ACCOUNT-BASED MARKETING TACTICS TO STAY AHEAD OF THE GAME

OSHINE | May 7, 2019

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ABM -- one of the biggest buzzwords in the digital marketing world. A significant component in the marketing strategy, that took the pillars of marketing to its prime. And it still remains to be a continued success! 2018 was a fantastic year in terms of demand generation and ROI, companies that implemented ABM saw phenomenal results with more competition and larger growth goals. The result of advanced tech combined with brilliant minds turned out to be a huge success, which means that marketers are increasing their reliance on ABM.

Spotlight

Laramar Group

People. Properties. Potential. Identifying unique investment opportunities. Initiating disciplined, value-added strategies. Maximizing returns for our investors. Building on our superior track record. These actions begin to define Laramar - a privately held real estate company with passion for success. Success we attribute to our people, our properties, and our ability to recognize potential. Laramar People Originally co-founded in 1989 (known as Elkor Realty) by Jeff Elowe, Laramar benefits from an experienced management team of real estate professionals. From acquisitions to accounting, property management to finance, each team member executes their role with strong dedication. The result is a team that is diligent and focused, understanding the needs of investors.

OTHER ARTICLES

Material Shortages Causing Housing Problems – Real Estate Market Update

Article | April 7, 2021

Spring is here, and with it comes home buying season. If you’re in real estate, it’s about to get really interesting. There are also some unique challenges you and your buyers might be confronting in the market now. Let’s get to what you need to know. The housing market has been red-hot for quite a while now. Sales for both new and existing homes have been on an absolute tear. But last month, both of these metrics took a step back. One likely reason for this is no doubt a moderate increase in mortgage rates. However, it seems to me we talk about that enough. Today, we would like to spotlight another factor causing issues in the housing market and possibly even delaying construction of homes in some areas. There’s a real shortage of the necessary materials for constructing and renovating homes at this point. According to a December report from the U.S. Chamber of Commerce, 71% of builders were facing a shortage of at least one material. That means the houses that were being built in December that may just be getting ready to come on the market now may either be delayed or come with higher prices. The material most in demand was lumber, with 31% of contractors experiencing a shortage.

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What Property Investors Need to Know About Sustainable And Impact Investing

Article | May 31, 2021

There’s no escaping the importance of sustainability in any investment sector. Globally, Environmental, Social and Governance (ESG) investing is worth $30 trillion in assets under management each year, around a quarter of all professionally-managed assets. It is more relevant than ever as the ‘high impact, low probability’ shock imposed by Covid-19 has strengthened the case for prioritising people and planet alongside profits, and illustrated the power of collective action to tackle global problems. Many investors are unaware how significant this trend will be. If you are an investor, you need to consider why sustainability will be important, what sustainable property investing actually means, and what the major issues and opportunities are, as these will affect your risks and returns. Why is sustainability so important for investors? The UK’s legally-binding commitment to achieve net carbon zero by 2050 means that sustainability is no longer a ‘nice to have’. Our legal obligation is showing up in the form of new rules, regulations and best practices affecting all sectors that contribute to emissions. 40 per cent of UK emissions come from households, which makes the chance of more regulations and policies around the environmental performance of property more likely than not. These regulations will not only affect your ability to operate in a way that is compliant, but fundamentally change the value, performance and risk associated with your investments.

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5 Ways Real Estate Has Changed Over the Years

Article | March 12, 2020

Many experts agree that the last 10-12 years has been the most consequential time in American real estate. We’ve gone from an abundance of foreclosures, cautious buyers, and hesitant lenders to soaring prices, low inventory, and fierce competition. As we start off a brand-new decade, let’s look back at some major changes in real estate over the past several years. Everything in real estate happens in cycles,” said REALTOR® Jeff Thornton of the Thornton Realty Team with Coldwell Banker Hubbell BriarWood. “When we hit an economic downturn, the government tightens everything up and mortgage companies become stricter with requirements. When the economy picks back up, things relax, and we see a bit more flexibility.

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7 Reasons FLIPPING LAND Is Better Than Every Other Real Estate Strategy

Article | April 2, 2020

Flipping vacant land is one of the most overlooked and misunderstood ways to make money in real estate. It’s also one of the best. I know this is a bold statement but when it comes to investing in real estate, I’ve been around the block. I’ve worked for BiggerPockets, been involved in hundreds of house wholesaling transactions and interviewed some of the greatest minds real estate has to offer. I also work full time for an incredible community at REtipster.com and, naturally, I’m always on the hunt for the next best thing in real estate, so our audience can benefit from it. I’ve seen most of what’s out there there is simply nothing better than flipping vacant

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Spotlight

Laramar Group

People. Properties. Potential. Identifying unique investment opportunities. Initiating disciplined, value-added strategies. Maximizing returns for our investors. Building on our superior track record. These actions begin to define Laramar - a privately held real estate company with passion for success. Success we attribute to our people, our properties, and our ability to recognize potential. Laramar People Originally co-founded in 1989 (known as Elkor Realty) by Jeff Elowe, Laramar benefits from an experienced management team of real estate professionals. From acquisitions to accounting, property management to finance, each team member executes their role with strong dedication. The result is a team that is diligent and focused, understanding the needs of investors.

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