4 SEO Tips to Improve Your Real Estate Website Ranking

| March 17, 2020

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More and more marketers believe that SEO is dead. So much so that 210 people search “is SEO dead” every day. But we do not subscribe to this mentality.  93% of all online experiences begin with a search. And why shouldn’t they? The internet is full of useful information. So there’s no reason that your website shouldn’t be at the top of the search results. But as the enormous amount of content being published daily continues to grow, it has become harder and harder to rank on search engines.  Google’s algorithm to rank websites is constantly changing. And for good reason — people are changing, too. As the needs of users evolve, so does Google’s need to stay ahead of the curve. As the leading search engine in the world, Google’s primary focus is delivering the most accurate information to meet user’s searches.  So how do you improve real estate website ranking? In other words, how do you get your real estate website, and more importantly, your properties, to the top of the search results page? How do you deliver accurate, informative content that Google deems worthy? Here are four tips to help boost your SEO ranking.

Spotlight

Unico Properties LLC

Unico Properties LLC, a subsidiary of Unico Investment Group LLC, is a commercial real estate investor, developer, and full-service operator focused on office and multifamily assets in emerging markets throughout the United States. Founded in 1953, Unico has been transforming the built environment by creating innovative, people-focused building experiences through a cadre of subsidiary companies that deliver boutique expertise and institutional execution for its own accounts and select third-party clients. The private equity real estate investment firm currently owns and operates 17 million square feet of commercial properties across the United States and continues to grow.

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8 Ways to Vet a CPA for Your Real Estate Investing Business

Article | February 11, 2020

Even though it may sound like a simple undertaking, vetting a good certified public accountant for your real estate investing business takes a lot of research and effort. The best certified public accountant (CPA) advice for investors usually comes from one who either invests themselves in real estate (RE) or has many clients who do. These types of CPAs may also hold certified financial planning (CFP) certifications. Although most CPAs are knowledgeable about taxes in general and can sometimes assist investors in getting the most tax advantages for their real estate investments, CPAs who invest in RE themselves do have a great advantage in firsthand knowledge of investing.

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WHAT IS REAL ESTATE SYNDICATION AND HOW TO START ONE?

Article | February 11, 2020

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The Ultimate Guide To Data Real Estate For 2020

Article | February 11, 2020

The whole of the real estate sector has definitely changed, going through a thorough digitalization first, then moving into far more technologically advanced features, like hyper targeting and, recently, data-oriented features. Is data, therefore, the new trend for the real estate sector? Let's find it out in this guide for the real estate professional who's looking to add a powerful and useful technological flair to his/her business. Data may be perceived by a lot of people as an extremely complicated matter but, in the end, it isn't really. Data within the real estate sector can be covered from 2 precise points: processing and acquisition. With data processing, we intend the data which is used for automation, marketing, audiences targeting and similar. This data is the one which is generated via cookies on websites, by online surveys and so on. This form of data is used, also, for risk management when approving mortgages or other forms of loans and it's the more technical part of what's known as the modern "credit score". Companies like Paypal, Amazon and similar are using this very data for these purposes.

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Spotlight

Unico Properties LLC

Unico Properties LLC, a subsidiary of Unico Investment Group LLC, is a commercial real estate investor, developer, and full-service operator focused on office and multifamily assets in emerging markets throughout the United States. Founded in 1953, Unico has been transforming the built environment by creating innovative, people-focused building experiences through a cadre of subsidiary companies that deliver boutique expertise and institutional execution for its own accounts and select third-party clients. The private equity real estate investment firm currently owns and operates 17 million square feet of commercial properties across the United States and continues to grow.

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