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9 COMMON REAL ESTATE MISTAKES AND HOW TO AVOID THEM
ELIAS RIZEK | September 5, 2019
Equity was formed in 2002 on the basic concept of the word Equity, the act of being just and fair. This philosophy has created a pathway to success for our REALTORS® and redefined what it means to be a full-service brokerage.
Article | May 31, 2021
There’s no escaping the importance of sustainability in any investment sector. Globally, Environmental, Social and Governance (ESG) investing is worth $30 trillion in assets under management each year, around a quarter of all professionally-managed assets. It is more relevant than ever as the ‘high impact, low probability’ shock imposed by Covid-19 has strengthened the case for prioritising people and planet alongside profits, and illustrated the power of collective action to tackle global problems.
Many investors are unaware how significant this trend will be. If you are an investor, you need to consider why sustainability will be important, what sustainable property investing actually means, and what the major issues and opportunities are, as these will affect your risks and returns.
Why is sustainability so important for investors?
The UK’s legally-binding commitment to achieve net carbon zero by 2050 means that sustainability is no longer a ‘nice to have’. Our legal obligation is showing up in the form of new rules, regulations and best practices affecting all sectors that contribute to emissions.
40 per cent of UK emissions come from households, which makes the chance of more regulations and policies around the environmental performance of property more likely than not. These regulations will not only affect your ability to operate in a way that is compliant, but fundamentally change the value, performance and risk associated with your investments.
Article | February 21, 2020
Over the past few years, data has become the most discussed topic in commercial real estate (CRE). Like almost every other field, the proliferation and access to data is fundamentally changing the way the world thinks about commercial properties and commercial real estate in general. And like other industries, one of the critical challenges with the emergence of real estate data is the ability to understand and communicate what we actually mean when we lump every bit of information into a generic term like “data.” Depending on who you speak with in the real estate space, data can mean a variety of different things. For some in commercial real estate, data is all-encompassing and includes every bit of information available about a property. For others, data includes information about how the building works and all of the relevant systems that power a modern building. And yet for others in commercial real estate, data is everything captured around a transaction related to a specific piece of property.
Article | April 3, 2020
It is where the AI (Artificial Intelligence) takes over days worth of a real estate agent's hard work and computes results in a second. We are moving at an unprecedented pace in technology and everything seems to be moving faster with time - Data capture, data analysis, home comparables, broker commission splits, transaction timeline and much more. As AI (Artificial Intelligence) and IOT (Internet of things) take over most of the work of Realtors, the biggest question that lies ahead is "What is the future of Real Estate & Realtors? Would AI replace real estate agents in the near future or will there still be an inert need of knowledgable professionals when people want to buy or sell their homes?"
Article | March 17, 2020
More and more marketers believe that SEO is dead. So much so that 210 people search “is SEO dead” every day. But we do not subscribe to this mentality. 93% of all online experiences begin with a search. And why shouldn’t they? The internet is full of useful information. So there’s no reason that your website shouldn’t be at the top of the search results. But as the enormous amount of content being published daily continues to grow, it has become harder and harder to rank on search engines. Google’s algorithm to rank websites is constantly changing. And for good reason — people are changing, too. As the needs of users evolve, so does Google’s need to stay ahead of the curve. As the leading search engine in the world, Google’s primary focus is delivering the most accurate information to meet user’s searches. So how do you improve real estate website ranking? In other words, how do you get your real estate website, and more importantly, your properties, to the top of the search results page? How do you deliver accurate, informative content that Google deems worthy? Here are four tips to help boost your SEO ranking.
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