5 TIPS TO NAIL YOUR VIDEO MARKETING STRATEGY

MAREEN | March 22, 2019 | 166 views

Oftentimes, our social media video marketing efforts are weighed down by our own customers for the lack of thoughtful stories that can touch upon them. These are like run-of-the-mill, telling everything that the target viewers are least interested in knowing. And the heavy budgets we utilize to create a ‘so called’ powerful video is usually downcast as a no-brainer. There does exist a gap between what we do and what is expected of us. Whether it is B2B video marketing or B2C video marketing, the underlying objective of filling the gap remains the same.

Spotlight

FKG Group

With offices in Toowoomba, Brisbane, Cairns, Darwin, Mackay, Newcastle, Roma and Townsville the FKG Group provides integrated construction, civil engineering, construction and support services for the property, resources, infrastructure and government sectors located across Australia.

OTHER ARTICLES
REAL ESTATE TECHNOLOGY

TOP TECH TRENDS TRANSFORMING THE REAL ESTATE INDUSTRY

Article | July 12, 2022

Real estate mobile apps and agent websites are becoming more and more popular as a means of searching for the right property, so those who are professionally engaged in this field and planning to expand their business should, in the first place, understand the market and look out for the latest real estate mobile app tech trends. Such awareness will allow you to make informed decisions embarking thus on the journey of lasting business promotion and development.

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REAL ESTATE INVESTMENT

Why Company Culture Matters in Commercial Real Estate

Article | July 12, 2022

The pursuit of exceptional people in today’s competitive commercial real estate market is a challenging proposition. DFW has a wealth of talent who could work at any number of prestigious real estate firms. So, what sets one global commercial firm apart from the next? How do we attract and keep the best in the industry to better serve our clients?

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REAL ESTATE TECHNOLOGY

What’s the Best Type of Commercial Real Estate Property for Investors

Article | July 18, 2022

Thinking about investing in commercial real estate? It can certainly be a lucrative venture. For those unfamiliar, this type of property is generally defined as land or buildings that are intended to generate a profit in some way. More specifically, commercial real estate is divided into subcategories. There are four main types, including multifamily, office, industrial, and retail. Which type is correct for you? It really depends. Each comes with its own set of pros and cons.

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8 Ways to Vet a CPA for Your Real Estate Investing Business

Article | February 10, 2020

Even though it may sound like a simple undertaking, vetting a good certified public accountant for your real estate investing business takes a lot of research and effort. The best certified public accountant (CPA) advice for investors usually comes from one who either invests themselves in real estate (RE) or has many clients who do. These types of CPAs may also hold certified financial planning (CFP) certifications. Although most CPAs are knowledgeable about taxes in general and can sometimes assist investors in getting the most tax advantages for their real estate investments, CPAs who invest in RE themselves do have a great advantage in firsthand knowledge of investing.

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Spotlight

FKG Group

With offices in Toowoomba, Brisbane, Cairns, Darwin, Mackay, Newcastle, Roma and Townsville the FKG Group provides integrated construction, civil engineering, construction and support services for the property, resources, infrastructure and government sectors located across Australia.

Related News

AGENT, MORTGAGE AND LENDING

Knock Now Offers Innovative Home Swap Financing to All Lenders and Agents

Knock | January 25, 2023

Knock, an innovative fintech company, announced on January 24, 2023, that agents and consumers would no longer have to choose between working with their local or national lenders. The company informed that any lender or agent can now add a no-interest equity advance loan from Knock to almost any conventional or jumbo mortgage to increase the benefits of Knock Home SwapTM. In addition, homeowners can win their desired property and move on their timeline by matching Knock Home Swap Equity Advance with a purchase mortgage. Knock Co-Founder and CEO Sean Black stated, "Since 2015, our mission has been to empower people to move freely, and we have continued to raise the bar when it comes to making the process of buying and selling homes simple, certain and cost-effective." "Many companies offer home loans, but no one else offers the Home Swap. By partnering with lenders, we are making it easier for consumers to get the benefits of leveraging the equity in their current house to buy their dream home without any of the hassles that typically come with buying and selling, including the ability to avoid moving twice and living through repairs and showings," he added. (Source – Cision PR Newswire) Before putting their current house on the market, a homeowner can use Knock Home Swap Equity Advance to make a firm offer, negotiate, and close quickly on the home they want. Knock Home Swap Equity Advance loan can also be used to make up to a 30% down payment, buy down the mortgage rate, cover closing expenses, cover up to $35,000 in home preparation costs to sell the old house for top cash, and pay up to six months of mortgage payments on the previous house. Besides, Knock's Home Prep & Marketability Allowance gives access to its approved contractor network and pays all bills out of homeowners' equity. About Knock Knock was started in 2015 by founding team members of Trulia.com. Since then, it has raised more than $600 million in debt and equity from top investors. National Association of Realtors® is a strategic investor in Knock through its investment arm, Second Century Ventures. This means that Knock's homeownership solutions can be sold to its clients by its 1.5 million members. The company currently operates 72 markets across the country but wishes to expand to 100 by 2023.

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REAL ESTATE TECHNOLOGY, INVESTMENTS

BoomTown to Become Inside Real Estate's Finest Real Estate Technology Company

Inside Real Estate and BoomTown | January 24, 2023

BoomTown and Inside Real Estate recently announced their merger to establish the industry's premier residential real estate technology firm. This merger will create a residential real estate software and services market leader in product and customer categories. After the acquisition, Inside Real Estate may help top franchises, brokerages, teams, and agents better manage their operations. Its research and development (R&D) and customer service will also help the new company come up with new ideas and help real estate agents get ahead quickly. Both missions help real estate professionals succeed. Grier Allen, CEO of BoomTown, expressed, "This is the first day of an exciting new chapter for BoomTown and our clients." He further added, "Joining Joe and the talented Inside Real Estate team enables us to continue on our combined mission to serve the real estate industry with world-class technology and services. With a clear vision for the future, we look forward to accelerating the pace of innovation to fuel our clients' growth and success." (Source – Newswire) Inside Real Estate and BoomTown have a history of providing high-value, innovative solutions that help real estate professionals improve business outcomes, gain a competitive edge, and increase transactions and revenue. The merger will create the largest and most active community of high-performing real estate professionals and combine award-winning technological solutions, top-tier client support, and services offered by both companies. When pooled, these assets and supports will allow us to accomplish - the best user experience in the front office, the most advanced back office software, a dynamic marketplace, and a global network of technology partners, and the most- innovative homeownership solutions in the business. Nick Macey, President of Inside Real Estate, said, "This combination brings together significant capability to innovate as a true technology partner and support the needs of our customers." "Our passionate, capable team is committed to leading with the features, products and solutions that drive agent, team, brokerage and enterprise brand success," he concluded. (Source – Newswire) About Inside Real Estate Over 4 lakh leading brokerages, agents, and teams trust Inside Real Estate, a fast-growing, independently-owned real estate software company. kvCORE platform, its flagship product, is the industry's most modern and comprehensive solution for broker growth at every level. Inside Real Estate's 250 outstanding workers and accomplished leadership team enable them to innovate and succeed for their growing customer base. About BoomTown BoomTown gives its users a mobile app for agents on the go, transaction management, commissions, and accounting, a mobile website that can be customized and linked to local MLS data, personalized advertising, lead creation services, and more.

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REAL ESTATE INVESTMENT, MORTGAGE AND LENDING

Gantry Completes Second-best Year with Enormous Commercial Mortgage Production

Gantry | January 23, 2023

Gantry, the largest independent commercial mortgage banking firm in the United States, recently informed that it produced $4.93 billion in commercial mortgages in 2022. Meanwhile, even in 2021, Gantry had produced about $5.15 billion despite economic instability. It has broken records in the last three decades, completing the second-best production of commercial mortgage banking operations. Jeff Wilcox, Principal of Gantry, said, "Last year was a tale of two halves, where after record setting Q1 and Q2 production totals, the market slowed for price discovery during the second half of the year. Despite the challenges, we have an experienced team that has successfully navigated cycle shifts in the past and operates proactively from that perspective." (Source - Business Wire) With $17.5 billion in national-level business in 2022, Gantry has no failed or missed transactions in asset types. This performance led to active interactions with clients as the originator and service provider, an actual rating at the time of placement, and a consultative role in choosing the best financial plan for the client's unique investment objectives. In addition, it examines every investment keenly for variations in performance, maturities, and tenant rollover at the annual assessments. In 2022, Gantry provided 476 loans, including every type of commercial asset class. Around 85% of Gantry's 2022 production was financed by life insurers, regional banks, and credit unions, with each type of lender performing better for various borrowers. In terms of asset classes, Gantry continues to secure office, retail, and lender-preferred industrial and multifamily loan deals. In addition, Gantry successfully funded specialty assets, such as healthcare and self-storage, through various correspondent or associate lenders. About Gantry Gantry, a San Francisco-based private mortgage bank, has many correspondent lenders that use its production, closing, and servicing services. The company, founded in 1991, has approximately 100 employees in regional offices in the western US and New York and over 45 production teams that generated nearly $5 billion in the past year. The $17.5 billion nationwide servicing platform covers over 2,000 loans in 43 states. It is one of the few non-banking, non-insurance chartered companies with a Primary Servicer rating from Standard & Poor's.

Read More

AGENT, MORTGAGE AND LENDING

Knock Now Offers Innovative Home Swap Financing to All Lenders and Agents

Knock | January 25, 2023

Knock, an innovative fintech company, announced on January 24, 2023, that agents and consumers would no longer have to choose between working with their local or national lenders. The company informed that any lender or agent can now add a no-interest equity advance loan from Knock to almost any conventional or jumbo mortgage to increase the benefits of Knock Home SwapTM. In addition, homeowners can win their desired property and move on their timeline by matching Knock Home Swap Equity Advance with a purchase mortgage. Knock Co-Founder and CEO Sean Black stated, "Since 2015, our mission has been to empower people to move freely, and we have continued to raise the bar when it comes to making the process of buying and selling homes simple, certain and cost-effective." "Many companies offer home loans, but no one else offers the Home Swap. By partnering with lenders, we are making it easier for consumers to get the benefits of leveraging the equity in their current house to buy their dream home without any of the hassles that typically come with buying and selling, including the ability to avoid moving twice and living through repairs and showings," he added. (Source – Cision PR Newswire) Before putting their current house on the market, a homeowner can use Knock Home Swap Equity Advance to make a firm offer, negotiate, and close quickly on the home they want. Knock Home Swap Equity Advance loan can also be used to make up to a 30% down payment, buy down the mortgage rate, cover closing expenses, cover up to $35,000 in home preparation costs to sell the old house for top cash, and pay up to six months of mortgage payments on the previous house. Besides, Knock's Home Prep & Marketability Allowance gives access to its approved contractor network and pays all bills out of homeowners' equity. About Knock Knock was started in 2015 by founding team members of Trulia.com. Since then, it has raised more than $600 million in debt and equity from top investors. National Association of Realtors® is a strategic investor in Knock through its investment arm, Second Century Ventures. This means that Knock's homeownership solutions can be sold to its clients by its 1.5 million members. The company currently operates 72 markets across the country but wishes to expand to 100 by 2023.

Read More

REAL ESTATE TECHNOLOGY, INVESTMENTS

BoomTown to Become Inside Real Estate's Finest Real Estate Technology Company

Inside Real Estate and BoomTown | January 24, 2023

BoomTown and Inside Real Estate recently announced their merger to establish the industry's premier residential real estate technology firm. This merger will create a residential real estate software and services market leader in product and customer categories. After the acquisition, Inside Real Estate may help top franchises, brokerages, teams, and agents better manage their operations. Its research and development (R&D) and customer service will also help the new company come up with new ideas and help real estate agents get ahead quickly. Both missions help real estate professionals succeed. Grier Allen, CEO of BoomTown, expressed, "This is the first day of an exciting new chapter for BoomTown and our clients." He further added, "Joining Joe and the talented Inside Real Estate team enables us to continue on our combined mission to serve the real estate industry with world-class technology and services. With a clear vision for the future, we look forward to accelerating the pace of innovation to fuel our clients' growth and success." (Source – Newswire) Inside Real Estate and BoomTown have a history of providing high-value, innovative solutions that help real estate professionals improve business outcomes, gain a competitive edge, and increase transactions and revenue. The merger will create the largest and most active community of high-performing real estate professionals and combine award-winning technological solutions, top-tier client support, and services offered by both companies. When pooled, these assets and supports will allow us to accomplish - the best user experience in the front office, the most advanced back office software, a dynamic marketplace, and a global network of technology partners, and the most- innovative homeownership solutions in the business. Nick Macey, President of Inside Real Estate, said, "This combination brings together significant capability to innovate as a true technology partner and support the needs of our customers." "Our passionate, capable team is committed to leading with the features, products and solutions that drive agent, team, brokerage and enterprise brand success," he concluded. (Source – Newswire) About Inside Real Estate Over 4 lakh leading brokerages, agents, and teams trust Inside Real Estate, a fast-growing, independently-owned real estate software company. kvCORE platform, its flagship product, is the industry's most modern and comprehensive solution for broker growth at every level. Inside Real Estate's 250 outstanding workers and accomplished leadership team enable them to innovate and succeed for their growing customer base. About BoomTown BoomTown gives its users a mobile app for agents on the go, transaction management, commissions, and accounting, a mobile website that can be customized and linked to local MLS data, personalized advertising, lead creation services, and more.

Read More

REAL ESTATE INVESTMENT, MORTGAGE AND LENDING

Gantry Completes Second-best Year with Enormous Commercial Mortgage Production

Gantry | January 23, 2023

Gantry, the largest independent commercial mortgage banking firm in the United States, recently informed that it produced $4.93 billion in commercial mortgages in 2022. Meanwhile, even in 2021, Gantry had produced about $5.15 billion despite economic instability. It has broken records in the last three decades, completing the second-best production of commercial mortgage banking operations. Jeff Wilcox, Principal of Gantry, said, "Last year was a tale of two halves, where after record setting Q1 and Q2 production totals, the market slowed for price discovery during the second half of the year. Despite the challenges, we have an experienced team that has successfully navigated cycle shifts in the past and operates proactively from that perspective." (Source - Business Wire) With $17.5 billion in national-level business in 2022, Gantry has no failed or missed transactions in asset types. This performance led to active interactions with clients as the originator and service provider, an actual rating at the time of placement, and a consultative role in choosing the best financial plan for the client's unique investment objectives. In addition, it examines every investment keenly for variations in performance, maturities, and tenant rollover at the annual assessments. In 2022, Gantry provided 476 loans, including every type of commercial asset class. Around 85% of Gantry's 2022 production was financed by life insurers, regional banks, and credit unions, with each type of lender performing better for various borrowers. In terms of asset classes, Gantry continues to secure office, retail, and lender-preferred industrial and multifamily loan deals. In addition, Gantry successfully funded specialty assets, such as healthcare and self-storage, through various correspondent or associate lenders. About Gantry Gantry, a San Francisco-based private mortgage bank, has many correspondent lenders that use its production, closing, and servicing services. The company, founded in 1991, has approximately 100 employees in regional offices in the western US and New York and over 45 production teams that generated nearly $5 billion in the past year. The $17.5 billion nationwide servicing platform covers over 2,000 loans in 43 states. It is one of the few non-banking, non-insurance chartered companies with a Primary Servicer rating from Standard & Poor's.

Read More

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