Real Estate Technology, Mortgage and Lending
Businesswire | May 15, 2023
Rent., a leading provider of integrated marketing solutions to the multi-and single-family rentals industry, today announced the launch of Rent. Lease360°, a 360-degree, turn-key offering designed specifically for low occupancy and new lease-up situations. Rent.’s newest solution is a comprehensive yet flexible way for modern multifamily marketers to build integrated, omnichannel marketing for properties during pre-lease, rebrand and renovation life cycles and debuts at the Apartment Innovation and Marketing Conference (AIM) in Huntington Beach, Calif., May 7-10, 2023.
More than 455,000 multifamily units were constructed from January 2022 through March 2023, according to non-seasonally adjusted data from the U.S. Census Bureau. The same data reports over 900,000 units currently under development and an additional 160,000 units authorized.
“As multifamily development increases across the nation, it’s critical for new communities to establish themselves within a competitive market,” explained Jon Ziglar, CEO of Rent. “Property management companies and owners must effectively market their new properties to deliver a successful lease-up period from pre-construction to stabilization. With Lease360°, they can now bridge this critical phase with one partner, not five or six, increasing the impact of every marketing dollar spent and reducing administrative costs and hassle.”
Anchored by RentMarketplace.’s massive consumer reach, Rent. Lease360° is powered by first-party data, supported by a dedicated marketing strategist and represents a flexible yet comprehensive solution. This is the product of extensive research on the unique needs of multifamily properties that are in lease-up mode from pre-lease to stabilization.
As part of Rent.’s extensive network, which includes Redfin.com, Realtor.com, Rent.com, ApartmentGuide.com and Rentals.com, Rent. Lease360° allows clients to flex their marketing efforts across various channels to best match the current needs of the property — all within a single solution.
“Rent. is uniquely positioned to address the challenges of new multifamily construction, as well as any rebrand or renovation, by creating a 360-degree lease-up program leveraging our omnichannel marketing platform and utilizing first-party data to deliver the right people to their property on time,” Ziglar added.
According to Kathy Neumann, CMO of Rent., Rent. Lease360° provides a customized and integrated marketing approach that optimizes investments across all major channels, including customized ILS, search, social, e-mail, geofencing and more, to attract potential renters to your property.
“We are proud to bring this unmatched solution to market at a crucial moment for the industry,” Neumann said. “We know developers are in great need of a turnkey solution to actively market and manage their communities. A website and ILS listing simply won’t cut it in 2023 as the new generation of renters are seeking information across an increasingly fragmented marketing landscape.”
This latest innovation represents another first for Rent., which recently launched the multifamily industry’s only automated solution for TikTok advertising and is the first and only rental marketplace network to provide access to two of the country's largest real estate sites, Redfin.com and Realtor.com.
Rent. is a two-sided marketing platform that simplifies the entire renter experience by matching the right property with the right renter, at the right time. Through the Rent. network of websites, mobile apps and partnerships, Rent. clients can reach over 350 million site visits per month. In addition, Rent. services the property side of the market with scaled marketing solutions such as search engine marketing, lead nurturing through chatbots and client automation tools, and reputation management through ratings and reviews, as well as social media monitoring and marketing. This, paired with advanced search filtering and an optimized consumer app and site experience, enables Rent. to offer renters an ideal home-finding experience. Rent. exists to help people find the perfect place. Rent. is operated by Rent Group Inc., a subsidiary of Redfin Corporation.
Real Estate Technology, Real Estate Investment
PRweb | April 12, 2023
Inside Real Estate, one of the fastest-growing independent real estate software companies and trusted technology partner to over 400,000 agents, teams, brokerages and top franchise brands, recently announced the acquisition of BoomTown, and the company is doubling down on innovation and momentum, garnering recognition as “Best Platform” by T3 Sixty, featured on HousingWire’s Tech100 list, and announcing the launch of Property Boost in the BoomTown platform.
Inside Real Estate solutions were named in eight different categories including the most prestigious “Best Platform” in T3 Sixty’s analysis of the best-in-class technology products for the real estate industry, featured in their 2023 Tech 200. Both BoomTown and Inside Real Estate were recognized in HousingWire’s Tech100, celebrating the most innovative and impactful technology companies serving the real estate economy. The industry recognition highlights the role Inside Real Estate serves in helping top-performing franchises, brokerages, teams, and agents manage their business more effectively with their unparalleled technology, services and partner ecosystem.
Through the company’s newly unified resources and collaboration, BoomTown announced the launch of Property Boost, an enhancement to the company’s self-serve ad portal, Marketing Central. Property Boost instantly turns listings into high performing social media ads, and automatically collects accurate contact information as soon as the ad is clicked. With over 400 million impressions, 3 million leads generated for over 100,000 repeat customers, and at an average of $7 cost per lead, Property Boost has quickly become the most popular advertising solution in kvCORE Marketplace, and now BoomTown users get these benefits as well.
“Our mission in joining forces was to create the industry-leading real estate technology and service provider, and we have wasted no time doubling down on innovation and driving forward,” said Joe Skousen, CEO, Inside Real Estate. “We are energized by the recognition of those efforts so far and are already building on this momentum with big plans to continue making a positive, profitable impact on every single brokerage, team, and agent who trusts us as their technology partner.”
About Inside Real Estate
Inside Real Estate is a fast-growing, independently-owned real estate software firm that serves as a trusted technology partner to over 400,000 top brokerages, agents, and teams. Their flagship product, kvCORE Platform, is the most modern and comprehensive solution in the industry known for delivering profitable growth at every level of a brokerage organization. Built on a modern, scalable, and flexible architecture, kvCORE enables every brokerage to create its own unique technology ecosystem through custom branding, robust integrations, and high-quality add-on solutions. Recent strategic acquisitions have expanded the company’s technology portfolio further, including BoomTown, Brokermint, and AmpStats solutions, which solidifies Inside Real Estate as the leading technology partner in the real estate industry. With an accomplished leadership team and its talented staff, Inside Real Estate brings the resources, scale, and vision to deliver ongoing innovation and success to their growing customer base. To learn more visit insiderealestate.com.
Real Estate Technology, Mortgage and Lending
PRweb | March 17, 2023
BatchService, a leading real estate data and SaaS provider, has introduced the first list building tool that allows businesses to build custom property lists and enrich them with the most accurate contact information on the market–solving the problem of solution fragmentation. From real estate to marketing services, ListBuilder is designed to give businesses on-demand access to industry-leading property, owner and contact data.
“We’re excited to help businesses leverage property and owner data to improve targeting, increase marketing performance, and drive growth,” said BatchService CEO Jesse Burrell. “As a real estate investor, I remember having to jump between multiple platforms to get quality data. It led to a lot of wasted time and money. This solution eliminates that waste and improves deal potential tremendously. We believe it’s a game changer.”
Developed to meet the needs of businesses of all sizes and industries that use property data, ListBuilder is a self-service platform with transparent pricing, real-time results, and a host of custom list building capabilities.
In-depth data – With more than 180 property, owner, and financial filters, there are millions of combinations to help users build targeted lead lists
Quick lists - With 35 of the most popular search filters–including absentee owner, high equity, tired landlord, and more–users can create custom lists in minutes
Right-party contact data – Enrich property lists with the most accurate and complete property owner contact information on the market
Marketing flags – Supplement property lists with buyer and seller intent data, including mortgage information, demographics, life events, and more
On-demand access – With no monthly fees and instant results, customers only pay for the data they need when they need it
Founded in 2018, BatchService offers a suite of real estate software and data services to help businesses in and around real estate find targeted leads, market more effectively, connect with property owners, and close more deals. The company’s technology solutions are powered by industry-leading property and owner data that’s enriched by data science, proprietary algorithms, and a data verification loop.
BatchService is a real estate data and technology company. At BatchService, we provide visibility into real estate assets through real-time property intelligence, empowering real estate professionals to better identify opportunities and directly engage with property owners, investors, and agents. BatchService provides a suite of tools to manage client records, organize lists, comp properties, and surface investor insights. Our developer-friendly API endpoints fuel innovation for the proptech ecosystem.