Real Estate Investment, Asset Management
Article | May 25, 2023
As a realtor, what’s your marketing strategy for getting ahead of the competition? Research shows that over half of all home buyers look for their next home through the internet. And that’s not all, only around 34% approach a real estate agent for help. Unless your clients are able to find you the next time they do an online search, you will be left behind! Here are eight marketing ideas in Real Estate that can help you create a marketing strategy to expand your client list in 2020.
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Real Estate Technology, Asset Management
Article | May 30, 2023
Effective digital asset management is crucial in real estate. The solutions enhance accessibility, security, and productivity and help professionals navigate the challenges of managing digital assets.
Contents
1 Effective Digital Real Estate Asset Management
2 Five Key Challenges in Digital Asset Management
2.1 Lack of Centralized System for Digital Assets
2.2 Limited Access in Remote Work Environment
2.3 Difficulty in Managing Large Volume of Assets
2.4 Inadequate Protection for Digital Assets
2.5 Disparate Asset Management Systems
3 Top Solutions to Overcome Digital Asset Management Challenges
3.1 Cloud-based Storage for Centralized System
3.2 Virtual Private Network (VPN) to Expand Accessibility
3.3 Automation Tools for Large Volume Asset Management
3.4 Data Encryption to Protect Digital Asset
3.5 Application Programming Interfaces to Connect Disparate Systems
4 Transforming Businesses with Effective Digital Asset Management
1. Effective Digital Real Estate Asset Management
Digital real estate asset management is crucial for businesses from creation to distribution and archiving. Effective digital asset management provides a centralized source for data with tags and unique information fields for correct usage resulting in workflow improvement and enabling seamless collaboration. Real estate digital asset management in comparison to property management ensures effective sharing and routing of files, allowing immediate access to updated files. Digital asset management systems are essential for effective real estate marketing, providing streamlined workflows, enhanced collaboration, and better asset organization and management. The ability to quickly and efficiently access and manage digital assets can provide a competitive advantage for real estate firms, ultimately leading to increased sales and revenue. Along with the benefits of digital asset management in real estate, there are challenges that businesses face; so, it is essential to overcome the digital asset management challenges using the right solutions.
2. Five Key Challenges in Digital Asset Management
Managing digital assets in real estate has been a task for the managers and professionals in the industry to streamline the process and for efficient operations; knowing the significant challenges in advance and getting prepared in advance is necessary.
2.1 Lack of Centralized System for Digital Assets
The lack of a centralized system for digital assets can pose significant challenges for real estate businesses. When digital assets are scattered across various devices, cloud storage accounts, and platforms, it becomes difficult for team members to access and utilize the support needed, further leading to delays in project timelines, errors in asset usage, and a lack of consistency in brand representation.
2.2 Limited Access in Remote Work Environment
With the rapid switch towards a remote work environment, real estate professionals face the challenge of limited access to digital assets stored on local servers or company networks. It results in a struggle to access vital information, leading to productivity issues and hindering the real estate business’ ability to serve clients efficiently. Without access to essential files, team members may face delays in responding to client requests, creating a negative impact on client satisfaction and, ultimately, the affecting business’ bottom line.
2.3 Difficulty in Managing Large Volume of Assets
Managing large volumes of assets becomes a daunting task as the real estate industry continues to rely on digital assets for marketing and communication purposes. Organizing and maintaining digital assets gets challenging and time-consuming without adequate latest real estate marketing tools like digital asset management systems. As the volume of assets grows, managing them manually becomes increasingly complex, leading to errors, duplication of effort, wasted resources, and affecting profitability.
2.4 Inadequate Protection for Digital Assets
As real estate asset management operations turn into virtual functions, cybersecurity threats become a more significant concern, that includes the loss of digital assets, especially those containing sensitive information such as financials, strategies, and prospect contacts. Real estate businesses that fail to protect their digital assets adequately damage their reputation and face legal as well as financial consequences.
2.5 Disparate Asset Management Systems
Using diverse asset management systems across various departments or teams can lead to confusion, miscommunication, and errors in asset usage. The back and forth caused by miscommunication slows down team operations. Businesses and team members without digital asset management systems fail to provide context to files like adding descriptions, collaborators, or connections to specific projects, resulting in misinterpretation about asset placement and potential obstacles in achieving desired outcomes.
3. Top Solutions to Overcome Digital Asset Management Challenges
Digital asset management is a crucial aspect of modern businesses. However, it comes with challenges, and leveraging the latest tools and solutions helps overcome challenges and transform how businesses operate.
3.1 Cloud-based Storage for Centralized System
Cloud-based storage can overcome the lack of a centralized system challenge for digital asset management by providing a secure, centralized location for all digital assets. With cloud-based storage, real estate professionals can access their digital assets at one centralized location. It eliminates the necessity for physical storage devices or multiple cloud storage accounts, making it easier for team members to quickly find and access the assets they need. Additionally, cloud-based storage provides more significant flexibility in managing and organizing digital assets, enabling the use of tags and metadata for easy searching and categorization.
3.2 Virtual Private Network to Expand Accessibility
Virtual Private Network (VPN) helps in expanding accessibility for large volume digital assets. By using a VPN, real estate professionals can securely access a cloud-based storage system from anywhere with an internet connection, enabling them to upload, download, and manage digital assets remotely. This can increase productivity and reduce errors and duplication of effort, thereby positively impacting the real estate business' profitability. VPNs also provide added security, ensuring that only authorized users have access to sensitive digital assets and resulting in improved business efficiency.
3.3 Automation Tools for Large Volume Asset Management
Automation tools can help real estate businesses overcome the challenge of managing a large volume of assets by streamlining the management process. Automation tools like content recognition software, AI-powered asset management systems, and metadata management tools help complete tasks quickly and accurately, reducing errors and minimizing the risk of duplication of effort that was once done manually. In addition, automation can be used to set up workflows and approvals, ensuring that assets are reviewed and approved before use, improving quality control.
3.4 Data Encryption to Protect Digital Assets
Data encryption involves converting the data into an unreadable format only deciphered by those with the encryption key. This process ensures that even if the data is intercepted or stolen, unauthorized parties cannot access it. In the real estate industry, data encryption can be applied to sensitive client information, financial records, and other critical data to prevent cybercrime, protect the company's reputation, and comply with regulatory requirements. Real estate businesses can ensure digital assets are secure and protected from cyber threats by implementing data encryption.
3.5 Application Programming Interfaces to Connect Disparate Systems
Application Programming Interfaces (APIs) help to connect disparate systems in digital asset management by providing a common language for communication between systems. APIs allow different software applications to exchange data and functionality, enabling digital asset management systems for real estate businesses to integrate with other business systems like CRM or ERP. The integration can further automate workflows, reduce duplication of effort, and increase efficiency by allowing data to flow seamlessly between systems.
4. Transforming Businesses with Effective Digital Asset Management
Successful digital asset management in the real estate industry improves both internal efficiency and client service quality. Real estate agents can more effectively market their listings to prospective buyers and renters by keeping digital assets for a property up-to-date and easy to access. Furthermore, future real estate transactions will be conducted digitally, with seamless residential and commercial property purchases and sales. Major stakeholders will benefit from increased transaction speed, lower transaction costs, and increased data availability by utilizing digitalization in real estate.
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Real Estate Technology, Asset Management
Article | June 15, 2023
Florida’s real estate market is on the up amidst a COVID-driven boom. But, as homebuyers flock to the Sunshine State, they are bringing with them a checklist that consists of more than just sun, shores and southern fun.
In recent months, there has been an average of 1,000 people moving to Florida each day, resulting in more than a 50% increase in home sales in some parts of the state.
Alistair Brown, CEO of Alistair Brown International Real Estate (ABIRE), an international real estate sales and marketing company that has particular expertise in the Florida market, explains the cause of the boom.
“The pandemic has shifted behaviors and ways of life in more ways than one and, as a result, our living arrangements have had to adapt.
“For example, the rise in remote working, restrictions on leisure activities and social distancing guidelines have all caused a spike in demand for homes that are outside of crowded cities, have more space and COVID-safe amenities on offer. Many of Florida’s high-end houses provide just that.”
The migration has been particularly popular among families who, pre-COVID, resided in densely populated cites. But, with virus risks significantly higher in these areas and a threat of future outbreaks still looming, a rural escape seems to make perfect sense.
But, while some favor a permanent move to the state, a vacation home is an attractive investment opportunity for others – whether that is for domestic getaways, as travel restrictions remain in place, or a sense of home comfort, as you enjoy an extended stay with self-isolation periods.
However, no matter what the reason may be, the root motivating factor is an interesting one, and one that Alistair believes has inspired a new list of requirements among home buyers.
“The pandemic has caused people to re-evaluate the way they were living. We all have visions and desires for how we want our lives to play out and at no point have these been more magnified than during the virus outbreak.
“While the threat to our health and livelihoods has been worrying, the thought of a life with unfulfilled aspirations, confinement and heightened risk has become another significant concern.
“Many have accepted that the virus is not going away any time soon and the chances of returning to what we knew as normalcy are slim. So, rather than living a life of regret, it is time to adapt and fulfil those wishes while we still can, as well as inspire new ones in the wake of our current reality.”
But what exactly do these new desires entail? Well, Alistair explains they have a lot to do with the architectural design of homes.
Space
“For those who experienced lockdown restrictions in confined living spaces, particularly in populated cities, the need for a home with room will be stronger than ever.
“Home buyers will be looking at the size and space available in specific areas of the house. For example, kitchens will need to have ample room to cater for an increase in cooking at home, as well as a dining area that is fit for the whole family.
“Outside space will also become a priority. Whether that is a private backyard, decking area or a communal garden, families will be looking for homes with outdoor living spaces in which they can enjoy the Sunshine State to its fullest, no matter what COVID-restrictions are in force.”
Purpose-built rooms
“One of the biggest enabling factors of the migration trend is the rise in working from home. While this was a requirement during the peak of the pandemic, many companies and employees will choose to make the switch permanent.
“Consequently, home buyers will be seeking properties with purpose-built home office spaces. These will also need to be spacious rooms that can accommodate everything from desks, filing cabinets and high-speed connectivity.
“Home offices need to be areas that can be closed off from the rest of the house. Not only does this provide privacy and minimize distractions when working, it also allows people to properly switch off after a long day.
“Balancing both home and work life can become incredibly difficult, especially when both are contained by the same four walls, so homes that allow for the separation of the two will be favored much more.”
Sustainable living
“An incidental effect of the pandemic has been the reduced environmental impact of our restricted movement and new, minimalist lifestyles. Having recognized this, many will be seeking ways to continue going about their lives with greater awareness of their actions.
“At home, this will include things, such as efficient energy usage or growing their own food. Of course, this will require homes to have modern heating, plumbing and electricity systems in place, as well as gardens in which fruit and vegetables can be grown.”
Cleanliness
“While it would be wrong to assume people were living in unclean conditions prior to the pandemic, the threat of the virus’ long-lasting existence on surfaces has only heightened people’s hygiene concerns.
“Therefore, homes that can be easily cleaned, or better, self-cleaned, will be more sought after than those in which risk prevails. Take for example, voice activated technology that can turn lights on and off or stop-start electrical appliances, without the need for manual intervention. And, while air conditioning units are a common feature of Floridian properties, they can be updated with smart technology solutions, such as those provided by RespirTech.
“As well as cooling the home, the new system will be constantly cleaning the air and surfaces using photocatalytic technology, which emits small parts of hydrogen peroxide. Such equipment will be increasingly at the forefront of consumer’s minds, as they seek to minimise physical interaction with products and systems.”
Entertainment
“With risks and restrictions remaining in place at many entertainment venues, leisure facilities at home are becoming a must. This may include bar areas, private swimming pools and home gyms to name but a few.
“While community amenities are still important in fulfilling our innate need for social contact, buyers are seeking properties which have more on offer at home than out.
“As well as protecting them against any of the risks associated with shared facilities, more home entertainment options will ensure any quarantine periods or future lockdowns cause little disruption to people’s daily routines.
“Ultimately, post-COVID living will focus more on maximizing comfort while minimizing the potential impact of any future chaos. And, like most things in life, that starts at home.”
Ends
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Notes to editors
About Alistair Brown International Real Estate
Alistair Brown International Real Estate (ABIRE) is a boutique real estate consultancy and creative agency that brings together the most distinguished properties from around the globe. Offering a diverse portfolio focused exclusively on the world’s most desirable locations, its specialist team is committed to providing nothing but the very best in high-end property.
Under the direction of founder Alistair Brown – who has more than thirty years’ worth of experience in the sector – the firm has attracted some of the finest real estate professionals in the business today.
Laying a primary focus on Florida and the Caribbean, ABIRE has acquired an in-depth knowledge of the real estate market in each of these areas. Successfully navigating the complexities of premium real estate through creative thinking, worldwide networking and a distinct marketing approach, ABIRE’s longevity in the industry is a direct result of its ability to exceed the expectations of its clientele.
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Real Estate Technology
Article | June 9, 2022
The belief that green properties bring multiple benefits for both residents and developers is becoming universal. The real estate buyers are realizing the integral role played by the green buildings in minimizing carbon emissions and contributing toward one of the biggest global agendas – Climate Change. Across the UAE, some landlords are evaluating the cost and the benefits of making their portfolios greener to meet the expectations of the property buyers as well as the tenants who are becoming more environment-friendly.
Rising international focus on climate change, Conference of the Parties (COP26) summit and UAE’s net-zero initiative to minimize emissions and pledging to invest almost $165 billion in clean energy by 2050 are the other major reasons for the landlords to construct green buildings.
Covid-19 has created an urge for employee safety to ensure they feel comfortable coming to the office. To take employee safety to the next level, corporations are choosing green properties to prioritize employees’ well-being and adapt to their occupational strategies and achieve their sustainability goals.
What is a Green Building?
The World Green Building Council (WGBC) defines a green building as – “a building that, in its design, construction or operation, reduces or eliminates negative impacts, and can create positive impacts, on our climate and natural environment.”
Some of the features suggested by WGBC which make a building green include –
Efficient use of energy, water, and other resources
Use of renewable energy, such as – solar energy, pollution, and waste reduction measures, and the enabling of re-use and recycling
Good indoor environmental air quality
Use of materials that are non-toxic, ethical, and sustainable
Consideration of the environment in the design
Construction, and operation
Consideration of the quality of life of occupants in design
Construction, and operation
Design that enables adaptation to a changing environment
Exponential Rise in the Demand for Greener Properties
There has been a huge rise in the demand for greener and energy-efficient properties not only in the UAE but across the Middle East. As per the Knight Frank – 2021 survey – proximity to green space and good air quality topped the list of location features and are more important to home buyers in the Middle East than their global counterparts. Half of the respondents cited the energy efficiency of their next home as being a ‘very important‘ issue, compared to 42% of global buyers.
There has been a rising demand for green and energy-efficient properties in the UAE. The region is at the pinnacle in the Middle East in the national concentration of sustainable buildings and stands at the 14th spot in the world with 869 green-rated buildings, according to the 2nd edition of Knight Frank’s (Y)our Space report – 2021 which surveyed almost 400 businesses worldwide on their workplace strategies and real estate needs.
This sends a strong signal to the developers and planners to embrace building green properties to attract eco-friendly homebuyers in the UAE.
Reasons for Rising Demand for Green Properties
Here are the top 7 reasons for the rising demand for Green Properties in the UAE
1. Increasing Awareness
The last decade has witnessed a colossal rise in the awareness among the UAE real estate developers and homebuyers about sustainable construction practices and the adverse effects of climate change, rising energy consumption, and carbon emission on their health and life which has significantly increased the demand for greener properties.
The rising awareness about the advantages of green buildings is very evident from the leading studies conducted recently. The research conducted by EcoMENA in 2021 titled – ‘Green Building Trends in the Middle East’ reveals that in the last decade, green building design has become a top priority of real estate developers across the Middle East. The number of LEED-registered buildings has increased rapidly across the region, from 623 in 2010 to more than 2500 in 2020. UAE is ranked among the top 10 countries that hold LEED certifications in the world with Dubai ranked 3rd in the list of cities having the highest number of LEED-certified buildings. UAE has more than 600 LEED-certified projects.
2. Supportive Government Policies
UAE has launched the ‘Net-Zero by 2050 Strategic Initiative’ to reduce carbon emissions and will invest over AED 600 billion in renewable energy to minimize carbon emissions and move the nation towards cleaner energy.
Other initiatives launched by the UAE to reduce carbon emissions which will increase the sales of green properties include – UAE Vision 2021, the UAE Centennial 2071, and the UAE Energy Strategy 2050, which sets a 50% target for clean energy in the country, among others. The UAE government has already established several sustainable development goals which serve as a guiding principle for most upcoming real estate projects in the region.
3. Lower Construction & Operational Cost
Research conducted by the World Business Council for Sustainable Development (WBCSD) reveals that the cost of installing green building features and technologies is significantly overestimated. Many developers perceive that the upfront cost of a green building is, on average, 17% higher than the original cost of a similar traditional building, however, that’s not true.
The research by the U.S. Green building Council (USGBC) reveals the initial cost of a green building is only 2%-3% higher than its non-green counterpart. Moreover, green buildings consume 25%-35% less energy than non-green buildings and have 14% less operation and maintenance costs than their traditional counterparts.
Modern property owners also prioritize renting or leasing green buildings or apartments due to their cost benefits. Green buildings also allow developers to save 20% of the initial construction cost annually by reducing energy consumption. Furthermore, green buildings allow developers to complete large-scale green projects at a much larger scale resulting in more revenues and business expansion.
Using incentive technology such as Virtual Power Plants (VPP) combined with an onsite solar asset will further allow real estate developers to reduce the operational cost and utility cost and explore new models of maximizing income outside of increasing rent and making their properties more attractive for eco-friendly homes buyers.
4. Lower Rents & Service Charges
Green properties are a win-win situation for every stakeholder. Due to their lower construction cost and energy consumption, green buildings have minimal operational costs. This is indeed good news for the homeowners and tenants as lower operational cost of the building leads to a reduction in their energy bills, service charges, and rents.
The lower service charges and rents often result in higher resident satisfaction and occupancy rate for the landlords and developers.
5. The rise in Environment-friendly Buyers
Rising awareness about the adverse impact of emissions on the health of humans as well as on the environment has attracted a number of homebuyers toward green properties. This is encouraging real estate developers to construct more green properties to foster quick sales.
Two years ago we had to convince property developers to go green and think about efficient energy. The majority didn’t know what ‘green’ meant and assumed there was an extra cost attached. Now developers want to go green and some are achieving Leadership of Energy and Environmental Design (LEED) certification, an internationally recognized green building rating system. Many large developers are creating their own green design guidelines to be followed by smaller developers building on their plot of land.”
Khalid Bushnaq, CEO of Energy Management Services (EMS)
There has been an exponential surge in buyers prioritizing green properties as they support a cleaner environment for future generations.
6. Investors Prioritizing Greener Properties for Letting & Sales
There has been a rise in the investors and businesses prioritizing the green credentials of a property while making their purchase decision. This will indeed spur their saleability and rentability in the coming days. To cater to the demand of modern and environment-friendly buyers, real estate developers are coming up with greener properties and are evaluating the cost and the benefits of greenifying their portfolios.
7. Rising Sustainability Concerns
There have been rising concerns about sustainability among both residential & commercial clients. Corporates across the globe are showing great interest in going sustainable and prioritizing sustainable buildings for their offices.
According to the 2nd edition of Knight Frank’s (Y)our Space report, “40% of firms have set a net-zero carbon target and, of those, 77% are aiming to achieve this by 2030. 87% of firms surveyed had less than half of their current global real estate portfolios either ‘green’ or ‘sustainable’.
Rising sustainability concerns among the buyers will accelerate the sales and rents of the green properties and will play a crucial role in minimizing the emission rate of the UAE.
Summary
Here is the summary of the article –
There has been a rise in the attractiveness of greener properties among buyers across the UAE to reduce carbon emissions and move towards a healthy lifestyle.
Climate change, COP 26, and UAEs investment in clean energy by 2050 have been the major drivers in raising awareness of green properties
Along with the residential, the commercial sector is also prioritizing moving their offices to green properties to prioritize employee’s safety and adapt to their occupational strategies
A Green building is a building that, in its design, construction or operation, reduces or eliminates negative impacts, and can create positive impacts, on our climate and natural environment.
The Knight Frank – 2021 survey on Middle East buyers reveals that proximity to green space and good air quality topped the list of location features. Half of the respondents considered the energy efficiency of their next home to be a ‘very important’ issue, compared to 42% of global buyers.
UAE is ranked 14th in the world with 869 green-rated buildings
The top reasons for the rising demand for green properties are as follows
Increasing awareness
Supportive government policies
Lower construction & operational cost
Lower rents & service charges
Increase in environment-friendly buyers
Investors Prioritizing Greener Properties for Letting & Sales
Rising sustainability concerns among the buyers
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