A Career in Commercial Real Estate Management

| October 20, 2016

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Commercial real estate gives the world's great cities more than their famous skylines. These office buildings also house a diverse range of businesses that drive the economic, social, and creative vitality of entire regions. Want to see what running these amazing buildings is all about? It's an exciting and rewarding career

Spotlight

KETTLER

Founded in 1977 by Chairman and CEO Robert C. Kettler, KETTLER specializes in multifamily development, ownership and management in the Washington Metropolitan Area. KETTLER’s multifamily experience includes the development of Class A, market-rate communities and the development and/or acquisition/renovation of tax credit properties and workforce housing.

OTHER ARTICLES

3 Things To Prioritize When Selling Your House

Article | June 4, 2021

Today’s housing market is full of unprecedented opportunities. High buyer demand paired with record-low housing inventory is creating the ultimate sellers’ market, which means it’s a fantastic time to sell your house. However, that doesn’t mean sellers are guaranteed success no matter what. There are still some key things to know so you can avoid costly mistakes and win big when you make a move. When inventory is low, like it is in the current market, it’s common to think buyers will pay whatever we ask when setting a listing price. Believe it or not, that’s not always true. Even in a sellers’ market, listing your house for the right price will maximize the number of buyers that see your house. This creates the best environment for bidding wars, which in turn are more likely to increase the final sale price. A real estate professional is the best person to help you set the best price for your house so you can achieve your financial goals.

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Why Building Lifetime Engagement is Critical for Your Real Estate Business

Article | May 27, 2021

You may have heard the often-cited National Association of REALTORS® (NAR) statistic that 90% of homeowners would use their real estate agent again, but only 12% actually do. What you may not know is the reason behind it. According to Chris Stuart, president of PLACE, Inc., the real estate industry spends more on customer acquisition than any other industry but doesn’t invest the same amount in customer retention. The numbers back him up, with companies like Southwest and Marriott spending less than 3% of their marketing budget on customer acquisition, while the real estate industry spends a whopping 20% of its marketing dollars to add customers, only to lose them as they leave the closing table. Of course, retention in real estate is made more difficult by the fact that the average time between real estate transactions is five to seven years, not just a few weeks or months as it would be for retail or travel companies. Looking at other industries that focus more on customer retention, they do so not by offering a host of random services, but by creating a customer experience that brings people back over and over. With that in mind, here is a tactical approach that will allow you to prove your value month after month—for years to come.

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How Technology Is Enabling the Real Estate Process

Article | April 8, 2020

Almost everything right now is shifting to a virtual format. One of the big changes we’re adapting to is the revisions to the common real estate transaction, which all vary by state and locality. Technology, however, is making it possible for many of us to continue on the quest for homeownership, an essential need for all. Here’s a look at some of the elements of the process that are changing (at least in the near-term), due to stay-at-home orders and social distancing, and what you may need to know about each one if you’re thinking of buying or selling a home sooner rather than later.

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5 BEST REAL ESTATE INVESTOR MARKETING STRATEGIES

Article | March 3, 2020

Real estate investing has become a popular investment option. With increased competition, understanding how to find investment properties is crucial for any real estate investor. Most investors limit their efforts to investment properties listed on the MLS- they don’t really have a real estate investor marketing strategy. Although the MLS is a viable source of real estate deals, far too many people are using it. To have an edge over the competition, it’s important to have a diverse real estate investor marketing plan. By diversifying your marketing strategies, you increase your chances of landing the best real estate deal. There are many ways you can ramp up your real estate investor marketing efforts. Here are some of the best real estate investor marketing strategies you can put in place to find real estate deals.

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Spotlight

KETTLER

Founded in 1977 by Chairman and CEO Robert C. Kettler, KETTLER specializes in multifamily development, ownership and management in the Washington Metropolitan Area. KETTLER’s multifamily experience includes the development of Class A, market-rate communities and the development and/or acquisition/renovation of tax credit properties and workforce housing.

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