have expanded the company’s technology portfolio further, including BoomTown, Brokermint, and AmpStats solutions, which solidifies Inside Real Estate as the leading technology partner in the real estate industry. With an accomplished leadership team and its talented staff, Inside Real Estate brings the resources, scale, and vision to deliver ongoing innovation and success to their growing customer base. To learn more visit insiderealestate.com.

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Real Estate Technology, Mortgage and Lending

BatchService introduces list building platform with industry-first property and owner data offerings

PRweb | March 17, 2023

BatchService, a leading real estate data and SaaS provider, has introduced the first list building tool that allows businesses to build custom property lists and enrich them with the most accurate contact information on the market–solving the problem of solution fragmentation. From real estate to marketing services, ListBuilder is designed to give businesses on-demand access to industry-leading property, owner and contact data. “We’re excited to help businesses leverage property and owner data to improve targeting, increase marketing performance, and drive growth,” said BatchService CEO Jesse Burrell. “As a real estate investor, I remember having to jump between multiple platforms to get quality data. It led to a lot of wasted time and money. This solution eliminates that waste and improves deal potential tremendously. We believe it’s a game changer.” Developed to meet the needs of businesses of all sizes and industries that use property data, ListBuilder is a self-service platform with transparent pricing, real-time results, and a host of custom list building capabilities. In-depth data – With more than 180 property, owner, and financial filters, there are millions of combinations to help users build targeted lead lists Quick lists - With 35 of the most popular search filters–including absentee owner, high equity, tired landlord, and more–users can create custom lists in minutes Right-party contact data – Enrich property lists with the most accurate and complete property owner contact information on the market Marketing flags – Supplement property lists with buyer and seller intent data, including mortgage information, demographics, life events, and more On-demand access – With no monthly fees and instant results, customers only pay for the data they need when they need it Founded in 2018, BatchService offers a suite of real estate software and data services to help businesses in and around real estate find targeted leads, market more effectively, connect with property owners, and close more deals. The company’s technology solutions are powered by industry-leading property and owner data that’s enriched by data science, proprietary algorithms, and a data verification loop. ABOUT BATCHSERVICE BatchService is a real estate data and technology company. At BatchService, we provide visibility into real estate assets through real-time property intelligence, empowering real estate professionals to better identify opportunities and directly engage with property owners, investors, and agents. BatchService provides a suite of tools to manage client records, organize lists, comp properties, and surface investor insights. Our developer-friendly API endpoints fuel innovation for the proptech ecosystem.

Read More

Real Estate Technology, Mortgage and Lending

Rent. Group, Inc. Announces Rent. Lease360°™, a Unique Solution to Lease-Up Marketing

Businesswire | May 15, 2023

Rent., a leading provider of integrated marketing solutions to the multi-and single-family rentals industry, today announced the launch of Rent. Lease360°, a 360-degree, turn-key offering designed specifically for low occupancy and new lease-up situations. Rent.’s newest solution is a comprehensive yet flexible way for modern multifamily marketers to build integrated, omnichannel marketing for properties during pre-lease, rebrand and renovation life cycles and debuts at the Apartment Innovation and Marketing Conference (AIM) in Huntington Beach, Calif., May 7-10, 2023. More than 455,000 multifamily units were constructed from January 2022 through March 2023, according to non-seasonally adjusted data from the U.S. Census Bureau. The same data reports over 900,000 units currently under development and an additional 160,000 units authorized. “As multifamily development increases across the nation, it’s critical for new communities to establish themselves within a competitive market,” explained Jon Ziglar, CEO of Rent. “Property management companies and owners must effectively market their new properties to deliver a successful lease-up period from pre-construction to stabilization. With Lease360°, they can now bridge this critical phase with one partner, not five or six, increasing the impact of every marketing dollar spent and reducing administrative costs and hassle.” Anchored by RentMarketplace.’s massive consumer reach, Rent. Lease360° is powered by first-party data, supported by a dedicated marketing strategist and represents a flexible yet comprehensive solution. This is the product of extensive research on the unique needs of multifamily properties that are in lease-up mode from pre-lease to stabilization. As part of Rent.’s extensive network, which includes Redfin.com, Realtor.com, Rent.com, ApartmentGuide.com and Rentals.com, Rent. Lease360° allows clients to flex their marketing efforts across various channels to best match the current needs of the property — all within a single solution. “Rent. is uniquely positioned to address the challenges of new multifamily construction, as well as any rebrand or renovation, by creating a 360-degree lease-up program leveraging our omnichannel marketing platform and utilizing first-party data to deliver the right people to their property on time,” Ziglar added. According to Kathy Neumann, CMO of Rent., Rent. Lease360° provides a customized and integrated marketing approach that optimizes investments across all major channels, including customized ILS, search, social, e-mail, geofencing and more, to attract potential renters to your property. “We are proud to bring this unmatched solution to market at a crucial moment for the industry,” Neumann said. “We know developers are in great need of a turnkey solution to actively market and manage their communities. A website and ILS listing simply won’t cut it in 2023 as the new generation of renters are seeking information across an increasingly fragmented marketing landscape.” This latest innovation represents another first for Rent., which recently launched the multifamily industry’s only automated solution for TikTok advertising and is the first and only rental marketplace network to provide access to two of the country's largest real estate sites, Redfin.com and Realtor.com. About Rent. Rent. is a two-sided marketing platform that simplifies the entire renter experience by matching the right property with the right renter, at the right time. Through the Rent. network of websites, mobile apps and partnerships, Rent. clients can reach over 350 million site visits per month. In addition, Rent. services the property side of the market with scaled marketing solutions such as search engine marketing, lead nurturing through chatbots and client automation tools, and reputation management through ratings and reviews, as well as social media monitoring and marketing. This, paired with advanced search filtering and an optimized consumer app and site experience, enables Rent. to offer renters an ideal home-finding experience. Rent. exists to help people find the perfect place. Rent. is operated by Rent Group Inc., a subsidiary of Redfin Corporation.

Read More

Real Estate Technology, Real Estate Investment

Inside Real Estate Launches New Advertising Solution to BoomTown Users and Rakes in Top Industry Awards for Innovation

PRweb | April 12, 2023

Inside Real Estate, one of the fastest-growing independent real estate software companies and trusted technology partner to over 400,000 agents, teams, brokerages and top franchise brands, recently announced the acquisition of BoomTown, and the company is doubling down on innovation and momentum, garnering recognition as “Best Platform” by T3 Sixty, featured on HousingWire’s Tech100 list, and announcing the launch of Property Boost in the BoomTown platform. Inside Real Estate solutions were named in eight different categories including the most prestigious “Best Platform” in T3 Sixty’s analysis of the best-in-class technology products for the real estate industry, featured in their 2023 Tech 200. Both BoomTown and Inside Real Estate were recognized in HousingWire’s Tech100, celebrating the most innovative and impactful technology companies serving the real estate economy. The industry recognition highlights the role Inside Real Estate serves in helping top-performing franchises, brokerages, teams, and agents manage their business more effectively with their unparalleled technology, services and partner ecosystem. Through the company’s newly unified resources and collaboration, BoomTown announced the launch of Property Boost, an enhancement to the company’s self-serve ad portal, Marketing Central. Property Boost instantly turns listings into high performing social media ads, and automatically collects accurate contact information as soon as the ad is clicked. With over 400 million impressions, 3 million leads generated for over 100,000 repeat customers, and at an average of $7 cost per lead, Property Boost has quickly become the most popular advertising solution in kvCORE Marketplace, and now BoomTown users get these benefits as well. “Our mission in joining forces was to create the industry-leading real estate technology and service provider, and we have wasted no time doubling down on innovation and driving forward,” said Joe Skousen, CEO, Inside Real Estate. “We are energized by the recognition of those efforts so far and are already building on this momentum with big plans to continue making a positive, profitable impact on every single brokerage, team, and agent who trusts us as their technology partner.” About Inside Real Estate Inside Real Estate is a fast-growing, independently-owned real estate software firm that serves as a trusted technology partner to over 400,000 top brokerages, agents, and teams. Their flagship product, kvCORE Platform, is the most modern and comprehensive solution in the industry known for delivering profitable growth at every level of a brokerage organization. Built on a modern, scalable, and flexible architecture, kvCORE enables every brokerage to create its own unique technology ecosystem through custom branding, robust integrations, and high-quality add-on solutions. Recent strategic acquisitions have expanded the company’s technology portfolio further, including BoomTown, Brokermint, and AmpStats solutions, which solidifies Inside Real Estate as the leading technology partner in the real estate industry. With an accomplished leadership team and its talented staff, Inside Real Estate brings the resources, scale, and vision to deliver ongoing innovation and success to their growing customer base. To learn more visit insiderealestate.com.

Read More

Real Estate Technology, Mortgage and Lending

BatchService introduces list building platform with industry-first property and owner data offerings

PRweb | March 17, 2023

BatchService, a leading real estate data and SaaS provider, has introduced the first list building tool that allows businesses to build custom property lists and enrich them with the most accurate contact information on the market–solving the problem of solution fragmentation. From real estate to marketing services, ListBuilder is designed to give businesses on-demand access to industry-leading property, owner and contact data. “We’re excited to help businesses leverage property and owner data to improve targeting, increase marketing performance, and drive growth,” said BatchService CEO Jesse Burrell. “As a real estate investor, I remember having to jump between multiple platforms to get quality data. It led to a lot of wasted time and money. This solution eliminates that waste and improves deal potential tremendously. We believe it’s a game changer.” Developed to meet the needs of businesses of all sizes and industries that use property data, ListBuilder is a self-service platform with transparent pricing, real-time results, and a host of custom list building capabilities. In-depth data – With more than 180 property, owner, and financial filters, there are millions of combinations to help users build targeted lead lists Quick lists - With 35 of the most popular search filters–including absentee owner, high equity, tired landlord, and more–users can create custom lists in minutes Right-party contact data – Enrich property lists with the most accurate and complete property owner contact information on the market Marketing flags – Supplement property lists with buyer and seller intent data, including mortgage information, demographics, life events, and more On-demand access – With no monthly fees and instant results, customers only pay for the data they need when they need it Founded in 2018, BatchService offers a suite of real estate software and data services to help businesses in and around real estate find targeted leads, market more effectively, connect with property owners, and close more deals. The company’s technology solutions are powered by industry-leading property and owner data that’s enriched by data science, proprietary algorithms, and a data verification loop. ABOUT BATCHSERVICE BatchService is a real estate data and technology company. At BatchService, we provide visibility into real estate assets through real-time property intelligence, empowering real estate professionals to better identify opportunities and directly engage with property owners, investors, and agents. BatchService provides a suite of tools to manage client records, organize lists, comp properties, and surface investor insights. Our developer-friendly API endpoints fuel innovation for the proptech ecosystem.

Read More

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