Article | May 6, 2020
As a realtor, what’s your marketing strategy for getting ahead of the competition? Research shows that over half of all home buyers look for their next home through the internet. And that’s not all, only around 34% approach a real estate agent for help. Unless your clients are able to find you the next time they do an online search, you will be left behind! Here are eight marketing ideas in Real Estate that can help you create a marketing strategy to expand your client list in 2020.
Article | March 23, 2020
The whole of the real estate sector has definitely changed, going through a thorough digitalization first, then moving into far more technologically advanced features, like hyper targeting and, recently, data-oriented features. Is data, therefore, the new trend for the real estate sector? Let's find it out in this guide for the real estate professional who's looking to add a powerful and useful technological flair to his/her business. Data may be perceived by a lot of people as an extremely complicated matter but, in the end, it isn't really. Data within the real estate sector can be covered from 2 precise points: processing and acquisition. With data processing, we intend the data which is used for automation, marketing, audiences targeting and similar. This data is the one which is generated via cookies on websites, by online surveys and so on. This form of data is used, also, for risk management when approving mortgages or other forms of loans and it's the more technical part of what's known as the modern "credit score". Companies like Paypal, Amazon and similar are using this very data for these purposes.
Article | March 4, 2020
Unlike last year, the residential real estate market kicked off 2020 with a bang! In their latest Monthly Mortgage Monitor, Black Knight proclaimed. The housing market is heating entering 2020 and recent rate declines could continue that trend, a sharp contrast to the strong cooling that was seen at this same time last year. Zillow revealed they’re also seeing a robust beginning to the year. Jeff Tucker, Zillow Economist, said. Our first look at 2020 data suggests that we could see the most competitive home shopping season in years, as buyers are already competing over…homes for sale. Buying demand is very strong. The latest Showing Index from ShowingTime reported a 20.2% year-over-year increase in purchaser traffic across the country, the sixth consecutive month of nationwide growth, and the largest increase in the history of the index. The even better news is that buyers are not just looking. The latest Existing Home Sales Report from the National Association of Realtors (NAR) showed that closed sales increased 9.6% from a year ago. This increase in overall activity has caused Zelman & Associates to increase their projection for home price appreciation in 2020 from 3.7% to 4.7%.
Article | March 16, 2020
The long-term effects of the coronavirus on the economy remain unknown, but we can predict some acute short-term effects on the commercial real estate market in general, and in particular on contractual relationships in this arena. There are many different implications of the force majeure concept described above for the commercial real estate world, but here we will describe just a few of them. The coronavirus outbreak has already had an impact on the supply chain for various materials required for construction. Similarly, government restrictions, such as curfews or lockdowns, could interfere with the ability of contractors to have the labor needed for construction, and there may also be delays in the issuance of construction approvals and permits. Suspension of or delays in the ability of contractors to complete construction could be covered by force majeure provisions in construction agreements.