5 Effective Ways to Use Instagram for Your Luxury Real Estate Brand

KATIE RUSSELL | May 28, 2019 | 142 views

Looking to engage with new audiences and connect with your target market? Instagram is the perfect platform for luxury real estate brands looking to expand their reach. In fact, engagement on Instagram is ten times higher than it is for Facebook, and the demographic is substantially more affluent—making it a no-brainer for luxury real estate. But to get the most out of this highly visual platform, it’s important for real estate marketers to post the right kind of content. The content should reflect your brand and maintain the overall tone you set through other marketing efforts (i.e. your website, blog, etc.). Marketers who want to reap the benefits of marketing on Instagram need to do more than just post appealing pictures with fun filters. Here are five effective ways to make sure you’re getting the most out of your marketing efforts on Instagram.

Spotlight

ZVN Properties Inc

ZVN Properties, Inc. is a full service field servicing company, providing Property Preservation, Hazard Claim Repairs and inspections to residential and commercial properties throughout the United States. ZVN's office consists of a highly motivated and trained staff dedicated to providing support to both to our clients and our vendors in the field. ZVN also employs an experienced Quality Control and Vendor Relations staff that travel nationwide inspecting and providing quality assurance to our client's assets in conjunction with providing the latest information on investor guidelines, policies and regulations to our vendors in the field enabling them to service all loan types. Our experienced, licensed vendors take pride in providing accurate and timely results.

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REAL ESTATE TECHNOLOGY

Why there is Rising Demand for Green Properties?

Article | July 6, 2022

The belief that green properties bring multiple benefits for both residents and developers is becoming universal. The real estate buyers are realizing the integral role played by the green buildings in minimizing carbon emissions and contributing toward one of the biggest global agendas – Climate Change. Across the UAE, some landlords are evaluating the cost and the benefits of making their portfolios greener to meet the expectations of the property buyers as well as the tenants who are becoming more environment-friendly. Rising international focus on climate change, Conference of the Parties (COP26) summit and UAE’s net-zero initiative to minimize emissions and pledging to invest almost $165 billion in clean energy by 2050 are the other major reasons for the landlords to construct green buildings. Covid-19 has created an urge for employee safety to ensure they feel comfortable coming to the office. To take employee safety to the next level, corporations are choosing green properties to prioritize employees’ well-being and adapt to their occupational strategies and achieve their sustainability goals. What is a Green Building? The World Green Building Council (WGBC) defines a green building as – “a building that, in its design, construction or operation, reduces or eliminates negative impacts, and can create positive impacts, on our climate and natural environment.” Some of the features suggested by WGBC which make a building green include – Efficient use of energy, water, and other resources Use of renewable energy, such as – solar energy, pollution, and waste reduction measures, and the enabling of re-use and recycling Good indoor environmental air quality Use of materials that are non-toxic, ethical, and sustainable Consideration of the environment in the design Construction, and operation Consideration of the quality of life of occupants in design Construction, and operation Design that enables adaptation to a changing environment Exponential Rise in the Demand for Greener Properties There has been a huge rise in the demand for greener and energy-efficient properties not only in the UAE but across the Middle East. As per the Knight Frank – 2021 survey – proximity to green space and good air quality topped the list of location features and are more important to home buyers in the Middle East than their global counterparts. Half of the respondents cited the energy efficiency of their next home as being a ‘very important‘ issue, compared to 42% of global buyers. There has been a rising demand for green and energy-efficient properties in the UAE. The region is at the pinnacle in the Middle East in the national concentration of sustainable buildings and stands at the 14th spot in the world with 869 green-rated buildings, according to the 2nd edition of Knight Frank’s (Y)our Space report – 2021 which surveyed almost 400 businesses worldwide on their workplace strategies and real estate needs. This sends a strong signal to the developers and planners to embrace building green properties to attract eco-friendly homebuyers in the UAE. Reasons for Rising Demand for Green Properties Here are the top 7 reasons for the rising demand for Green Properties in the UAE 1. Increasing Awareness The last decade has witnessed a colossal rise in the awareness among the UAE real estate developers and homebuyers about sustainable construction practices and the adverse effects of climate change, rising energy consumption, and carbon emission on their health and life which has significantly increased the demand for greener properties. The rising awareness about the advantages of green buildings is very evident from the leading studies conducted recently. The research conducted by EcoMENA in 2021 titled – ‘Green Building Trends in the Middle East’ reveals that in the last decade, green building design has become a top priority of real estate developers across the Middle East. The number of LEED-registered buildings has increased rapidly across the region, from 623 in 2010 to more than 2500 in 2020. UAE is ranked among the top 10 countries that hold LEED certifications in the world with Dubai ranked 3rd in the list of cities having the highest number of LEED-certified buildings. UAE has more than 600 LEED-certified projects. 2. Supportive Government Policies UAE has launched the ‘Net-Zero by 2050 Strategic Initiative’ to reduce carbon emissions and will invest over AED 600 billion in renewable energy to minimize carbon emissions and move the nation towards cleaner energy. Other initiatives launched by the UAE to reduce carbon emissions which will increase the sales of green properties include – UAE Vision 2021, the UAE Centennial 2071, and the UAE Energy Strategy 2050, which sets a 50% target for clean energy in the country, among others. The UAE government has already established several sustainable development goals which serve as a guiding principle for most upcoming real estate projects in the region. 3. Lower Construction & Operational Cost Research conducted by the World Business Council for Sustainable Development (WBCSD) reveals that the cost of installing green building features and technologies is significantly overestimated. Many developers perceive that the upfront cost of a green building is, on average, 17% higher than the original cost of a similar traditional building, however, that’s not true. The research by the U.S. Green building Council (USGBC) reveals the initial cost of a green building is only 2%-3% higher than its non-green counterpart. Moreover, green buildings consume 25%-35% less energy than non-green buildings and have 14% less operation and maintenance costs than their traditional counterparts. Modern property owners also prioritize renting or leasing green buildings or apartments due to their cost benefits. Green buildings also allow developers to save 20% of the initial construction cost annually by reducing energy consumption. Furthermore, green buildings allow developers to complete large-scale green projects at a much larger scale resulting in more revenues and business expansion. Using incentive technology such as Virtual Power Plants (VPP) combined with an onsite solar asset will further allow real estate developers to reduce the operational cost and utility cost and explore new models of maximizing income outside of increasing rent and making their properties more attractive for eco-friendly homes buyers. 4. Lower Rents & Service Charges Green properties are a win-win situation for every stakeholder. Due to their lower construction cost and energy consumption, green buildings have minimal operational costs. This is indeed good news for the homeowners and tenants as lower operational cost of the building leads to a reduction in their energy bills, service charges, and rents. The lower service charges and rents often result in higher resident satisfaction and occupancy rate for the landlords and developers. 5. The rise in Environment-friendly Buyers Rising awareness about the adverse impact of emissions on the health of humans as well as on the environment has attracted a number of homebuyers toward green properties. This is encouraging real estate developers to construct more green properties to foster quick sales. Two years ago we had to convince property developers to go green and think about efficient energy. The majority didn’t know what ‘green’ meant and assumed there was an extra cost attached. Now developers want to go green and some are achieving Leadership of Energy and Environmental Design (LEED) certification, an internationally recognized green building rating system. Many large developers are creating their own green design guidelines to be followed by smaller developers building on their plot of land.” Khalid Bushnaq, CEO of Energy Management Services (EMS) There has been an exponential surge in buyers prioritizing green properties as they support a cleaner environment for future generations. 6. Investors Prioritizing Greener Properties for Letting & Sales There has been a rise in the investors and businesses prioritizing the green credentials of a property while making their purchase decision. This will indeed spur their saleability and rentability in the coming days. To cater to the demand of modern and environment-friendly buyers, real estate developers are coming up with greener properties and are evaluating the cost and the benefits of greenifying their portfolios. 7. Rising Sustainability Concerns There have been rising concerns about sustainability among both residential & commercial clients. Corporates across the globe are showing great interest in going sustainable and prioritizing sustainable buildings for their offices. According to the 2nd edition of Knight Frank’s (Y)our Space report, “40% of firms have set a net-zero carbon target and, of those, 77% are aiming to achieve this by 2030. 87% of firms surveyed had less than half of their current global real estate portfolios either ‘green’ or ‘sustainable’. Rising sustainability concerns among the buyers will accelerate the sales and rents of the green properties and will play a crucial role in minimizing the emission rate of the UAE. Summary Here is the summary of the article – There has been a rise in the attractiveness of greener properties among buyers across the UAE to reduce carbon emissions and move towards a healthy lifestyle. Climate change, COP 26, and UAEs investment in clean energy by 2050 have been the major drivers in raising awareness of green properties Along with the residential, the commercial sector is also prioritizing moving their offices to green properties to prioritize employee’s safety and adapt to their occupational strategies A Green building is a building that, in its design, construction or operation, reduces or eliminates negative impacts, and can create positive impacts, on our climate and natural environment. The Knight Frank – 2021 survey on Middle East buyers reveals that proximity to green space and good air quality topped the list of location features. Half of the respondents considered the energy efficiency of their next home to be a ‘very important’ issue, compared to 42% of global buyers. UAE is ranked 14th in the world with 869 green-rated buildings The top reasons for the rising demand for green properties are as follows Increasing awareness Supportive government policies Lower construction & operational cost Lower rents & service charges Increase in environment-friendly buyers Investors Prioritizing Greener Properties for Letting & Sales Rising sustainability concerns among the buyers

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REAL ESTATE TECHNOLOGY

Why the Growing Number of Homes for Sale Is Good for Your Move Up

Article | June 9, 2022

Are you thinking about selling your current home? If so, the biggest question on your mind may be: if I sell now, where will I go? If this resonates with you, there’s something you should know. The number of homes coming onto the market is increasing and that could make it easier for you to move up this summer. While this news has clear benefits for buyers who are craving more options for their home search, what does that mean for current homeowners like you? It gives you two distinct opportunities in today’s housing market. Opportunity 1: Take Advantage of More Options for Your Move Up If your current house no longer meets your needs or lacks the space and features you want, this gives you even more opportunity to sell and move up into the home of your dreams. As more options come to market, you’ll have more to choose from when you search for your next home. Partnering with a local real estate professional can help make sure you see these listings as soon as they come onto the market. And when you do find the one, that professional can advise you on how to write a winning offer to seal the deal. Opportunity 2: Sell Before You Have More Competition Just know that, in order to make sure your house shines above the rest, it may make sense to put your home up for sale before your neighbors do the same, creating more competition in your area. The increase in the number of homes being listed for sale is expected to continue, and a recent study from realtor.com says two-thirds of homeowners looking to sell say they’ll do so by August. A real estate professional can advise you on what you need to tackle to get your house ready to list so they can put that for sale sign up in your yard sooner rather than later. That’s because the process of getting a home ready to sell isn’t taking as long as you may think. As a result, you can capitalize on today’s sellers’ market and get ahead of the competition. Bottom Line If you’re a current homeowner looking to sell, let’s connect to begin the process. You have a unique opportunity to benefit from the additional homes being listed today and sell before your house has more competition.

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REAL ESTATE TECHNOLOGY

4 Facts to Help First-Time Homebuyers Overcome Common Fears

Article | July 12, 2022

For first-time homebuyers, making the transition from renter to homeowner can be exciting, overwhelming, and scary all at once. Yet as Gary Keller and Jay Papasan write in the second edition of Your First Home, “Those who live the most fulfilling lives base their decisions on facts, not fears.” Below, we’ve outlined four powerful facts from Your First Home to help move anxious homeowners toward the fulfillment and abundance Keller and Papasan nod to. Delivered with empathy, care, and your expertise – these facts can help ease fears and move clients closer to experiencing all the bounties homeownership brings. Fear 1: “I can’t afford to buy a home now.” Fact: Until you do the math, you don’t know what you can or can’t afford. If you are currently paying rent, generally you can afford to buy. From a financial point of view, in the United States, the tax savings on mortgage interest alone usually make up most of the difference between your rent and mortgage payments – the tax write-offs you get at the end of year will generally help you save a lot of money. Additionally, depending on your credit score, you can end up affording more than you realize. Note: The credit scores used for mortgage lending tend to take on a much larger picture of your overall credit score. Finally, although there may be a higher initial cost to buying a house, if you’re planning on staying in one place for a few years, the equity you build can end up being a financial boon. Fear 2: “I should wait until the real estate market gets better.” Fact: There is never a wrong time to buy the right home. Whether “right” means the right price or the right property for you, waiting for the perfect market timing seldom works to your advantage. If you don’t believe us, look back to the Great Recession when the bubble around the housing market burst, GDP declined 4.5% and unemployment rose to around 9.5%. Everyone still feels the impact of this incredible financial event. But, like those who endured the Great Depression, the people who lived through the Great Recession made it through, and benefited from an era of financial growth. In fact immediately following the Great Recession, the United States entered the longest period of rising prices and general prosperity since World War II. The fact of the matter is, even the biggest economic downturns are, well, normal. Even when there were some events that threatened to dampen the economy, like the COVID-19 pandemic, the housing market still continued to thrive. In the end, there are two ways to make money in real estate: timing and time. That is you happen upon the right moment to purchase your home before the price appreciates, or you hold it for a long enough time so that appreciation makes your purchase investment right. If you miss the first, you can most certainly count on the second. Fear 3: “I don’t have the money for a down payment.” Fact: There are a variety of down-payment options available to you. While many people believe that making a home purchase requires a substantial down payment, as as much as 20%,, this is seldom true. Options are always available to you that require much less than this number, as low as 5%, some even less. Moreover, most states have down-payment assistance programs that can help you afford to buy. House-hacking can also be a great way to make homeownership a more affordable option. House-hacking is when you purchase a piece of real estate and lease out one of the bedrooms or units. This rental income can then be applied toward your mortgage. Or, you can participate in home rental programs like Vrbo or Airbnb. While it may not be ideal all of the time, you could always make your month’s mortgage payment by renting your place while you’re on vacation. Fear 4: “I can’t buy a home because my credit score isn’t good.” Fact: A less-than-perfect credit score won’t necessarily prevent you from buying a home. Although it’s valuable to have a good credit score, a poor one shouldn’t necessarily prevent you from talking to lenders to explore your options. You can expect that a good loan officer (or mortgage specialist) will be able to help you resolve your credit challenges, often simply by showing you how to move or consolidate your debts, or by referring you to a credit counselor who will put you on a plan. If you’re facing the challenge of having no credit history because you are new to the workforce or have not made regular purchases on credit, there are still possible solutions that you may want to explore. One is to secure financing with the help of a cosigner, such as parents or a close relative, who is willing to stand by your ability to make the payments. Another can be finding a lender who is willing to use alternative forms of history such as student loans, rent, and utilities. Looking For More Homeownership Resources? Head over to the Your First Home webpage for freebies, including information on how to build out your real estate dream team and for your clients, a resource on how to determine their homeownership criteria.

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REAL ESTATE ADVICE

Why You Need an Expert To Determine the Right Price for Your House

Article | June 6, 2022

If your lifestyle has changed recently and you’re ready to make a move, taking advantage of today’s sellers’ market might be just the answer for your summer plans. With homes continuing to get multiple offers, this could be your moment to get the contract you’re looking for on your house if you’re ready to sell. And here’s the thing – you need an expert on your side to ensure you make all the right moves when you do, especially when it comes to pricing your house. Even in this competitive market, you can’t stick just any price tag on your home and get the deal you want. A key piece of the puzzle is setting the right asking price so you can help buyers notice your home (and get excited about it) from the very first time they view the listing. That’s where a real estate professional comes in. Why Pricing Your House Right Is Important The price you set for your house sends a message to potential buyers. Price it too low and you might raise questions about your home’s condition or lead buyers to assume something is wrong with the property. Not to mention, if you undervalue your house, you could leave money on the table which decreases your future buying power. On the other hand, price it too high, and you run the risk of deterring buyers. When that happens, you may have to do a price drop to try to re-ignite interest in your house when it sits on the market for a while. But be aware that a price drop can be seen as a red flag for some buyers who will wonder why the price was reduced and what that means about the home. In other words, think of pricing your home as a target. Your goal is to aim directly for the center – not too high, not too low, but right at market value. Pricing your house fairly based on market conditions increases the chance you’ll have more buyers who are interested in purchasing it. That makes it more likely you’ll see multiple offers, too. And if a bidding war happens, you’ll likely get an even higher final sale price. Plus, when homes are priced right, they tend to sell quickly. Lean on a Professional’s Expertise There are several factors that go into pricing your house, and balancing them is the key. That’s why it’s important to lean on an expert real estate advisor when you’re ready to move. A local real estate advisor is knowledgeable about: The value of homes in your neighborhood The current demand for houses in today’s market The condition of your house and how it affects the value A real estate professional will balance these factors to make sure the price of your house makes the best first impression and gives you the greatest return on your investment in the end. Bottom Line If you’re thinking about selling, pricing your house appropriately is key. Let’s connect to make sure your house is priced right for the local market, for your home’s condition, and to stand out from the competition.

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Spotlight

ZVN Properties Inc

ZVN Properties, Inc. is a full service field servicing company, providing Property Preservation, Hazard Claim Repairs and inspections to residential and commercial properties throughout the United States. ZVN's office consists of a highly motivated and trained staff dedicated to providing support to both to our clients and our vendors in the field. ZVN also employs an experienced Quality Control and Vendor Relations staff that travel nationwide inspecting and providing quality assurance to our client's assets in conjunction with providing the latest information on investor guidelines, policies and regulations to our vendors in the field enabling them to service all loan types. Our experienced, licensed vendors take pride in providing accurate and timely results.

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REAL ESTATE INVESTMENT

JLL Income Property Trust Acquires Grocery-Anchored Retail Center in Las Vegas

JLL Income Property Trust, Inc. and LaSalle Investment Management | August 10, 2022

JLL Income Property Trust, an institutionally managed daily NAV REIT with approximately $6.8 billion in portfolio assets announced today the acquisition of Silverado Square, a 48,000-square-foot retail center in Las Vegas, Nevada. The retail property is anchored by Sprouts Farmers Market, shadow anchored by CVS, and includes a parcel that is fully entitled for nearly 5,000 square feet of rentable retail space. Silverado Square was acquired for $24.4 million. "Silverado Square is a well-located property that fits within our thesis of acquiring high-quality, grocery-anchored retail centers, Its location next to two major thoroughfares and near a large master-planned community, along with its strong tenant roster and long-term lease commitments, should bode well for the center's continued success in generating stable income. As we saw throughout the pandemic, grocery-anchored retail is resilient, and can continue to provide returns for our stockholders throughout volatile market conditions." -JLL Income Property Trust President and CEO Allan Swaringen Constructed in 2018, Silverado Square benefits from a highly visible location on two thoroughfares in the Silverado Ranch master-planned community, which is home to more than 55,000 people. The property ranks in the top quartile of LaSalle Research & Strategy's proprietary Supermarket Trading Area Rating System (STARS), which ranks more than 40,000 grocery-anchored retail centers in the US. The high score owes to Silverado Square's proximity to population density and median income that are both above the national average. The property has a weighted average lease term of more than eight years, including a 15-year lease signed by Sprouts in 2018 that features 10 percent rent escalations every five years. Overall, the property is 98 percent leased. The fully entitled parcel, directly to the east of the existing structures, provides JLL Income Property Trust with the opportunity to build nearly 5,000 square feet of additional retail space and drive further net operating income. The new building will be leased by three tenants and is scheduled for completion later this year. JLL Income Property Trust's grocery-anchored retail allocation is 23 properties in 13 key markets valued at nearly $850 million and representing approximately 13 percent of its overall portfolio. JLL Income Property Trust is an institutionally managed, daily NAV REIT that brings to investors a growing portfolio of commercial real estate investments selected by an institutional investment management team and sponsored by one of the world's leading real estate services firms. About JLL Income Property Trust, Inc. Jones Lang LaSalle Income Property Trust, Inc. is a daily NAV REIT that owns and manages a diversified portfolio of high quality, income-producing residential, industrial, grocery-anchored retail, healthcare and office properties located in the United States. JLL Income Property Trust expects to further diversify its real estate portfolio over time, including on a global basis. For more information, visit www.jllipt.com. About LaSalle Investment Management LaSalle Investment Management is one of the world's leading real estate investment managers. On a global basis, LaSalle manages approximately $82 billion of assets in private and public real estate property and debt investments as of Q1 2022. LaSalle's diverse client base includes public and private pension funds, insurance companies, governments, corporations, endowments and private individuals from across the globe. LaSalle sponsors a complete range of investment vehicles including separate accounts, open- and closed-end funds, public securities and entity-level investments.

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REAL ESTATE INVESTMENT,REAL ESTATE ADVICE

United Real Estate Expands National Network to NYC Area with United Real Estate | Fortune

United Real Estate | August 09, 2022

United® Real Estate (United) announced today its partnership and the newest member of its national network, United Real Estate | Fortune, based in Great Neck, New York. The move ushers United into New York State and the New York City area for the first time and expands its service footprint to one of the most exciting, diverse and competitive real estate markets in the world. United Real Estate is a five-time Inc. 5000 fastest-growing U.S. company and currently the 7th largest independent real estate operation in America. The alliance equips United Real Estate | Fortune agents with advanced proprietary technologies, marketing programs and a breadth of resources provided by United's national organization. Some resources United Real Estate | Fortune is rolling out include: 100% commission, flat-free transaction compensation Automated listings marketing and personal marketing programs Lead-generating agent websites Listings videos National referral network Agent productivity platform – Bullseye™ Revolutionary marketing & communications platform 24/7 on-demand and live agent training United Real Estate | Fortune's talented team provides expert representation for residential, commercial, multi-family, land and rental properties. They service Long Island and all five NYC boroughs. The office is also fully equipped to serve both English- and Mandarin-speaking clientele. The new partnership provides United | Fortune agents exciting new ways to serve buyers, sellers, investors and business owners while expanding their marketing firepower and local and national reach. Our agents and their clients are at the heart of how we make decisions and evolve our business in this fast-paced and competitive New York real estate market, With United under our wings, our agents are going to serve buyers and sellers with the utmost integrity and professionalism, while utilizing exciting new resources. Clients will benefit from exceptional service and sales results. It was an obvious choice for us to choose to partner with United,stated CEO/Broker of United Fortune, Susanna Shao. "We are very pleased to welcome Susanna and her team to United Real Estate and open a new market for us in the process. Their professionalism and their passionate, positive energy for growth are amazing. They are a great addition to our national network. The services, support and tools we are bringing their agents will be a great complement to United Fortune's deep skillsets, contacts and expertise in the NYC area – a true catalyst for growth." -President of United Real Estate, Rick Haase About United Real Estate United Real Estate (United) – a division of United Real Estate Group – was founded with the purpose of offering solutions to real estate brokers and agents in the rapidly changing real estate brokerage industry. United provides the latest training, marketing and technology tools to agents and brokers under a flat-fee, transaction-based agent commission model. By leveraging the company's proprietary cloud-based Bullseye™ Agent & Broker Productivity Platform, United delivers a more profitable outcome for agents and brokers. United Real Estate operates in 32 states with 140 offices and more than 17,500 agents. The company produced over $21.5 billion in sales volume in 2021. About United Real Estate | Fortune Formerly MEHome Realty, CEO/Broker Susanna Shao founded the company in 2018 with the goal of providing buyers, sellers, investors and business owners a service-oriented, one-stop shopping experience, focusing on integrity and professional representation of clients. The full-service, multi-cultural office based in Great Neck, NY serves Long Island and all five NYC boroughs. They assist both English- and Mandarin-speaking clientele.

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MARKET OUTLOOK

MRI Software Acquires ApartmentData.com, Houston-Based Provider Of Market Research and Data Solutions for Multifamily Properties

MRI Software | August 08, 2022

MRI Software, a global leader in real estate software, has acquired ApartmentData.com, further expanding its MRI Living™ suite of property management solutions for the multifamily market. ApartmentData.com is a Houston-based provider of market research and data solutions that enable multifamily property owners and managers to increase property values by optimizing pricing and occupancy. Founded in 1986, the company provides comprehensive and accurate information on professionally managed properties with more than 50 units, including pricing, concessions, occupancy, amenities, and policies at the floor plan level. The company serves 12 of the fastest-growing metropolitan statistical areas ("MSAs") in the U.S.: Houston, Dallas/Fort Worth, Austin, San Antonio, Atlanta, Phoenix/Tucson, Nashville, Raleigh/Durham, Charlotte, Orlando, Tampa, and Jacksonville. ApartmentData.com supplements its digital collection techniques with direct calling and client communications, helping ensure the highest levels of data accuracy and detail. ApartmentData.com's flagship solution, Competition RADAR™, leverages proprietary algorithms to identify and alert users to relevant competitive trends, provide pricing recommendations, and calculate property- or portfolio-level impact. "Over the last several years, we've significantly expanded our MRI Living portfolio to provide tools that make our clients' lives easier and help them take better care of their residents, businesses, and themselves, Data is critical to helping us deliver on those objectives. With a 'smart data' solution like Competition RADAR, we can provide clients with actionable data and market insights, so they can navigate the future with confidence and gain a competitive advantage." -John Ensign, MRI's president and executive managing director, North America In addition to deepening MRI's footprint in the southern U.S., the acquisition enhances the company's MRI Living suite, an already extensive portfolio of multifamily solutions that empower property owners and operators with AI-first tools to easily manage every part of the residential lifecycle, from lead to lease to renewal. We're thrilled to join the MRI family, Thanks to this acquisition, both our and MRI's clients will be able to take advantage of new and expanded capabilities, which will help them manage real estate portfolios more effectively and profitably. They won't have to wade through specialty providers who require customers to perform their own analysis. Instead, our clients will enjoy access to the combined resources of two well-established players,says Rudy Mui, chief executive officer of ApartmentData.com. John Severance, founder and chief technology officer of ApartmentData.com, looks forward to what he describes as "the next chapter." He states: By leveraging the resources of MRI, we can more easily address the growing demand for insights at a time when most multifamily organizations need to drive occupancy and maximize revenue. Today, MRI serves more than 82% of companies on the National Multifamily Housing Council's (NMHC) list of top 50 U.S. apartment managers. Additionally, MRI solutions support more than 20 million residential units worldwide. MRI will continue to serve ApartmentData.com clients without interruption. Silvermark Partners served as the exclusive advisor to Apartment Data.com. About MRI Software MRI Software is a leading provider of real estate software solutions that transform the way communities live, work and play. MRI's open and connected, AI-first platform empowers owners, operators and occupiers in commercial and residential property organizations to innovate in rapidly changing markets. MRI has been a trailblazer in the PropTech industry for over five decades, serving more than two million users worldwide. Through innovative solutions and a rich partner ecosystem, MRI gives real estate companies the freedom to realize their vision of building thriving communities and stronger businesses.

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REAL ESTATE INVESTMENT

JLL Income Property Trust Acquires Grocery-Anchored Retail Center in Las Vegas

JLL Income Property Trust, Inc. and LaSalle Investment Management | August 10, 2022

JLL Income Property Trust, an institutionally managed daily NAV REIT with approximately $6.8 billion in portfolio assets announced today the acquisition of Silverado Square, a 48,000-square-foot retail center in Las Vegas, Nevada. The retail property is anchored by Sprouts Farmers Market, shadow anchored by CVS, and includes a parcel that is fully entitled for nearly 5,000 square feet of rentable retail space. Silverado Square was acquired for $24.4 million. "Silverado Square is a well-located property that fits within our thesis of acquiring high-quality, grocery-anchored retail centers, Its location next to two major thoroughfares and near a large master-planned community, along with its strong tenant roster and long-term lease commitments, should bode well for the center's continued success in generating stable income. As we saw throughout the pandemic, grocery-anchored retail is resilient, and can continue to provide returns for our stockholders throughout volatile market conditions." -JLL Income Property Trust President and CEO Allan Swaringen Constructed in 2018, Silverado Square benefits from a highly visible location on two thoroughfares in the Silverado Ranch master-planned community, which is home to more than 55,000 people. The property ranks in the top quartile of LaSalle Research & Strategy's proprietary Supermarket Trading Area Rating System (STARS), which ranks more than 40,000 grocery-anchored retail centers in the US. The high score owes to Silverado Square's proximity to population density and median income that are both above the national average. The property has a weighted average lease term of more than eight years, including a 15-year lease signed by Sprouts in 2018 that features 10 percent rent escalations every five years. Overall, the property is 98 percent leased. The fully entitled parcel, directly to the east of the existing structures, provides JLL Income Property Trust with the opportunity to build nearly 5,000 square feet of additional retail space and drive further net operating income. The new building will be leased by three tenants and is scheduled for completion later this year. JLL Income Property Trust's grocery-anchored retail allocation is 23 properties in 13 key markets valued at nearly $850 million and representing approximately 13 percent of its overall portfolio. JLL Income Property Trust is an institutionally managed, daily NAV REIT that brings to investors a growing portfolio of commercial real estate investments selected by an institutional investment management team and sponsored by one of the world's leading real estate services firms. About JLL Income Property Trust, Inc. Jones Lang LaSalle Income Property Trust, Inc. is a daily NAV REIT that owns and manages a diversified portfolio of high quality, income-producing residential, industrial, grocery-anchored retail, healthcare and office properties located in the United States. JLL Income Property Trust expects to further diversify its real estate portfolio over time, including on a global basis. For more information, visit www.jllipt.com. About LaSalle Investment Management LaSalle Investment Management is one of the world's leading real estate investment managers. On a global basis, LaSalle manages approximately $82 billion of assets in private and public real estate property and debt investments as of Q1 2022. LaSalle's diverse client base includes public and private pension funds, insurance companies, governments, corporations, endowments and private individuals from across the globe. LaSalle sponsors a complete range of investment vehicles including separate accounts, open- and closed-end funds, public securities and entity-level investments.

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REAL ESTATE INVESTMENT,REAL ESTATE ADVICE

United Real Estate Expands National Network to NYC Area with United Real Estate | Fortune

United Real Estate | August 09, 2022

United® Real Estate (United) announced today its partnership and the newest member of its national network, United Real Estate | Fortune, based in Great Neck, New York. The move ushers United into New York State and the New York City area for the first time and expands its service footprint to one of the most exciting, diverse and competitive real estate markets in the world. United Real Estate is a five-time Inc. 5000 fastest-growing U.S. company and currently the 7th largest independent real estate operation in America. The alliance equips United Real Estate | Fortune agents with advanced proprietary technologies, marketing programs and a breadth of resources provided by United's national organization. Some resources United Real Estate | Fortune is rolling out include: 100% commission, flat-free transaction compensation Automated listings marketing and personal marketing programs Lead-generating agent websites Listings videos National referral network Agent productivity platform – Bullseye™ Revolutionary marketing & communications platform 24/7 on-demand and live agent training United Real Estate | Fortune's talented team provides expert representation for residential, commercial, multi-family, land and rental properties. They service Long Island and all five NYC boroughs. The office is also fully equipped to serve both English- and Mandarin-speaking clientele. The new partnership provides United | Fortune agents exciting new ways to serve buyers, sellers, investors and business owners while expanding their marketing firepower and local and national reach. Our agents and their clients are at the heart of how we make decisions and evolve our business in this fast-paced and competitive New York real estate market, With United under our wings, our agents are going to serve buyers and sellers with the utmost integrity and professionalism, while utilizing exciting new resources. Clients will benefit from exceptional service and sales results. It was an obvious choice for us to choose to partner with United,stated CEO/Broker of United Fortune, Susanna Shao. "We are very pleased to welcome Susanna and her team to United Real Estate and open a new market for us in the process. Their professionalism and their passionate, positive energy for growth are amazing. They are a great addition to our national network. The services, support and tools we are bringing their agents will be a great complement to United Fortune's deep skillsets, contacts and expertise in the NYC area – a true catalyst for growth." -President of United Real Estate, Rick Haase About United Real Estate United Real Estate (United) – a division of United Real Estate Group – was founded with the purpose of offering solutions to real estate brokers and agents in the rapidly changing real estate brokerage industry. United provides the latest training, marketing and technology tools to agents and brokers under a flat-fee, transaction-based agent commission model. By leveraging the company's proprietary cloud-based Bullseye™ Agent & Broker Productivity Platform, United delivers a more profitable outcome for agents and brokers. United Real Estate operates in 32 states with 140 offices and more than 17,500 agents. The company produced over $21.5 billion in sales volume in 2021. About United Real Estate | Fortune Formerly MEHome Realty, CEO/Broker Susanna Shao founded the company in 2018 with the goal of providing buyers, sellers, investors and business owners a service-oriented, one-stop shopping experience, focusing on integrity and professional representation of clients. The full-service, multi-cultural office based in Great Neck, NY serves Long Island and all five NYC boroughs. They assist both English- and Mandarin-speaking clientele.

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MRI Software Acquires ApartmentData.com, Houston-Based Provider Of Market Research and Data Solutions for Multifamily Properties

MRI Software | August 08, 2022

MRI Software, a global leader in real estate software, has acquired ApartmentData.com, further expanding its MRI Living™ suite of property management solutions for the multifamily market. ApartmentData.com is a Houston-based provider of market research and data solutions that enable multifamily property owners and managers to increase property values by optimizing pricing and occupancy. Founded in 1986, the company provides comprehensive and accurate information on professionally managed properties with more than 50 units, including pricing, concessions, occupancy, amenities, and policies at the floor plan level. The company serves 12 of the fastest-growing metropolitan statistical areas ("MSAs") in the U.S.: Houston, Dallas/Fort Worth, Austin, San Antonio, Atlanta, Phoenix/Tucson, Nashville, Raleigh/Durham, Charlotte, Orlando, Tampa, and Jacksonville. ApartmentData.com supplements its digital collection techniques with direct calling and client communications, helping ensure the highest levels of data accuracy and detail. ApartmentData.com's flagship solution, Competition RADAR™, leverages proprietary algorithms to identify and alert users to relevant competitive trends, provide pricing recommendations, and calculate property- or portfolio-level impact. "Over the last several years, we've significantly expanded our MRI Living portfolio to provide tools that make our clients' lives easier and help them take better care of their residents, businesses, and themselves, Data is critical to helping us deliver on those objectives. With a 'smart data' solution like Competition RADAR, we can provide clients with actionable data and market insights, so they can navigate the future with confidence and gain a competitive advantage." -John Ensign, MRI's president and executive managing director, North America In addition to deepening MRI's footprint in the southern U.S., the acquisition enhances the company's MRI Living suite, an already extensive portfolio of multifamily solutions that empower property owners and operators with AI-first tools to easily manage every part of the residential lifecycle, from lead to lease to renewal. We're thrilled to join the MRI family, Thanks to this acquisition, both our and MRI's clients will be able to take advantage of new and expanded capabilities, which will help them manage real estate portfolios more effectively and profitably. They won't have to wade through specialty providers who require customers to perform their own analysis. Instead, our clients will enjoy access to the combined resources of two well-established players,says Rudy Mui, chief executive officer of ApartmentData.com. John Severance, founder and chief technology officer of ApartmentData.com, looks forward to what he describes as "the next chapter." He states: By leveraging the resources of MRI, we can more easily address the growing demand for insights at a time when most multifamily organizations need to drive occupancy and maximize revenue. Today, MRI serves more than 82% of companies on the National Multifamily Housing Council's (NMHC) list of top 50 U.S. apartment managers. Additionally, MRI solutions support more than 20 million residential units worldwide. MRI will continue to serve ApartmentData.com clients without interruption. Silvermark Partners served as the exclusive advisor to Apartment Data.com. About MRI Software MRI Software is a leading provider of real estate software solutions that transform the way communities live, work and play. MRI's open and connected, AI-first platform empowers owners, operators and occupiers in commercial and residential property organizations to innovate in rapidly changing markets. MRI has been a trailblazer in the PropTech industry for over five decades, serving more than two million users worldwide. Through innovative solutions and a rich partner ecosystem, MRI gives real estate companies the freedom to realize their vision of building thriving communities and stronger businesses.

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