5 Lead Generation Mistakes to Avoid in Real Estate

JOANNA HARRISON | October 15, 2018

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Whatever your lead generation strategies are, you’ve likely fallen into a few of these common traps. Fear not! Trial and error is part of what makes any business thrive. We’ve put together a list of the Top 5 mistakes we see clients make when it comes to lead generation. If you can avoid these missteps – you’ll save yourself a lot of wasted energy.

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Dexus

Dexus is one of Australia’s leading real estate groups, proudly managing a high quality Australian property portfolio valued at more than $22 billion. As property innovators, we are deeply committed to working with our customers to provide spaces that engage and inspire, as well as delivering quality, sustainable returns for our investors.

OTHER ARTICLES

How Coronavirus (COVID-19) Could Affect Commercial Real Estate Transactions

Article | March 16, 2020

The long-term effects of the coronavirus on the economy remain unknown, but we can predict some acute short-term effects on the commercial real estate market in general, and in particular on contractual relationships in this arena. There are many different implications of the force majeure concept described above for the commercial real estate world, but here we will describe just a few of them. The coronavirus outbreak has already had an impact on the supply chain for various materials required for construction. Similarly, government restrictions, such as curfews or lockdowns, could interfere with the ability of contractors to have the labor needed for construction, and there may also be delays in the issuance of construction approvals and permits. Suspension of or delays in the ability of contractors to complete construction could be covered by force majeure provisions in construction agreements.

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Helping Companies to Navigate a Changing Commercial Real Estate Landscape

Article | April 6, 2020

The COVID-19 pandemic has negatively impacted most every industry over the past few months, creating a scenario of rising financial stress, retracting employment and diminishing market confidence for companies around the globe. The commercial real estate industry hasn’t been immune from the pandemic’s downward pressure on the economy. Many real estate owners and investors, and the service-based companies supporting these organizations, have found themselves in a wait-and-see mode before making decisions about projects and other business initiatives. To that end, according to a recent Bisnow story on data collected by independent research and advisory firm Green Street Advisors, real estate investment trust shares have decreased by 34% since mid-February, while office high-rises have experienced a 10% decrease in overall value across global markets. The same story notes unsurprisingly the retail sector has been among the most negatively impacted product types across the world’s commercial real estate portfolio.

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How REALTORS® Can Take Advantage Of 2020 Marketing Trends

Article | February 26, 2020

Word-of-mouth is great, but it’s often not enough to generate the leads you need in your real estate business, especially if you’re just starting out.But rather than waffle around trying all the available online marketing strategies, we’re condensing the research down for you.Here are the best of the best 2020 marketing trends that you can put to use today.

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What Is Proptech?

Article | February 27, 2020

Proptech now disrupting the marketplace ranges from artificial intelligent, automation and smart buildings to the use of big data, blockchain and cloud-based computing. Proptech, a portmanteau from “property technology”, is used to describe any technology for the real estate space. These days, it is a common phrase recognised by real estate professionals to define property-specific innovation. Proptech addresses fundamental questions of how users experience and extract value from real estate. Whether it’s planning or construction, renting or buying, management or selling, the Proptech ecosystem is increasingly comprehensive—and competitive.

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Spotlight

Dexus

Dexus is one of Australia’s leading real estate groups, proudly managing a high quality Australian property portfolio valued at more than $22 billion. As property innovators, we are deeply committed to working with our customers to provide spaces that engage and inspire, as well as delivering quality, sustainable returns for our investors.

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