CRE Tech Has Nothing to Do With Tech and Everything to Do With People

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Between executive dashboards, backend databases, open APIs and software stacks, you'd be forgiven for thinking that CRE technology revolves around, well, technology. You'd also be wrong—mostly wrong, anyway.

CRE technology is built to support the business of real estate. At the end of the day, the business of real estate is less about managing physical assets and more about empowering teams of executives, investors, accountants, property and project managers, vendors, consultants, third-party service firms and others to make complex, unified decisions.

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HENSEL PHELPS

Hensel Phelps Plans, Builds and Manages a diverse range of domestic and international project types that encompass development, new construction and renovation, facilities management for a variety of project types, including aviation and transportation, commercial office, educational, government, healthcare, mission critical, hospitality and leisure, industrial, justice and public safety, lab and research, multi-residence, museum and library, and more.

OTHER ARTICLES

HOW EXCHANGE RATES AFFECT REAL ESTATE

Article | April 7, 2020

Globalization offers international real estate investors the opportunity to build wealth from investment properties anywhere on the globe. Despite the ongoing uncertainties caused by the coronavirus breakout , the real estate industry continues to be one of the most attractive sectors for investors worldwide looking for financial stability. And if you’re looking to invest in a real estate market abroad, there are a number of factors that you should pay attention to. These include trends in supply and demand residential properties in the target market, taxes for rentals, interest rates (if you’re planning to borrow in the foreign currency), and exchange rates. In this article, we’re going to focus exchange rates how they affect your real estate investment decisions. The simplest and most accurate way to define the term “exchange rate” would be to say that it’s the value that one currency has when transferred into another.

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THE GAME CHANGER REAL ESTATE CRM

Article | April 7, 2020

A CRM is a Customer Relationship Management system, a software program that helps you run your business. A CRM is particularly helpful for sales professionals who are constantly chasing down leads. If you’re in real estate, your CRM will be involved in all aspects of your business. You can set it up to track and manage leads, schedule reminders, send out drip campaigns, book and manage showings and other appointments, upload contracts and so much more. Real estate professionals need to effectively manage each stage of the client lifecycle if they want to consistently close deals and grow their business. A great real estate CRM will help you manage it all.

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The Ultimate Guide to Real Estate Lead Generation

Article | April 7, 2020

How do you generate your real estate leads? Are you still knocking on doors or have you embraced modern technology? Traditionally, real estate agents favored getting out into their neighborhood, knocking on doors, and introducing themselves to potential customers. Or buying lists of contacts, picking up the phone, and cold calling. While there’s nothing wrong with traditional outbound marketing methods, there are plenty more ways to get leads in the digital age. Real estate agents can use search engines, social media, blogs, videos, and other online channels to attract, engage, and nurture leads. In this article, you’ll discover 19 ways to generate leads for your business and bring more customers through the door.

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4 SEO Tips to Improve Your Real Estate Website Ranking

Article | April 7, 2020

More and more marketers believe that SEO is dead. So much so that 210 people search “is SEO dead” every day. But we do not subscribe to this mentality. 93% of all online experiences begin with a search. And why shouldn’t they? The internet is full of useful information. So there’s no reason that your website shouldn’t be at the top of the search results. But as the enormous amount of content being published daily continues to grow, it has become harder and harder to rank on search engines. Google’s algorithm to rank websites is constantly changing. And for good reason — people are changing, too. As the needs of users evolve, so does Google’s need to stay ahead of the curve. As the leading search engine in the world, Google’s primary focus is delivering the most accurate information to meet user’s searches. So how do you improve real estate website ranking? In other words, how do you get your real estate website, and more importantly, your properties, to the top of the search results page? How do you deliver accurate, informative content that Google deems worthy? Here are four tips to help boost your SEO ranking.

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Spotlight

HENSEL PHELPS

Hensel Phelps Plans, Builds and Manages a diverse range of domestic and international project types that encompass development, new construction and renovation, facilities management for a variety of project types, including aviation and transportation, commercial office, educational, government, healthcare, mission critical, hospitality and leisure, industrial, justice and public safety, lab and research, multi-residence, museum and library, and more.

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