Real Estate Technology
Article | July 21, 2022
Proptech, or property technology, comprises digital solutions that help facilitate buying, selling and leasing of commercial real estate. It is also called CREtech or REtech for commercial real estate technology, respectively. It usually refers to the digital tools and software used in real estate. With digitalization growing at an exponential rate across the real estate sector, proptech is evolving, here are three topmost trends in proptech that real estate solution providers must keenly follow.
1 3D House Tours
Both prospective buyers and real estate agents love this technology. 3D house tours simulate a real house tour and can be viewed either on virtual reality (VR) headsets or one’s computer screen. They simplify initial interactions by enabling users to confirm their interest in a property, saving both time and visits for buyers and agents. They also allow agents to better market their properties and schedule multiple visits from the comfort of their offices. The ensuing process ensures that agents are able to provide realistic walkthroughs of their properties and eliminate friction from the get-go, making the showing as painless as possible.
2 Automated Service Desks
Exceptional customer service is the name of the game in real estate and agents are expected to provide their clients with white glove service wherever possible. Conversational AI is one way that many real estate solution providers are achieving this. With round-the-clock contact channels to assist clients with the information they need, agents and brokers are better equipped to deal with queries and reduce their response time. The automation of menial tasks also ensures that they don’t have to be everywhere all the time.
3 Digital Transaction Management
Real estate comes with its share of sky-high paperwork. With digital transaction management, agents can now reduce the significant amount of legwork that goes into managing paperwork. It also helps in signing documents digitally, which means physical presence isn’t needed to execute agreements and registration processes, making the process smoother and faster. Real estate clients with multiple properties will no longer need to be inundated with massive amounts of paperwork and travel.
For the Record
Digitalization is transforming industries at lightning speed and real estate is a frontrunner in adopting new technologies. The impact that proptech has on RE is visibly vital. The above trends are revolutionizing the real estate technology landscape. Keep an eye out to see how these trends change the way people buy and sell property.
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Real Estate Technology, Asset Management
Article | June 15, 2023
Effective digital asset management is crucial in real estate. The solutions enhance accessibility, security, and productivity and help professionals navigate the challenges of managing digital assets.
Contents
1 Effective Digital Real Estate Asset Management
2 Five Key Challenges in Digital Asset Management
2.1 Lack of Centralized System for Digital Assets
2.2 Limited Access in Remote Work Environment
2.3 Difficulty in Managing Large Volume of Assets
2.4 Inadequate Protection for Digital Assets
2.5 Disparate Asset Management Systems
3 Top Solutions to Overcome Digital Asset Management Challenges
3.1 Cloud-based Storage for Centralized System
3.2 Virtual Private Network (VPN) to Expand Accessibility
3.3 Automation Tools for Large Volume Asset Management
3.4 Data Encryption to Protect Digital Asset
3.5 Application Programming Interfaces to Connect Disparate Systems
4 Transforming Businesses with Effective Digital Asset Management
1. Effective Digital Real Estate Asset Management
Digital real estate asset management is crucial for businesses from creation to distribution and archiving. Effective digital asset management provides a centralized source for data with tags and unique information fields for correct usage resulting in workflow improvement and enabling seamless collaboration. Real estate digital asset management in comparison to property management ensures effective sharing and routing of files, allowing immediate access to updated files. Digital asset management systems are essential for effective real estate marketing, providing streamlined workflows, enhanced collaboration, and better asset organization and management. The ability to quickly and efficiently access and manage digital assets can provide a competitive advantage for real estate firms, ultimately leading to increased sales and revenue. Along with the benefits of digital asset management in real estate, there are challenges that businesses face; so, it is essential to overcome the digital asset management challenges using the right solutions.
2. Five Key Challenges in Digital Asset Management
Managing digital assets in real estate has been a task for the managers and professionals in the industry to streamline the process and for efficient operations; knowing the significant challenges in advance and getting prepared in advance is necessary.
2.1 Lack of Centralized System for Digital Assets
The lack of a centralized system for digital assets can pose significant challenges for real estate businesses. When digital assets are scattered across various devices, cloud storage accounts, and platforms, it becomes difficult for team members to access and utilize the support needed, further leading to delays in project timelines, errors in asset usage, and a lack of consistency in brand representation.
2.2 Limited Access in Remote Work Environment
With the rapid switch towards a remote work environment, real estate professionals face the challenge of limited access to digital assets stored on local servers or company networks. It results in a struggle to access vital information, leading to productivity issues and hindering the real estate business’ ability to serve clients efficiently. Without access to essential files, team members may face delays in responding to client requests, creating a negative impact on client satisfaction and, ultimately, the affecting business’ bottom line.
2.3 Difficulty in Managing Large Volume of Assets
Managing large volumes of assets becomes a daunting task as the real estate industry continues to rely on digital assets for marketing and communication purposes. Organizing and maintaining digital assets gets challenging and time-consuming without adequate latest real estate marketing tools like digital asset management systems. As the volume of assets grows, managing them manually becomes increasingly complex, leading to errors, duplication of effort, wasted resources, and affecting profitability.
2.4 Inadequate Protection for Digital Assets
As real estate asset management operations turn into virtual functions, cybersecurity threats become a more significant concern, that includes the loss of digital assets, especially those containing sensitive information such as financials, strategies, and prospect contacts. Real estate businesses that fail to protect their digital assets adequately damage their reputation and face legal as well as financial consequences.
2.5 Disparate Asset Management Systems
Using diverse asset management systems across various departments or teams can lead to confusion, miscommunication, and errors in asset usage. The back and forth caused by miscommunication slows down team operations. Businesses and team members without digital asset management systems fail to provide context to files like adding descriptions, collaborators, or connections to specific projects, resulting in misinterpretation about asset placement and potential obstacles in achieving desired outcomes.
3. Top Solutions to Overcome Digital Asset Management Challenges
Digital asset management is a crucial aspect of modern businesses. However, it comes with challenges, and leveraging the latest tools and solutions helps overcome challenges and transform how businesses operate.
3.1 Cloud-based Storage for Centralized System
Cloud-based storage can overcome the lack of a centralized system challenge for digital asset management by providing a secure, centralized location for all digital assets. With cloud-based storage, real estate professionals can access their digital assets at one centralized location. It eliminates the necessity for physical storage devices or multiple cloud storage accounts, making it easier for team members to quickly find and access the assets they need. Additionally, cloud-based storage provides more significant flexibility in managing and organizing digital assets, enabling the use of tags and metadata for easy searching and categorization.
3.2 Virtual Private Network to Expand Accessibility
Virtual Private Network (VPN) helps in expanding accessibility for large volume digital assets. By using a VPN, real estate professionals can securely access a cloud-based storage system from anywhere with an internet connection, enabling them to upload, download, and manage digital assets remotely. This can increase productivity and reduce errors and duplication of effort, thereby positively impacting the real estate business' profitability. VPNs also provide added security, ensuring that only authorized users have access to sensitive digital assets and resulting in improved business efficiency.
3.3 Automation Tools for Large Volume Asset Management
Automation tools can help real estate businesses overcome the challenge of managing a large volume of assets by streamlining the management process. Automation tools like content recognition software, AI-powered asset management systems, and metadata management tools help complete tasks quickly and accurately, reducing errors and minimizing the risk of duplication of effort that was once done manually. In addition, automation can be used to set up workflows and approvals, ensuring that assets are reviewed and approved before use, improving quality control.
3.4 Data Encryption to Protect Digital Assets
Data encryption involves converting the data into an unreadable format only deciphered by those with the encryption key. This process ensures that even if the data is intercepted or stolen, unauthorized parties cannot access it. In the real estate industry, data encryption can be applied to sensitive client information, financial records, and other critical data to prevent cybercrime, protect the company's reputation, and comply with regulatory requirements. Real estate businesses can ensure digital assets are secure and protected from cyber threats by implementing data encryption.
3.5 Application Programming Interfaces to Connect Disparate Systems
Application Programming Interfaces (APIs) help to connect disparate systems in digital asset management by providing a common language for communication between systems. APIs allow different software applications to exchange data and functionality, enabling digital asset management systems for real estate businesses to integrate with other business systems like CRM or ERP. The integration can further automate workflows, reduce duplication of effort, and increase efficiency by allowing data to flow seamlessly between systems.
4. Transforming Businesses with Effective Digital Asset Management
Successful digital asset management in the real estate industry improves both internal efficiency and client service quality. Real estate agents can more effectively market their listings to prospective buyers and renters by keeping digital assets for a property up-to-date and easy to access. Furthermore, future real estate transactions will be conducted digitally, with seamless residential and commercial property purchases and sales. Major stakeholders will benefit from increased transaction speed, lower transaction costs, and increased data availability by utilizing digitalization in real estate.
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Real Estate Technology, Asset Management
Article | May 10, 2023
Today’s housing market is full of unprecedented opportunities. High buyer demand paired with record-low housing inventory is creating the ultimate sellers’ market, which means it’s a fantastic time to sell your house. However, that doesn’t mean sellers are guaranteed success no matter what. There are still some key things to know so you can avoid costly mistakes and win big when you make a move.
When inventory is low, like it is in the current market, it’s common to think buyers will pay whatever we ask when setting a listing price. Believe it or not, that’s not always true. Even in a sellers’ market, listing your house for the right price will maximize the number of buyers that see your house. This creates the best environment for bidding wars, which in turn are more likely to increase the final sale price. A real estate professional is the best person to help you set the best price for your house so you can achieve your financial goals.
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Article | April 16, 2020
The coronavirus outbreak has quickly put the economy into turmoil. While many businesses are struggling to keep up with the drastic changes in the market, the commercial real estate industry may have some bright spots despite obvious uncertainties. The COVID-19 outbreak in the U.S. is expected to advance trends in commercial real estate that were established in the market before the global pandemic. Of course, the industry is facing some difficulties, but these are currently projected to only be short-term. In response to the coronavirus outbreak, the NAIOP Research Foundation is suggesting an increase in demand for both industrial and office sectors.
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