5 Marketing Technology Trends for 2020

“The aim of marketing is to make selling superfluous.” Peter F. Drucker   Tweet This! While selling is an art, it solely depends on the fact how much marketing efforts you have put in to make it possible. And when it comes to marketing efforts it will be incomplete unless you leverage modern technology to attain these marketing goals as ‘modern marketing requires modern solutions.’ These technologies when utilized effectively work wonders in terms of brand awareness and sales conversion.

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Real Estate Management Consulting

About Us Real Estate Management Consulting Ltd. is a company that deals with economic and financial studies, property management and operates in collaboration with some of the most important Italian companies in the Real Estate world to provide assistance to clients in all real estate transactions Mission mission of Real estate Management Consulting is to create a real technical expertise keeps getting better and create a real class culture.

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Real Estate Technology

Why the Growing Number of Homes for Sale Is Good for Your Move Up

Article | July 21, 2022

Are you thinking about selling your current home? If so, the biggest question on your mind may be: if I sell now, where will I go? If this resonates with you, there’s something you should know. The number of homes coming onto the market is increasing and that could make it easier for you to move up this summer. While this news has clear benefits for buyers who are craving more options for their home search, what does that mean for current homeowners like you? It gives you two distinct opportunities in today’s housing market. Opportunity 1: Take Advantage of More Options for Your Move Up If your current house no longer meets your needs or lacks the space and features you want, this gives you even more opportunity to sell and move up into the home of your dreams. As more options come to market, you’ll have more to choose from when you search for your next home. Partnering with a local real estate professional can help make sure you see these listings as soon as they come onto the market. And when you do find the one, that professional can advise you on how to write a winning offer to seal the deal. Opportunity 2: Sell Before You Have More Competition Just know that, in order to make sure your house shines above the rest, it may make sense to put your home up for sale before your neighbors do the same, creating more competition in your area. The increase in the number of homes being listed for sale is expected to continue, and a recent study from realtor.com says two-thirds of homeowners looking to sell say they’ll do so by August. A real estate professional can advise you on what you need to tackle to get your house ready to list so they can put that for sale sign up in your yard sooner rather than later. That’s because the process of getting a home ready to sell isn’t taking as long as you may think. As a result, you can capitalize on today’s sellers’ market and get ahead of the competition. Bottom Line If you’re a current homeowner looking to sell, let’s connect to begin the process. You have a unique opportunity to benefit from the additional homes being listed today and sell before your house has more competition.

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Real Estate Technology, Asset Management

Why Building Lifetime Engagement is Critical for Your Real Estate Business

Article | June 15, 2023

You may have heard the often-cited National Association of REALTORS® (NAR) statistic that 90% of homeowners would use their real estate agent again, but only 12% actually do. What you may not know is the reason behind it. According to Chris Stuart, president of PLACE, Inc., the real estate industry spends more on customer acquisition than any other industry but doesn’t invest the same amount in customer retention. The numbers back him up, with companies like Southwest and Marriott spending less than 3% of their marketing budget on customer acquisition, while the real estate industry spends a whopping 20% of its marketing dollars to add customers, only to lose them as they leave the closing table. Of course, retention in real estate is made more difficult by the fact that the average time between real estate transactions is five to seven years, not just a few weeks or months as it would be for retail or travel companies. Looking at other industries that focus more on customer retention, they do so not by offering a host of random services, but by creating a customer experience that brings people back over and over. With that in mind, here is a tactical approach that will allow you to prove your value month after month—for years to come.

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Real Estate Technology

3 Proptech Trends That Are Making Waves in the Real Estate Industry

Article | July 12, 2022

Proptech, or property technology, comprises digital solutions that help facilitate buying, selling and leasing of commercial real estate. It is also called CREtech or REtech for commercial real estate technology, respectively. It usually refers to the digital tools and software used in real estate. With digitalization growing at an exponential rate across the real estate sector, proptech is evolving, here are three topmost trends in proptech that real estate solution providers must keenly follow. 1 3D House Tours Both prospective buyers and real estate agents love this technology. 3D house tours simulate a real house tour and can be viewed either on virtual reality (VR) headsets or one’s computer screen. They simplify initial interactions by enabling users to confirm their interest in a property, saving both time and visits for buyers and agents. They also allow agents to better market their properties and schedule multiple visits from the comfort of their offices. The ensuing process ensures that agents are able to provide realistic walkthroughs of their properties and eliminate friction from the get-go, making the showing as painless as possible. 2 Automated Service Desks Exceptional customer service is the name of the game in real estate and agents are expected to provide their clients with white glove service wherever possible. Conversational AI is one way that many real estate solution providers are achieving this. With round-the-clock contact channels to assist clients with the information they need, agents and brokers are better equipped to deal with queries and reduce their response time. The automation of menial tasks also ensures that they don’t have to be everywhere all the time. 3 Digital Transaction Management Real estate comes with its share of sky-high paperwork. With digital transaction management, agents can now reduce the significant amount of legwork that goes into managing paperwork. It also helps in signing documents digitally, which means physical presence isn’t needed to execute agreements and registration processes, making the process smoother and faster. Real estate clients with multiple properties will no longer need to be inundated with massive amounts of paperwork and travel. For the Record Digitalization is transforming industries at lightning speed and real estate is a frontrunner in adopting new technologies. The impact that proptech has on RE is visibly vital. The above trends are revolutionizing the real estate technology landscape. Keep an eye out to see how these trends change the way people buy and sell property.

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Real Estate Technology

What Property Investors Need to Know About Sustainable And Impact Investing

Article | May 31, 2021

There’s no escaping the importance of sustainability in any investment sector. Globally, Environmental, Social and Governance (ESG) investing is worth $30 trillion in assets under management each year, around a quarter of all professionally-managed assets. It is more relevant than ever as the ‘high impact, low probability’ shock imposed by Covid-19 has strengthened the case for prioritising people and planet alongside profits, and illustrated the power of collective action to tackle global problems. Many investors are unaware how significant this trend will be. If you are an investor, you need to consider why sustainability will be important, what sustainable property investing actually means, and what the major issues and opportunities are, as these will affect your risks and returns. Why is sustainability so important for investors? The UK’s legally-binding commitment to achieve net carbon zero by 2050 means that sustainability is no longer a ‘nice to have’. Our legal obligation is showing up in the form of new rules, regulations and best practices affecting all sectors that contribute to emissions. 40 per cent of UK emissions come from households, which makes the chance of more regulations and policies around the environmental performance of property more likely than not. These regulations will not only affect your ability to operate in a way that is compliant, but fundamentally change the value, performance and risk associated with your investments.

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Spotlight

Real Estate Management Consulting

About Us Real Estate Management Consulting Ltd. is a company that deals with economic and financial studies, property management and operates in collaboration with some of the most important Italian companies in the Real Estate world to provide assistance to clients in all real estate transactions Mission mission of Real estate Management Consulting is to create a real technical expertise keeps getting better and create a real class culture.

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Real Estate Technology, Mortgage and Lending

Rent. Group, Inc. Announces Rent. Lease360°™, a Unique Solution to Lease-Up Marketing

Businesswire | May 15, 2023

Rent., a leading provider of integrated marketing solutions to the multi-and single-family rentals industry, today announced the launch of Rent. Lease360°, a 360-degree, turn-key offering designed specifically for low occupancy and new lease-up situations. Rent.’s newest solution is a comprehensive yet flexible way for modern multifamily marketers to build integrated, omnichannel marketing for properties during pre-lease, rebrand and renovation life cycles and debuts at the Apartment Innovation and Marketing Conference (AIM) in Huntington Beach, Calif., May 7-10, 2023. More than 455,000 multifamily units were constructed from January 2022 through March 2023, according to non-seasonally adjusted data from the U.S. Census Bureau. The same data reports over 900,000 units currently under development and an additional 160,000 units authorized. “As multifamily development increases across the nation, it’s critical for new communities to establish themselves within a competitive market,” explained Jon Ziglar, CEO of Rent. “Property management companies and owners must effectively market their new properties to deliver a successful lease-up period from pre-construction to stabilization. With Lease360°, they can now bridge this critical phase with one partner, not five or six, increasing the impact of every marketing dollar spent and reducing administrative costs and hassle.” Anchored by RentMarketplace.’s massive consumer reach, Rent. Lease360° is powered by first-party data, supported by a dedicated marketing strategist and represents a flexible yet comprehensive solution. This is the product of extensive research on the unique needs of multifamily properties that are in lease-up mode from pre-lease to stabilization. As part of Rent.’s extensive network, which includes Redfin.com, Realtor.com, Rent.com, ApartmentGuide.com and Rentals.com, Rent. Lease360° allows clients to flex their marketing efforts across various channels to best match the current needs of the property — all within a single solution. “Rent. is uniquely positioned to address the challenges of new multifamily construction, as well as any rebrand or renovation, by creating a 360-degree lease-up program leveraging our omnichannel marketing platform and utilizing first-party data to deliver the right people to their property on time,” Ziglar added. According to Kathy Neumann, CMO of Rent., Rent. Lease360° provides a customized and integrated marketing approach that optimizes investments across all major channels, including customized ILS, search, social, e-mail, geofencing and more, to attract potential renters to your property. “We are proud to bring this unmatched solution to market at a crucial moment for the industry,” Neumann said. “We know developers are in great need of a turnkey solution to actively market and manage their communities. A website and ILS listing simply won’t cut it in 2023 as the new generation of renters are seeking information across an increasingly fragmented marketing landscape.” This latest innovation represents another first for Rent., which recently launched the multifamily industry’s only automated solution for TikTok advertising and is the first and only rental marketplace network to provide access to two of the country's largest real estate sites, Redfin.com and Realtor.com. About Rent. Rent. is a two-sided marketing platform that simplifies the entire renter experience by matching the right property with the right renter, at the right time. Through the Rent. network of websites, mobile apps and partnerships, Rent. clients can reach over 350 million site visits per month. In addition, Rent. services the property side of the market with scaled marketing solutions such as search engine marketing, lead nurturing through chatbots and client automation tools, and reputation management through ratings and reviews, as well as social media monitoring and marketing. This, paired with advanced search filtering and an optimized consumer app and site experience, enables Rent. to offer renters an ideal home-finding experience. Rent. exists to help people find the perfect place. Rent. is operated by Rent Group Inc., a subsidiary of Redfin Corporation.

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Real Estate Technology, Real Estate Investment

Inside Real Estate Launches New Advertising Solution to BoomTown Users and Rakes in Top Industry Awards for Innovation

PRweb | April 12, 2023

Inside Real Estate, one of the fastest-growing independent real estate software companies and trusted technology partner to over 400,000 agents, teams, brokerages and top franchise brands, recently announced the acquisition of BoomTown, and the company is doubling down on innovation and momentum, garnering recognition as “Best Platform” by T3 Sixty, featured on HousingWire’s Tech100 list, and announcing the launch of Property Boost in the BoomTown platform. Inside Real Estate solutions were named in eight different categories including the most prestigious “Best Platform” in T3 Sixty’s analysis of the best-in-class technology products for the real estate industry, featured in their 2023 Tech 200. Both BoomTown and Inside Real Estate were recognized in HousingWire’s Tech100, celebrating the most innovative and impactful technology companies serving the real estate economy. The industry recognition highlights the role Inside Real Estate serves in helping top-performing franchises, brokerages, teams, and agents manage their business more effectively with their unparalleled technology, services and partner ecosystem. Through the company’s newly unified resources and collaboration, BoomTown announced the launch of Property Boost, an enhancement to the company’s self-serve ad portal, Marketing Central. Property Boost instantly turns listings into high performing social media ads, and automatically collects accurate contact information as soon as the ad is clicked. With over 400 million impressions, 3 million leads generated for over 100,000 repeat customers, and at an average of $7 cost per lead, Property Boost has quickly become the most popular advertising solution in kvCORE Marketplace, and now BoomTown users get these benefits as well. “Our mission in joining forces was to create the industry-leading real estate technology and service provider, and we have wasted no time doubling down on innovation and driving forward,” said Joe Skousen, CEO, Inside Real Estate. “We are energized by the recognition of those efforts so far and are already building on this momentum with big plans to continue making a positive, profitable impact on every single brokerage, team, and agent who trusts us as their technology partner.” About Inside Real Estate Inside Real Estate is a fast-growing, independently-owned real estate software firm that serves as a trusted technology partner to over 400,000 top brokerages, agents, and teams. Their flagship product, kvCORE Platform, is the most modern and comprehensive solution in the industry known for delivering profitable growth at every level of a brokerage organization. Built on a modern, scalable, and flexible architecture, kvCORE enables every brokerage to create its own unique technology ecosystem through custom branding, robust integrations, and high-quality add-on solutions. Recent strategic acquisitions have expanded the company’s technology portfolio further, including BoomTown, Brokermint, and AmpStats solutions, which solidifies Inside Real Estate as the leading technology partner in the real estate industry. With an accomplished leadership team and its talented staff, Inside Real Estate brings the resources, scale, and vision to deliver ongoing innovation and success to their growing customer base. To learn more visit insiderealestate.com.

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Real Estate Technology, Mortgage and Lending

BatchService introduces list building platform with industry-first property and owner data offerings

PRweb | March 17, 2023

BatchService, a leading real estate data and SaaS provider, has introduced the first list building tool that allows businesses to build custom property lists and enrich them with the most accurate contact information on the market–solving the problem of solution fragmentation. From real estate to marketing services, ListBuilder is designed to give businesses on-demand access to industry-leading property, owner and contact data. “We’re excited to help businesses leverage property and owner data to improve targeting, increase marketing performance, and drive growth,” said BatchService CEO Jesse Burrell. “As a real estate investor, I remember having to jump between multiple platforms to get quality data. It led to a lot of wasted time and money. This solution eliminates that waste and improves deal potential tremendously. We believe it’s a game changer.” Developed to meet the needs of businesses of all sizes and industries that use property data, ListBuilder is a self-service platform with transparent pricing, real-time results, and a host of custom list building capabilities. In-depth data – With more than 180 property, owner, and financial filters, there are millions of combinations to help users build targeted lead lists Quick lists - With 35 of the most popular search filters–including absentee owner, high equity, tired landlord, and more–users can create custom lists in minutes Right-party contact data – Enrich property lists with the most accurate and complete property owner contact information on the market Marketing flags – Supplement property lists with buyer and seller intent data, including mortgage information, demographics, life events, and more On-demand access – With no monthly fees and instant results, customers only pay for the data they need when they need it Founded in 2018, BatchService offers a suite of real estate software and data services to help businesses in and around real estate find targeted leads, market more effectively, connect with property owners, and close more deals. The company’s technology solutions are powered by industry-leading property and owner data that’s enriched by data science, proprietary algorithms, and a data verification loop. ABOUT BATCHSERVICE BatchService is a real estate data and technology company. At BatchService, we provide visibility into real estate assets through real-time property intelligence, empowering real estate professionals to better identify opportunities and directly engage with property owners, investors, and agents. BatchService provides a suite of tools to manage client records, organize lists, comp properties, and surface investor insights. Our developer-friendly API endpoints fuel innovation for the proptech ecosystem.

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Real Estate Technology, Mortgage and Lending

Rent. Group, Inc. Announces Rent. Lease360°™, a Unique Solution to Lease-Up Marketing

Businesswire | May 15, 2023

Rent., a leading provider of integrated marketing solutions to the multi-and single-family rentals industry, today announced the launch of Rent. Lease360°, a 360-degree, turn-key offering designed specifically for low occupancy and new lease-up situations. Rent.’s newest solution is a comprehensive yet flexible way for modern multifamily marketers to build integrated, omnichannel marketing for properties during pre-lease, rebrand and renovation life cycles and debuts at the Apartment Innovation and Marketing Conference (AIM) in Huntington Beach, Calif., May 7-10, 2023. More than 455,000 multifamily units were constructed from January 2022 through March 2023, according to non-seasonally adjusted data from the U.S. Census Bureau. The same data reports over 900,000 units currently under development and an additional 160,000 units authorized. “As multifamily development increases across the nation, it’s critical for new communities to establish themselves within a competitive market,” explained Jon Ziglar, CEO of Rent. “Property management companies and owners must effectively market their new properties to deliver a successful lease-up period from pre-construction to stabilization. With Lease360°, they can now bridge this critical phase with one partner, not five or six, increasing the impact of every marketing dollar spent and reducing administrative costs and hassle.” Anchored by RentMarketplace.’s massive consumer reach, Rent. Lease360° is powered by first-party data, supported by a dedicated marketing strategist and represents a flexible yet comprehensive solution. This is the product of extensive research on the unique needs of multifamily properties that are in lease-up mode from pre-lease to stabilization. As part of Rent.’s extensive network, which includes Redfin.com, Realtor.com, Rent.com, ApartmentGuide.com and Rentals.com, Rent. Lease360° allows clients to flex their marketing efforts across various channels to best match the current needs of the property — all within a single solution. “Rent. is uniquely positioned to address the challenges of new multifamily construction, as well as any rebrand or renovation, by creating a 360-degree lease-up program leveraging our omnichannel marketing platform and utilizing first-party data to deliver the right people to their property on time,” Ziglar added. According to Kathy Neumann, CMO of Rent., Rent. Lease360° provides a customized and integrated marketing approach that optimizes investments across all major channels, including customized ILS, search, social, e-mail, geofencing and more, to attract potential renters to your property. “We are proud to bring this unmatched solution to market at a crucial moment for the industry,” Neumann said. “We know developers are in great need of a turnkey solution to actively market and manage their communities. A website and ILS listing simply won’t cut it in 2023 as the new generation of renters are seeking information across an increasingly fragmented marketing landscape.” This latest innovation represents another first for Rent., which recently launched the multifamily industry’s only automated solution for TikTok advertising and is the first and only rental marketplace network to provide access to two of the country's largest real estate sites, Redfin.com and Realtor.com. About Rent. Rent. is a two-sided marketing platform that simplifies the entire renter experience by matching the right property with the right renter, at the right time. Through the Rent. network of websites, mobile apps and partnerships, Rent. clients can reach over 350 million site visits per month. In addition, Rent. services the property side of the market with scaled marketing solutions such as search engine marketing, lead nurturing through chatbots and client automation tools, and reputation management through ratings and reviews, as well as social media monitoring and marketing. This, paired with advanced search filtering and an optimized consumer app and site experience, enables Rent. to offer renters an ideal home-finding experience. Rent. exists to help people find the perfect place. Rent. is operated by Rent Group Inc., a subsidiary of Redfin Corporation.

Read More

Real Estate Technology, Real Estate Investment

Inside Real Estate Launches New Advertising Solution to BoomTown Users and Rakes in Top Industry Awards for Innovation

PRweb | April 12, 2023

Inside Real Estate, one of the fastest-growing independent real estate software companies and trusted technology partner to over 400,000 agents, teams, brokerages and top franchise brands, recently announced the acquisition of BoomTown, and the company is doubling down on innovation and momentum, garnering recognition as “Best Platform” by T3 Sixty, featured on HousingWire’s Tech100 list, and announcing the launch of Property Boost in the BoomTown platform. Inside Real Estate solutions were named in eight different categories including the most prestigious “Best Platform” in T3 Sixty’s analysis of the best-in-class technology products for the real estate industry, featured in their 2023 Tech 200. Both BoomTown and Inside Real Estate were recognized in HousingWire’s Tech100, celebrating the most innovative and impactful technology companies serving the real estate economy. The industry recognition highlights the role Inside Real Estate serves in helping top-performing franchises, brokerages, teams, and agents manage their business more effectively with their unparalleled technology, services and partner ecosystem. Through the company’s newly unified resources and collaboration, BoomTown announced the launch of Property Boost, an enhancement to the company’s self-serve ad portal, Marketing Central. Property Boost instantly turns listings into high performing social media ads, and automatically collects accurate contact information as soon as the ad is clicked. With over 400 million impressions, 3 million leads generated for over 100,000 repeat customers, and at an average of $7 cost per lead, Property Boost has quickly become the most popular advertising solution in kvCORE Marketplace, and now BoomTown users get these benefits as well. “Our mission in joining forces was to create the industry-leading real estate technology and service provider, and we have wasted no time doubling down on innovation and driving forward,” said Joe Skousen, CEO, Inside Real Estate. “We are energized by the recognition of those efforts so far and are already building on this momentum with big plans to continue making a positive, profitable impact on every single brokerage, team, and agent who trusts us as their technology partner.” About Inside Real Estate Inside Real Estate is a fast-growing, independently-owned real estate software firm that serves as a trusted technology partner to over 400,000 top brokerages, agents, and teams. Their flagship product, kvCORE Platform, is the most modern and comprehensive solution in the industry known for delivering profitable growth at every level of a brokerage organization. Built on a modern, scalable, and flexible architecture, kvCORE enables every brokerage to create its own unique technology ecosystem through custom branding, robust integrations, and high-quality add-on solutions. Recent strategic acquisitions have expanded the company’s technology portfolio further, including BoomTown, Brokermint, and AmpStats solutions, which solidifies Inside Real Estate as the leading technology partner in the real estate industry. With an accomplished leadership team and its talented staff, Inside Real Estate brings the resources, scale, and vision to deliver ongoing innovation and success to their growing customer base. To learn more visit insiderealestate.com.

Read More

Real Estate Technology, Mortgage and Lending

BatchService introduces list building platform with industry-first property and owner data offerings

PRweb | March 17, 2023

BatchService, a leading real estate data and SaaS provider, has introduced the first list building tool that allows businesses to build custom property lists and enrich them with the most accurate contact information on the market–solving the problem of solution fragmentation. From real estate to marketing services, ListBuilder is designed to give businesses on-demand access to industry-leading property, owner and contact data. “We’re excited to help businesses leverage property and owner data to improve targeting, increase marketing performance, and drive growth,” said BatchService CEO Jesse Burrell. “As a real estate investor, I remember having to jump between multiple platforms to get quality data. It led to a lot of wasted time and money. This solution eliminates that waste and improves deal potential tremendously. We believe it’s a game changer.” Developed to meet the needs of businesses of all sizes and industries that use property data, ListBuilder is a self-service platform with transparent pricing, real-time results, and a host of custom list building capabilities. In-depth data – With more than 180 property, owner, and financial filters, there are millions of combinations to help users build targeted lead lists Quick lists - With 35 of the most popular search filters–including absentee owner, high equity, tired landlord, and more–users can create custom lists in minutes Right-party contact data – Enrich property lists with the most accurate and complete property owner contact information on the market Marketing flags – Supplement property lists with buyer and seller intent data, including mortgage information, demographics, life events, and more On-demand access – With no monthly fees and instant results, customers only pay for the data they need when they need it Founded in 2018, BatchService offers a suite of real estate software and data services to help businesses in and around real estate find targeted leads, market more effectively, connect with property owners, and close more deals. The company’s technology solutions are powered by industry-leading property and owner data that’s enriched by data science, proprietary algorithms, and a data verification loop. ABOUT BATCHSERVICE BatchService is a real estate data and technology company. At BatchService, we provide visibility into real estate assets through real-time property intelligence, empowering real estate professionals to better identify opportunities and directly engage with property owners, investors, and agents. BatchService provides a suite of tools to manage client records, organize lists, comp properties, and surface investor insights. Our developer-friendly API endpoints fuel innovation for the proptech ecosystem.

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