3 Secrets of Successful Real Estate Dads

| June 17, 2016

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Last June, we sat down for a Secrets Unplugged interview with Brian Copeland. Copeland runs a brokerage of 250 agents and his own top-producing team of five. In addition to that, he is the father of two young children. In the interview, Copeland shared some great insights on being a father and a real estate agent.

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Watpac Limited

Established in 1983, Watpac (ASX: WTP) is a leading national construction and mining services contracting company listed on the Australian Securities Exchange. In 2013 Watpac celebrated 30 years of growth and success, employing more than 1,350 people in Brisbane, Sydney, Melbourne, Adelaide, Perth, Townsville and elsewhere throughout Australia.

OTHER ARTICLES

How the Eco-Friendly Trend is Changing Real Estate

Article | February 13, 2020

As the eco-friendly movement gains traction, many industries are adapting—and adopting green solutions to reduce their carbon footprint. This happens at an individual level, as well, when people choose the more environmentally conscious option despite the higher cost. As renters became more aware of their behavior and the effects of it on the planet, they prompted a movement that changed the rental industry. Developers and investors now push toward green construction and green living; they also use more sustainable materials in their buildings and offer green amenities, such as recycling options and energy-efficient appliances.

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Why Building Lifetime Engagement is Critical for Your Real Estate Business

Article | May 27, 2021

You may have heard the often-cited National Association of REALTORS® (NAR) statistic that 90% of homeowners would use their real estate agent again, but only 12% actually do. What you may not know is the reason behind it. According to Chris Stuart, president of PLACE, Inc., the real estate industry spends more on customer acquisition than any other industry but doesn’t invest the same amount in customer retention. The numbers back him up, with companies like Southwest and Marriott spending less than 3% of their marketing budget on customer acquisition, while the real estate industry spends a whopping 20% of its marketing dollars to add customers, only to lose them as they leave the closing table. Of course, retention in real estate is made more difficult by the fact that the average time between real estate transactions is five to seven years, not just a few weeks or months as it would be for retail or travel companies. Looking at other industries that focus more on customer retention, they do so not by offering a host of random services, but by creating a customer experience that brings people back over and over. With that in mind, here is a tactical approach that will allow you to prove your value month after month—for years to come.

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Everything you need to know about 1031 Exchange.

Article | March 9, 2020

A 1031 exchange is used by savvy real estate investors to defer paying capital gains tax on the sale of an investment property. This is allowed by exchanging the first property for a second property the investor wishes to purchase. To put this in perspective, you would rolls the taxes of the sale of first property into the new property, deferring it until the sale of second property. Effective use of 1031 exchanges allows investors to leverage the proceeds of an investment property sale to build bigger real estate portfolios. Essentially, if you sold a building for $500,000, you would lose, say, $150,000 to taxes. With a 1031 exchange, you might be able to use the entire half a million dollars to purchase one or more properties. Normally, you would have $350,000 after paying taxes on a sale of your investment property which it would put a limit to potentially buy property in the future. By implementing a 1031 exchange, your purchasing power goes up almost 30%. That sounds like a pretty good deal—and a deferred 1031 exchange is one way to potentially help you achieve it. We use 1031 exchange with majority of our real estate investors. It's a great tax strategy for any real estate investor.

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Real estate and machine learning

Article | March 4, 2020

Since we know machine learning is driving innovation across every industry, real estate included, I took the time to summarize my experience as an attendee of ICNY by highlighting key findings in this blog post. These insights are based on my personal interpretation of the sessions, booth visits, and conversations with industry players (real estate agents, proptech workers, investors, and other conference participants). It’s no longer news that the real estate industry experienced a major revolution over the last few years with the involvement of iBuyers. In short, iBuyers digitize as many housing transactions as possible. Players like Zillow, Opendoor and Redfin offer buyers, sellers, and renters the option to find an agent or search, distribute, finance, and even close a transaction online.

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Spotlight

Watpac Limited

Established in 1983, Watpac (ASX: WTP) is a leading national construction and mining services contracting company listed on the Australian Securities Exchange. In 2013 Watpac celebrated 30 years of growth and success, employing more than 1,350 people in Brisbane, Sydney, Melbourne, Adelaide, Perth, Townsville and elsewhere throughout Australia.

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