11 Real Estate Marketing Strategies

| September 12, 2018

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Let’s face it. Even your best real estate marketing ideas from a few years ago might be on shaky ground in 2018. Here are just a few of the crazy changes that will affect how you market your business in 2018. Facebook just announced a massive change to their news feed that pushes your content even further down. Investors have been piling money into instant offer sites like Opendoor that promise to “disrupt” your business model. Zillow changed its MLS policies and even launched their own instant offer program. There have been several major Google search algorithm updates that affect local search, images, and videos making it even harder to rank your site on Google.

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TQM Design & Construct

TQM are a tiered builder with a significant presence in the residential construction property market. We have a reputation of successfully delivering projects on time and on budget and employ skilled individuals who encompass these values. We pride ourselves on superior standards and have established effective communication with clients, in order to achieve this. Our multi-disciplinary approach allows us to encompass all facets involved in executing premium projects.

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The 3 Tasks Every Real Estate Agent Should Be Outsourcing

Article | April 1, 2020

A clean, well-managed CRM can be your most valuable real estate tool. Too often, however, the database is so neglected and disorganized that it’s not living up to its full potential. Management of the system is an ongoing task, requiring a significant amount of an agent’s time. In fact, the folks at Hubspot found that nearly 30 percent of salespeople spent in excess of an hour a day on data entry. That’s an hour much better spent taking a former client to lunch or prospecting for new clients. When it comes to outsourcing real estate tasks, how does one go about finding help with data entry? Hiring a virtual assistant with CRM experience is probably the easiest way to get started. Here are just a few tasks to hand off:

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Commercial Real Estate In The Midst of COVID-19

Article | April 9, 2020

It’s a specifically challenging time for the commercial real estate industry. The conventional wisdom has been that as businesses move to a more remote business model, they may question their space needs in the future. The ramifications of that pose a hurdle across all aspects of the industry, from rent forgiveness to managing lender relations to capital market ramifications and the effect on commercial mortgage backed securities. From the landlord perspective, the consensus a week into April has been that about 80% of office tenants have paid their rents for March. Most landlords have been ahead of the game and are maintaining open communication. That hopefully isn’t anything new. Deals have obviously slowed down but this period is different than perhaps pending recessions of the past. There is a lot of cooperation. There are obviously opportunists who may be seeking an advantage, trying to get out of leases etc; however, level heads are able to mitigate those situations by maintaining composure and transparency.

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How COVID-19 Is Changing The Real Estate Industry

Article | March 24, 2020

As we come to a close on the first week that most of us in the US are self-quarantining due to the COVID-19 outbreak (also known as coronavirus), we’ve already begun to feel the effects on the real estate industry. Direct marketing, physical face-to-face meetings are very much being put on hold. Not all agents are making this switch, however. As we discuss in today’s episode of In The Lead, there are agents who are still very much taking the business-as-usual approach when it comes to their marketing efforts. One agent we spoke to is still conducting open houses, but has made it a policy to keep all the doors propped open, in an attempt to keep people from touching doorknobs and spreading the virus. Other agents are limiting the number of visitors they allow into a home at any one time.

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Lockdowns To Push Back Spring Selling Season

Article | August 18, 2021

The spring selling season might be pushed back for a couple of weeks or even months as lockdowns restrict activity in some states and territories, according to CoreLogic. Prior to the COVID-19 pandemic, sales and listing turnouts typically rise from September to November. Over the ten years to December 2019, the growth in new listings during spring averaged 15.7% while sales hit 6.8%. CoreLogic head of research Eliza Owen said both sales and listings tend to be most seasonal in the capital cities, particularly in Sydney and the ACT. With the lockdowns, however, the in-demand locations might not witness the same level of activity this upcoming spring, which is only two weeks away. "Observing housing market performance through lockdowns reveals that both sales and listings volumes will fall through lockdowns," Ms Owen said. What can be learned from last year's Melbourne lockdown? The extended lockdown in Melbourne last year could provide a glimpse as to what could happen in this year's lockdowns. Melbourne was in lockdown from mid-July to late October. During the period, listings dropped consistently, hitting the lowest at 1,411 in the four weeks to September, which was 80.7% lower than the previous five-year average. There are several factors that contributed to the slowdown during the period. Aside from the obvious restrictions that have limited inspections and auctions to virtual sessions, the low levels of consumer confidence also dampened the overall market sentiment, with vendors being unsure whether they would get an optimal price for their properties. Mortgage repayment deferrals and other government support also contributed, as these prevented distressed sales. However, when restrictions in Melbourne got lifted by late October, there was a sudden shift in the market mood, with listings quickly recovering. "New listings volumes through December 2020 trended an average 40.4% higher than the previous five-year average, suggesting the spring selling season of 2020 was 'pushed back' into the final months of the year," Ms Owen said. Lockdowns to only postpone market activity Ms Owen said the trend in sales and listings through a lockdown indicate the relative stability of the economy and the housing market amid the COVID-19 pandemic. "This has meant that housing purchasing decisions were more likely to have just been postponed through lockdowns, rather than abandoned all together.” In fact, the muted sales activity through lockdowns actually led to an uplift in sales across Melbourne in December of 2020 and July 2021, a time when seasonally, sales volumes would usually be far more subdued. "There are tailwinds in place for housing market demand to suggest this may happen again; household savings rates remain elevated, new average mortgage rates continue to reach new record lows, and many government fiscal stimulus and broader institutional responses have been resurrected amid renewed lockdowns," Ms Owen said. Affordability might become a concern The consistent surge in prices across capital cities in recent months have already resulted in the inevitable constraints in affordability. CoreLogic's Hedonic Home Value Index in July showed a 1.6% gain in dwelling values, a retreat from the previous growth of 1.9%. Ms Owen said some support schemes that supported consumer sentiment, such as JobKeeper and HomeBuilder have already ended which could dampen the expected rebound in demand. The rising threat of the Delta variant of COVID-19 might also be a major headwind, as it could result in further lockdowns which will ultimately impact the incomes of Australian households. "With affordability constraints becoming a larger obstacle in the market, as well as the potential for tighter credit conditions further down the track, if buyer activity does not match the lift in listings we could see a gradual rebalancing between sellers and buyers," Ms Owen said.

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Spotlight

TQM Design & Construct

TQM are a tiered builder with a significant presence in the residential construction property market. We have a reputation of successfully delivering projects on time and on budget and employ skilled individuals who encompass these values. We pride ourselves on superior standards and have established effective communication with clients, in order to achieve this. Our multi-disciplinary approach allows us to encompass all facets involved in executing premium projects.

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