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Content Marketing Statistics Every Real Estate Marketer Should Know
ELIZABETH HINES | October 23, 2018
Wise Agent is an intuitive client influenced CRM and Real Estate software company. Built and loved by agents all over the US, it's no wonder why they're the most coach recommended CRM in the industry.
Article | April 6, 2020
The COVID-19 pandemic has negatively impacted most every industry over the past few months, creating a scenario of rising financial stress, retracting employment and diminishing market confidence for companies around the globe. The commercial real estate industry hasn’t been immune from the pandemic’s downward pressure on the economy. Many real estate owners and investors, and the service-based companies supporting these organizations, have found themselves in a wait-and-see mode before making decisions about projects and other business initiatives.
To that end, according to a recent Bisnow story on data collected by independent research and advisory firm Green Street Advisors, real estate investment trust shares have decreased by 34% since mid-February, while office high-rises have experienced a 10% decrease in overall value across global markets. The same story notes unsurprisingly the retail sector has been among the most negatively impacted product types across the world’s commercial real estate portfolio.
Article | August 11, 2021
Real estate professionals sometimes have to answer a buyer’s questions about appraisal waivers. What are they? What do they mean? Is it a good or bad idea for the home loan applicant to sign one? If your client is applying for a home loan, signing an appraisal waiver does not mean that the home won’t be appraised. The lender will insist on an appraisal, to ensure that they’re not lending more money than they can expect to recover if they foreclose on the mortgage. An appraisal waiver is a document loan applicants sign to tell the lender that they’re waving their right to receive the appraisal report at least three days before the loan is consummated.
In rare cases, a real estate professional might have to draft an appraisal waiver letter. In that case, the letter should include the name of the applicant, the address of the property, and, if applicable, the number of the loan application. It should state that the applicant knows about the right to receive the appraisal report at least three business days before the loan is consummated and that the applicant waives that right. At no time does the applicant waive the right to receive an appraisal report.
Article | April 1, 2020
How do you generate your real estate leads? Are you still knocking on doors or have you embraced modern technology? Traditionally, real estate agents favored getting out into their neighborhood, knocking on doors, and introducing themselves to potential customers. Or buying lists of contacts, picking up the phone, and cold calling. While there’s nothing wrong with traditional outbound marketing methods, there are plenty more ways to get leads in the digital age. Real estate agents can use search engines, social media, blogs, videos, and other online channels to attract, engage, and nurture leads. In this article, you’ll discover 19 ways to generate leads for your business and bring more customers through the door.
Article | March 10, 2020
As the property technology world develops, real estate firms are devoting more attention to how technology can help their businesses. Technology impacts real estate agents to an ever-increasing degree, and tools for every aspect of a real estate company are currently being developed. New programs and apps help manage and streamline real estate processes for realtors not just in the course of their everyday work but also when disasters strike. For example, in areas of the country that suffer from severe weather-related issues, property management can be extremely challenging for industry professionals and their clients. Software products recently released on the market, however, can help property managers connect with residents and track communications. With just a few clicks of a button, the software can ensure tenants get the help they need by using targeted text messages and phone calls. This greatly eases the stress on client and owner alike. More than half of commercial real estate agents are now using at least one form of property technology. Two common ways they’re using technology are to analyze performance and to manage accounts and properties on their lists. The goal of moving toward artificial intelligence (AI) in real estate is to give business owners the freedom to customize information technology to better fit the needs of their companies.
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