A Look at International Real Estate with Coldwell Banker on NBC Open House

| November 14, 2016

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On this episode of NBC Open House, Coldwell Banker Real Estate representatives from Kenya, Costa Rica, Italy, India and Mexico discuss the shrinking real estate market as buyers look abroad for their next home.

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4 SEO Tips to Improve Your Real Estate Website Ranking

Article | March 17, 2020

More and more marketers believe that SEO is dead. So much so that 210 people search “is SEO dead” every day. But we do not subscribe to this mentality. 93% of all online experiences begin with a search. And why shouldn’t they? The internet is full of useful information. So there’s no reason that your website shouldn’t be at the top of the search results. But as the enormous amount of content being published daily continues to grow, it has become harder and harder to rank on search engines. Google’s algorithm to rank websites is constantly changing. And for good reason — people are changing, too. As the needs of users evolve, so does Google’s need to stay ahead of the curve. As the leading search engine in the world, Google’s primary focus is delivering the most accurate information to meet user’s searches. So how do you improve real estate website ranking? In other words, how do you get your real estate website, and more importantly, your properties, to the top of the search results page? How do you deliver accurate, informative content that Google deems worthy? Here are four tips to help boost your SEO ranking.

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REAL ESTATE TECHNOLOGY

Should Your Real Estate Client Sign An Appraisal Waiver?

Article | March 17, 2020

Real estate professionals sometimes have to answer a buyer’s questions about appraisal waivers. What are they? What do they mean? Is it a good or bad idea for the home loan applicant to sign one? If your client is applying for a home loan, signing an appraisal waiver does not mean that the home won’t be appraised. The lender will insist on an appraisal, to ensure that they’re not lending more money than they can expect to recover if they foreclose on the mortgage. An appraisal waiver is a document loan applicants sign to tell the lender that they’re waving their right to receive the appraisal report at least three days before the loan is consummated. In rare cases, a real estate professional might have to draft an appraisal waiver letter. In that case, the letter should include the name of the applicant, the address of the property, and, if applicable, the number of the loan application. It should state that the applicant knows about the right to receive the appraisal report at least three business days before the loan is consummated and that the applicant waives that right. At no time does the applicant waive the right to receive an appraisal report.

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WHY YOU NEED BIG DATA FOR REAL ESTATE ANALYSIS

Article | March 17, 2020

The use of big data has permeated a wide range of sectors. In fact, professionals from every field rely on it to improve the accuracy and effectiveness of their analysis. As you would expect, big data had the same impact on the real estate industry as well. Over the past decade, big data has come to occupy a central place in real estate analysis and every savvy real estate investor relies on it to provide an accurate overview of the housing market. So what exactly are the benefits of big data for residential real estate? And how to use big data for real estate analysis?

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The Four Pillars of Real Estate Investing

Article | March 17, 2020

When it comes to investment strategy, why is it that real estate is consistently the preferred investment method of Americans? The reality is that the benefits of investing in real estate far exceed the obvious expectations. When responsible real estate investors commit to thorough due diligence, there are very few strategies with a more powerful impact when it comes to generating wealth. The scope of this discussion will be long-term buy-and-hold strategies rather than some of the more short-term types of real estate investment. These investments are more suited to beginners because there is a lower knowledge barrier to overcome and it is optimal for providing benefits that compound over time. These factors together form a potent combination for generating wealth and ultimately accelerating your path to financial independence. So, what makes real estate so powerful? Real estate is far more versatile an asset than it seems on the surface. Your average person understands that buying a home is a wise move simply because its value is very likely to appreciate over time. While this may be true in many cases, it’s only one very small piece of the puzzle. In fact, there are four main pillars of wealth generation that make real estate such an appealing asset class.

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Our mission is to provide innovative programs, superior support and a commitment to service, empowering our Executives to create their own successful businesses and represent their clients with the highest level of professionalism in the Real Estate Industry.

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