Google My Business For Real Estate To Boost Your Brand Value

When you are looking to build your real estate empire, reaching the right kind of audience is most crucial. You already have the complete set of real estate digital marketing tools and channels to help you do that. However, Google My Business is another excellent method that allows you to perform multiple tasks, without burning a hole in your pocket.

Spotlight

Greenstone Partners

Greenstone Partners is a commercial real estate firm serving the needs of institutional and private investors. Greenstone has assembled a team of experienced professionals in all facets of the commercial real estate industry to offer clients a comprehensive suite of advisory, investment, leasing and management solutions. Greenstone services a portfolio of over three million square feet of office and retail assets spanning multiple states. Greenstone’s executive team has been involved in the acquisition, disposition and leasing of more than $1.2 billion of commercial assets ranging from single-tenant net-leased properties to institutional multi-tenant office campuses. By partnering with a client during their investment cycle, Greenstone is able to fully understand the short and long-term objectives and assist in developing and implementing the proper leasing, management and disposition strategy. Greenstone prides itself on offering customized solutions tailored to the client's individ

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Real Estate Technology

COVID-19 may advance trends in commercial real estate

Article | July 25, 2022

The coronavirus outbreak has quickly put the economy into turmoil. While many businesses are struggling to keep up with the drastic changes in the market, the commercial real estate industry may have some bright spots despite obvious uncertainties. The COVID-19 outbreak in the U.S. is expected to advance trends in commercial real estate that were established in the market before the global pandemic. Of course, the industry is facing some difficulties, but these are currently projected to only be short-term. In response to the coronavirus outbreak, the NAIOP Research Foundation is suggesting an increase in demand for both industrial and office sectors.

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Real Estate Technology

Enhance Asset Management Efficiencies with Data-driven Real Estate

Article | July 18, 2022

Explore the potential of data-driven real estate in optimizing asset management and revolutionizing strategies. Learn how advanced technology is changing the future of real estate asset management. Contents 1. Importance of Data-driven Decision Making in Asset Management 2. Overcoming Difficulties to become Data-driven Real Estate Business 2.1 Availability of Data and Connectivity 2.2 Implementation of a Structured and Agile Development Process 2.3 Accelerating Speed and Reducing Costs 3. Benefits of Data-driven Real Estate Asset Management 3.1 Increased Efficiency and Cost Savings 3.2 Improved Tenant Satisfaction and Retention 3.3 Better Risk Management and Decision-making 3.4 Increased asset value and profitability 4. Data-driven Asset Management Solutions 4.1 Property Management Solutions Providers 4.2 Digital Asset Management Solutions Providers 4.3 Project Portfolio Management Solutions Providers 5. Emerging Data-driven Asset Management Patterns 1. Importance of Data-driven Decision Making in Asset Management Real estate asset management is a complex and competitive industry, presenting challenges for asset managers and portfolio managers. Gathering and analyzing information provides valuable insights for data-driven decision making, impacting the success of real estate investments. Decision-making through insights allows real estate asset managers, as well as portfolio managers, to identify trends for the future of digital real estate asset management, make accurate predictions, and forecast future outcomes. For example, data analytics can provide insights related to occupancy rates, rent growth, and lease renewals, which further helps in strategic decision-making for the future. 2. Overcoming Difficulties to Become Data-driven Real Estate Business Corporate real estate asset management requires strategic planning and informed decision-making. Utilizing data-driven approaches, valuable insights into commercial property performance can be gained, leading to optimized operations, reduced costs, and increased profits. However, implementing a data-driven approach comes with its own set of challenges. Therefore, executives and managers in the real estate industry need to understand how to overcome these difficulties and successfully transform their businesses through data-driven operations. Key challenges the businesses must address include data availability, structured processes, and cost efficiency, all of which are essential for improving the effectiveness of asset management in the long run. 2.1 Availability of Data and Connectivity Reliable data availability is a significant challenge in data-driven decision-making for real estate businesses, as the data generated is often fragmented and siloed across different departments. To overcome this challenge, businesses must invest in technology cloud-based platforms, APIs, and data warehouses to enable seamless data integration and connectivity across the organization. In addition, organizations must consider implementing an integrated data management system to analyze data from multiple sources, providing the decision-makers with a comprehensive view of the organization's performance. 2.2 Implementation of a Structured and Agile Development Process For businesses adopting a data-driven methodology, implementing a structured and agile development process is a major challenge. A data-driven approach requires a planned data collection, analysis, and decision-making process. At the same time, the process needs to be adaptable to the changing market conditions and business requirements. To overcome this challenge, businesses must establish a formal process for data-driven decision-making, including clear roles and responsibilities, data governance policies, regular reporting and analysis. This can be achieved by leveraging agile methodologies, DevOps practices, and automation tools. 2.3 Accelerating Speed and Reducing Costs Speed and cost reduction are critical challenges for real estate businesses that operate in a highly-competitive market Data-driven decision-making is time-consuming and expensive, demanding executives and managers to invest in tools that can automate the data analysis and decision-making process. It includes implementing artificial intelligence and machine learning algorithms to rapidly process large amounts of data and provide real-time insights to facilitate informed decision-making. 3. Benefits of Data-driven Real Estate Asset Management Data-driven real estate asset management has the potential to revolutionize the way real estate businesses operate. Businesses will be able to unlock valuable insights to enhance overall operations and drive innovation by leveraging asset management tools and techniques. 3.1 Increased Efficiency and Cost Savings Data-driven commercial real estate asset management services offer businesses a powerful tool for increasing efficiency. Businesses must automate their manual processes and optimize workflows to increase productivity by leveraging real estate automation tools. It will save time, money and improve the overall quality of service provided to tenants, leading to higher tenant satisfaction rates. Additionally, data-driven decision-making help businesses identify areas to reduce unnecessary expenses, like energy consumption or maintenance costs. 3.2 Improved Tenant Satisfaction and Retention Real estate businesses understand tenants better and improve satisfaction as well as retention rates by managing assets using data-driven methods. By analyzing demographics, behavior, and preferences data, businesses can determine tenants' needs regarding property and make informed decisions to improve services and tailor offerings accordingly. In addition, it leads to higher satisfaction rates and helps companies to retain tenants, which is crucial for long-term success in the real estate industry. 3.3 Better Risk Management and Decision-making Real estate enterprises can make more informed decisions and better manage risks with data-driven asset management. Businesses must use real estate data analytics tools to examine property performance, identify potential opportunities and risks. It improves the accuracy and reliability of their decision-making process and helps mitigate risks more effectively. Furthermore, by incorporating predictive analytics in the real estate decision-making process, businesses can anticipate future trends and proactively take measures to address potential issues before they occur. 3.4 Increased Asset Value and Profitability Data-driven real estate asset management help businesses improve the value and profitability of assets. Business intelligence in real estate helps interpret property management data. In addition, businesses can identify areas for improvement, like cost savings or increasing rental rates. It can result in improved asset value, leading to higher profitability. Furthermore, by analyzing data on market trends of real estate asset management and tenant behavior, businesses can also identify potential areas for investment, leading to increased profitability in the long run. 4. Data-driven Asset Management Solutions Data-driven asset management solutions help real estate businesses manage assets more efficiently and effectively. With data analytics, businesses will be able to streamline their operations, make better-informed decisions, and increase asset value. Ultimately, it will result in overcoming the difficulties in managing the assets and improving the portfolio performance. With the help of advanced technology and automation tools, one can stay ahead of the curve in the highly competitive market and achieve business objectives effectively. 4.1 Property Management Solutions Providers TenantCloud TenantCloud is a cloud-based property management solution provider that offers comprehensive tools and features for real estate businesses to manage their assets efficiently. Its property management software enables real estate executives and asset managers to automate their workflow, increase efficiency, and reduce costs by centralizing and streamlining their property management processes. Its platform provides real-time visibility into property performance, tenant behavior, and rental income, allowing businesses to make data-driven decisions and identify opportunities for growth. Its online portal also allows tenants to submit maintenance requests, pay rent online, and communicate with property managers seamlessly. London Computer Systems London Computer Systems (LCS) is a leading real estate asset management service provider established in 1987. Its flagship product, Rent Manager, is a Property Management Software that offers a comprehensive solution for property management, including integrated accounting, contact management, work orders, and marketing solutions. LCS offers Net Dial Tone VoIP telephone systems, enterprise-level hosting solutions, network design and support services, and custom website development. With its customer-focused approach and advanced technology, The company streamlines operations by eliminating the need for multiple programs and driving innovation in the real estate industry. DoorLoop DoorLoop is a cloud-based property management software that specializes in real estate software, commercial real estate PMS, and residential property management software. Its solutions offer a range of features, including lease management, rent collection, maintenance requests, accounting, and reporting. With DoorLoop, managers and executives in real estate businesses can easily manage their properties and tenants from a single platform, improving efficiency and streamlining processes. Guesty Guesty is an end-to-end property management solution provider that offers a comprehensive platform for managing short-term rental properties. Its features include multi-calendar management, automated messaging, dynamic pricing, guest communication, and channel management. With Guesty's intuitive and user-friendly dashboard, real estate businesses can easily manage their properties anywhere. Its innovative solutions help businesses stay ahead of the competition, enhance their efficiency, and drive growth in the real estate industry. 4.2 Digital Asset Management Solutions Providers Canto Canto is one of the leading digital asset management solution providers for visual communications to help real estate companies of all sizes. Established in 1990, Canto is one of the digital asset management industry pioneers. 2,500+ customers leverage Canto’s software to organize, find and share videos and images that helps to work faster and build a brand in this evolving digital ecosystem of real estate businesses. Bynder Bynder is a digital asset management solution provider that is a centralized platform for managing all marketing and creative assets. Its features include asset organization and categorization, asset distribution and sharing, digital rights management, and analytics. Its solution enables real estate businesses to streamline their asset management workflows, collaborate more efficiently, as well as reduce the time and resources required to manage their digital assets. Bynder also integrates with other software tools, such as Adobe Creative Cloud, WordPress, and Salesforce, allowing seamless workflow integration. Aprimo Aprimo is a marketing operations platform provider that offers digital asset management, marketing resource management, and campaign management solutions. Businesses will be able to streamline marketing process workflows using the centralized platform. Aprimo's features include digital asset management, workflow automation, project management, budget tracking, and marketing performance analytics. With the company’s centralized platform, real estate businesses can optimize their marketing operations and drive innovation. The platform also enables businesses to collaborate on projects and measure the impact of marketing campaigns, leading to increased efficiency. 4.3 Project Portfolio Management Solutions Providers ClickUp ClickUp is an all-in-one productivity platform that offers a wide range of features, including task management, time tracking, calendars, and project reporting. Enterprises utilize the platform for creating Gantt charts, and tasks, tracking time, and reporting to stay on top of their projects and meet deadlines. The company enables effective project portfolio management, playing a crucial role in real estate asset management by helping businesses streamline their operations, optimize resources, reduce costs, mitigate risks, and drive innovation. Organizations can leverage this solution to ensure the effective delivery of projects, maintain alignment with strategic objectives, and ultimately achieve better outcomes for their real estate assets. Saviom Software Saviom Software provides futuristic resource management and workforce planning solutions that help real estate businesses optimize project portfolio resources, schedules, and budgets. Its solution offers features such as capacity planning, project scheduling, forecasting, and resource allocation, which are crucial for effective real estate asset and project portfolio management. It benefits real estate industry professionals by providing extensive features to improve project delivery times, resource utilization, and cost management. In addition, it enables real estate organizations to enhance team collaboration, automate manual processes, and reduce administrative burdens, leading to greater efficiency and profitability. Octalsoft Octalsoft is a project portfolio management solution provider that offers a comprehensive suite of tools to manage real estate assets efficiently. Its features include project planning, resource management, budgeting, and risk analysis. In addition, its project and portfolio management solution offers robust reporting and analytics capabilities, providing insights into project performance and identifying areas for improvement. By streamlining project management processes, Octalsoft's project and portfolio management solution drives innovation by allowing real estate asset management companies to focus on high-value activities and drive better outcomes. 5. Emerging Data-driven Asset Management Patterns Data-driven asset management is essential in the real estate industry, allowing businesses to optimize efficiency, improve tenant satisfaction, manage risks, and increase asset value and profitability. The emerging data-driven asset management patterns discussed showcase how businesses can leverage technology and data analytics to drive innovation. The variety of solutions offered by project portfolio management, property management, and digital asset management solution providers enable real estate businesses to streamline processes, increase collaboration, and make data-driven decisions. Investing in these solutions will help real estate businesses to remain competitive and achieve long-term success.

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Real Estate Investment, Asset Management

3 Ways to Simplify Leasing Out Your Commercial Property

Article | May 25, 2023

You have a commercial property and you need to lease it as soon as possible. In an ideal world, you would find a client as soon as your property is vacant. But we do not live in an ideal world. As a property owner or manager, you need to list your property, get the right contacts, and find a buyer who is ready to occupy immediately at a price that's efficient to you. It can be a tedious journey. That’s where a broker comes in. Filling your vacant properties is essential but navigating a labyrinth of procedures shouldn't keep you occupied, which is whyleveraging a brokernetwork is so important. Here are three ways you can connect with brokers to make the most of their services. Updating Your Inventory List If you've tried handing a PDF of your current available listings, you might want to reconsider your approach for better chances of success. Brokers must be aware of the properties you have available if you want them to consider yours. The issue with online CRE listings is that many of them are outdated. This may cause a broker to think they’ve found an ideal property for their client, only to discover it’s already leased out. This doesn’t make a good impression. In addition, static listings are not search-friendly. To cut to the chase, deploy a search-ready, updated portfolio. Simplifying things for brokers will keep them coming back and contribute towards building a positive association with them. Sharing an Inventory List Right to Their Inbox Simplifying property search isn’t all. What are you doing to make a broker’s life much easier? You don’t need to spend a ton on proptech to reach out to brokers on time. Set up a commercial real estate email list that directly emails your updated listings to the brokers, providing them with timely alerts on when a new property is on the market or reminding them that an existing listing is still available. Providing Easy Access to the Property Information Regular emails about your updated property portfolio is bound to keep brokers engaged and informed. Going a step further, you can create a mobile-friendly property information page for each of your CRE properties to ensure that brokers have all the information they need at their fingertips. This avoids any bottlenecks caused by having the wrong information or no information at all about the specifications of your properties. A Final Word of Advice One of the most effective things commercial property owners can do to guarantee their properties are continuously leased is to engage with brokers, keep them updated, and simplify ways for them to interact with your property.

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Utilizing your IRA to Buy and Sell Real Estate

Article | April 27, 2020

Self-directed IRAs are the less offered and lesser known of the IRA options. That’s simply because they’re seen as needing too much effort to utilize correctly. The truth is that self-directed IRAs aren’t as complicated as they’re made out to be. Especially if you have the right custodian who offers the services you need to successfully run your account. Similar to other IRA accounts, owners can still invest in stocks, bonds, and mutual funds. They can also invest in things like small businesses, boat slips, storage units, parking lots, land, and homes. Interested investors should seek legal advice, as well as input from an accountant and real estate agent for a well-rounded picture. They should also be familiar with the rules for the type of retirement account they’re using. Whether it is a Simple IRA, Roth or Traditional IRA, SEP IRA or Solo 401K, contribution limits still apply, and there are penalties for early withdrawals.

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Spotlight

Greenstone Partners

Greenstone Partners is a commercial real estate firm serving the needs of institutional and private investors. Greenstone has assembled a team of experienced professionals in all facets of the commercial real estate industry to offer clients a comprehensive suite of advisory, investment, leasing and management solutions. Greenstone services a portfolio of over three million square feet of office and retail assets spanning multiple states. Greenstone’s executive team has been involved in the acquisition, disposition and leasing of more than $1.2 billion of commercial assets ranging from single-tenant net-leased properties to institutional multi-tenant office campuses. By partnering with a client during their investment cycle, Greenstone is able to fully understand the short and long-term objectives and assist in developing and implementing the proper leasing, management and disposition strategy. Greenstone prides itself on offering customized solutions tailored to the client's individ

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Real Estate Advice

Zillow unveils a new look for property pages, their biggest redesign in 5 years

PR Newswire | October 25, 2023

Zillow is launching a big update to the look and feel of for-sale property listings on its website, improving home shoppers' experience with a more intuitive and simplified layout. The enhanced design of for-sale property listings on Zillow.com offers a wider, single-scroll format, making it easier for home shoppers to find key information, such as square footage, the Zestimate feature, lot size and home type. The new layout also introduces a media section at the top of the page that better showcases photos and 3D tours. By clicking on a photo, the media section expands, providing a full-page, magazine-style layout for seamless navigation through the rest of the home's photography. "The new design delivers a fun and efficient way to browse homes on the Zillow website, making it easier for home shoppers to navigate and process information," said Jenny Arden, chief design officer at Zillow. "We introduced a wider layout for images, larger fonts for the most important facts and a clearer articulation of what makes the home special to help our users quickly understand if the home is right for them." Zillow's app updates: Navigate with ease and simplify financing with the Home Loans tab In addition to the redesign on the Zillow website, for-sale property listings on the Zillow app (iOS) are also receiving an update. This new look minimizes excessive scrolling by allowing users to more easily find the information that matters the most to them, whether that's home facts and features, a cost calculator or the Zestimate history. When viewing a for-sale listing on the app, users will see a new look that presents the home details categorized into sections such as "What's Special,"' "Market Value," "Monthly Cost" and "Neighborhood." Users can click into particular sections of interest to find more details. This new look will be available before the end of the year on the Zillow iOS app. Zillow is also introducing a new "Home Loans" tab on the Zillow app to help shoppers become buyers. Users can now easily figure out their budget, connect with a lender, get prequalified with Zillow Home Loans℠, and track their loan status — all in one place. "Financing is a critical part of the home-buying process, and 60% of buyers say setting their budget is their first step when buying a home. With this update, we're helping the millions of people browsing the Zillow app better understand what they can afford within their budget and see a clear path toward getting the mortgage they need," said Matt Daimler, senior vice president of product at Zillow. "We're already seeing an impact: Customers are saying it's easier than ever to access and use our financing tools and get prequalified with Zillow Home Loans."

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Real Estate Technology

Barings and Foulger Pratt Close Acquisition of $50+ Million Build-to-Rent Community in Raleigh, NC

Business Wire | October 19, 2023

Barings, one of the world’s largest diversified real estate investment managers, today announced its joint venture with Foulger Pratt to acquire a 172-unit build-to-rent (BTR) community in the Raleigh, N.C. metropolitan area. The $50+ million acquisition marks Barings’ entrance into the BTR market and builds on the firm’s $12.5+ billion* U.S. real estate equity platform. The transaction brings Foulger Pratt’s BTR portfolio to 700 homes and approximately $250 million in investment across North Carolina and Maryland. “We believe build-to-rent is one of the fastest growing segments of the housing market given demographic trends, evolving consumer preferences, and a national housing shortage,” said Joe Gorin, Barings’ Head of U.S. Real Estate Equity. “We are excited to partner with the well-established team at Foulger Pratt on our first BTR acquisition and look forward to deploying more capital into attractively priced assets as we scale our capabilities in this segment.” “Foulger Pratt is excited to continue its investment in the Carolinas through the delivery of quality rental housing in partnership with Barings – one of the world’s leading investment managers,” said Cameron Pratt, Chief Executive Officer of Foulger Pratt. The community will consist of 89 townhomes and 83 single-family detached units situated on 39 acres in Wendell, N.C. – just east of Raleigh. The initial deliveries of homes are expected to be available for lease in H1 2024. “We anticipate strong job, population, and household growth in this emerging submarket and believe this property will be well-positioned to offer an affordable rent alternative, a high quality of life, as well as easy access to key employment centers and top-tier universities,” said Kevin Miller, Barings’ Head of Real Estate Acquisitions, Eastern U.S. Barings has been investing in U.S. real estate equity for nearly 30 years and today has $35.5 billion* in U.S. real estate AUM across equity and debt, with nearly 130 dedicated real estate investment professionals across six U.S. offices managing more than 550 assets.

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Real Estate Technology

JPAR Meets Consumer Demand for Floor Plans in Real Estate Listings with CubiCasa Partnership

PR Newswire | October 17, 2023

JPAR, a leading name in real estate, is proud to announce a groundbreaking partnership with CubiCasa, a pioneer in floor plan technology. The partnership marks one of CubiCasa's first partnerships with a residential real estate brand. The companies have joined in executing a vision to bring a floor plan to every listing. In a survey by the National Association of REALTORS®, it was revealed that 67% of home buyers consider floor plans "very useful" in their property search, yet this essential feature is often overlooked in listings. Following photos and listing data, a floor plan is the most coveted data asset for consumers. "We want every interaction with one of our agents and listings to be a quality experience for consumers. This partnership empowers our sales professionals to meet the demands of modern buyers by providing them with the information they need to make some of the largest decisions in their lives," said Daniel Butbul, VP of Operations at JPAR's Affiliated Network. "Our goal is to have floor plans available on 90% of JPAR listings by the end of 2024," added Butbul. Effective immediately, agents may now register for a JPAR-sponsored CubiCasa account, accessible through the JPAR® OneStop HUB. "It's incredibly exciting to work with JPAR® on this project. They share our vision of a better real estate search experience powered by floor plans being attached to every listing, and our technology is the world's single-easiest and most-scalable solution to creating floor plans," according to Jeff Allen, President, CubiCasa. The CubiCasa app streamlines the process of creating floor plans for listings, requiring just 5-10 minutes to scan the property using almost any mobile device. Agents can then upload the scan on-site or at their convenience. CubiCasa's advanced AI technology transforms the scan into a professional-grade floor plan, which is delivered within 6-24 hours, available with and without measurements. About JPAR - Real Estate JPAR – Real Estate is a full-service real estate brand and franchise platform offering a highly competitive transaction fee-based model and agent-centric culture. The JPAR® platform provides agents seven (7) days-per-week support, a comprehensive tech stack, marketing, lead generation, training, and mentoring. JPAR® affiliated owners benefit from compliance review, 1-on-1 consulting, recruiting support, and a peer network of influential industry leaders. The company boasts more than 4,000 agents operating in 65 offices across 27 states, Washington, D.C. and closes over $8B annually in sales volume. About CubiCasa Headquartered in Oulu, Finland, CubiCasa is the global market leader in mobile indoor scanning and is known for its fast and easy-to-use floor plan app on the App Store and Google Play Store. CubiCasa's technology is used in 160 different countries and has helped create over 1 million floor plans to date. CubiCasa provides technology for the real estate, appraisal, and mortgage industries and is on a mission to digitize real estate.

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Real Estate Advice

Zillow unveils a new look for property pages, their biggest redesign in 5 years

PR Newswire | October 25, 2023

Zillow is launching a big update to the look and feel of for-sale property listings on its website, improving home shoppers' experience with a more intuitive and simplified layout. The enhanced design of for-sale property listings on Zillow.com offers a wider, single-scroll format, making it easier for home shoppers to find key information, such as square footage, the Zestimate feature, lot size and home type. The new layout also introduces a media section at the top of the page that better showcases photos and 3D tours. By clicking on a photo, the media section expands, providing a full-page, magazine-style layout for seamless navigation through the rest of the home's photography. "The new design delivers a fun and efficient way to browse homes on the Zillow website, making it easier for home shoppers to navigate and process information," said Jenny Arden, chief design officer at Zillow. "We introduced a wider layout for images, larger fonts for the most important facts and a clearer articulation of what makes the home special to help our users quickly understand if the home is right for them." Zillow's app updates: Navigate with ease and simplify financing with the Home Loans tab In addition to the redesign on the Zillow website, for-sale property listings on the Zillow app (iOS) are also receiving an update. This new look minimizes excessive scrolling by allowing users to more easily find the information that matters the most to them, whether that's home facts and features, a cost calculator or the Zestimate history. When viewing a for-sale listing on the app, users will see a new look that presents the home details categorized into sections such as "What's Special,"' "Market Value," "Monthly Cost" and "Neighborhood." Users can click into particular sections of interest to find more details. This new look will be available before the end of the year on the Zillow iOS app. Zillow is also introducing a new "Home Loans" tab on the Zillow app to help shoppers become buyers. Users can now easily figure out their budget, connect with a lender, get prequalified with Zillow Home Loans℠, and track their loan status — all in one place. "Financing is a critical part of the home-buying process, and 60% of buyers say setting their budget is their first step when buying a home. With this update, we're helping the millions of people browsing the Zillow app better understand what they can afford within their budget and see a clear path toward getting the mortgage they need," said Matt Daimler, senior vice president of product at Zillow. "We're already seeing an impact: Customers are saying it's easier than ever to access and use our financing tools and get prequalified with Zillow Home Loans."

Read More

Real Estate Technology

Barings and Foulger Pratt Close Acquisition of $50+ Million Build-to-Rent Community in Raleigh, NC

Business Wire | October 19, 2023

Barings, one of the world’s largest diversified real estate investment managers, today announced its joint venture with Foulger Pratt to acquire a 172-unit build-to-rent (BTR) community in the Raleigh, N.C. metropolitan area. The $50+ million acquisition marks Barings’ entrance into the BTR market and builds on the firm’s $12.5+ billion* U.S. real estate equity platform. The transaction brings Foulger Pratt’s BTR portfolio to 700 homes and approximately $250 million in investment across North Carolina and Maryland. “We believe build-to-rent is one of the fastest growing segments of the housing market given demographic trends, evolving consumer preferences, and a national housing shortage,” said Joe Gorin, Barings’ Head of U.S. Real Estate Equity. “We are excited to partner with the well-established team at Foulger Pratt on our first BTR acquisition and look forward to deploying more capital into attractively priced assets as we scale our capabilities in this segment.” “Foulger Pratt is excited to continue its investment in the Carolinas through the delivery of quality rental housing in partnership with Barings – one of the world’s leading investment managers,” said Cameron Pratt, Chief Executive Officer of Foulger Pratt. The community will consist of 89 townhomes and 83 single-family detached units situated on 39 acres in Wendell, N.C. – just east of Raleigh. The initial deliveries of homes are expected to be available for lease in H1 2024. “We anticipate strong job, population, and household growth in this emerging submarket and believe this property will be well-positioned to offer an affordable rent alternative, a high quality of life, as well as easy access to key employment centers and top-tier universities,” said Kevin Miller, Barings’ Head of Real Estate Acquisitions, Eastern U.S. Barings has been investing in U.S. real estate equity for nearly 30 years and today has $35.5 billion* in U.S. real estate AUM across equity and debt, with nearly 130 dedicated real estate investment professionals across six U.S. offices managing more than 550 assets.

Read More

Real Estate Technology

JPAR Meets Consumer Demand for Floor Plans in Real Estate Listings with CubiCasa Partnership

PR Newswire | October 17, 2023

JPAR, a leading name in real estate, is proud to announce a groundbreaking partnership with CubiCasa, a pioneer in floor plan technology. The partnership marks one of CubiCasa's first partnerships with a residential real estate brand. The companies have joined in executing a vision to bring a floor plan to every listing. In a survey by the National Association of REALTORS®, it was revealed that 67% of home buyers consider floor plans "very useful" in their property search, yet this essential feature is often overlooked in listings. Following photos and listing data, a floor plan is the most coveted data asset for consumers. "We want every interaction with one of our agents and listings to be a quality experience for consumers. This partnership empowers our sales professionals to meet the demands of modern buyers by providing them with the information they need to make some of the largest decisions in their lives," said Daniel Butbul, VP of Operations at JPAR's Affiliated Network. "Our goal is to have floor plans available on 90% of JPAR listings by the end of 2024," added Butbul. Effective immediately, agents may now register for a JPAR-sponsored CubiCasa account, accessible through the JPAR® OneStop HUB. "It's incredibly exciting to work with JPAR® on this project. They share our vision of a better real estate search experience powered by floor plans being attached to every listing, and our technology is the world's single-easiest and most-scalable solution to creating floor plans," according to Jeff Allen, President, CubiCasa. The CubiCasa app streamlines the process of creating floor plans for listings, requiring just 5-10 minutes to scan the property using almost any mobile device. Agents can then upload the scan on-site or at their convenience. CubiCasa's advanced AI technology transforms the scan into a professional-grade floor plan, which is delivered within 6-24 hours, available with and without measurements. About JPAR - Real Estate JPAR – Real Estate is a full-service real estate brand and franchise platform offering a highly competitive transaction fee-based model and agent-centric culture. The JPAR® platform provides agents seven (7) days-per-week support, a comprehensive tech stack, marketing, lead generation, training, and mentoring. JPAR® affiliated owners benefit from compliance review, 1-on-1 consulting, recruiting support, and a peer network of influential industry leaders. The company boasts more than 4,000 agents operating in 65 offices across 27 states, Washington, D.C. and closes over $8B annually in sales volume. About CubiCasa Headquartered in Oulu, Finland, CubiCasa is the global market leader in mobile indoor scanning and is known for its fast and easy-to-use floor plan app on the App Store and Google Play Store. CubiCasa's technology is used in 160 different countries and has helped create over 1 million floor plans to date. CubiCasa provides technology for the real estate, appraisal, and mortgage industries and is on a mission to digitize real estate.

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