Bob Faith’s Mission to Buy, Build, Manage Drives Greystar

For someone who once seemed to be headed for a career as a petroleum engineer, Bob Faith has enjoyed a journey that may be as improbable as any real estate CEO’s today. Sidetracked from his planned profession by a recession three decades ago, Faith went on to found the nation’s most prolific multi-family management firm and contribute greatly to the sophistication of the sector and the participation of institutional players.

Spotlight

CoreLogic

With boundless passion and commitment, our 5,000+ team members share a singular focus: to help millions of people find, buy, and protect the homes they love. As a leading provider of gold standard data, analytics and platforms, CoreLogic enables real estate professionals, financial institutions, insurance carriers, government agencies and other housing market participants to help people make their dream of homeownership a reality.

OTHER ARTICLES
Real Estate Technology, Asset Management

3 Things To Prioritize When Selling Your House

Article | May 30, 2023

Today’s housing market is full of unprecedented opportunities. High buyer demand paired with record-low housing inventory is creating the ultimate sellers’ market, which means it’s a fantastic time to sell your house. However, that doesn’t mean sellers are guaranteed success no matter what. There are still some key things to know so you can avoid costly mistakes and win big when you make a move. When inventory is low, like it is in the current market, it’s common to think buyers will pay whatever we ask when setting a listing price. Believe it or not, that’s not always true. Even in a sellers’ market, listing your house for the right price will maximize the number of buyers that see your house. This creates the best environment for bidding wars, which in turn are more likely to increase the final sale price. A real estate professional is the best person to help you set the best price for your house so you can achieve your financial goals.

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Real Estate Technology

Top Marketing Ideas in Real Estate That Work (in 2020)

Article | July 12, 2022

As a realtor, what’s your marketing strategy for getting ahead of the competition? Research shows that over half of all home buyers look for their next home through the internet. And that’s not all, only around 34% approach a real estate agent for help. Unless your clients are able to find you the next time they do an online search, you will be left behind! Here are eight marketing ideas in Real Estate that can help you create a marketing strategy to expand your client list in 2020.

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Real Estate Investment, Asset Management

Commercial Lease Considerations in Light of the COVID-19 Pandemic

Article | May 5, 2023

It has already been approximately one month since the COVID-19 pandemic thrust the commercial real estate industry in Canada into chaos. Landlords and tenants alike continue to face a litany of issues not previously seen in modern times. Many tenants are fighting for their continued survival, with some jurisdictions in Canada reporting that as many as half of the businesses closed will not re-open once this crisis is over. Landlords are grappling with how to keep their projects viable with so many vacancies looming and cash flow becoming increasingly restricted. How the industry addresses and emerges from the recent events will determine not only the immediate future, but also the long-term evolution of our industry.So how do commercial landlords and tenants proceed in these uncertain times? Below are some key considerations for both landlords and tenants alike.

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Real Estate Technology

Down Payment Assistance and How It Empowers Home Buyers

Article | July 12, 2022

According to a recent Bankrate survey of prospective buyers, the down payment was unanimously considered the biggest hurdle to buying a home. Saving for a down payment has hampered the home-buying journey for approximately 36% of those polled, in addition to the economic slowdown. The good news is that there are many down payment assistance programs that empower home buyers and mitigate the financial burdens they face on their way to becoming a home owner. Many home buyers are not aware of these programs. Those who do know, have several misconceptions. The key is to understand the options and how down payment assistance programs operate. Who Qualifies for a Down Payment Assistance Program? One of the misconceptions that many have is that down payment assistance is only offered to first-time home buyers. Although, modern first-time buyers have multiple options at their disposal, many programs also cater to repeat buyers. In fact, according to the Homeownership Program Index, about 38% of down payment assistance programs in the Q1 of 2022 weren’t availed by first-time home buyers. This implies that repeat buyers can access as many as one third of homebuyer assistance programs even if they have bought a home before. In addition, repeat buyers can take advantage of first-time homebuyer assistance programs depending on the definition set by the U.S. Department of Housing and Urban Development which states that an individual can qualify as a first time home buyer if they: haven’t owned a primary residence in three years are a single parent who has owned a home only with a former spouse Location and Profession-based Eligibility for Down Payment Assistance Programs Over and above the multiple options available to first-time and repeat home buyers, individuals in a specific location or profession could also be eligible for down payment assistance. The National Realtors Association says that a number of local and non-profits provide down payment grants and loans that are aimed at area borrowers or those with a specific borrower requirement. Plus, individuals who work as teachers, doctors, nurses, and veterans can avail of the assistance programs offered by local, state, and federal lenders based on their profession. To Summarize Buying a home doesn’t have to be a financial burden. There are many down payment assistance solutions available today to empower prospective buyers fulfill their dream of becoming a home owner. Connecting with a local real estate, and using buyer proptech could help to find trusted lenders and a range of assistance programs.

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Spotlight

CoreLogic

With boundless passion and commitment, our 5,000+ team members share a singular focus: to help millions of people find, buy, and protect the homes they love. As a leading provider of gold standard data, analytics and platforms, CoreLogic enables real estate professionals, financial institutions, insurance carriers, government agencies and other housing market participants to help people make their dream of homeownership a reality.

Related News

Real Estate Investment

Shopoff Realty Investments Sells Fully Entitled Moss Street Townhome Development in Chula Vista

PR Newswire | October 05, 2023

Shopoff Realty Investments ("Shopoff"), a national manager of opportunistic and value-add real estate investments, announced today that the company has successfully sold its 141-unit Moss Street Townhome project to Shea Homes. "This townhome development will be a wonderful addition to this evolving neighborhood of Chula Vista that will also soon be home to the $1 billion Chula Vista Bayfront Redevelopment Project, located less than one mile away," explained Shopoff Realty Investments President and CEO William Shopoff. The 6.94-acre property is located in Chula Vista, California, at the intersection of Moss Street and Industrial Blvd. Formerly approved for light industrial uses, Shopoff worked diligently with the City of Chula Vista to secure project entitlements. The entitlements allow the property to be developed into a gated housing community featuring 141 three-story attached townhomes. "Future residents will be able to enjoy the area's robust amenities for years to come, and we are proud to see this property move forward towards development, bringing some much-needed housing to the area," Shopoff added. About Shopoff Realty Investments Shopoff Realty Investments is an Irvine, California-based real estate firm with a 31-year history of value-add and opportunistic investing across the United States. The company primarily focuses on proactively generating appreciation through the repositioning of commercial income-producing properties, the entitlement of land assets and development projects. The 31-year history includes operating as Asset Recovery Fund, Eastbridge Partners and Shopoff Realty Investments (formerly known as The Shopoff Group). Performance has varied in this time frame, with certain offerings generating losses.

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Real Estate Technology, Investments

SmartRent Launches Community WiFi for Rental Housing

Businesswire | June 01, 2023

SmartRent, Inc. (NYSE: SMRT), the leading provider of smart home and property operations solutions for the rental housing industry, today announced the launch of its Community WiFi solution, built by multifamily experts for the multifamily industry. Through Community WiFi, SmartRent is elevating renter expectations for wireless service at their communities in terms of connection speed, dependability, portability and affordability. It is also raising the bar for management teams by upgrading infrastructure and working harmoniously with major property management systems and existing tech stacks for smooth integration and implementation. SmartRent is an established industry leader, specializing in smart home technologies, self-guided tours, access control, asset protection and IoT solutions. Broadly, the impact of smart technology has often been limited by the WiFi system deployed at the property level. Resident-acquired WiFi varies substantially from home to home, and bulk WiFi packages are still dependent on the signal strength and reliability of individual routers and modems in each home, common area and amenity space. After analyzing the needs of apartment communities and experiencing the challenges firsthand, SmartRent decided to help solve the long-standing industry issue. Through its development of Community WiFi, SmartRent strives to deliver dependable, accessible, community wide internet access to serve as the bedrock upon which rental housing communities can confidently build out their smart home and proptech systems. “SmartRent’s Community WiFi is the culmination of years of discovery with our clients and a deep understanding of the pains associated with connectivity at the property level,” said SmartRent CEO Lucas Haldeman. “We are uniquely positioned to bring a truly game-changing WiFi solution to the market. Through our infrastructure upgrade expertise, vast hardware and software installation experience and intimate knowledge of smart home technologies for IoT, we have designed Community WiFi to power fully connected communities. Dynamic and reliable high-speed internet connectivity is not only one of the single highest demand amenities for today’s renters, but also the backbone of efficient, high-performing properties.” Residents can initiate Community WiFi in a matter of minutes, with no need to set up an installation appointment, through the SmartRent app — the same platform used to manage smart home devices and smart access controls and receive calls from video intercoms. Featuring up to 1 GB connection speeds, the service is competitive with individual in-home WiFi plans. A consistent connection encompasses the entire community, including amenities, common areas and office spaces, so residents and on-site staff aren’t required to connect to various routers as they move about the property. The powerful, reliable connectivity also enables WiFi calling, making it essential in areas with marginal cellular reception. As a marketable amenity, Community WiFi can be leveraged to boost lead conversions and resident retention. Through infrastructure ownership, operators can gain a direct NOI boost from a monthly connection fee per unit and an overall increased asset value through significant infrastructure upgrades. Community wide connectivity fortifies smart communities, providing stability for property technologies and smart home devices to enhance overall IoT performance. About SmartRent Founded in 2017, SmartRent, Inc. (NYSE: SMRT) is a leading provider of smart home and smart property solutions for the multifamily industry. The company’s unmatched platform, comprised of smart hardware and cloud-based SaaS solutions, gives operators seamless visibility and control over real estate assets, empowering them to simplify operations, automate workflows, benefit from additional revenue opportunities and deliver exceptional site team and resident experiences. SmartRent serves 15 of the top 20 multifamily owners and operators, and its solutions enable millions of users to live smarter every day. For more information, please visit www.smartrent.com.

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Real Estate Technology, Real Estate Investment

Greystar Announces Launch of Ltd. Brand to Address Need for Attainable Housing

PRnewswire | May 29, 2023

Greystar Real Estate Partners, LLC ("Greystar"), a global leader in the investment, development, and management of real estate, including rental housing, logistics, and life sciences, today announced the launch of a new dedicated brand, Ltd. by Greystar ("Ltd."). Ltd. will exclusively focus on Greystar's impact housing product, delivering more attainable housing opportunities for key populations affected by the lack of rental options in the United States. Working in tandem with Greystar's recently opened Modern Living Solutions ("MLS") factory – Greystar's modular construction business focused on building off-site, prefabricated modular apartments sustainably and at an attainable price point – Ltd. will allow for the building and operating of essential housing communities at scale. To achieve this goal, Ltd. guarantees not to increase rents by more than the greater of CPI or 3%, providing "certainty of housing" for existing residents. "Over the course of my career, I have seen the incredible need for attainable housing options across the United States," said Bob Faith, Founder, Chairman, and CEO of Greystar. "We are excited for the opportunity to apply our platform and our culture of innovation to build housing supply that offers an attainable, high-quality experience for renters while also serving as an attractive proposition for both Greystar and our partners." "What we're doing with our newly created Ltd. brand is a game-changer for renters who want to live in a Greystar-managed community and for an industry that needs more housing supply," said Scott Berka, Senior Managing Director, Brand and Customer Experience. "When you consider how big the challenge at hand is, I'm proud to be part of a team that's willing to throw out the rulebook and challenge ourselves to make a true impact while delivering the Greystar-level experience people should have. Through this effort and our Ltd. brand, we're at the start of a great journey." All Ltd. branded communities will have standard amenities appropriate for their location, including community pools and gyms, among other options. Additionally, cutting-edge technology packages in multi-family will be included in each Ltd. community and apartment, with property-wide high-speed internet, smart locks, and resident apps that streamline everything from maintenance requests to guest access. This package of amenities and innovative technology helps to set Ltd. communities apart from most of the existing attainable supply in the United States. Greystar currently has 5 Ltd. branded projects underway across 4 cities, with approximately 1,600 units expected to come online in the next 18 months. The first Ltd. community, Ltd. Med Center, in Houston, Texas with 378 units is now in lease-up and more information can be found here. About Ltd., by Greystar Ltd. by Greystar is Greystar's dedicated brand focused on impact housing that offers cost certainty for residents. Ltd. branded communities will limit future rent increases, not raising rents by more than the greater of the CPI or 3%. An Ltd. community combines the opportunity to live in a high-quality, professionally managed Greystar apartment with the comfort of cost certainty, emphasizing value for our residents. To learn more, visit https://ltd.greystar.com/. About Modern Living Solutions, by Greystar Modern Living Solutions is a leading, fully integrated modular construction company offering expertise in the design, development, and delivery of modular construction residential real estate products. Headquartered in Baltimore, MD, with its state-of-the-art offsite manufacturing facility in Knox, PA, Modern Living Solutions develops thousands of modular products on behalf of dedicated partners and capital annually. Modern Living Solutions was founded in 2020 with the intent to become a provider of world-class services in the modular construction residential real estate business. To learn more, visit https://www.modsbymodern.com. About Greystar Greystar is a leading, fully integrated global real estate company offering expertise in property management, investment management, development, and construction services in institutional quality rental housing, logistics, and life sciences sectors. Headquartered in Charleston, South Carolina, Greystar manages and operates more than $275 billion of real estate in 238 markets globally with offices throughout North America, Europe, South America, and the Asia-Pacific region. Greystar is the largest operator of apartments in the United States, manages more than 803,000 units/beds globally, and has a robust institutional investment management platform comprised of more than $74 billion of assets under management, including nearly $32 billion of development assets. Greystar was founded by Bob Faith in 1993 to become a provider of world-class service in the rental residential real estate business. To learn more, visit www.greystar.com.

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Real Estate Investment

Shopoff Realty Investments Sells Fully Entitled Moss Street Townhome Development in Chula Vista

PR Newswire | October 05, 2023

Shopoff Realty Investments ("Shopoff"), a national manager of opportunistic and value-add real estate investments, announced today that the company has successfully sold its 141-unit Moss Street Townhome project to Shea Homes. "This townhome development will be a wonderful addition to this evolving neighborhood of Chula Vista that will also soon be home to the $1 billion Chula Vista Bayfront Redevelopment Project, located less than one mile away," explained Shopoff Realty Investments President and CEO William Shopoff. The 6.94-acre property is located in Chula Vista, California, at the intersection of Moss Street and Industrial Blvd. Formerly approved for light industrial uses, Shopoff worked diligently with the City of Chula Vista to secure project entitlements. The entitlements allow the property to be developed into a gated housing community featuring 141 three-story attached townhomes. "Future residents will be able to enjoy the area's robust amenities for years to come, and we are proud to see this property move forward towards development, bringing some much-needed housing to the area," Shopoff added. About Shopoff Realty Investments Shopoff Realty Investments is an Irvine, California-based real estate firm with a 31-year history of value-add and opportunistic investing across the United States. The company primarily focuses on proactively generating appreciation through the repositioning of commercial income-producing properties, the entitlement of land assets and development projects. The 31-year history includes operating as Asset Recovery Fund, Eastbridge Partners and Shopoff Realty Investments (formerly known as The Shopoff Group). Performance has varied in this time frame, with certain offerings generating losses.

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Real Estate Technology, Investments

SmartRent Launches Community WiFi for Rental Housing

Businesswire | June 01, 2023

SmartRent, Inc. (NYSE: SMRT), the leading provider of smart home and property operations solutions for the rental housing industry, today announced the launch of its Community WiFi solution, built by multifamily experts for the multifamily industry. Through Community WiFi, SmartRent is elevating renter expectations for wireless service at their communities in terms of connection speed, dependability, portability and affordability. It is also raising the bar for management teams by upgrading infrastructure and working harmoniously with major property management systems and existing tech stacks for smooth integration and implementation. SmartRent is an established industry leader, specializing in smart home technologies, self-guided tours, access control, asset protection and IoT solutions. Broadly, the impact of smart technology has often been limited by the WiFi system deployed at the property level. Resident-acquired WiFi varies substantially from home to home, and bulk WiFi packages are still dependent on the signal strength and reliability of individual routers and modems in each home, common area and amenity space. After analyzing the needs of apartment communities and experiencing the challenges firsthand, SmartRent decided to help solve the long-standing industry issue. Through its development of Community WiFi, SmartRent strives to deliver dependable, accessible, community wide internet access to serve as the bedrock upon which rental housing communities can confidently build out their smart home and proptech systems. “SmartRent’s Community WiFi is the culmination of years of discovery with our clients and a deep understanding of the pains associated with connectivity at the property level,” said SmartRent CEO Lucas Haldeman. “We are uniquely positioned to bring a truly game-changing WiFi solution to the market. Through our infrastructure upgrade expertise, vast hardware and software installation experience and intimate knowledge of smart home technologies for IoT, we have designed Community WiFi to power fully connected communities. Dynamic and reliable high-speed internet connectivity is not only one of the single highest demand amenities for today’s renters, but also the backbone of efficient, high-performing properties.” Residents can initiate Community WiFi in a matter of minutes, with no need to set up an installation appointment, through the SmartRent app — the same platform used to manage smart home devices and smart access controls and receive calls from video intercoms. Featuring up to 1 GB connection speeds, the service is competitive with individual in-home WiFi plans. A consistent connection encompasses the entire community, including amenities, common areas and office spaces, so residents and on-site staff aren’t required to connect to various routers as they move about the property. The powerful, reliable connectivity also enables WiFi calling, making it essential in areas with marginal cellular reception. As a marketable amenity, Community WiFi can be leveraged to boost lead conversions and resident retention. Through infrastructure ownership, operators can gain a direct NOI boost from a monthly connection fee per unit and an overall increased asset value through significant infrastructure upgrades. Community wide connectivity fortifies smart communities, providing stability for property technologies and smart home devices to enhance overall IoT performance. About SmartRent Founded in 2017, SmartRent, Inc. (NYSE: SMRT) is a leading provider of smart home and smart property solutions for the multifamily industry. The company’s unmatched platform, comprised of smart hardware and cloud-based SaaS solutions, gives operators seamless visibility and control over real estate assets, empowering them to simplify operations, automate workflows, benefit from additional revenue opportunities and deliver exceptional site team and resident experiences. SmartRent serves 15 of the top 20 multifamily owners and operators, and its solutions enable millions of users to live smarter every day. For more information, please visit www.smartrent.com.

Read More

Real Estate Technology, Real Estate Investment

Greystar Announces Launch of Ltd. Brand to Address Need for Attainable Housing

PRnewswire | May 29, 2023

Greystar Real Estate Partners, LLC ("Greystar"), a global leader in the investment, development, and management of real estate, including rental housing, logistics, and life sciences, today announced the launch of a new dedicated brand, Ltd. by Greystar ("Ltd."). Ltd. will exclusively focus on Greystar's impact housing product, delivering more attainable housing opportunities for key populations affected by the lack of rental options in the United States. Working in tandem with Greystar's recently opened Modern Living Solutions ("MLS") factory – Greystar's modular construction business focused on building off-site, prefabricated modular apartments sustainably and at an attainable price point – Ltd. will allow for the building and operating of essential housing communities at scale. To achieve this goal, Ltd. guarantees not to increase rents by more than the greater of CPI or 3%, providing "certainty of housing" for existing residents. "Over the course of my career, I have seen the incredible need for attainable housing options across the United States," said Bob Faith, Founder, Chairman, and CEO of Greystar. "We are excited for the opportunity to apply our platform and our culture of innovation to build housing supply that offers an attainable, high-quality experience for renters while also serving as an attractive proposition for both Greystar and our partners." "What we're doing with our newly created Ltd. brand is a game-changer for renters who want to live in a Greystar-managed community and for an industry that needs more housing supply," said Scott Berka, Senior Managing Director, Brand and Customer Experience. "When you consider how big the challenge at hand is, I'm proud to be part of a team that's willing to throw out the rulebook and challenge ourselves to make a true impact while delivering the Greystar-level experience people should have. Through this effort and our Ltd. brand, we're at the start of a great journey." All Ltd. branded communities will have standard amenities appropriate for their location, including community pools and gyms, among other options. Additionally, cutting-edge technology packages in multi-family will be included in each Ltd. community and apartment, with property-wide high-speed internet, smart locks, and resident apps that streamline everything from maintenance requests to guest access. This package of amenities and innovative technology helps to set Ltd. communities apart from most of the existing attainable supply in the United States. Greystar currently has 5 Ltd. branded projects underway across 4 cities, with approximately 1,600 units expected to come online in the next 18 months. The first Ltd. community, Ltd. Med Center, in Houston, Texas with 378 units is now in lease-up and more information can be found here. About Ltd., by Greystar Ltd. by Greystar is Greystar's dedicated brand focused on impact housing that offers cost certainty for residents. Ltd. branded communities will limit future rent increases, not raising rents by more than the greater of the CPI or 3%. An Ltd. community combines the opportunity to live in a high-quality, professionally managed Greystar apartment with the comfort of cost certainty, emphasizing value for our residents. To learn more, visit https://ltd.greystar.com/. About Modern Living Solutions, by Greystar Modern Living Solutions is a leading, fully integrated modular construction company offering expertise in the design, development, and delivery of modular construction residential real estate products. Headquartered in Baltimore, MD, with its state-of-the-art offsite manufacturing facility in Knox, PA, Modern Living Solutions develops thousands of modular products on behalf of dedicated partners and capital annually. Modern Living Solutions was founded in 2020 with the intent to become a provider of world-class services in the modular construction residential real estate business. To learn more, visit https://www.modsbymodern.com. About Greystar Greystar is a leading, fully integrated global real estate company offering expertise in property management, investment management, development, and construction services in institutional quality rental housing, logistics, and life sciences sectors. Headquartered in Charleston, South Carolina, Greystar manages and operates more than $275 billion of real estate in 238 markets globally with offices throughout North America, Europe, South America, and the Asia-Pacific region. Greystar is the largest operator of apartments in the United States, manages more than 803,000 units/beds globally, and has a robust institutional investment management platform comprised of more than $74 billion of assets under management, including nearly $32 billion of development assets. Greystar was founded by Bob Faith in 1993 to become a provider of world-class service in the rental residential real estate business. To learn more, visit www.greystar.com.

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