5 Reasons Why Your Real Estate Leads Aren’t Converting

You have plenty of real estate leads coming in from your website but that’s where the action stops. They’re not interested in doing a walkthrough of your property, they’re not answering your emails, and you can’t seem to nail down a second phone call. In this post, we’ll shed some light on why your real estate leads might not be converting to clients. Read on to find out if you are making any of these common mistakes!

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Persimmon Homes

Persimmon Homes is proud to be one of the UK's leading housebuilders. We build over 15,000 beautifully designed new homes each year in more than 400 prime locations nationwide. Along with our sister brand Charles Church we are committed to the highest standards of design, construction and service.

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Real Estate Technology

A California Perspective: Real Estate Principals Navigate the Current Lending Market

Article | July 21, 2022

Early in 2020, the market was extremely liquid for real estate investors and operating companies. Interest rates were relatively low, asset values were high, unemployment was low, and there was little inflation—overall, the market was performing well. And then the lending market began to change in March in response to the COVID-19 pandemic. The number of defensive draws by companies to preserve their liquidity has been unprecedented, and the number of loans has drastically increased. Other forms of capital have slowed due to the inability to forecast risk. It’s a challenging time for real estate companies to stay abreast of market trends, as well as quantify the current and anticipated business impacts in this dynamic environment. With data constantly changing, how are real estate companies navigating this seemingly open-ended period of uncertainty? On April 17, EisnerAmper hosted a “Real Estate Principals Virtual Roundtable” with the Bay Area Council, Kennedy Wilson, and Wells Fargo. This online event provided a forum for industry leaders to share their experiences regarding the current lending market and to hear first-hand from their peers regarding how they’re navigating the current environment. Here are some key takeaways from that discussion.

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Real Estate Technology, Asset Management

Why You Need an Expert To Determine the Right Price for Your House

Article | May 10, 2023

If your lifestyle has changed recently and you’re ready to make a move, taking advantage of today’s sellers’ market might be just the answer for your summer plans. With homes continuing to get multiple offers, this could be your moment to get the contract you’re looking for on your house if you’re ready to sell. And here’s the thing – you need an expert on your side to ensure you make all the right moves when you do, especially when it comes to pricing your house. Even in this competitive market, you can’t stick just any price tag on your home and get the deal you want. A key piece of the puzzle is setting the right asking price so you can help buyers notice your home (and get excited about it) from the very first time they view the listing. That’s where a real estate professional comes in. Why Pricing Your House Right Is Important The price you set for your house sends a message to potential buyers. Price it too low and you might raise questions about your home’s condition or lead buyers to assume something is wrong with the property. Not to mention, if you undervalue your house, you could leave money on the table which decreases your future buying power. On the other hand, price it too high, and you run the risk of deterring buyers. When that happens, you may have to do a price drop to try to re-ignite interest in your house when it sits on the market for a while. But be aware that a price drop can be seen as a red flag for some buyers who will wonder why the price was reduced and what that means about the home. In other words, think of pricing your home as a target. Your goal is to aim directly for the center – not too high, not too low, but right at market value. Pricing your house fairly based on market conditions increases the chance you’ll have more buyers who are interested in purchasing it. That makes it more likely you’ll see multiple offers, too. And if a bidding war happens, you’ll likely get an even higher final sale price. Plus, when homes are priced right, they tend to sell quickly. Lean on a Professional’s Expertise There are several factors that go into pricing your house, and balancing them is the key. That’s why it’s important to lean on an expert real estate advisor when you’re ready to move. A local real estate advisor is knowledgeable about: The value of homes in your neighborhood The current demand for houses in today’s market The condition of your house and how it affects the value A real estate professional will balance these factors to make sure the price of your house makes the best first impression and gives you the greatest return on your investment in the end. Bottom Line If you’re thinking about selling, pricing your house appropriately is key. Let’s connect to make sure your house is priced right for the local market, for your home’s condition, and to stand out from the competition.

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Real Estate Technology

Overcome Digital Asset Management Challenges in Real Estate

Article | July 18, 2022

Effective digital asset management is crucial in real estate. The solutions enhance accessibility, security, and productivity and help professionals navigate the challenges of managing digital assets. Contents 1 Effective Digital Real Estate Asset Management 2 Five Key Challenges in Digital Asset Management 2.1 Lack of Centralized System for Digital Assets 2.2 Limited Access in Remote Work Environment 2.3 Difficulty in Managing Large Volume of Assets 2.4 Inadequate Protection for Digital Assets 2.5 Disparate Asset Management Systems 3 Top Solutions to Overcome Digital Asset Management Challenges 3.1 Cloud-based Storage for Centralized System 3.2 Virtual Private Network (VPN) to Expand Accessibility 3.3 Automation Tools for Large Volume Asset Management 3.4 Data Encryption to Protect Digital Asset 3.5 Application Programming Interfaces to Connect Disparate Systems 4 Transforming Businesses with Effective Digital Asset Management 1. Effective Digital Real Estate Asset Management Digital real estate asset management is crucial for businesses from creation to distribution and archiving. Effective digital asset management provides a centralized source for data with tags and unique information fields for correct usage resulting in workflow improvement and enabling seamless collaboration. Real estate digital asset management in comparison to property management ensures effective sharing and routing of files, allowing immediate access to updated files. Digital asset management systems are essential for effective real estate marketing, providing streamlined workflows, enhanced collaboration, and better asset organization and management. The ability to quickly and efficiently access and manage digital assets can provide a competitive advantage for real estate firms, ultimately leading to increased sales and revenue. Along with the benefits of digital asset management in real estate, there are challenges that businesses face; so, it is essential to overcome the digital asset management challenges using the right solutions. 2. Five Key Challenges in Digital Asset Management Managing digital assets in real estate has been a task for the managers and professionals in the industry to streamline the process and for efficient operations; knowing the significant challenges in advance and getting prepared in advance is necessary. 2.1 Lack of Centralized System for Digital Assets The lack of a centralized system for digital assets can pose significant challenges for real estate businesses. When digital assets are scattered across various devices, cloud storage accounts, and platforms, it becomes difficult for team members to access and utilize the support needed, further leading to delays in project timelines, errors in asset usage, and a lack of consistency in brand representation. 2.2 Limited Access in Remote Work Environment With the rapid switch towards a remote work environment, real estate professionals face the challenge of limited access to digital assets stored on local servers or company networks. It results in a struggle to access vital information, leading to productivity issues and hindering the real estate business’ ability to serve clients efficiently. Without access to essential files, team members may face delays in responding to client requests, creating a negative impact on client satisfaction and, ultimately, the affecting business’ bottom line. 2.3 Difficulty in Managing Large Volume of Assets Managing large volumes of assets becomes a daunting task as the real estate industry continues to rely on digital assets for marketing and communication purposes. Organizing and maintaining digital assets gets challenging and time-consuming without adequate latest real estate marketing tools like digital asset management systems. As the volume of assets grows, managing them manually becomes increasingly complex, leading to errors, duplication of effort, wasted resources, and affecting profitability. 2.4 Inadequate Protection for Digital Assets As real estate asset management operations turn into virtual functions, cybersecurity threats become a more significant concern, that includes the loss of digital assets, especially those containing sensitive information such as financials, strategies, and prospect contacts. Real estate businesses that fail to protect their digital assets adequately damage their reputation and face legal as well as financial consequences. 2.5 Disparate Asset Management Systems Using diverse asset management systems across various departments or teams can lead to confusion, miscommunication, and errors in asset usage. The back and forth caused by miscommunication slows down team operations. Businesses and team members without digital asset management systems fail to provide context to files like adding descriptions, collaborators, or connections to specific projects, resulting in misinterpretation about asset placement and potential obstacles in achieving desired outcomes. 3. Top Solutions to Overcome Digital Asset Management Challenges Digital asset management is a crucial aspect of modern businesses. However, it comes with challenges, and leveraging the latest tools and solutions helps overcome challenges and transform how businesses operate. 3.1 Cloud-based Storage for Centralized System Cloud-based storage can overcome the lack of a centralized system challenge for digital asset management by providing a secure, centralized location for all digital assets. With cloud-based storage, real estate professionals can access their digital assets at one centralized location. It eliminates the necessity for physical storage devices or multiple cloud storage accounts, making it easier for team members to quickly find and access the assets they need. Additionally, cloud-based storage provides more significant flexibility in managing and organizing digital assets, enabling the use of tags and metadata for easy searching and categorization. 3.2 Virtual Private Network to Expand Accessibility Virtual Private Network (VPN) helps in expanding accessibility for large volume digital assets. By using a VPN, real estate professionals can securely access a cloud-based storage system from anywhere with an internet connection, enabling them to upload, download, and manage digital assets remotely. This can increase productivity and reduce errors and duplication of effort, thereby positively impacting the real estate business' profitability. VPNs also provide added security, ensuring that only authorized users have access to sensitive digital assets and resulting in improved business efficiency. 3.3 Automation Tools for Large Volume Asset Management Automation tools can help real estate businesses overcome the challenge of managing a large volume of assets by streamlining the management process. Automation tools like content recognition software, AI-powered asset management systems, and metadata management tools help complete tasks quickly and accurately, reducing errors and minimizing the risk of duplication of effort that was once done manually. In addition, automation can be used to set up workflows and approvals, ensuring that assets are reviewed and approved before use, improving quality control. 3.4 Data Encryption to Protect Digital Assets Data encryption involves converting the data into an unreadable format only deciphered by those with the encryption key. This process ensures that even if the data is intercepted or stolen, unauthorized parties cannot access it. In the real estate industry, data encryption can be applied to sensitive client information, financial records, and other critical data to prevent cybercrime, protect the company's reputation, and comply with regulatory requirements. Real estate businesses can ensure digital assets are secure and protected from cyber threats by implementing data encryption. 3.5 Application Programming Interfaces to Connect Disparate Systems Application Programming Interfaces (APIs) help to connect disparate systems in digital asset management by providing a common language for communication between systems. APIs allow different software applications to exchange data and functionality, enabling digital asset management systems for real estate businesses to integrate with other business systems like CRM or ERP. The integration can further automate workflows, reduce duplication of effort, and increase efficiency by allowing data to flow seamlessly between systems. 4. Transforming Businesses with Effective Digital Asset Management Successful digital asset management in the real estate industry improves both internal efficiency and client service quality. Real estate agents can more effectively market their listings to prospective buyers and renters by keeping digital assets for a property up-to-date and easy to access. Furthermore, future real estate transactions will be conducted digitally, with seamless residential and commercial property purchases and sales. Major stakeholders will benefit from increased transaction speed, lower transaction costs, and increased data availability by utilizing digitalization in real estate.

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Real Estate Technology

What role do circular economy ideas play in real estate?

Article | July 21, 2022

More than just reducing carbon emissions from building operations will be required to decarbonize cities. As communities commit to ambitious net zero objectives, the most forward-thinking are increasingly thinking about how to better plan building lifecycles, from construction through maintenance and, eventually, destruction. The real estate business generates the most garbage in the world. Construction and demolition trash accounts for around one-third of total garbage in the EU and nearly 40% of solid waste in the US. If cities want to attain a net zero future, this must alter soon. This is why circular economy philosophy, which strives to minimize waste, is gaining traction. It has far-reaching implications for decarbonizing cities because it considers whole-life emissions - the carbon emitted from the production and transportation of goods all the way to their usage and disposal. However, this is only a portion of the solution. For example, in North America and Europe, almost 80% of buildings that will be in use in 2050 already exist today and will fall significantly short of future carbon reduction objectives. However, demolishing an old structure in order to construct a new, greener structure is not a viable strategy. Regulations On the Horizon Incoming rules in large cities are increasingly on developers' minds. By 2030, Amsterdam will have cut its usage of new raw materials in half, on its way to being totally circular by 2050. Los Angeles aims to be the largest city in the United States to reach zero waste by 2025, with a 90% garbage diversion rate, while Melbourne is likewise on a similar path. With Design for Reuse Principles, Paris is paving the path for 50% of building projects to send no trash to landfill by 2030. These urge developers to focus on facilities that can support several purposes over time - residences, workplaces, hotels - without requiring large modifications or improvements. By 2030, 30% of its office stock will be required to be flexible.

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Persimmon Homes

Persimmon Homes is proud to be one of the UK's leading housebuilders. We build over 15,000 beautifully designed new homes each year in more than 400 prime locations nationwide. Along with our sister brand Charles Church we are committed to the highest standards of design, construction and service.

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Real Estate Technology

SmartRent Launches Alloy SmartHome Hub+

Business Wire | January 25, 2024

SmartRent, Inc., the leading provider of smart home and property operations solutions for the rental housing industry, today announced the launch of Alloy SmartHome Hub+, the Company’s first thermostat with an integrated smart hub device developed under its Alloy SmartHome hardware brand. This innovative product, one of few on the market that integrates a thermostat with a smart hub device, operates on Z-Wave protocol and has less hardware to install and maintain. In addition to the built-in thermostat technology, Alloy SmartHome Hub+ establishes a single interface to control connected smart home devices, enabling users to turn off multiple lights in a home at once, remotely lock and unlock doors, receive alerts and automatically notify maintenance when a sensor detects a leak. “Alloy SmartHome Hub+, a device years in the making, is our latest solution that paves the way for the next generation of smarter living and working in rental housing,” said SmartRent CEO Lucas Haldeman. “Designed with our customers’ needs in mind, and inclusive of the feedback they’ve shared about the desire for less hardware, Alloy SmartHome Hub+ delivers sophistication and convenience, all while driving rent growth. Feedback from our beta pilot has been positive, and customer interest indicates eager demand to deploy this solution at scale. We are proud to bring Alloy SmartHome Hub+ to the market at large and to continue eliminating obstacles and easing implementation in the industry.” This high-value yet economical device builds upon existing SmartRent technologies by consolidating the hub hardware within a smart thermostat, which streamlines procurement, expedites installation and IoT setup. Alloy SmartHome Hub+ can be configured and paired with most HVAC systems and is compatible with smart locks, smart lights, leak sensors and other Z-Wave devices. About SmartRent Founded in 2017, SmartRent, Inc. is a leading provider of smart home and smart property solutions for the multifamily industry. The company’s unmatched platform, comprised of smart hardware and cloud-based SaaS solutions, gives operators seamless visibility and control over real estate assets, empowering them to simplify operations, automate workflows, benefit from additional revenue opportunities and deliver exceptional site team and resident experiences. SmartRent serves 15 of the top 20 multifamily owners and operators, and its solutions enable millions of users to live smarter every day.

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Real Estate Technology

EVORA Global Announces Acquisition of Metry

Business Wire | January 25, 2024

EVORA Global, a leading provider of tech-enabled sustainability solutions to the real asset industry, today announces its strategic acquisition of Metry, Europe’s number one platform for environmental data collection. The move will establish new standards in data excellence and technological innovation, delivering comprehensive data solutions for the global real estate and infrastructure investment industry. The acquisition signifies an improved level of data automation and quality for EVORA’s clients, achieved through direct connections to fiscal meters and hubs. This approach eliminates data gaps and reinforces the overall reliability of information provided into their analytics and content management platform, SIERA. EVORA's dedication to data quality and validation underscores the company's commitment to ensuring that all sustainability data is analytics-ready, combining external data sources with EVORA's expertise in regulations and carbon accounting, whilst simultaneously upholding the highest standards in the industry. Metry's customers will gain access to EVORA's expertise in setting strategy and implementing net-zero carbon initiatives in their real asset portfolios, broadening the value proposition available to them. This collaborative expertise - integrating human insights with advanced technology - is a testament to the forward-thinking approach of both companies. "We are thrilled to welcome Metry into the EVORA family," said Pradeep Menon, EVORA Global CEO. "This strategic acquisition marks a significant milestone in our journey to empower real asset investors with the tools and data needed to drive sustainable practices in the built environment. It will enable us to offer unparalleled services to our clients, solving for the climate challenge.” “This the perfect match,” said Magnus Hornef, Metry CEO and co-founder, who will be joining EVORA’s Executive Committee as Chief Data Officer. “We are enabling each other to make a bigger impact faster and I’m really excited about expanding our data collection capabilities to all of EVORA’s customers. It is a giant leap towards connecting every building with reliable data and automated collection.” About EVORA Global: EVORA Global is a premier sustainability advisor, providing comprehensive, industry-leading climate solutions for real asset investors. With over a decade of experience, EVORA is dedicated to addressing the climate challenge posed by the real asset industry, focusing on the needs of investors in the built environment. Its clients include many of the biggest names in global real estate, including Invesco Real Estate, Hines and M&G. Founded in 2011, the company now has over 200 staff and 150 clients. About Metry: Metry is the #1 platform for environmental data collection in Europe, with a primary focus on energy data. With over a decade of expertise, Metry empowers companies to develop and use energy-saving technologies and IoT solutions, contributing to real change for the environment. Currently serving over 200 companies in more than 10 countries, Metry is actively expanding internationally to offer full data collection coverage in Europe.

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Real Estate Technology

Cushman & Wakefield Collaborates with Microsoft to Enhance AI Technology Platform

Business Wire | January 25, 2024

Cushman & Wakefield, a global leader in real estate services, today announced the firm is working with Microsoft to deploy an advanced suite of artificial intelligence (AI) solutions. “We are committed to seamlessly integrating our people with the right technology and processes to enhance service offerings to our clients. Today’s launch of the use of Microsoft Azure OpenAI Service and Copilot for Microsoft 365 at Cushman & Wakefield again demonstrates our ability to pair robust technologies with market intelligence and expertise,” said Salumeh Companieh, Chief Information & Data Officer, Cushman & Wakefield. Since 2018, Cushman & Wakefield has been focused on aligning business, data, and operations. Results to date range from an 80% material reduction in operational cycle time, to a reduction of client supply chain costs via proprietary supply chain network optimization capabilities. Azure OpenAI Service Azure OpenAI Service is a cloud-based generative AI solution that offers customers a range of capabilities, including access to cutting-edge AI models, backed by the power of Azure. With Azure OpenAI Service, Cushman & Wakefield can benefit from the power of cloud computing, data analytics, and artificial intelligence to deliver innovative solutions for its clients and stakeholders. Azure OpenAI Service enables Cushman & Wakefield to create custom copilots that can enhance customer experience, improve operational efficiency, and increase competitive advantage. The platform enables developers to build, deploy, and manage AI solutions for various scenarios and domains. Some of the features of Azure OpenAI Service include machine learning, cognitive services, bot framework, computer vision, natural language processing, speech recognition and more. Microsoft Technology Centers Microsoft Technology Centers are facilities that provide immersive experiences and deep technical engagements in 50+ locations around the world. Microsoft Technology Center architects collaborate with academic, industry, and government partners to advance the state of the art in AI and create positive impact for society. The Microsoft Technology Center is providing Cushman & Wakefield with access to cutting-edge research, tools, and top specialists from Microsoft and its partners to develop powerful and adaptable applications that use AI features. It is also providing insight into various areas and problems that need AI solutions, with learning and improvement through feedback and advice. Copilot for Microsoft 365 Copilot for Microsoft 365 brings the power of next-generation AI, grounded in the user and company’s data, to Microsoft’s workplace productivity tools like Teams and Outlook and Word. It works alongside users to provide suggestions, summaries, generate, analyze and explore content and data across documents, presentations, spreadsheets, notes, chats, email, meetings, and more. Ensuring the safety and security of interactions with Generative AI is a crucial value driver for Cushman & Wakefield. Copilot for Microsoft 365 offers a high level of security for how the firm leverages GPT models, providing confidence that data is not exposed for training and does not leave the company’s ecosystem, thus safeguarding confidential information. “With this next generation of AI, we have a unique opportunity to accelerate innovation at Cushman & Wakefield and across commercial real estate,” said Laura Craig, General Manager, Data & AI, Microsoft. “We’re collaborating with Cushman & Wakefield to bring together AI advances that benefit from Microsoft Azure OpenAI Service and Copilot for Microsoft 365 to empower the firm’s professionals with new, AI-powered tools.” About Cushman & Wakefield Cushman & Wakefield is a leading global commercial real estate services firm for property owners and occupiers with approximately 52,000 employees in approximately 400 offices and 60 countries. In 2022, the firm reported revenue of $10.1 billion across its core services of property, facilities and project management, leasing, capital markets, and valuation and other services. It also receives numerous industry and business accolades for its award-winning culture and commitment to Diversity, Equity and Inclusion (DEI), Environmental, Social and Governance (ESG) and more.

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Real Estate Technology

SmartRent Launches Alloy SmartHome Hub+

Business Wire | January 25, 2024

SmartRent, Inc., the leading provider of smart home and property operations solutions for the rental housing industry, today announced the launch of Alloy SmartHome Hub+, the Company’s first thermostat with an integrated smart hub device developed under its Alloy SmartHome hardware brand. This innovative product, one of few on the market that integrates a thermostat with a smart hub device, operates on Z-Wave protocol and has less hardware to install and maintain. In addition to the built-in thermostat technology, Alloy SmartHome Hub+ establishes a single interface to control connected smart home devices, enabling users to turn off multiple lights in a home at once, remotely lock and unlock doors, receive alerts and automatically notify maintenance when a sensor detects a leak. “Alloy SmartHome Hub+, a device years in the making, is our latest solution that paves the way for the next generation of smarter living and working in rental housing,” said SmartRent CEO Lucas Haldeman. “Designed with our customers’ needs in mind, and inclusive of the feedback they’ve shared about the desire for less hardware, Alloy SmartHome Hub+ delivers sophistication and convenience, all while driving rent growth. Feedback from our beta pilot has been positive, and customer interest indicates eager demand to deploy this solution at scale. We are proud to bring Alloy SmartHome Hub+ to the market at large and to continue eliminating obstacles and easing implementation in the industry.” This high-value yet economical device builds upon existing SmartRent technologies by consolidating the hub hardware within a smart thermostat, which streamlines procurement, expedites installation and IoT setup. Alloy SmartHome Hub+ can be configured and paired with most HVAC systems and is compatible with smart locks, smart lights, leak sensors and other Z-Wave devices. About SmartRent Founded in 2017, SmartRent, Inc. is a leading provider of smart home and smart property solutions for the multifamily industry. The company’s unmatched platform, comprised of smart hardware and cloud-based SaaS solutions, gives operators seamless visibility and control over real estate assets, empowering them to simplify operations, automate workflows, benefit from additional revenue opportunities and deliver exceptional site team and resident experiences. SmartRent serves 15 of the top 20 multifamily owners and operators, and its solutions enable millions of users to live smarter every day.

Read More

Real Estate Technology

EVORA Global Announces Acquisition of Metry

Business Wire | January 25, 2024

EVORA Global, a leading provider of tech-enabled sustainability solutions to the real asset industry, today announces its strategic acquisition of Metry, Europe’s number one platform for environmental data collection. The move will establish new standards in data excellence and technological innovation, delivering comprehensive data solutions for the global real estate and infrastructure investment industry. The acquisition signifies an improved level of data automation and quality for EVORA’s clients, achieved through direct connections to fiscal meters and hubs. This approach eliminates data gaps and reinforces the overall reliability of information provided into their analytics and content management platform, SIERA. EVORA's dedication to data quality and validation underscores the company's commitment to ensuring that all sustainability data is analytics-ready, combining external data sources with EVORA's expertise in regulations and carbon accounting, whilst simultaneously upholding the highest standards in the industry. Metry's customers will gain access to EVORA's expertise in setting strategy and implementing net-zero carbon initiatives in their real asset portfolios, broadening the value proposition available to them. This collaborative expertise - integrating human insights with advanced technology - is a testament to the forward-thinking approach of both companies. "We are thrilled to welcome Metry into the EVORA family," said Pradeep Menon, EVORA Global CEO. "This strategic acquisition marks a significant milestone in our journey to empower real asset investors with the tools and data needed to drive sustainable practices in the built environment. It will enable us to offer unparalleled services to our clients, solving for the climate challenge.” “This the perfect match,” said Magnus Hornef, Metry CEO and co-founder, who will be joining EVORA’s Executive Committee as Chief Data Officer. “We are enabling each other to make a bigger impact faster and I’m really excited about expanding our data collection capabilities to all of EVORA’s customers. It is a giant leap towards connecting every building with reliable data and automated collection.” About EVORA Global: EVORA Global is a premier sustainability advisor, providing comprehensive, industry-leading climate solutions for real asset investors. With over a decade of experience, EVORA is dedicated to addressing the climate challenge posed by the real asset industry, focusing on the needs of investors in the built environment. Its clients include many of the biggest names in global real estate, including Invesco Real Estate, Hines and M&G. Founded in 2011, the company now has over 200 staff and 150 clients. About Metry: Metry is the #1 platform for environmental data collection in Europe, with a primary focus on energy data. With over a decade of expertise, Metry empowers companies to develop and use energy-saving technologies and IoT solutions, contributing to real change for the environment. Currently serving over 200 companies in more than 10 countries, Metry is actively expanding internationally to offer full data collection coverage in Europe.

Read More

Real Estate Technology

Cushman & Wakefield Collaborates with Microsoft to Enhance AI Technology Platform

Business Wire | January 25, 2024

Cushman & Wakefield, a global leader in real estate services, today announced the firm is working with Microsoft to deploy an advanced suite of artificial intelligence (AI) solutions. “We are committed to seamlessly integrating our people with the right technology and processes to enhance service offerings to our clients. Today’s launch of the use of Microsoft Azure OpenAI Service and Copilot for Microsoft 365 at Cushman & Wakefield again demonstrates our ability to pair robust technologies with market intelligence and expertise,” said Salumeh Companieh, Chief Information & Data Officer, Cushman & Wakefield. Since 2018, Cushman & Wakefield has been focused on aligning business, data, and operations. Results to date range from an 80% material reduction in operational cycle time, to a reduction of client supply chain costs via proprietary supply chain network optimization capabilities. Azure OpenAI Service Azure OpenAI Service is a cloud-based generative AI solution that offers customers a range of capabilities, including access to cutting-edge AI models, backed by the power of Azure. With Azure OpenAI Service, Cushman & Wakefield can benefit from the power of cloud computing, data analytics, and artificial intelligence to deliver innovative solutions for its clients and stakeholders. Azure OpenAI Service enables Cushman & Wakefield to create custom copilots that can enhance customer experience, improve operational efficiency, and increase competitive advantage. The platform enables developers to build, deploy, and manage AI solutions for various scenarios and domains. Some of the features of Azure OpenAI Service include machine learning, cognitive services, bot framework, computer vision, natural language processing, speech recognition and more. Microsoft Technology Centers Microsoft Technology Centers are facilities that provide immersive experiences and deep technical engagements in 50+ locations around the world. Microsoft Technology Center architects collaborate with academic, industry, and government partners to advance the state of the art in AI and create positive impact for society. The Microsoft Technology Center is providing Cushman & Wakefield with access to cutting-edge research, tools, and top specialists from Microsoft and its partners to develop powerful and adaptable applications that use AI features. It is also providing insight into various areas and problems that need AI solutions, with learning and improvement through feedback and advice. Copilot for Microsoft 365 Copilot for Microsoft 365 brings the power of next-generation AI, grounded in the user and company’s data, to Microsoft’s workplace productivity tools like Teams and Outlook and Word. It works alongside users to provide suggestions, summaries, generate, analyze and explore content and data across documents, presentations, spreadsheets, notes, chats, email, meetings, and more. Ensuring the safety and security of interactions with Generative AI is a crucial value driver for Cushman & Wakefield. Copilot for Microsoft 365 offers a high level of security for how the firm leverages GPT models, providing confidence that data is not exposed for training and does not leave the company’s ecosystem, thus safeguarding confidential information. “With this next generation of AI, we have a unique opportunity to accelerate innovation at Cushman & Wakefield and across commercial real estate,” said Laura Craig, General Manager, Data & AI, Microsoft. “We’re collaborating with Cushman & Wakefield to bring together AI advances that benefit from Microsoft Azure OpenAI Service and Copilot for Microsoft 365 to empower the firm’s professionals with new, AI-powered tools.” About Cushman & Wakefield Cushman & Wakefield is a leading global commercial real estate services firm for property owners and occupiers with approximately 52,000 employees in approximately 400 offices and 60 countries. In 2022, the firm reported revenue of $10.1 billion across its core services of property, facilities and project management, leasing, capital markets, and valuation and other services. It also receives numerous industry and business accolades for its award-winning culture and commitment to Diversity, Equity and Inclusion (DEI), Environmental, Social and Governance (ESG) and more.

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