ERA Real Estate Catalog

| August 2, 2016

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Spotlight

Ontario Real Estate Association

Representing the 61,500 real estate brokers and salespeople members of Ontario’s 40 real estate boards, the Ontario Real Estate Association (OREA) serves its members through a wide variety of publications, educational programs and special services. The association provides all real estate licensing courses in Ontario.

OTHER ARTICLES

The Ultimate Guide to Real Estate Lead Generation

Article | April 1, 2020

How do you generate your real estate leads? Are you still knocking on doors or have you embraced modern technology? Traditionally, real estate agents favored getting out into their neighborhood, knocking on doors, and introducing themselves to potential customers. Or buying lists of contacts, picking up the phone, and cold calling. While there’s nothing wrong with traditional outbound marketing methods, there are plenty more ways to get leads in the digital age. Real estate agents can use search engines, social media, blogs, videos, and other online channels to attract, engage, and nurture leads. In this article, you’ll discover 19 ways to generate leads for your business and bring more customers through the door.

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How Will the Role of Real Estate Agents Change in 20 Years?

Article | March 9, 2020

Real estate is changing. Between iBuyers, new technologies, and the instant gratification economy, the traditional real estate industry of slow-moving mechanics and inefficiencies isn’t going to survive unless something changes, and fast. We’re already seeing companies like Carvana removing the necessity for someone to go to a salesman or car dealership to purchase a vehicle. So, why couldn’t Zillow or another major player do this with real estate? But most importantly, how could these changes affect the job market for the 1.3 million real estate agents in the United States? This isn’t a common belief but it’s certainly an interesting idea. When companies within an industry or even massive empires throughout history are faced with adversity and conflict, one of their first instincts is to centralize and consolidate their power. They need to control their fate and the only way to do that is by taking charge and directing its employees and assets to overcome the competition. As we know, real estate agents operate as 1099 independent contractors. They simply “hang their license” under a brokerage. At the end of the day, it’s their own individual business.

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Material Shortages Causing Housing Problems – Real Estate Market Update

Article | April 7, 2021

Spring is here, and with it comes home buying season. If you’re in real estate, it’s about to get really interesting. There are also some unique challenges you and your buyers might be confronting in the market now. Let’s get to what you need to know. The housing market has been red-hot for quite a while now. Sales for both new and existing homes have been on an absolute tear. But last month, both of these metrics took a step back. One likely reason for this is no doubt a moderate increase in mortgage rates. However, it seems to me we talk about that enough. Today, we would like to spotlight another factor causing issues in the housing market and possibly even delaying construction of homes in some areas. There’s a real shortage of the necessary materials for constructing and renovating homes at this point. According to a December report from the U.S. Chamber of Commerce, 71% of builders were facing a shortage of at least one material. That means the houses that were being built in December that may just be getting ready to come on the market now may either be delayed or come with higher prices. The material most in demand was lumber, with 31% of contractors experiencing a shortage.

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Why Property Management Is Going High Tech

Article | March 10, 2020

As the property technology world develops, real estate firms are devoting more attention to how technology can help their businesses. Technology impacts real estate agents to an ever-increasing degree, and tools for every aspect of a real estate company are currently being developed. New programs and apps help manage and streamline real estate processes for realtors not just in the course of their everyday work but also when disasters strike. For example, in areas of the country that suffer from severe weather-related issues, property management can be extremely challenging for industry professionals and their clients. Software products recently released on the market, however, can help property managers connect with residents and track communications. With just a few clicks of a button, the software can ensure tenants get the help they need by using targeted text messages and phone calls. This greatly eases the stress on client and owner alike. More than half of commercial real estate agents are now using at least one form of property technology. Two common ways they’re using technology are to analyze performance and to manage accounts and properties on their lists. The goal of moving toward artificial intelligence (AI) in real estate is to give business owners the freedom to customize information technology to better fit the needs of their companies.

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Spotlight

Ontario Real Estate Association

Representing the 61,500 real estate brokers and salespeople members of Ontario’s 40 real estate boards, the Ontario Real Estate Association (OREA) serves its members through a wide variety of publications, educational programs and special services. The association provides all real estate licensing courses in Ontario.

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