DIGITAL MARKETING TOOLS AND TIPS TO GROW YOUR REAL ESTATE BUSINESS

In todays digital world, a website is essential for your real estate business: No one will believe you are a real business if they cant find you online. But the value of digital marketing goes further: Done right, it energizes your real estate practice with a consistent flow of buyers and sellers ready to do business. Many real estate agents start out unsure which digital marketing tools suit their needs. They may post on social media or write blog posts for a while, only to discover getting traction is more challenging than they hoped.

Spotlight

Engel & Völkers

Engel & Völkers is one of the world’s leading service companies specialised in the sale and leasehold of premium residential property, commercial real estate and yachts. Around 570 residential property shops

OTHER ARTICLES
Real Estate Investment, Asset Management

Why the Growing Number of Homes for Sale Is Good for Your Move Up

Article | May 25, 2023

Are you thinking about selling your current home? If so, the biggest question on your mind may be: if I sell now, where will I go? If this resonates with you, there’s something you should know. The number of homes coming onto the market is increasing and that could make it easier for you to move up this summer. While this news has clear benefits for buyers who are craving more options for their home search, what does that mean for current homeowners like you? It gives you two distinct opportunities in today’s housing market. Opportunity 1: Take Advantage of More Options for Your Move Up If your current house no longer meets your needs or lacks the space and features you want, this gives you even more opportunity to sell and move up into the home of your dreams. As more options come to market, you’ll have more to choose from when you search for your next home. Partnering with a local real estate professional can help make sure you see these listings as soon as they come onto the market. And when you do find the one, that professional can advise you on how to write a winning offer to seal the deal. Opportunity 2: Sell Before You Have More Competition Just know that, in order to make sure your house shines above the rest, it may make sense to put your home up for sale before your neighbors do the same, creating more competition in your area. The increase in the number of homes being listed for sale is expected to continue, and a recent study from realtor.com says two-thirds of homeowners looking to sell say they’ll do so by August. A real estate professional can advise you on what you need to tackle to get your house ready to list so they can put that for sale sign up in your yard sooner rather than later. That’s because the process of getting a home ready to sell isn’t taking as long as you may think. As a result, you can capitalize on today’s sellers’ market and get ahead of the competition. Bottom Line If you’re a current homeowner looking to sell, let’s connect to begin the process. You have a unique opportunity to benefit from the additional homes being listed today and sell before your house has more competition.

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Real Estate Technology

THE BEST WAYS TO INVEST IN REAL ESTATE

Article | July 25, 2022

In short, in the case of real estate investment, the goal is to put money into work today and let it increase so you have more money in the future. The profits or “returns” you make on your real estate investments should be sufficient to cover the risk you take, the taxes you pay, and the cost of owning real estate investments such as utilities, regular maintenance, and insurance. Real estate investing can really be as conceptually simple as playing monopoly when you understand the basic factors of investment, finances, and risk. To win, you buy property, avoid bankruptcy, and generate rent so you can buy even more property. However, remember that “simple” does not mean “easy”. If you make a mistake, the consequences can range from minor inconveniences to major disasters. You may even find yourself abrupt or worse.

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Real Estate Advice, Asset Management

3 Things To Prioritize When Selling Your House

Article | May 9, 2023

Today’s housing market is full of unprecedented opportunities. High buyer demand paired with record-low housing inventory is creating the ultimate sellers’ market, which means it’s a fantastic time to sell your house. However, that doesn’t mean sellers are guaranteed success no matter what. There are still some key things to know so you can avoid costly mistakes and win big when you make a move. When inventory is low, like it is in the current market, it’s common to think buyers will pay whatever we ask when setting a listing price. Believe it or not, that’s not always true. Even in a sellers’ market, listing your house for the right price will maximize the number of buyers that see your house. This creates the best environment for bidding wars, which in turn are more likely to increase the final sale price. A real estate professional is the best person to help you set the best price for your house so you can achieve your financial goals.

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Real Estate Investment

3 Ways to Simplify Leasing Out Your Commercial Property

Article | July 14, 2022

You have a commercial property and you need to lease it as soon as possible. In an ideal world, you would find a client as soon as your property is vacant. But we do not live in an ideal world. As a property owner or manager, you need to list your property, get the right contacts, and find a buyer who is ready to occupy immediately at a price that's efficient to you. It can be a tedious journey. That’s where a broker comes in. Filling your vacant properties is essential but navigating a labyrinth of procedures shouldn't keep you occupied, which is whyleveraging a brokernetwork is so important. Here are three ways you can connect with brokers to make the most of their services. Updating Your Inventory List If you've tried handing a PDF of your current available listings, you might want to reconsider your approach for better chances of success. Brokers must be aware of the properties you have available if you want them to consider yours. The issue with online CRE listings is that many of them are outdated. This may cause a broker to think they’ve found an ideal property for their client, only to discover it’s already leased out. This doesn’t make a good impression. In addition, static listings are not search-friendly. To cut to the chase, deploy a search-ready, updated portfolio. Simplifying things for brokers will keep them coming back and contribute towards building a positive association with them. Sharing an Inventory List Right to Their Inbox Simplifying property search isn’t all. What are you doing to make a broker’s life much easier? You don’t need to spend a ton on proptech to reach out to brokers on time. Set up a commercial real estate email list that directly emails your updated listings to the brokers, providing them with timely alerts on when a new property is on the market or reminding them that an existing listing is still available. Providing Easy Access to the Property Information Regular emails about your updated property portfolio is bound to keep brokers engaged and informed. Going a step further, you can create a mobile-friendly property information page for each of your CRE properties to ensure that brokers have all the information they need at their fingertips. This avoids any bottlenecks caused by having the wrong information or no information at all about the specifications of your properties. A Final Word of Advice One of the most effective things commercial property owners can do to guarantee their properties are continuously leased is to engage with brokers, keep them updated, and simplify ways for them to interact with your property.

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Spotlight

Engel & Völkers

Engel & Völkers is one of the world’s leading service companies specialised in the sale and leasehold of premium residential property, commercial real estate and yachts. Around 570 residential property shops

Related News

Real Estate Advice

Zillow unveils a new look for property pages, their biggest redesign in 5 years

PR Newswire | October 25, 2023

Zillow is launching a big update to the look and feel of for-sale property listings on its website, improving home shoppers' experience with a more intuitive and simplified layout. The enhanced design of for-sale property listings on Zillow.com offers a wider, single-scroll format, making it easier for home shoppers to find key information, such as square footage, the Zestimate feature, lot size and home type. The new layout also introduces a media section at the top of the page that better showcases photos and 3D tours. By clicking on a photo, the media section expands, providing a full-page, magazine-style layout for seamless navigation through the rest of the home's photography. "The new design delivers a fun and efficient way to browse homes on the Zillow website, making it easier for home shoppers to navigate and process information," said Jenny Arden, chief design officer at Zillow. "We introduced a wider layout for images, larger fonts for the most important facts and a clearer articulation of what makes the home special to help our users quickly understand if the home is right for them." Zillow's app updates: Navigate with ease and simplify financing with the Home Loans tab In addition to the redesign on the Zillow website, for-sale property listings on the Zillow app (iOS) are also receiving an update. This new look minimizes excessive scrolling by allowing users to more easily find the information that matters the most to them, whether that's home facts and features, a cost calculator or the Zestimate history. When viewing a for-sale listing on the app, users will see a new look that presents the home details categorized into sections such as "What's Special,"' "Market Value," "Monthly Cost" and "Neighborhood." Users can click into particular sections of interest to find more details. This new look will be available before the end of the year on the Zillow iOS app. Zillow is also introducing a new "Home Loans" tab on the Zillow app to help shoppers become buyers. Users can now easily figure out their budget, connect with a lender, get prequalified with Zillow Home Loans℠, and track their loan status — all in one place. "Financing is a critical part of the home-buying process, and 60% of buyers say setting their budget is their first step when buying a home. With this update, we're helping the millions of people browsing the Zillow app better understand what they can afford within their budget and see a clear path toward getting the mortgage they need," said Matt Daimler, senior vice president of product at Zillow. "We're already seeing an impact: Customers are saying it's easier than ever to access and use our financing tools and get prequalified with Zillow Home Loans."

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Real Estate Technology

Barings and Foulger Pratt Close Acquisition of $50+ Million Build-to-Rent Community in Raleigh, NC

Business Wire | October 19, 2023

Barings, one of the world’s largest diversified real estate investment managers, today announced its joint venture with Foulger Pratt to acquire a 172-unit build-to-rent (BTR) community in the Raleigh, N.C. metropolitan area. The $50+ million acquisition marks Barings’ entrance into the BTR market and builds on the firm’s $12.5+ billion* U.S. real estate equity platform. The transaction brings Foulger Pratt’s BTR portfolio to 700 homes and approximately $250 million in investment across North Carolina and Maryland. “We believe build-to-rent is one of the fastest growing segments of the housing market given demographic trends, evolving consumer preferences, and a national housing shortage,” said Joe Gorin, Barings’ Head of U.S. Real Estate Equity. “We are excited to partner with the well-established team at Foulger Pratt on our first BTR acquisition and look forward to deploying more capital into attractively priced assets as we scale our capabilities in this segment.” “Foulger Pratt is excited to continue its investment in the Carolinas through the delivery of quality rental housing in partnership with Barings – one of the world’s leading investment managers,” said Cameron Pratt, Chief Executive Officer of Foulger Pratt. The community will consist of 89 townhomes and 83 single-family detached units situated on 39 acres in Wendell, N.C. – just east of Raleigh. The initial deliveries of homes are expected to be available for lease in H1 2024. “We anticipate strong job, population, and household growth in this emerging submarket and believe this property will be well-positioned to offer an affordable rent alternative, a high quality of life, as well as easy access to key employment centers and top-tier universities,” said Kevin Miller, Barings’ Head of Real Estate Acquisitions, Eastern U.S. Barings has been investing in U.S. real estate equity for nearly 30 years and today has $35.5 billion* in U.S. real estate AUM across equity and debt, with nearly 130 dedicated real estate investment professionals across six U.S. offices managing more than 550 assets.

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Real Estate Technology

JPAR Meets Consumer Demand for Floor Plans in Real Estate Listings with CubiCasa Partnership

PR Newswire | October 17, 2023

JPAR, a leading name in real estate, is proud to announce a groundbreaking partnership with CubiCasa, a pioneer in floor plan technology. The partnership marks one of CubiCasa's first partnerships with a residential real estate brand. The companies have joined in executing a vision to bring a floor plan to every listing. In a survey by the National Association of REALTORS®, it was revealed that 67% of home buyers consider floor plans "very useful" in their property search, yet this essential feature is often overlooked in listings. Following photos and listing data, a floor plan is the most coveted data asset for consumers. "We want every interaction with one of our agents and listings to be a quality experience for consumers. This partnership empowers our sales professionals to meet the demands of modern buyers by providing them with the information they need to make some of the largest decisions in their lives," said Daniel Butbul, VP of Operations at JPAR's Affiliated Network. "Our goal is to have floor plans available on 90% of JPAR listings by the end of 2024," added Butbul. Effective immediately, agents may now register for a JPAR-sponsored CubiCasa account, accessible through the JPAR® OneStop HUB. "It's incredibly exciting to work with JPAR® on this project. They share our vision of a better real estate search experience powered by floor plans being attached to every listing, and our technology is the world's single-easiest and most-scalable solution to creating floor plans," according to Jeff Allen, President, CubiCasa. The CubiCasa app streamlines the process of creating floor plans for listings, requiring just 5-10 minutes to scan the property using almost any mobile device. Agents can then upload the scan on-site or at their convenience. CubiCasa's advanced AI technology transforms the scan into a professional-grade floor plan, which is delivered within 6-24 hours, available with and without measurements. About JPAR - Real Estate JPAR – Real Estate is a full-service real estate brand and franchise platform offering a highly competitive transaction fee-based model and agent-centric culture. The JPAR® platform provides agents seven (7) days-per-week support, a comprehensive tech stack, marketing, lead generation, training, and mentoring. JPAR® affiliated owners benefit from compliance review, 1-on-1 consulting, recruiting support, and a peer network of influential industry leaders. The company boasts more than 4,000 agents operating in 65 offices across 27 states, Washington, D.C. and closes over $8B annually in sales volume. About CubiCasa Headquartered in Oulu, Finland, CubiCasa is the global market leader in mobile indoor scanning and is known for its fast and easy-to-use floor plan app on the App Store and Google Play Store. CubiCasa's technology is used in 160 different countries and has helped create over 1 million floor plans to date. CubiCasa provides technology for the real estate, appraisal, and mortgage industries and is on a mission to digitize real estate.

Read More

Real Estate Advice

Zillow unveils a new look for property pages, their biggest redesign in 5 years

PR Newswire | October 25, 2023

Zillow is launching a big update to the look and feel of for-sale property listings on its website, improving home shoppers' experience with a more intuitive and simplified layout. The enhanced design of for-sale property listings on Zillow.com offers a wider, single-scroll format, making it easier for home shoppers to find key information, such as square footage, the Zestimate feature, lot size and home type. The new layout also introduces a media section at the top of the page that better showcases photos and 3D tours. By clicking on a photo, the media section expands, providing a full-page, magazine-style layout for seamless navigation through the rest of the home's photography. "The new design delivers a fun and efficient way to browse homes on the Zillow website, making it easier for home shoppers to navigate and process information," said Jenny Arden, chief design officer at Zillow. "We introduced a wider layout for images, larger fonts for the most important facts and a clearer articulation of what makes the home special to help our users quickly understand if the home is right for them." Zillow's app updates: Navigate with ease and simplify financing with the Home Loans tab In addition to the redesign on the Zillow website, for-sale property listings on the Zillow app (iOS) are also receiving an update. This new look minimizes excessive scrolling by allowing users to more easily find the information that matters the most to them, whether that's home facts and features, a cost calculator or the Zestimate history. When viewing a for-sale listing on the app, users will see a new look that presents the home details categorized into sections such as "What's Special,"' "Market Value," "Monthly Cost" and "Neighborhood." Users can click into particular sections of interest to find more details. This new look will be available before the end of the year on the Zillow iOS app. Zillow is also introducing a new "Home Loans" tab on the Zillow app to help shoppers become buyers. Users can now easily figure out their budget, connect with a lender, get prequalified with Zillow Home Loans℠, and track their loan status — all in one place. "Financing is a critical part of the home-buying process, and 60% of buyers say setting their budget is their first step when buying a home. With this update, we're helping the millions of people browsing the Zillow app better understand what they can afford within their budget and see a clear path toward getting the mortgage they need," said Matt Daimler, senior vice president of product at Zillow. "We're already seeing an impact: Customers are saying it's easier than ever to access and use our financing tools and get prequalified with Zillow Home Loans."

Read More

Real Estate Technology

Barings and Foulger Pratt Close Acquisition of $50+ Million Build-to-Rent Community in Raleigh, NC

Business Wire | October 19, 2023

Barings, one of the world’s largest diversified real estate investment managers, today announced its joint venture with Foulger Pratt to acquire a 172-unit build-to-rent (BTR) community in the Raleigh, N.C. metropolitan area. The $50+ million acquisition marks Barings’ entrance into the BTR market and builds on the firm’s $12.5+ billion* U.S. real estate equity platform. The transaction brings Foulger Pratt’s BTR portfolio to 700 homes and approximately $250 million in investment across North Carolina and Maryland. “We believe build-to-rent is one of the fastest growing segments of the housing market given demographic trends, evolving consumer preferences, and a national housing shortage,” said Joe Gorin, Barings’ Head of U.S. Real Estate Equity. “We are excited to partner with the well-established team at Foulger Pratt on our first BTR acquisition and look forward to deploying more capital into attractively priced assets as we scale our capabilities in this segment.” “Foulger Pratt is excited to continue its investment in the Carolinas through the delivery of quality rental housing in partnership with Barings – one of the world’s leading investment managers,” said Cameron Pratt, Chief Executive Officer of Foulger Pratt. The community will consist of 89 townhomes and 83 single-family detached units situated on 39 acres in Wendell, N.C. – just east of Raleigh. The initial deliveries of homes are expected to be available for lease in H1 2024. “We anticipate strong job, population, and household growth in this emerging submarket and believe this property will be well-positioned to offer an affordable rent alternative, a high quality of life, as well as easy access to key employment centers and top-tier universities,” said Kevin Miller, Barings’ Head of Real Estate Acquisitions, Eastern U.S. Barings has been investing in U.S. real estate equity for nearly 30 years and today has $35.5 billion* in U.S. real estate AUM across equity and debt, with nearly 130 dedicated real estate investment professionals across six U.S. offices managing more than 550 assets.

Read More

Real Estate Technology

JPAR Meets Consumer Demand for Floor Plans in Real Estate Listings with CubiCasa Partnership

PR Newswire | October 17, 2023

JPAR, a leading name in real estate, is proud to announce a groundbreaking partnership with CubiCasa, a pioneer in floor plan technology. The partnership marks one of CubiCasa's first partnerships with a residential real estate brand. The companies have joined in executing a vision to bring a floor plan to every listing. In a survey by the National Association of REALTORS®, it was revealed that 67% of home buyers consider floor plans "very useful" in their property search, yet this essential feature is often overlooked in listings. Following photos and listing data, a floor plan is the most coveted data asset for consumers. "We want every interaction with one of our agents and listings to be a quality experience for consumers. This partnership empowers our sales professionals to meet the demands of modern buyers by providing them with the information they need to make some of the largest decisions in their lives," said Daniel Butbul, VP of Operations at JPAR's Affiliated Network. "Our goal is to have floor plans available on 90% of JPAR listings by the end of 2024," added Butbul. Effective immediately, agents may now register for a JPAR-sponsored CubiCasa account, accessible through the JPAR® OneStop HUB. "It's incredibly exciting to work with JPAR® on this project. They share our vision of a better real estate search experience powered by floor plans being attached to every listing, and our technology is the world's single-easiest and most-scalable solution to creating floor plans," according to Jeff Allen, President, CubiCasa. The CubiCasa app streamlines the process of creating floor plans for listings, requiring just 5-10 minutes to scan the property using almost any mobile device. Agents can then upload the scan on-site or at their convenience. CubiCasa's advanced AI technology transforms the scan into a professional-grade floor plan, which is delivered within 6-24 hours, available with and without measurements. About JPAR - Real Estate JPAR – Real Estate is a full-service real estate brand and franchise platform offering a highly competitive transaction fee-based model and agent-centric culture. The JPAR® platform provides agents seven (7) days-per-week support, a comprehensive tech stack, marketing, lead generation, training, and mentoring. JPAR® affiliated owners benefit from compliance review, 1-on-1 consulting, recruiting support, and a peer network of influential industry leaders. The company boasts more than 4,000 agents operating in 65 offices across 27 states, Washington, D.C. and closes over $8B annually in sales volume. About CubiCasa Headquartered in Oulu, Finland, CubiCasa is the global market leader in mobile indoor scanning and is known for its fast and easy-to-use floor plan app on the App Store and Google Play Store. CubiCasa's technology is used in 160 different countries and has helped create over 1 million floor plans to date. CubiCasa provides technology for the real estate, appraisal, and mortgage industries and is on a mission to digitize real estate.

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