A Complete Real Estate SEO Guide For 2019 Realtors

SYEDA SULTANA | March 22, 2019 | 145 views

Previously, it was easy to do a real estate SEO and get ranked in search engine results, but with the changes in Google algorithm and millions of articles published every day, the competition is high. Every realtor is doing SEO for real estate websites, and it became a tough task to stand out from the group. The competition in the real estate industry is high both in offline and online.

Spotlight

Bilfinger GVA

GVA Grimley Ltd, trading as Bilfinger GVA, is one of the largest commercial property advisers operating throughout the UK and Ireland. We provide multi-disciplinary commercial property advice and services to clients in the public and private sectors. Bilfinger GVA operates through a number of trading divisions (Planning, Development & Regeneration, Building, Project Management & Consultancy, Valuation Services, Capital Markets, Agency and Business Rates) and has an established presence throughout the UK with our regional network of 11 UK offices in each core city plus an Irish Office, located in Dublin. Our award-winning teams of commercial property advisers understand the importance of property to business and are here to help.

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REAL ESTATE TECHNOLOGY

3 Ways to Simplify Leasing Out Your Commercial Property

Article | July 21, 2022

You have a commercial property and you need to lease it as soon as possible. In an ideal world, you would find a client as soon as your property is vacant. But we do not live in an ideal world. As a property owner or manager, you need to list your property, get the right contacts, and find a buyer who is ready to occupy immediately at a price that's efficient to you. It can be a tedious journey. That’s where a broker comes in. Filling your vacant properties is essential but navigating a labyrinth of procedures shouldn't keep you occupied, which is whyleveraging a brokernetwork is so important. Here are three ways you can connect with brokers to make the most of their services. Updating Your Inventory List If you've tried handing a PDF of your current available listings, you might want to reconsider your approach for better chances of success. Brokers must be aware of the properties you have available if you want them to consider yours. The issue with online CRE listings is that many of them are outdated. This may cause a broker to think they’ve found an ideal property for their client, only to discover it’s already leased out. This doesn’t make a good impression. In addition, static listings are not search-friendly. To cut to the chase, deploy a search-ready, updated portfolio. Simplifying things for brokers will keep them coming back and contribute towards building a positive association with them. Sharing an Inventory List Right to Their Inbox Simplifying property search isn’t all. What are you doing to make a broker’s life much easier? You don’t need to spend a ton on proptech to reach out to brokers on time. Set up a commercial real estate email list that directly emails your updated listings to the brokers, providing them with timely alerts on when a new property is on the market or reminding them that an existing listing is still available. Providing Easy Access to the Property Information Regular emails about your updated property portfolio is bound to keep brokers engaged and informed. Going a step further, you can create a mobile-friendly property information page for each of your CRE properties to ensure that brokers have all the information they need at their fingertips. This avoids any bottlenecks caused by having the wrong information or no information at all about the specifications of your properties. A Final Word of Advice One of the most effective things commercial property owners can do to guarantee their properties are continuously leased is to engage with brokers, keep them updated, and simplify ways for them to interact with your property.

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REAL ESTATE TECHNOLOGY

The Economic Slowdown and Its Impact on the Housing Market in 2022

Article | July 12, 2022

A survey by CNBC revealed that only 24% of survey participants thought the economic conditions in the country were good in 2021. Down from 50% in 2019, Americans are losing confidence in the economy fast, which has largely impacted the housing market. The COVID-19-led recession is still getting heated, and the Federal Reserve attempted to assuage these concerns with its commitment to bringing down inflation. However, this does bring up a myriad of possibilities for the housing and real estate industry. Here are some ways the economic slowdown might impact the housing market in 2022. An Increase in Bad Debts and Vacancy Rates The economic slowdown will no longer exacerbate layoffs, especially in the entertainment, hospitality, retail and education industries. Multifamily homes may experience an increase in vacancies, especially in areas where these industries are major employers. The intense supply chain disruption is bound to impact economies worldwide. Many tenants who work in these industries may be forced to look for cheaper housing, which will create an exponential increase in the vacancy rates. Additionally, since non-payment of rent constitutes a bad debt, there will be an increase in bad debt. Moreover, suitable new tenants might not be available to replace those who are evicted for bad debt due to unemployment. Exponential Demand for Local Equity There may be a bright side to the chaos caused by the economic slowdown. It will result in an increase in the internal capital flow for real estate. Owing to the fact that the real estate market is considered a safer investment option, many stock investors will redirect their investments from the stock market to real estate. Local U.S. investors will put more money into multifamily properties, which can offset the dip in demand for multifamily real estate, leading to a stabilization in prices or avoiding a significant decline in property values. Dip in Commercial Real Estate Prices As foreign equity, which is continually searching to buy real estate in the United States, encounters difficulties accessing U.S. markets, we will observe a decline in the price of commercial real estate. Foreign investors can demand greater prices for multifamily properties since their expectations are often significantly lower than those of domestic investors. The demand for multifamily buildings will decrease as foreign investments in the American market fall, leading to reduced pricing. Bringing it Together The recession brings with it immense uncertainty. Despite this, the impact on the housing and real estate markets can be predicted by looking at historical patterns. The big picture is that buyers need to be cautious when investing but also consider the tremendous opportunity they can leverage during the recession.

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REAL ESTATE TECHNOLOGY

Hybrid Composite Technology- the Dark Horse of the Indian Infrastructure Sector

Article | July 18, 2022

Infrastructure development is directly proportional to the economy and is a key indicator of economic growth. World powers have heavily invested in infrastructure development to support the system and other varied sectors of the economy. The Indian construction sector, in particular, has been significantly affected by the pandemic. However, this year will be fruitful, as the sector appears poised to regain growth and seize various opportunities with the ease of global markets. The Indian construction sector began the year with DRDO partnering with Maiwir Engineering to complete a 7-storey state-of-art research facility at the Aeronautical Development Establishment campus in Bengaluru, spreading across 1,30,000 sq. ft. in a record timeline of 45 days using hybrid construction technology. The quest for a greater economy, concerning material costs and reduced construction timelines, has resulted in innovative solutions that seek to combine construction materials and methods to an optimum effect. One such adaptation is the use of hybrid construction technology. Hybrid construction technology is a mix of conventional and pre-engineered methodology, using a combination of structural steel and reinforced concrete to form an efficient and sustainable design model. The highest level of optimization is achieved in resolving complex engineering problems in well planned phases. First, the structural steel members and partial pre-cast members are manufactured off-site at a factory yard. In the second phase, ready-to-assemble members are transported to the construction site, and in the third phase, they are installed in a calibrated manner using machinery. Decoding this Innovation The hybrid construction technology is a highly flexible building system. It is composed of horizontal and vertical structures, which can be used either separately or as part of a system depending upon the required standards. It is a global, effective, and cutting-edge solution for industrial, commercial, and residential structures, as well as large works, infrastructures, facilities, renovation, and conservative restoration. An offsite precast yard is setup for the fabrication and assembling of precast elements. Once all the members are installed to form a structural frame, a cast in-situ concrete pour is done monolithically to achieve the structural integrity. The Way Forward The main areas of focus in the near future are high-rise buildings for commercial, residential, educational institutions, hospitals, data centers, and urbanization of logistic corridors. Just like India’s space program "mission to Mars," the mission to build can happen at a fraction of the cost with local materials and skill-developed teams, and we shall target and improve the country’s GDP growth with infrastructure development and spending. Over the past 3 decades in India, there has been a quantum jump in construction technology, especially in steel structures related to design concepts, erection methodology, manufacturing, section profiles, code provisions, etc. The evolution of composite structures is one such revolution, which has gained significant importance and has mostly replaced conventional construction techniques. Application of Hybrid construction technology High Rise Residential & Commercial buildings Hospitals & educational institutions Bridges Seaports & airports Data centres Recreational centres The industry can reap the benefits of both worlds of conventional concrete construction and precast structural construction. This new combination of technology ensures flexibility in terms of design and also faster project deliverables without compromising quality and onsite safety. It has proven to produce high-quality structures in record timelines, resolving complex engineering projects to cater for the rapid growth of infrastructure in the country. The Importance of Hybrid Construction Technology No or minimal wastage during the construction phase, which roughly accounts for 1–5% in conventional RCC buildings. Improved structural integrity Faster construction reduces the timelines by up to 60% Optimized resource utilization Wind loads & seismic load resistant Significant reduction in construction costs While fast-growing economies like China and other developed economies in Europe and the Middle East are adopting technological advancements for constructing complex engineering projects and residential structures, with this revolutionary technology, India can witness itself on the global map as a developed economy by building faster and more economically efficient structures than any other global power.

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REAL ESTATE TECHNOLOGY

3 Proptech Trends That Are Making Waves in the Real Estate Industry

Article | July 6, 2022

Proptech, or property technology, comprises digital solutions that help facilitate buying, selling and leasing of commercial real estate. It is also called CREtech or REtech for commercial real estate technology, respectively. It usually refers to the digital tools and software used in real estate. With digitalization growing at an exponential rate across the real estate sector, proptech is evolving, here are three topmost trends in proptech that real estate solution providers must keenly follow. 1 3D House Tours Both prospective buyers and real estate agents love this technology. 3D house tours simulate a real house tour and can be viewed either on virtual reality (VR) headsets or one’s computer screen. They simplify initial interactions by enabling users to confirm their interest in a property, saving both time and visits for buyers and agents. They also allow agents to better market their properties and schedule multiple visits from the comfort of their offices. The ensuing process ensures that agents are able to provide realistic walkthroughs of their properties and eliminate friction from the get-go, making the showing as painless as possible. 2 Automated Service Desks Exceptional customer service is the name of the game in real estate and agents are expected to provide their clients with white glove service wherever possible. Conversational AI is one way that many real estate solution providers are achieving this. With round-the-clock contact channels to assist clients with the information they need, agents and brokers are better equipped to deal with queries and reduce their response time. The automation of menial tasks also ensures that they don’t have to be everywhere all the time. 3 Digital Transaction Management Real estate comes with its share of sky-high paperwork. With digital transaction management, agents can now reduce the significant amount of legwork that goes into managing paperwork. It also helps in signing documents digitally, which means physical presence isn’t needed to execute agreements and registration processes, making the process smoother and faster. Real estate clients with multiple properties will no longer need to be inundated with massive amounts of paperwork and travel. For the Record Digitalization is transforming industries at lightning speed and real estate is a frontrunner in adopting new technologies. The impact that proptech has on RE is visibly vital. The above trends are revolutionizing the real estate technology landscape. Keep an eye out to see how these trends change the way people buy and sell property.

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Spotlight

Bilfinger GVA

GVA Grimley Ltd, trading as Bilfinger GVA, is one of the largest commercial property advisers operating throughout the UK and Ireland. We provide multi-disciplinary commercial property advice and services to clients in the public and private sectors. Bilfinger GVA operates through a number of trading divisions (Planning, Development & Regeneration, Building, Project Management & Consultancy, Valuation Services, Capital Markets, Agency and Business Rates) and has an established presence throughout the UK with our regional network of 11 UK offices in each core city plus an Irish Office, located in Dublin. Our award-winning teams of commercial property advisers understand the importance of property to business and are here to help.

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REAL ESTATE INVESTMENT

Nitya Capital Continues Global Growth, Opens Investment Opportunities for UAE

Nitya Capital | September 26, 2022

Nitya Capital, a U.S. real estate investment firm, announced that it is expanding to the United Arab Emirates (UAE) as part of its continuing global growth strategy. Nitya plans to open an office in January 2023 to grow its investor base and provide opportunities to directly invest in U.S. real estate amid shifting global economies and stock market fluctuations. Following the recent opening of Nitya’s India office in 2020, the expansion to the UAE underscores the increase in global demand for reliable alternative investment opportunities found in U.S. real estate, particularly multifamily. Nitya’s UAE branch plans to reach a newer, locally sourced investor base, specifically family offices, institutions, and high-net-worth investors. “Opening our first branch in the Middle East is an exciting stepping stone in Nitya’s growth, The Middle East is a very important hub for Nitya given our recent successful capital raises in the region, and we can’t wait to offer the best in real estate services to Middle Eastern institutions and high-net-worth investors. I’m very grateful for the love and hospitality I’ve experienced during my many visits to the UAE and it’s an honor to be working with the investment community.” -Swapnil Agarwal, CEO of Nitya Capital Nitya leadership recently executed successful overseas investment deals with one of UAE’s largest institutional groups, as well as attributed meaningful investments with Middle East families in the past. With this expansion, the company will continue the momentum and meet increased demand from local investors who want to explore a new wave of recession-resilient real estate ventures through a direct presence within the region. Nitya’s Middle East Partner and Managing Director for the new UAE location, Rasheed Chahal, will oversee all internal and regional developments across the branch, work with investors on all levels (high-net-worth individuals, family offices, institutions) for U.S. real estate deals as well as help to grow the UAE office. Chahal has more than 15 years of experience in various roles in real estate development, investment management, and capital markets across North American and Middle Eastern regions. Multifamily real estate in the United States remains to be a lucrative investment as it continues to see increase in demand for housing given continued population growth and shortage of supply, despite global economic shifts. We want to bring these investment opportunities directly to the UAE investment community, Our expansion will provide local investors with in-area, on-the-ground representation and can help them take advantage of exceptional real estate opportunities without taking on major risk. With all the uncertainty and rising inflation taking place across national economies, real estate continues to be a powerful hedge and very attractive place to put your money,stated Chahal. Nitya Capital has experienced historic growth since 2020, has partnered with large institutions across North America, explored several successful new student housing portfolios, opened an India office, and increased its total assets under management. The company currently oversees assets in excess of $3b. Overall, it has successfully exited over $2.5b in assets with 25%+ in total generated net returns for its investors since the company’s launch in 2013. Its latest extension into the UAE region marks a substantial diversification in its growth across national waters, allowing for local investors to seize profitable real estate opportunities with safe and stable returns. About Nitya Capital Nitya Capital is a privately-owned national real estate investment firm headquartered in Houston, Texas. As active investor-operators, Nitya Capital takes a disciplined approach across all avenues pre- and post-acquisition. Our team of dedicated professionals works thoroughly to monitor key performance indicators and optimize asset performance, engaging in in-depth market research and data analysis. We additionally provide a thorough due diligence process and a holistic, hands-on asset management model, maximizing our attention to detail on all ends of the spectrum.

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REAL ESTATE INVESTMENT

REZI Launches in Austin with Rastegar Partnership

REZI | September 26, 2022

REZI, the pioneer of Occupancy-as-a-Service, has launched in Austin with a partnership with the city's leading developer, Rastegar Property Company. Rastegar is a technology-enabled private real estate investment firm focused on value-add and development in all asset classes throughout Austin and the Southwest US. The partnership between REZI and Rastegar was announced today by Sean Mitchell, Co-Founder and CEO of REZI. This deal contracts over 200 apartments across 9 buildings with floor plans ranging from studios to 3-bedrooms in West Lake Hills, Mueller, Hyde Park, Highland Heights, Clarksville, South Austin. All units will be onboarded to REZI's innovative AI-powered leasing platform, where REZI will take ownership over all marketing and leasing providing Rastegar with a turnkey guaranteed leasing solution delivering higher asset NOIs across their portfolio. "We are thrilled to be partnering with the "King of Austin Real Estate" not only because Austin is a key market for us, but Rastegar and REZI share the mission of using technology and innovation to make finding and acquiring housing fair, transparent, and accessible for everyone," - Mitchell,Co-Founder and CEO of REZI We were immediately impressed with REZI and what they have provided the previous markets in which they've launched, In just a few years, they have become a highly reputable brand with nationwide outreach and a service that aligns perfectly with our needs and philosophy,said Ari Rastegar, Founder & CEO of Rastegar Property Company. The announcement of this partnership coincides with REZI's launch of their Texas Headquarters at 1920 Mckinney Ave in Uptown, Dallas. About REZI Founded in 2016, REZI leverages state-of-the-art leasing and financial technology to improve and optimize renters' leasing experience and improve property owners' leasing performance. REZI is a privately held company based in New York City. About Rastegar Property Company Rastegar Property Company is a technology-enabled private real estate investment firm focused on value-add and development in all asset classes throughout Austin and the southwest United States. Rastegar and its affiliates have co-invested in or directly own and operate over 13.8 million square feet of real estate across projects in 13 states and 35 cities. The firm specializes in acquiring complex or undervalued assets with opportunities to create value through repositioning, redevelopment, and/or improved operational efficiencies.

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REAL ESTATE INVESTMENT

HINES BECOMES FIRST COMMERCIAL REAL ESTATE FIRM TO PARTNER GLOBALLY WITH FORBES TRAVEL GUIDE

Hines | September 23, 2022

Hines, the global real estate investment, development, and property manager, today announced a partnership with Forbes Travel Guide to define five-star hospitality standards at Hines buildings, making it the first commercial real estate firm to work with Forbes Travel Guide on a global scale. Hines and Forbes Travel Guide will co-develop custom service standards for the firm's 415 global office and multi-family properties, and emphasize how hospitality-inspired service can bring greater value to tenants and residents. As commercial real estate standards rapidly change, and people seek more collaborative, creative, and curated spaces, the partnership signifies Hines' commitment to creating a consistent customer experience that scales with the firm and brings the company's culture to life. "Real estate owners and managers have typically prioritized asset value over experience. We're seeing the value in both ROI and ROE, or return on experience, and see it as the most important metric of tomorrow, Enhanced customer experience driven by five-star standards not only increases asset value, but helps people feel more valued, connected, and inspired in our spaces. We selected Forbes Travel Guide because they are the trusted partner of the world's leading hospitality brands and share our passion for creating meaningful experiences for clients." -Whitney Burns, vice president of global client strategy at Hines In addition to the co-created service standards, the partnership between Hines and Forbes Travel Guide will include a substantive training program encompassing both in-person training customized to the Hines portfolio and scalable online training. The new service standards will be implemented in 2023. Creator of the original Five-Star rating system, Forbes Travel Guide is the only independent, global rating agency for the hospitality industry. With over 60 years in the hospitality sector, Forbes Travel Guide is the global authority on five-star service, providing world-class, professional development resources to many of the world's most beloved hospitality brands including the Mandarin Oriental Hotel Group, Marriott International, Hilton Worldwide Hotels & Resorts, as well as other organizations that make exceptional service a pillar of their business model. Now, more than ever before, people are emphasizing the experience and purpose behind where they choose to spend their time. Our partnership with Hines is a testament to the firm's commitment to innovation and placemaking and signifies a new industry standard in the operation of commercial real estate, said Hermann Elger, Forbes Travel Guide CEO. About Hines Hines is a privately owned global real estate investment firm founded in 1957 with a presence in 285 cities in 28 countries. Hines oversees investment assets under management totaling approximately $90.3 billion¹. In addition, Hines provides third-party property-level services to 373 properties totaling 114.2 million square feet. Historically, Hines has developed, redeveloped or acquired approximately 1,530 properties, totaling over 511 million square feet. The firm currently has more than 198 developments underway around the world. With extensive experience in investments across the risk spectrum and all property types, and a foundational commitment to ESG, Hines is one of the largest and most-respected real estate organizations in the world. About Forbes Travel Guide Forbes Travel Guide, the global authority on genuine Five-Star service, provides world-class professional services to the hospitality industry and other service-oriented businesses such as luxury retail, residential, healthcare and private clubs through bespoke training solutions, evaluation services and custom service standards. Started as Mobil Travel Guide in 1958, the company created the first Five-Star rating system in the United States. Today, in addition to providing professional services, FTG is the only independent, global rating system for luxury hotels, restaurants and spas. FTG's prestigious annual Star Awards can only be earned through the company's objective, in-person inspection process.

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REAL ESTATE INVESTMENT

Nitya Capital Continues Global Growth, Opens Investment Opportunities for UAE

Nitya Capital | September 26, 2022

Nitya Capital, a U.S. real estate investment firm, announced that it is expanding to the United Arab Emirates (UAE) as part of its continuing global growth strategy. Nitya plans to open an office in January 2023 to grow its investor base and provide opportunities to directly invest in U.S. real estate amid shifting global economies and stock market fluctuations. Following the recent opening of Nitya’s India office in 2020, the expansion to the UAE underscores the increase in global demand for reliable alternative investment opportunities found in U.S. real estate, particularly multifamily. Nitya’s UAE branch plans to reach a newer, locally sourced investor base, specifically family offices, institutions, and high-net-worth investors. “Opening our first branch in the Middle East is an exciting stepping stone in Nitya’s growth, The Middle East is a very important hub for Nitya given our recent successful capital raises in the region, and we can’t wait to offer the best in real estate services to Middle Eastern institutions and high-net-worth investors. I’m very grateful for the love and hospitality I’ve experienced during my many visits to the UAE and it’s an honor to be working with the investment community.” -Swapnil Agarwal, CEO of Nitya Capital Nitya leadership recently executed successful overseas investment deals with one of UAE’s largest institutional groups, as well as attributed meaningful investments with Middle East families in the past. With this expansion, the company will continue the momentum and meet increased demand from local investors who want to explore a new wave of recession-resilient real estate ventures through a direct presence within the region. Nitya’s Middle East Partner and Managing Director for the new UAE location, Rasheed Chahal, will oversee all internal and regional developments across the branch, work with investors on all levels (high-net-worth individuals, family offices, institutions) for U.S. real estate deals as well as help to grow the UAE office. Chahal has more than 15 years of experience in various roles in real estate development, investment management, and capital markets across North American and Middle Eastern regions. Multifamily real estate in the United States remains to be a lucrative investment as it continues to see increase in demand for housing given continued population growth and shortage of supply, despite global economic shifts. We want to bring these investment opportunities directly to the UAE investment community, Our expansion will provide local investors with in-area, on-the-ground representation and can help them take advantage of exceptional real estate opportunities without taking on major risk. With all the uncertainty and rising inflation taking place across national economies, real estate continues to be a powerful hedge and very attractive place to put your money,stated Chahal. Nitya Capital has experienced historic growth since 2020, has partnered with large institutions across North America, explored several successful new student housing portfolios, opened an India office, and increased its total assets under management. The company currently oversees assets in excess of $3b. Overall, it has successfully exited over $2.5b in assets with 25%+ in total generated net returns for its investors since the company’s launch in 2013. Its latest extension into the UAE region marks a substantial diversification in its growth across national waters, allowing for local investors to seize profitable real estate opportunities with safe and stable returns. About Nitya Capital Nitya Capital is a privately-owned national real estate investment firm headquartered in Houston, Texas. As active investor-operators, Nitya Capital takes a disciplined approach across all avenues pre- and post-acquisition. Our team of dedicated professionals works thoroughly to monitor key performance indicators and optimize asset performance, engaging in in-depth market research and data analysis. We additionally provide a thorough due diligence process and a holistic, hands-on asset management model, maximizing our attention to detail on all ends of the spectrum.

Read More

REAL ESTATE INVESTMENT

REZI Launches in Austin with Rastegar Partnership

REZI | September 26, 2022

REZI, the pioneer of Occupancy-as-a-Service, has launched in Austin with a partnership with the city's leading developer, Rastegar Property Company. Rastegar is a technology-enabled private real estate investment firm focused on value-add and development in all asset classes throughout Austin and the Southwest US. The partnership between REZI and Rastegar was announced today by Sean Mitchell, Co-Founder and CEO of REZI. This deal contracts over 200 apartments across 9 buildings with floor plans ranging from studios to 3-bedrooms in West Lake Hills, Mueller, Hyde Park, Highland Heights, Clarksville, South Austin. All units will be onboarded to REZI's innovative AI-powered leasing platform, where REZI will take ownership over all marketing and leasing providing Rastegar with a turnkey guaranteed leasing solution delivering higher asset NOIs across their portfolio. "We are thrilled to be partnering with the "King of Austin Real Estate" not only because Austin is a key market for us, but Rastegar and REZI share the mission of using technology and innovation to make finding and acquiring housing fair, transparent, and accessible for everyone," - Mitchell,Co-Founder and CEO of REZI We were immediately impressed with REZI and what they have provided the previous markets in which they've launched, In just a few years, they have become a highly reputable brand with nationwide outreach and a service that aligns perfectly with our needs and philosophy,said Ari Rastegar, Founder & CEO of Rastegar Property Company. The announcement of this partnership coincides with REZI's launch of their Texas Headquarters at 1920 Mckinney Ave in Uptown, Dallas. About REZI Founded in 2016, REZI leverages state-of-the-art leasing and financial technology to improve and optimize renters' leasing experience and improve property owners' leasing performance. REZI is a privately held company based in New York City. About Rastegar Property Company Rastegar Property Company is a technology-enabled private real estate investment firm focused on value-add and development in all asset classes throughout Austin and the southwest United States. Rastegar and its affiliates have co-invested in or directly own and operate over 13.8 million square feet of real estate across projects in 13 states and 35 cities. The firm specializes in acquiring complex or undervalued assets with opportunities to create value through repositioning, redevelopment, and/or improved operational efficiencies.

Read More

REAL ESTATE INVESTMENT

HINES BECOMES FIRST COMMERCIAL REAL ESTATE FIRM TO PARTNER GLOBALLY WITH FORBES TRAVEL GUIDE

Hines | September 23, 2022

Hines, the global real estate investment, development, and property manager, today announced a partnership with Forbes Travel Guide to define five-star hospitality standards at Hines buildings, making it the first commercial real estate firm to work with Forbes Travel Guide on a global scale. Hines and Forbes Travel Guide will co-develop custom service standards for the firm's 415 global office and multi-family properties, and emphasize how hospitality-inspired service can bring greater value to tenants and residents. As commercial real estate standards rapidly change, and people seek more collaborative, creative, and curated spaces, the partnership signifies Hines' commitment to creating a consistent customer experience that scales with the firm and brings the company's culture to life. "Real estate owners and managers have typically prioritized asset value over experience. We're seeing the value in both ROI and ROE, or return on experience, and see it as the most important metric of tomorrow, Enhanced customer experience driven by five-star standards not only increases asset value, but helps people feel more valued, connected, and inspired in our spaces. We selected Forbes Travel Guide because they are the trusted partner of the world's leading hospitality brands and share our passion for creating meaningful experiences for clients." -Whitney Burns, vice president of global client strategy at Hines In addition to the co-created service standards, the partnership between Hines and Forbes Travel Guide will include a substantive training program encompassing both in-person training customized to the Hines portfolio and scalable online training. The new service standards will be implemented in 2023. Creator of the original Five-Star rating system, Forbes Travel Guide is the only independent, global rating agency for the hospitality industry. With over 60 years in the hospitality sector, Forbes Travel Guide is the global authority on five-star service, providing world-class, professional development resources to many of the world's most beloved hospitality brands including the Mandarin Oriental Hotel Group, Marriott International, Hilton Worldwide Hotels & Resorts, as well as other organizations that make exceptional service a pillar of their business model. Now, more than ever before, people are emphasizing the experience and purpose behind where they choose to spend their time. Our partnership with Hines is a testament to the firm's commitment to innovation and placemaking and signifies a new industry standard in the operation of commercial real estate, said Hermann Elger, Forbes Travel Guide CEO. About Hines Hines is a privately owned global real estate investment firm founded in 1957 with a presence in 285 cities in 28 countries. Hines oversees investment assets under management totaling approximately $90.3 billion¹. In addition, Hines provides third-party property-level services to 373 properties totaling 114.2 million square feet. Historically, Hines has developed, redeveloped or acquired approximately 1,530 properties, totaling over 511 million square feet. The firm currently has more than 198 developments underway around the world. With extensive experience in investments across the risk spectrum and all property types, and a foundational commitment to ESG, Hines is one of the largest and most-respected real estate organizations in the world. About Forbes Travel Guide Forbes Travel Guide, the global authority on genuine Five-Star service, provides world-class professional services to the hospitality industry and other service-oriented businesses such as luxury retail, residential, healthcare and private clubs through bespoke training solutions, evaluation services and custom service standards. Started as Mobil Travel Guide in 1958, the company created the first Five-Star rating system in the United States. Today, in addition to providing professional services, FTG is the only independent, global rating system for luxury hotels, restaurants and spas. FTG's prestigious annual Star Awards can only be earned through the company's objective, in-person inspection process.

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