Real Estate Technology
Article | July 18, 2022
The spring selling season might be pushed back for a couple of weeks or even months as lockdowns restrict activity in some states and territories, according to CoreLogic. Prior to the COVID-19 pandemic, sales and listing turnouts typically rise from September to November. Over the ten years to December 2019, the growth in new listings during spring averaged 15.7% while sales hit 6.8%.
CoreLogic head of research Eliza Owen said both sales and listings tend to be most seasonal in the capital cities, particularly in Sydney and the ACT. With the lockdowns, however, the in-demand locations might not witness the same level of activity this upcoming spring, which is only two weeks away. "Observing housing market performance through lockdowns reveals that both sales and listings volumes will fall through lockdowns," Ms Owen said.
What can be learned from last year's Melbourne lockdown?
The extended lockdown in Melbourne last year could provide a glimpse as to what could happen in this year's lockdowns. Melbourne was in lockdown from mid-July to late October. During the period, listings dropped consistently, hitting the lowest at 1,411 in the four weeks to September, which was 80.7% lower than the previous five-year average.
There are several factors that contributed to the slowdown during the period.
Aside from the obvious restrictions that have limited inspections and auctions to virtual sessions, the low levels of consumer confidence also dampened the overall market sentiment, with vendors being unsure whether they would get an optimal price for their properties. Mortgage repayment deferrals and other government support also contributed, as these prevented distressed sales. However, when restrictions in Melbourne got lifted by late October, there was a sudden shift in the market mood, with listings quickly recovering. "New listings volumes through December 2020 trended an average 40.4% higher than the previous five-year average, suggesting the spring selling season of 2020 was 'pushed back' into the final months of the year," Ms Owen said.
Lockdowns to only postpone market activity
Ms Owen said the trend in sales and listings through a lockdown indicate the relative stability of the economy and the housing market amid the COVID-19 pandemic. "This has meant that housing purchasing decisions were more likely to have just been postponed through lockdowns, rather than abandoned all together.” In fact, the muted sales activity through lockdowns actually led to an uplift in sales across Melbourne in December of 2020 and July 2021, a time when seasonally, sales volumes would usually be far more subdued.
"There are tailwinds in place for housing market demand to suggest this may happen again; household savings rates remain elevated, new average mortgage rates continue to reach new record lows, and many government fiscal stimulus and broader institutional responses have been resurrected amid renewed lockdowns," Ms Owen said.
Affordability might become a concern
The consistent surge in prices across capital cities in recent months have already resulted in the inevitable constraints in affordability. CoreLogic's Hedonic Home Value Index in July showed a 1.6% gain in dwelling values, a retreat from the previous growth of 1.9%. Ms Owen said some support schemes that supported consumer sentiment, such as JobKeeper and HomeBuilder have already ended which could dampen the expected rebound in demand.
The rising threat of the Delta variant of COVID-19 might also be a major headwind, as it could result in further lockdowns which will ultimately impact the incomes of Australian households. "With affordability constraints becoming a larger obstacle in the market, as well as the potential for tighter credit conditions further down the track, if buyer activity does not match the lift in listings we could see a gradual rebalancing between sellers and buyers," Ms Owen said.
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Real Estate Investment, Asset Management
Article | May 5, 2023
Self-directed IRAs are the less offered and lesser known of the IRA options. That’s simply because they’re seen as needing too much effort to utilize correctly. The truth is that self-directed IRAs aren’t as complicated as they’re made out to be. Especially if you have the right custodian who offers the services you need to successfully run your account. Similar to other IRA accounts, owners can still invest in stocks, bonds, and mutual funds. They can also invest in things like small businesses, boat slips, storage units, parking lots, land, and homes. Interested investors should seek legal advice, as well as input from an accountant and real estate agent for a well-rounded picture. They should also be familiar with the rules for the type of retirement account they’re using. Whether it is a Simple IRA, Roth or Traditional IRA, SEP IRA or Solo 401K, contribution limits still apply, and there are penalties for early withdrawals.
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Real Estate Technology, Asset Management
Article | May 10, 2023
Is your real estate business set up for long-term success or do you hop from transaction to transaction, seeking clients who are ready to buy or sell immediately? Buyers and sellers who are ready to act now are great, but they’re just the bottom of a well-thought-out lead funnel.
Most leads you receive could be anywhere from three months to a year or two away from making their transaction. If you plan to still be in real estate when the time comes, those leads could be incredibly valuable.
Understanding Lead Nurturing
One of the biggest decisions people will make in their life is whether or not to purchase a home. Most people will want to do some research and find out what exactly a real estate transaction entails before they become serious. As the first professional they talk to, you’re in a great position to close the sale…if you’re willing to work within their timeframe.
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Real Estate Technology, Asset Management
Article | May 10, 2023
Effective digital asset management is crucial in real estate. The solutions enhance accessibility, security, and productivity and help professionals navigate the challenges of managing digital assets.
Contents
1 Effective Digital Real Estate Asset Management
2 Five Key Challenges in Digital Asset Management
2.1 Lack of Centralized System for Digital Assets
2.2 Limited Access in Remote Work Environment
2.3 Difficulty in Managing Large Volume of Assets
2.4 Inadequate Protection for Digital Assets
2.5 Disparate Asset Management Systems
3 Top Solutions to Overcome Digital Asset Management Challenges
3.1 Cloud-based Storage for Centralized System
3.2 Virtual Private Network (VPN) to Expand Accessibility
3.3 Automation Tools for Large Volume Asset Management
3.4 Data Encryption to Protect Digital Asset
3.5 Application Programming Interfaces to Connect Disparate Systems
4 Transforming Businesses with Effective Digital Asset Management
1. Effective Digital Real Estate Asset Management
Digital real estate asset management is crucial for businesses from creation to distribution and archiving. Effective digital asset management provides a centralized source for data with tags and unique information fields for correct usage resulting in workflow improvement and enabling seamless collaboration. Real estate digital asset management in comparison to property management ensures effective sharing and routing of files, allowing immediate access to updated files. Digital asset management systems are essential for effective real estate marketing, providing streamlined workflows, enhanced collaboration, and better asset organization and management. The ability to quickly and efficiently access and manage digital assets can provide a competitive advantage for real estate firms, ultimately leading to increased sales and revenue. Along with the benefits of digital asset management in real estate, there are challenges that businesses face; so, it is essential to overcome the digital asset management challenges using the right solutions.
2. Five Key Challenges in Digital Asset Management
Managing digital assets in real estate has been a task for the managers and professionals in the industry to streamline the process and for efficient operations; knowing the significant challenges in advance and getting prepared in advance is necessary.
2.1 Lack of Centralized System for Digital Assets
The lack of a centralized system for digital assets can pose significant challenges for real estate businesses. When digital assets are scattered across various devices, cloud storage accounts, and platforms, it becomes difficult for team members to access and utilize the support needed, further leading to delays in project timelines, errors in asset usage, and a lack of consistency in brand representation.
2.2 Limited Access in Remote Work Environment
With the rapid switch towards a remote work environment, real estate professionals face the challenge of limited access to digital assets stored on local servers or company networks. It results in a struggle to access vital information, leading to productivity issues and hindering the real estate business’ ability to serve clients efficiently. Without access to essential files, team members may face delays in responding to client requests, creating a negative impact on client satisfaction and, ultimately, the affecting business’ bottom line.
2.3 Difficulty in Managing Large Volume of Assets
Managing large volumes of assets becomes a daunting task as the real estate industry continues to rely on digital assets for marketing and communication purposes. Organizing and maintaining digital assets gets challenging and time-consuming without adequate latest real estate marketing tools like digital asset management systems. As the volume of assets grows, managing them manually becomes increasingly complex, leading to errors, duplication of effort, wasted resources, and affecting profitability.
2.4 Inadequate Protection for Digital Assets
As real estate asset management operations turn into virtual functions, cybersecurity threats become a more significant concern, that includes the loss of digital assets, especially those containing sensitive information such as financials, strategies, and prospect contacts. Real estate businesses that fail to protect their digital assets adequately damage their reputation and face legal as well as financial consequences.
2.5 Disparate Asset Management Systems
Using diverse asset management systems across various departments or teams can lead to confusion, miscommunication, and errors in asset usage. The back and forth caused by miscommunication slows down team operations. Businesses and team members without digital asset management systems fail to provide context to files like adding descriptions, collaborators, or connections to specific projects, resulting in misinterpretation about asset placement and potential obstacles in achieving desired outcomes.
3. Top Solutions to Overcome Digital Asset Management Challenges
Digital asset management is a crucial aspect of modern businesses. However, it comes with challenges, and leveraging the latest tools and solutions helps overcome challenges and transform how businesses operate.
3.1 Cloud-based Storage for Centralized System
Cloud-based storage can overcome the lack of a centralized system challenge for digital asset management by providing a secure, centralized location for all digital assets. With cloud-based storage, real estate professionals can access their digital assets at one centralized location. It eliminates the necessity for physical storage devices or multiple cloud storage accounts, making it easier for team members to quickly find and access the assets they need. Additionally, cloud-based storage provides more significant flexibility in managing and organizing digital assets, enabling the use of tags and metadata for easy searching and categorization.
3.2 Virtual Private Network to Expand Accessibility
Virtual Private Network (VPN) helps in expanding accessibility for large volume digital assets. By using a VPN, real estate professionals can securely access a cloud-based storage system from anywhere with an internet connection, enabling them to upload, download, and manage digital assets remotely. This can increase productivity and reduce errors and duplication of effort, thereby positively impacting the real estate business' profitability. VPNs also provide added security, ensuring that only authorized users have access to sensitive digital assets and resulting in improved business efficiency.
3.3 Automation Tools for Large Volume Asset Management
Automation tools can help real estate businesses overcome the challenge of managing a large volume of assets by streamlining the management process. Automation tools like content recognition software, AI-powered asset management systems, and metadata management tools help complete tasks quickly and accurately, reducing errors and minimizing the risk of duplication of effort that was once done manually. In addition, automation can be used to set up workflows and approvals, ensuring that assets are reviewed and approved before use, improving quality control.
3.4 Data Encryption to Protect Digital Assets
Data encryption involves converting the data into an unreadable format only deciphered by those with the encryption key. This process ensures that even if the data is intercepted or stolen, unauthorized parties cannot access it. In the real estate industry, data encryption can be applied to sensitive client information, financial records, and other critical data to prevent cybercrime, protect the company's reputation, and comply with regulatory requirements. Real estate businesses can ensure digital assets are secure and protected from cyber threats by implementing data encryption.
3.5 Application Programming Interfaces to Connect Disparate Systems
Application Programming Interfaces (APIs) help to connect disparate systems in digital asset management by providing a common language for communication between systems. APIs allow different software applications to exchange data and functionality, enabling digital asset management systems for real estate businesses to integrate with other business systems like CRM or ERP. The integration can further automate workflows, reduce duplication of effort, and increase efficiency by allowing data to flow seamlessly between systems.
4. Transforming Businesses with Effective Digital Asset Management
Successful digital asset management in the real estate industry improves both internal efficiency and client service quality. Real estate agents can more effectively market their listings to prospective buyers and renters by keeping digital assets for a property up-to-date and easy to access. Furthermore, future real estate transactions will be conducted digitally, with seamless residential and commercial property purchases and sales. Major stakeholders will benefit from increased transaction speed, lower transaction costs, and increased data availability by utilizing digitalization in real estate.
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