Best Practices for Real Estate Social Media

CHRISTINE DIEM | October 25, 2018

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Social media has been a popular marketing tool for a while now, but have you considered utilizing certain platforms to sell real estate? If not, you are missing out! Your audience is online and the best way to reach the average web surfer is through social media. Most house-hunting now starts with an online search. In fact, 45% of buyers tour a home online before contacting a realtor or visiting the home. Sites like Zillow, Realtor.com, and others are very popular and guaranteed to garner traffic.

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USAA Real Estate Company

USAA Real Estate Company was founded in 1982 as the real estate investment arm of USAA. With approximately $15 billion in assets under management, the company provides co-investment asset management services to U.S. pension funds, as well as to foreign and domestic institutional investors. USAA Real Estate Company also provides capital to partners for development. The portfolio consists of office, medical office, industrial, multi-family, retail and hotel properties as well as investments in real estate operating companies. Our commitment to service and integrity reflects the core values put in place 90 years ago by our parent company, a trusted worldwide insurance and financial services organization.

OTHER ARTICLES

Why Company Culture Matters in Commercial Real Estate

Article | February 11, 2020

The pursuit of exceptional people in today’s competitive commercial real estate market is a challenging proposition. DFW has a wealth of talent who could work at any number of prestigious real estate firms. So, what sets one global commercial firm apart from the next? How do we attract and keep the best in the industry to better serve our clients?

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COVID-19 may advance trends in commercial real estate

Article | April 16, 2020

The coronavirus outbreak has quickly put the economy into turmoil. While many businesses are struggling to keep up with the drastic changes in the market, the commercial real estate industry may have some bright spots despite obvious uncertainties. The COVID-19 outbreak in the U.S. is expected to advance trends in commercial real estate that were established in the market before the global pandemic. Of course, the industry is facing some difficulties, but these are currently projected to only be short-term. In response to the coronavirus outbreak, the NAIOP Research Foundation is suggesting an increase in demand for both industrial and office sectors.

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Complete Guide to Real Estate Scripts in 2020

Article | February 25, 2020

There is a huge chance that you heard the word “scripts” thousands of times. It’s like a real estate urban legend that newbie real estate agents hear about all the time. Everyone has an opinion about it and no one can agree on it. Some say scripts are just a shallow representation of a natural conversation between the real estate agent and the client. Others claim that it’s a very helpful tool—especially for a less experienced real estate agent—and scripts may help them overcome many unexpected situations. Well, we think there is a grain of truth in both of these statements and we should examine the scripts case more carefully. So, why are real estate agents so confused about scripts? Here is the thing. Many real estate agents go through the different conventions, purchase ready scripts and use them without changing even a word. So, in the end, you have tons of real estate agents starting their calls using the exact same words.

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Commercial Real Estate In The Midst of COVID-19

Article | April 9, 2020

It’s a specifically challenging time for the commercial real estate industry. The conventional wisdom has been that as businesses move to a more remote business model, they may question their space needs in the future. The ramifications of that pose a hurdle across all aspects of the industry, from rent forgiveness to managing lender relations to capital market ramifications and the effect on commercial mortgage backed securities. From the landlord perspective, the consensus a week into April has been that about 80% of office tenants have paid their rents for March. Most landlords have been ahead of the game and are maintaining open communication. That hopefully isn’t anything new. Deals have obviously slowed down but this period is different than perhaps pending recessions of the past. There is a lot of cooperation. There are obviously opportunists who may be seeking an advantage, trying to get out of leases etc; however, level heads are able to mitigate those situations by maintaining composure and transparency.

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Spotlight

USAA Real Estate Company

USAA Real Estate Company was founded in 1982 as the real estate investment arm of USAA. With approximately $15 billion in assets under management, the company provides co-investment asset management services to U.S. pension funds, as well as to foreign and domestic institutional investors. USAA Real Estate Company also provides capital to partners for development. The portfolio consists of office, medical office, industrial, multi-family, retail and hotel properties as well as investments in real estate operating companies. Our commitment to service and integrity reflects the core values put in place 90 years ago by our parent company, a trusted worldwide insurance and financial services organization.

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