5 SEO Trends Real Estate Agents Can Use in 2019

ADRIAN FISHER | November 28, 2018

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As an agent will testify, real estate is a highly competitive market. The primary place people go for their property needs and services is the Internet, in particular through searching on Google. An oversaturated market alongside the increasing shift toward businesses becoming digital means having a strong online presence is vital to get noticed.

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BRDB Developments

BRDB's journey of building iconic communities began in 1965 with the launch of its first communities in Bangsar. Over the years, the company has grown to be one of Malaysia's most trusted and respected property brands with businesses in property development, management and property investment.

OTHER ARTICLES

Why Building Lifetime Engagement is Critical for Your Real Estate Business

Article | May 27, 2021

You may have heard the often-cited National Association of REALTORS® (NAR) statistic that 90% of homeowners would use their real estate agent again, but only 12% actually do. What you may not know is the reason behind it. According to Chris Stuart, president of PLACE, Inc., the real estate industry spends more on customer acquisition than any other industry but doesn’t invest the same amount in customer retention. The numbers back him up, with companies like Southwest and Marriott spending less than 3% of their marketing budget on customer acquisition, while the real estate industry spends a whopping 20% of its marketing dollars to add customers, only to lose them as they leave the closing table. Of course, retention in real estate is made more difficult by the fact that the average time between real estate transactions is five to seven years, not just a few weeks or months as it would be for retail or travel companies. Looking at other industries that focus more on customer retention, they do so not by offering a host of random services, but by creating a customer experience that brings people back over and over. With that in mind, here is a tactical approach that will allow you to prove your value month after month—for years to come.

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THE BEST WAYS TO INVEST IN REAL ESTATE

Article | April 25, 2020

In short, in the case of real estate investment, the goal is to put money into work today and let it increase so you have more money in the future. The profits or “returns” you make on your real estate investments should be sufficient to cover the risk you take, the taxes you pay, and the cost of owning real estate investments such as utilities, regular maintenance, and insurance. Real estate investing can really be as conceptually simple as playing monopoly when you understand the basic factors of investment, finances, and risk. To win, you buy property, avoid bankruptcy, and generate rent so you can buy even more property. However, remember that “simple” does not mean “easy”. If you make a mistake, the consequences can range from minor inconveniences to major disasters. You may even find yourself abrupt or worse.

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What Is Proptech?

Article | February 27, 2020

Proptech now disrupting the marketplace ranges from artificial intelligent, automation and smart buildings to the use of big data, blockchain and cloud-based computing. Proptech, a portmanteau from “property technology”, is used to describe any technology for the real estate space. These days, it is a common phrase recognised by real estate professionals to define property-specific innovation. Proptech addresses fundamental questions of how users experience and extract value from real estate. Whether it’s planning or construction, renting or buying, management or selling, the Proptech ecosystem is increasingly comprehensive—and competitive.

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The modern homebuyer's checklist that is reaping the rewards of COVID-19 real estate

Article | December 23, 2020

Florida’s real estate market is on the up amidst a COVID-driven boom. But, as homebuyers flock to the Sunshine State, they are bringing with them a checklist that consists of more than just sun, shores and southern fun. In recent months, there has been an average of 1,000 people moving to Florida each day, resulting in more than a 50% increase in home sales in some parts of the state. Alistair Brown, CEO of Alistair Brown International Real Estate (ABIRE), an international real estate sales and marketing company that has particular expertise in the Florida market, explains the cause of the boom. “The pandemic has shifted behaviors and ways of life in more ways than one and, as a result, our living arrangements have had to adapt. “For example, the rise in remote working, restrictions on leisure activities and social distancing guidelines have all caused a spike in demand for homes that are outside of crowded cities, have more space and COVID-safe amenities on offer. Many of Florida’s high-end houses provide just that.” The migration has been particularly popular among families who, pre-COVID, resided in densely populated cites. But, with virus risks significantly higher in these areas and a threat of future outbreaks still looming, a rural escape seems to make perfect sense. But, while some favor a permanent move to the state, a vacation home is an attractive investment opportunity for others – whether that is for domestic getaways, as travel restrictions remain in place, or a sense of home comfort, as you enjoy an extended stay with self-isolation periods. However, no matter what the reason may be, the root motivating factor is an interesting one, and one that Alistair believes has inspired a new list of requirements among home buyers. “The pandemic has caused people to re-evaluate the way they were living. We all have visions and desires for how we want our lives to play out and at no point have these been more magnified than during the virus outbreak. “While the threat to our health and livelihoods has been worrying, the thought of a life with unfulfilled aspirations, confinement and heightened risk has become another significant concern. “Many have accepted that the virus is not going away any time soon and the chances of returning to what we knew as normalcy are slim. So, rather than living a life of regret, it is time to adapt and fulfil those wishes while we still can, as well as inspire new ones in the wake of our current reality.” But what exactly do these new desires entail? Well, Alistair explains they have a lot to do with the architectural design of homes. Space “For those who experienced lockdown restrictions in confined living spaces, particularly in populated cities, the need for a home with room will be stronger than ever. “Home buyers will be looking at the size and space available in specific areas of the house. For example, kitchens will need to have ample room to cater for an increase in cooking at home, as well as a dining area that is fit for the whole family. “Outside space will also become a priority. Whether that is a private backyard, decking area or a communal garden, families will be looking for homes with outdoor living spaces in which they can enjoy the Sunshine State to its fullest, no matter what COVID-restrictions are in force.” Purpose-built rooms “One of the biggest enabling factors of the migration trend is the rise in working from home. While this was a requirement during the peak of the pandemic, many companies and employees will choose to make the switch permanent. “Consequently, home buyers will be seeking properties with purpose-built home office spaces. These will also need to be spacious rooms that can accommodate everything from desks, filing cabinets and high-speed connectivity. “Home offices need to be areas that can be closed off from the rest of the house. Not only does this provide privacy and minimize distractions when working, it also allows people to properly switch off after a long day. “Balancing both home and work life can become incredibly difficult, especially when both are contained by the same four walls, so homes that allow for the separation of the two will be favored much more.” Sustainable living “An incidental effect of the pandemic has been the reduced environmental impact of our restricted movement and new, minimalist lifestyles. Having recognized this, many will be seeking ways to continue going about their lives with greater awareness of their actions. “At home, this will include things, such as efficient energy usage or growing their own food. Of course, this will require homes to have modern heating, plumbing and electricity systems in place, as well as gardens in which fruit and vegetables can be grown.” Cleanliness “While it would be wrong to assume people were living in unclean conditions prior to the pandemic, the threat of the virus’ long-lasting existence on surfaces has only heightened people’s hygiene concerns. “Therefore, homes that can be easily cleaned, or better, self-cleaned, will be more sought after than those in which risk prevails. Take for example, voice activated technology that can turn lights on and off or stop-start electrical appliances, without the need for manual intervention. And, while air conditioning units are a common feature of Floridian properties, they can be updated with smart technology solutions, such as those provided by RespirTech. “As well as cooling the home, the new system will be constantly cleaning the air and surfaces using photocatalytic technology, which emits small parts of hydrogen peroxide. Such equipment will be increasingly at the forefront of consumer’s minds, as they seek to minimise physical interaction with products and systems.” Entertainment “With risks and restrictions remaining in place at many entertainment venues, leisure facilities at home are becoming a must. This may include bar areas, private swimming pools and home gyms to name but a few. “While community amenities are still important in fulfilling our innate need for social contact, buyers are seeking properties which have more on offer at home than out. “As well as protecting them against any of the risks associated with shared facilities, more home entertainment options will ensure any quarantine periods or future lockdowns cause little disruption to people’s daily routines. “Ultimately, post-COVID living will focus more on maximizing comfort while minimizing the potential impact of any future chaos. And, like most things in life, that starts at home.” Ends -- Notes to editors About Alistair Brown International Real Estate Alistair Brown International Real Estate (ABIRE) is a boutique real estate consultancy and creative agency that brings together the most distinguished properties from around the globe. Offering a diverse portfolio focused exclusively on the world’s most desirable locations, its specialist team is committed to providing nothing but the very best in high-end property. Under the direction of founder Alistair Brown – who has more than thirty years’ worth of experience in the sector – the firm has attracted some of the finest real estate professionals in the business today. Laying a primary focus on Florida and the Caribbean, ABIRE has acquired an in-depth knowledge of the real estate market in each of these areas. Successfully navigating the complexities of premium real estate through creative thinking, worldwide networking and a distinct marketing approach, ABIRE’s longevity in the industry is a direct result of its ability to exceed the expectations of its clientele.

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Spotlight

BRDB Developments

BRDB's journey of building iconic communities began in 1965 with the launch of its first communities in Bangsar. Over the years, the company has grown to be one of Malaysia's most trusted and respected property brands with businesses in property development, management and property investment.

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