4 Ways to Market Your Real Estate Business

| January 20, 2016

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With the new year comes tons of resolutions and promises to better ourselves. Have you thought about how you can better your real estate business? With millennials jumping in the home-buying game, marketing to new clients is as important as ever.

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MAC Property Management

Mac Properties provides rental apartment homes and retail spaces in the historic neighborhoods of Hyde Park, in Chicago, IL and Kansas City, St. Louis, MO. With thousands of apartments to offer, our leasing agents help renters find a home that fits each individual style and budget. While providing our residents with modern amenities to facilitate contemporary lifestyles, we also preserve our neighborhoods' rich architectural heritages through restoration and renovation to ensure that both our residents and our communities continue to flourish.

OTHER ARTICLES

Effective Content Marketing for Your Real Estate Business

Article | March 28, 2020

It’s time to get on board with content marketing—real estate is changing, and as a result, real estate agents need to change their approach, too. Many agents may already understand the need for content marketing, but I’m often asked, “How do I get started and create a content marketing plan?” You can create a real estate content plan using the following steps.

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How Technology Is Enabling the Real Estate Process

Article | April 8, 2020

Almost everything right now is shifting to a virtual format. One of the big changes we’re adapting to is the revisions to the common real estate transaction, which all vary by state and locality. Technology, however, is making it possible for many of us to continue on the quest for homeownership, an essential need for all. Here’s a look at some of the elements of the process that are changing (at least in the near-term), due to stay-at-home orders and social distancing, and what you may need to know about each one if you’re thinking of buying or selling a home sooner rather than later.

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Lockdowns To Push Back Spring Selling Season

Article | August 18, 2021

The spring selling season might be pushed back for a couple of weeks or even months as lockdowns restrict activity in some states and territories, according to CoreLogic. Prior to the COVID-19 pandemic, sales and listing turnouts typically rise from September to November. Over the ten years to December 2019, the growth in new listings during spring averaged 15.7% while sales hit 6.8%. CoreLogic head of research Eliza Owen said both sales and listings tend to be most seasonal in the capital cities, particularly in Sydney and the ACT. With the lockdowns, however, the in-demand locations might not witness the same level of activity this upcoming spring, which is only two weeks away. "Observing housing market performance through lockdowns reveals that both sales and listings volumes will fall through lockdowns," Ms Owen said. What can be learned from last year's Melbourne lockdown? The extended lockdown in Melbourne last year could provide a glimpse as to what could happen in this year's lockdowns. Melbourne was in lockdown from mid-July to late October. During the period, listings dropped consistently, hitting the lowest at 1,411 in the four weeks to September, which was 80.7% lower than the previous five-year average. There are several factors that contributed to the slowdown during the period. Aside from the obvious restrictions that have limited inspections and auctions to virtual sessions, the low levels of consumer confidence also dampened the overall market sentiment, with vendors being unsure whether they would get an optimal price for their properties. Mortgage repayment deferrals and other government support also contributed, as these prevented distressed sales. However, when restrictions in Melbourne got lifted by late October, there was a sudden shift in the market mood, with listings quickly recovering. "New listings volumes through December 2020 trended an average 40.4% higher than the previous five-year average, suggesting the spring selling season of 2020 was 'pushed back' into the final months of the year," Ms Owen said. Lockdowns to only postpone market activity Ms Owen said the trend in sales and listings through a lockdown indicate the relative stability of the economy and the housing market amid the COVID-19 pandemic. "This has meant that housing purchasing decisions were more likely to have just been postponed through lockdowns, rather than abandoned all together.” In fact, the muted sales activity through lockdowns actually led to an uplift in sales across Melbourne in December of 2020 and July 2021, a time when seasonally, sales volumes would usually be far more subdued. "There are tailwinds in place for housing market demand to suggest this may happen again; household savings rates remain elevated, new average mortgage rates continue to reach new record lows, and many government fiscal stimulus and broader institutional responses have been resurrected amid renewed lockdowns," Ms Owen said. Affordability might become a concern The consistent surge in prices across capital cities in recent months have already resulted in the inevitable constraints in affordability. CoreLogic's Hedonic Home Value Index in July showed a 1.6% gain in dwelling values, a retreat from the previous growth of 1.9%. Ms Owen said some support schemes that supported consumer sentiment, such as JobKeeper and HomeBuilder have already ended which could dampen the expected rebound in demand. The rising threat of the Delta variant of COVID-19 might also be a major headwind, as it could result in further lockdowns which will ultimately impact the incomes of Australian households. "With affordability constraints becoming a larger obstacle in the market, as well as the potential for tighter credit conditions further down the track, if buyer activity does not match the lift in listings we could see a gradual rebalancing between sellers and buyers," Ms Owen said.

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3 Megatrends to Dominate Real Estate in 2020

Article | February 19, 2020

2019 was quite the year for the real estate industry, and we're ready to take on 2020! The first couple of months in the new year are always filled with noise and to help you focus on what's important, we've found the most powerful forces that are shaping the real estate industry. Let's dive into the three megatrends and tools that you need to be using in 2020. Marketing automation will be your best friend in 2020! We know you are on the go, so partnering with a technology company that can generate and nurture your leads is a must for a rock star like you! Deliver tailored messages to customers in your pipeline when they are most engaged.

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Spotlight

MAC Property Management

Mac Properties provides rental apartment homes and retail spaces in the historic neighborhoods of Hyde Park, in Chicago, IL and Kansas City, St. Louis, MO. With thousands of apartments to offer, our leasing agents help renters find a home that fits each individual style and budget. While providing our residents with modern amenities to facilitate contemporary lifestyles, we also preserve our neighborhoods' rich architectural heritages through restoration and renovation to ensure that both our residents and our communities continue to flourish.

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