How Direct Mailers Can Boost Your Commercial Real Estate Business

CLIENTLOOK | September 17, 2019 | 152 views

Marketing your commercial real estate business should be a top priority for all active agents. The goal is to keep your pipeline full and have a consistent stream of work. While most commercial real estate brokers don’t have a background in marketing, there are many things that you can teach yourself to effectively reach your target audience. One of those things is direct mailers. A few years ago, many marketers thought that direct mail was “dead” but it’s definitely made a comeback.

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10 Must Attend Commercial Real Estate Asset Management Events

Article | July 18, 2022

Commercial real estate events assist professionals in enhancing asset management by gaining valuable insights, adopting advanced technologies and effectively navigating current industry landscape. Contents 1. Introduction 2. 10 Upcoming Commercial Real Estate Asset Management Events 2.1. Realcomm | IBcon 2023: Past, Present and Future of Real Estate Technology 2.2. MRI Ascend 2023 2.3. REAL PropTech Conference 2023 2.4. Inman Connect New York 2024 2.5. I.CON East 2023 2.6. CREtech London 2.7. Expo Real 2.8. Canada PropTech Show 2023 2.9. Industrial & Logistics Conference & Showcase 2.10. Digital Mortgage 2023 3. Conclusion 1. Introduction Commercial Real Estate asset management is dynamic, complex, and constantly evolving. To constantly change with the latest trends and technologies, professionals need access to the best resources and experts. However, staying informed and up-to-date can be challenging, particularly for those new to the industry or having difficulty managing the business. Attending conferences and trade shows can be incredibly valuable and help overcome the challenges of managing assets in real estate. The events from May 2023 to January 2024 provide a unique opportunity to learn about emerging technology, sustainability and climate technology, and property and investment tips. In addition, by participating in workshops and attending conferences led by top experts and networking with industry leaders, one can navigate the current scenarios and gain valuable insights to better manage their commercial real estate assets. 2. 10 Upcoming Commercial Real Estate Asset Management Events 2.1. Realcomm | IBcon 2023: Past, Present and Future of Real Estate Technology June 13-15, 2023 | Las Vegas (USA) Realcomm and IBcon 2023 have formed a prominent group of commercial real estate executives and intelligent buildings experts worldwide to serve on their advisory councils to provide exceptional education on the most important issues affecting the commercial and corporate real estate industries. The event's agenda will cover various themes: intelligent buildings, smart workplaces, digital transformation, sustainability, cybersecurity, and more. It is a once-in-a-lifetime opportunity for real estate and asset management professionals to learn from the foremost experts in their field, expand their knowledge and network, and advance their professional development. 2.2. MRI Ascend 2023 October 24-27, 2023 | Chicago (Illinois) The MRI Ascend 2023 conference for all real estate professionals seeking to stay abreast of the latest industry insights and master MRI's product offerings. This event presents an exclusive opportunity for attendees to learn from prominent industry leaders, earn valuable CPE credits, and gain insights about the industry's current scenario and trends. In addition, the conference gives a platform to engage with other MRI users, real estate experts, and MRI's partner ecosystem members, including numerous sponsors, in various networking opportunities. The conference's agenda comprises informative sessions, expert-led workshops, and engaging panel discussions, providing attendees with a comprehensive understanding of the real estate technology trends. 2.3. REAL PropTech Conference 2023 September 7-8, 2023 |Deutschland (Germany) The REAL PropTech Conference is a highly anticipated event for the real estate and construction industry, offering an overview of GreenTech, ConTech, and PropTech to C-suite representatives, decision-makers, and industry experts. Property managers, portfolio managers and other executives in the industry can gain cross-industry insights, engage with experts, and explore solutions to industry challenges. The conference will offer intensive, creative topics featuring agile methods in a confidential setting, allowing for a unique learning experience. Additionally, a hackathon will enable participants to develop practical and innovative solutions and win prize money of 5,000 euros. This event will be a valuable experience for industry professionals seeking to stay up-to-date with the latest trends and drive the industry forward. 2.4. Inman Connect New York 2024 January 23-25 2024 | Hilton (New York) Real estate professionals looking to enhance their knowledge, build relationships, and grow their businesses can benefit from attending the upcoming Inman Connect New York event. The three-day conference brings together top agents, brokers, executives, proptech, and financial professionals to share insights, insider guidance, and trends to navigate the current market. With over 75 engaging sessions featuring 250 expert speakers and countless networking opportunities, attendees can gain valuable advice and build essential relationships with peers and industry leaders. In addition, Inman Connect New York offers an immersive experience with crucial newsmakers, visionaries, and trendsetters, providing critical insights and advice to help professionals take their businesses to the next level. 2.5. I.CON East 2023 June 7-8, 2023 | New Jersey (USA) I.CON Is one of the largest events in New Jersey focused on developing, operating, and expanding industrial real estate. As an industrial real estate professional, attending this premier conference offers a unique opportunity to stay up-to-date on the latest trends and technologies in real estate asset management and industrial development from top industry leaders. Additionally, the event provides a platform to network with like-minded professionals in a vibrant and enthusiastic environment. Attending the event will help with investment management solutions for real estate investors. The event features a range of activities, including a happy hour with exhibitors and a keynote speech on 'The Future of Economic Growth: Identifying Emerging Opportunities and Risks.' Keynote speakers include Matt Brady from Ware Malcomb, Luke Corsbie from PE, PLS, Frank Di Roma from OAA, James Geshwiler from Catalyze, Nicolette Jaze from Galvanize Climate Solutions, and Madeline O'Donnell from Principal Real Estate Investor, among other well-known speakers. 2.6. Future of Digital Asset Management Summit October 18, 2023 | London (United Kingdom) The Future of Digital Asset Management for Businesses is a highly informative event focusing on essential solutions for real estate professionals seeking to streamline their digital asset management processes. This event brings together experienced experts from international brands to share their insights and knowledge on the software systems that can enhance campaign productivity and ensure brand consistency. In addition, attendees will comprehensively understand digital asset management, digital delivery, data analytics, security, and more. This event is designed for CXOs, VPs, Directors, Managers, and professionals from various domains, such as asset management, digital technology, IT, business development, and more. The event's key speakers are from leading companies such as Tesco, Nordia, ExxonMobil, Atkins, and Ashley. 2.7. Expo Real October 4-6, 2023 | Munich (Germany) Expo Real is an international trade fair dedicated to property and investment, attracting professionals worldwide from the entire real estate industry. Held annually for three days in Munich every October since 1998, it is one of the most significant events of its kind in Europe. Expo Real provides the perfect platform for networking and sharing the latest real estate insights with fellow professionals meaningfully. The event will allow one to discover the latest trends in property and investment, attend panel discussions, and connect with like-minded individuals worldwide. Renowned industry experts will share their insights on current and future trends in the real estate market. The event will feature over 500 speakers from various sectors of the real estate industry, including leading investors, developers, operators, and service providers. 2.8. Canada PropTech Show 2023 August 22-23, 2023 | Toronto (Canada) The Canada PropTech Show is a two-day event that includes an exhibition, networking sessions, and awards, providing an ideal platform for PropTech companies, real estate owners, investors, service providers, startups, and other players in the real estate ecosystem to engage in productive discussions, share ideas, and build partnerships. The real estate conference will cover topics such as smart buildings, AI, blockchain, virtual and augmented reality, and IoT. Through these sessions, attendees will gain valuable insights into how technology transforms the real estate industry and discover ways to leverage technology to drive their businesses forward. By attending the event, real estate professionals can gain a competitive advantage, forge new business relationships, and discover new opportunities for growth and success. 2.9. Mortgage Star Conference July 10, 2023 | Orleans (Los Angeles) The Mortgage Star Conference is a tailored event designed to empower and support successful women in the real estate industry. This immersive conference offers a unique opportunity for real estate professionals to enhance their skills, network with like-minded industry professionals, and gain valuable insights to achieve superior results. With esteemed speakers such as Olympic Medalist Amanda Beard, SVP Operations at Angel Oak Mortgage Solutions Alysse Prosnick, and Managing Editor at Mortgage Women Magazine Kelly Hendricks, attendees can learn from industry leaders and share experiences in an environment that fosters lifelong connections. This conference will help to sharpen abilities, build relationships, and enhance business in the mortgage industry. 2.10. Digital Mortgage 2023 September 26-28, 2023 | Wynn (Las Vegas) Digital Mortgage 2023 is a leading event that assists businesses in transforming the mortgage industry by providing actionable insights and effective networking opportunities for industry professionals. The real estate leaders and managers will be able to connect with the mortgage community and collaborate to address the industry's digital evolution by attending this event. In addition, participants will learn how to prioritize personalization in mortgage portfolio management and how data contributes to a more personalized customer lending experience. 3. Conclusion The real estate industry faces several challenges, including adapting to technological advancements, changing consumer demands, and environmental concerns. These challenges make it difficult for professionals to stay competitive and profitable. However, attending industry conferences can help professionals gain a futuristic approach to tackling these challenges. The events provide access to experts and valuable insights into commercial real estate new trends, technologies, and sustainability practices that can help businesses stay ahead of the competition. Additionally, networking opportunities at these conferences can help real estate professionals build essential relationships to develop their portfolio performance further and manage real estate assets.

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REAL ESTATE INVESTMENT, ASSET MANAGEMENT

Overcome Digital Asset Management Challenges in Real Estate

Article | May 5, 2023

Effective digital asset management is crucial in real estate. The solutions enhance accessibility, security, and productivity and help professionals navigate the challenges of managing digital assets. Contents 1 Effective Digital Real Estate Asset Management 2 Five Key Challenges in Digital Asset Management 2.1 Lack of Centralized System for Digital Assets 2.2 Limited Access in Remote Work Environment 2.3 Difficulty in Managing Large Volume of Assets 2.4 Inadequate Protection for Digital Assets 2.5 Disparate Asset Management Systems 3 Top Solutions to Overcome Digital Asset Management Challenges 3.1 Cloud-based Storage for Centralized System 3.2 Virtual Private Network (VPN) to Expand Accessibility 3.3 Automation Tools for Large Volume Asset Management 3.4 Data Encryption to Protect Digital Asset 3.5 Application Programming Interfaces to Connect Disparate Systems 4 Transforming Businesses with Effective Digital Asset Management 1. Effective Digital Real Estate Asset Management Digital real estate asset management is crucial for businesses from creation to distribution and archiving. Effective digital asset management provides a centralized source for data with tags and unique information fields for correct usage resulting in workflow improvement and enabling seamless collaboration. Real estate digital asset management in comparison to property management ensures effective sharing and routing of files, allowing immediate access to updated files. Digital asset management systems are essential for effective real estate marketing, providing streamlined workflows, enhanced collaboration, and better asset organization and management. The ability to quickly and efficiently access and manage digital assets can provide a competitive advantage for real estate firms, ultimately leading to increased sales and revenue. Along with the benefits of digital asset management in real estate, there are challenges that businesses face; so, it is essential to overcome the digital asset management challenges using the right solutions. 2. Five Key Challenges in Digital Asset Management Managing digital assets in real estate has been a task for the managers and professionals in the industry to streamline the process and for efficient operations; knowing the significant challenges in advance and getting prepared in advance is necessary. 2.1 Lack of Centralized System for Digital Assets The lack of a centralized system for digital assets can pose significant challenges for real estate businesses. When digital assets are scattered across various devices, cloud storage accounts, and platforms, it becomes difficult for team members to access and utilize the support needed, further leading to delays in project timelines, errors in asset usage, and a lack of consistency in brand representation. 2.2 Limited Access in Remote Work Environment With the rapid switch towards a remote work environment, real estate professionals face the challenge of limited access to digital assets stored on local servers or company networks. It results in a struggle to access vital information, leading to productivity issues and hindering the real estate business’ ability to serve clients efficiently. Without access to essential files, team members may face delays in responding to client requests, creating a negative impact on client satisfaction and, ultimately, the affecting business’ bottom line. 2.3 Difficulty in Managing Large Volume of Assets Managing large volumes of assets becomes a daunting task as the real estate industry continues to rely on digital assets for marketing and communication purposes. Organizing and maintaining digital assets gets challenging and time-consuming without adequate latest real estate marketing tools like digital asset management systems. As the volume of assets grows, managing them manually becomes increasingly complex, leading to errors, duplication of effort, wasted resources, and affecting profitability. 2.4 Inadequate Protection for Digital Assets As real estate asset management operations turn into virtual functions, cybersecurity threats become a more significant concern, that includes the loss of digital assets, especially those containing sensitive information such as financials, strategies, and prospect contacts. Real estate businesses that fail to protect their digital assets adequately damage their reputation and face legal as well as financial consequences. 2.5 Disparate Asset Management Systems Using diverse asset management systems across various departments or teams can lead to confusion, miscommunication, and errors in asset usage. The back and forth caused by miscommunication slows down team operations. Businesses and team members without digital asset management systems fail to provide context to files like adding descriptions, collaborators, or connections to specific projects, resulting in misinterpretation about asset placement and potential obstacles in achieving desired outcomes. 3. Top Solutions to Overcome Digital Asset Management Challenges Digital asset management is a crucial aspect of modern businesses. However, it comes with challenges, and leveraging the latest tools and solutions helps overcome challenges and transform how businesses operate. 3.1 Cloud-based Storage for Centralized System Cloud-based storage can overcome the lack of a centralized system challenge for digital asset management by providing a secure, centralized location for all digital assets. With cloud-based storage, real estate professionals can access their digital assets at one centralized location. It eliminates the necessity for physical storage devices or multiple cloud storage accounts, making it easier for team members to quickly find and access the assets they need. Additionally, cloud-based storage provides more significant flexibility in managing and organizing digital assets, enabling the use of tags and metadata for easy searching and categorization. 3.2 Virtual Private Network to Expand Accessibility Virtual Private Network (VPN) helps in expanding accessibility for large volume digital assets. By using a VPN, real estate professionals can securely access a cloud-based storage system from anywhere with an internet connection, enabling them to upload, download, and manage digital assets remotely. This can increase productivity and reduce errors and duplication of effort, thereby positively impacting the real estate business' profitability. VPNs also provide added security, ensuring that only authorized users have access to sensitive digital assets and resulting in improved business efficiency. 3.3 Automation Tools for Large Volume Asset Management Automation tools can help real estate businesses overcome the challenge of managing a large volume of assets by streamlining the management process. Automation tools like content recognition software, AI-powered asset management systems, and metadata management tools help complete tasks quickly and accurately, reducing errors and minimizing the risk of duplication of effort that was once done manually. In addition, automation can be used to set up workflows and approvals, ensuring that assets are reviewed and approved before use, improving quality control. 3.4 Data Encryption to Protect Digital Assets Data encryption involves converting the data into an unreadable format only deciphered by those with the encryption key. This process ensures that even if the data is intercepted or stolen, unauthorized parties cannot access it. In the real estate industry, data encryption can be applied to sensitive client information, financial records, and other critical data to prevent cybercrime, protect the company's reputation, and comply with regulatory requirements. Real estate businesses can ensure digital assets are secure and protected from cyber threats by implementing data encryption. 3.5 Application Programming Interfaces to Connect Disparate Systems Application Programming Interfaces (APIs) help to connect disparate systems in digital asset management by providing a common language for communication between systems. APIs allow different software applications to exchange data and functionality, enabling digital asset management systems for real estate businesses to integrate with other business systems like CRM or ERP. The integration can further automate workflows, reduce duplication of effort, and increase efficiency by allowing data to flow seamlessly between systems. 4. Transforming Businesses with Effective Digital Asset Management Successful digital asset management in the real estate industry improves both internal efficiency and client service quality. Real estate agents can more effectively market their listings to prospective buyers and renters by keeping digital assets for a property up-to-date and easy to access. Furthermore, future real estate transactions will be conducted digitally, with seamless residential and commercial property purchases and sales. Major stakeholders will benefit from increased transaction speed, lower transaction costs, and increased data availability by utilizing digitalization in real estate.

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REAL ESTATE INVESTMENT, ASSET MANAGEMENT

A Guide to Measure Data-driven Real Estate Asset Management Services

Article | May 25, 2023

Explore the latest trends, tools, and strategies for optimizing data-driven real estate asset management services and achieving long-term success with a comprehensive guide to improving business ROIs. Contents 1 Importance of Data-driven Model for Real Estate Asset Management 2 Seven Steps to Measure Data-driven Asset Management 2.1 Defining the Purpose and Scope 2.2 Identifying the KPI 2.3 Determining the Sources 2.4 Collecting and Cleaning Data 2.5 Data Analysis 2.6 Performance Evaluation 2.7 Continuous Monitoring 3 Effectiveness Metrics for Data-Driven Asset Management 3.1 Occupancy Rate 3.2 Operating Expense Ratio 3.3 Tenant Retention Rate 4 Conclusion 1. Importance of Data-driven Model for Real Estate Asset Management As real estate technology continues to develop and become more cost-effective for both new and existing business structures, and as collaboration platforms, sensors, and smart devices continue to advance, the amount of data produced by commercial real estate assets is growing exponentially. This data can give real estate market participants like investors, asset managers, property managers, and tenants a competitive advantage and help them avoid disruption if they develop data-driven services and new business models centered on the specific needs of users, owners, or the property itself. However, only a concerted effort by all real estate stakeholders including builders, investors, owners, tenants, and service providers towards data-driven real estate asset management can optimize data to generate insights that improve performance and profitability. The significance of data-driven models in real estate asset management is growing as the models enable more informed decision-making and more efficient operations by collecting and analyzing data from various sources. Real estate asset managers can gain a greater understanding of the performance of their assets and make more informed management decisions. This can result in increased efficiency, profitability, and tenant satisfaction. 2. Seven Steps to Measure Data-driven Asset Management Measuring the effectiveness of data-driven real estate asset management services enables businesses to evaluate their current strategies and identify areas for improvement in the services they offer By following these steps to measure asset performance, processes, and activities, businesses can gain insights and make data-driven decisions to optimize performance and maximize returns. 2.1 Defining the Purpose and Scope The process of measuring data-driven real estate asset management services begins with a clear definition of the purpose and scope of the measurement. It involves conducting a comprehensive review of the business goals as well as identifying specific objectives and purposes for the strategies to develop a well-defined purpose and scope for measuring the effectiveness of asset management services. It helps to ensure that the real estate asset management services are aligned with the broader business strategy. 2.2 Identifying the KPIs Defining the purpose and scope of data-driven asset management is followed by identifying KPIs to measure success. It requires a clear understanding of critical areas of asset management and selecting quantifiable measures to define success factors and track progress. Choosing the right KPIs provides valuable insights into asset performance, enabling real estate executives and managers to make informed, data-driven decisions to optimize performance and maximize returns. 2.3 Determining the Sources Identifying the data type, including financial, property, market, and tenant, is essential to determine the sources for evaluating data-driven asset management services. After establishing the data requirements, the sources, such as internal systems and databases, third-party data providers, and publicly accessible data sources, are determined with data compliance and security as the determining factor. Determining sources ensures that the asset management data is trustworthy, current, and accurate, which impacts subsequent decision-making. This step provides the groundwork for data-driven decision-making. 2.4 Collecting and Cleaning Data Data collection and cleansing are essential for measuring data-driven asset management services. The collected data must be precise, exhaustive, and dependable for subsequent analysis and decision-making. The step involves validating the data for completeness and accuracy, eliminating errors, inconsistencies, and duplicates, and standardizing the data across all sources. The process identifies improvement opportunities, optimizing real estate asset management services for maximum efficiency and profitability. 2.5 Data Analysis Data analysis plays a critical role in measuring data-driven asset management services. After finalizing the data collection and cleaning step, the data is analyzed using various techniques such as statistical analysis, predictive modeling, and data visualization. These techniques help to identify trends, patterns, and relationships that provide insights into asset performance. Data analysis provides a more profound understanding of the performance of real estate assets, leading to improved efficiency, increased profitability, and enhanced tenant satisfaction. 2.6 Performance Evaluation Evaluation of data performance to comprehend improvements in the data-driven asset management services starts once the data is analyzed. The performance evaluation step involves comparing actual results to the established KPIs to determine whether the goals are being met or whether there are areas for improvement. It aids in identifying deviations from predetermined objectives and prompts and taking required corrective actions to realign with the business strategy. In addition, this step facilitates identifying improvement opportunities and ensures that real estate asset management services are optimized for maximum efficiency and profitability. 2.7 Continuous Monitoring Measurement of data-driven real estate asset management services ends with continuous monitoring. To ensure asset management strategies are working, continuously tracking and evaluating KPIs from earlier steps while identifying underperformance and improvement opportunities is involved in the last stage. Operation managers can make data-driven choices, identify risks and opportunities, and optimize asset management strategies for efficiency and profitability by monitoring real estate asset performance. In addition, it ensures that real estate asset management services remain effective over time and can adapt to market changes to maintain a competitive edge. 3. Effectiveness Metrics for Data-Driven Asset Management Effectiveness metrics for data-driven asset management services are the KPIs used to measure the success of data-driven strategies. These metrics help real estate executives and managers evaluate the performance of their assets and make data-driven decisions for maximum efficiency and profitability. 3.1 Occupancy Rate The occupancy rate is an essential metric in data-driven real estate asset management. This metric indicates the proportion of a property's rental units that are occupied at present. A higher occupancy rate suggests the property performs well, as more tenants occupy the units. Therefore, this metric can be used by real estate businesses to gauge the efficacy of their digital asset management strategies. 3.2 Operating Expense Ratio The operating expense ratio is used to evaluate a property's operational efficiency for data-driven asset management. It is calculated by dividing the operating expenses incurred by the property by the total rental income generated. It helps measure the proportion of income consumed by the expenses, such as maintenance costs, utilities, and commercial property management fees. A lower operating expense ratio indicates better cost control and efficient use of resources, resulting in increased profitability for the real estate asset. 3.3 Tenant Retention Rate In real estate asset management, the tenant retention rate is an essential metric that measures the proportion of tenants who choose to renew their lease agreements. It is an essential indicator of tenant satisfaction and the quality of property management services. A higher tenant retention rate indicates that tenants are satisfied with the property and management, resulting in a stable tenant base, lower vacancy rates, and decreased costs associated with tenant turnover. 4. Conclusion The significance of utilizing data-driven models for real estate asset management is rising due to digital real estate asset management, technological advancements, and the expansion of collaboration platforms, sensors, and intelligent devices. To gain a competitive edge and avoid disruption, stakeholders in the real estate industry must prioritize the development of data-driven services and innovative business models that cater to the unique needs of users, owners, and the property itself. In addition, the use of data-driven models can also lead to more efficient and informed decision-making, reducing costs along with increasing profits and improving real estate portfolio management.

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REAL ESTATE INVESTMENT, ASSET MANAGEMENT

Real Estate Property vs Asset Management: Understanding the Fine Line

Article | May 5, 2023

Improve real estate portfolio performance by analyzing various investment optimization strategies anddiscoveringthe subtle differences between asset management and property management. Contents 1 Introduction 2 Contrasts between Asset Management and Property Management 2.1 Key Differences based on Scope, Objectives, and Activities 2.2 Interconnectedness of Asset and Property Management 3 Asset Management Techniques 4 Property Management Techniques 5 Clarifying Misconceptions about Asset and Property Management 1. Introduction Asset management and property management are both integral components of real estate management. Precisely, property management pertains to managing the daily operations of a particular property, which includes overseeing the property and the tasks around it. On the other hand, asset management caters to investors seeking to purchase and manage numerous investment properties. It is essential to note that property management is generally intended for property owners who want to delegate the management function to competent professionals. An asset manager is responsible for managing various types of assets and overseeing portfolios. In contrast, a portfolio manager primarily handles the financial assets of their clients. The main objective of property managers is to manage and improve the value of a property while maximizing the return on investment for the owner. They analyze the real estate market and decide whether to continue investing in a property or divest it. 2. Asset Management Vs Property Management When it comes to asset management versus property management, people frequently experience confusion. Although both concepts are essential to the ownership and management of real estate, they are distinct. Recognizing the difference between the two overlapping cores of real estate management and comprehending how the two interact is vital. 2.1 Key Differences Based on Scope, Objectives and Activities Property management is operational, while asset management is strategic and focused on the big picture. Asset management involves a broader scope of responsibilities as it encompasses the management of multiple properties within a portfolio, including analyzing and evaluating the financial performance of each property, monitoring market trends and changes, and making informed decisions about buying, selling, or holding assets. On the other hand, property management in real estate has a more limited scope and primarily focuses on managing the regular operations of a single property, including overseeing tenant relations, collecting rent, scheduling maintenance and repairs, and assuring compliance with local laws and regulations. The primary objective of asset management is to develop and implement a strategy to maximize the return on investment, including identifying and acquiring properties that align with the owner's investment objectives, and developing long-term strategies to improve the performance of the portfolio as a whole. On the primary objective of property management in real estate is to ensure that a particular property is profitable and maintained to a high standard, create and implement effective marketing strategies to reach potential clients, and also handle the screening and selection process to ensure that clients are reliable and trustworthy. Asset managers are responsible for creating and implementing long-term strategies to improve portfolio performance and hiring the personnel on an investor's team, including real estate agents, property managers, and leasing agents. Property managers are responsible for maintaining property value, ensuring it remains profitable for the owner, and hiring employees like cleaners, security guards, and contractors. 2.2 Interconnectedness of Asset and Property Management Asset management and property management are closely interconnected, despite their different scopes and objectives. Effective communication and collaboration between asset and property managers are essential for a successful real estate investment portfolio. Asset managers rely on property managers to ensure individual properties are well-maintained and profitable. Property managers depend on asset managers to monitor investment strategy, market analysis, and portfolio optimization. The two roles combined can identify opportunities to increase the value of properties and achieve greater returns for investors. 3. Asset Management Techniques Asset management is a highly technical position involving finances and investments to a significant degree. In the real estate industry, clients place a great deal of trust in asset managers to purchase and sell valuable properties. Cash Flow Analysis: The real estate asset management technique, cash flow analysis is used to analyze cash transactions generated by a property to determine its profitability and potential returns. It helps asset managers assess its profitability and potential returns, guiding decision-making in investment, asset maintenance, and renovation. Debt and Equity Financing: The technique of financing debt and equity is about understanding and utilizing various financing options to fund real estate investments. Asset managers can choose the best financing strategy for their real estate investments using this technique. Property Valuation: The process of determining the value of a property based on factors like its location, condition, and potential rental income is simplified by property valuation techniques. Determining the property's current market value, setting a sale price or rental rate, and negotiating with potential buyers or tenants benefit an asset manager to identify the property value effectively. Financial Modeling: Developing the future cash flow projection and understanding the investment returns for future decision-making is vital. Using economic modeling for asset management, real estate asset managers can identify potential risks and opportunities and make informed decisions about investment strategies. 4. Property Management Techniques Property management is a service-oriented profession that involves hands-on knowledge of a property's operational aspects. Most of a property manager's duties revolve around techniques that ensure smooth property management and meeting the residents' needs and expectations. Budgeting and Financial Planning: Monitoring expenses related to real estate property management, such as utilities, insurance & maintenance, and finding ways to reduce costs without sacrificing quality using the budgeting and financial planning technique will help property managers make informed decisions about property investments and identify areas for cost-saving measures. Lease Negotiations: Maintaining accurate and up-to-date lease agreements, renewals, and terminations, enforcing lease terms, and resolving any disputes that may arise using the lease negotiation skills result in favorable lease terms for property owners, ultimately leading to better profitability. Tenant Screening and Retention: Conducting comprehensive background checks on prospective tenants to ensure trustworthiness, accountability, and implementing retention techniques to hold current tenants can help reduce vacancies and turnover, and ultimately increase profits. Effective Marketing and Advertising: To attract new tenants and help maintain high occupancy rates implementing effective real estate marketing and advertising techniques, including listing, signage, and social media, helps property managers with improved visibility and attractiveness of a property, leading to high rental income. 5. Clarifying Misconceptions about Asset and Property Management Real estate asset management and property management are two distinct roles that are often misunderstood. One common misunderstanding is that asset management is solely for prominent investors, whereas property management is exclusively for small-scale landlords. However, it is crucial to recognize that both roles are intertwined and can benefit from techniques utilized in both areas. Real estate decision-makers should comprehensively understand asset and property management techniques to make well-informed decisions that can optimize profitability and value. Real estate professionals can create an efficient and effective management approach for their properties by dispelling misconceptions and capitalizing on the strengths of both roles.

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We are one of Europe’s largest publicly listed real estate companies. We create Places People Prefer - outstanding places that make a positive difference to everyday lives – and Placemaking is at the heart of everything we do.

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REAL ESTATE INVESTMENT, ASSET MANAGEMENT

Cross River Bank and Paymints.io Collaborate to Modernize Real Estate Transactions with Secure Payment Infrastructure

Businesswire | June 01, 2023

Cross River Bank (“Cross River”), a technology infrastructure provider that offers embedded financial solutions, today announced its strategic partnership with paymints.io, a Software-as-a-Service (SaaS) platform to for real estate payment transactions. This collaboration marks a significant milestone in transforming the way stakeholders in real estate transactions handle and control their funds. Initially launched with two payment rails, ACH (including same day ACH), and wires, the partnership gives stakeholders unprecedented transparency and security to the entire payment process to further the mission of eliminating paper checks and reducing fraud for partners and customers. "As a leader in modernizing payments, we are thrilled to join forces with paymints.io to transform the real estate payment landscape," said Keith Vander Leest, Head of Payments at Cross River. "By combining our expertise in payments, compliance, and financial technology, with the paymints.io team’s deep expertise in real estate, property and title insurance, we are advancing the way funds are handled in real estate transactions and ensuring a seamless and secure experience for all parties involved. It’s niche B2B verticals, like real estate, that have outdated payment processes which are ripe for innovation. These verticals are where Cross River works with partners, like paymints.io, to drive better, more efficient payment experiences." The partnership between Cross River and paymints.io provides stakeholders involved in real estate transactions - including buyers, sellers, agents, and escrow holders - with a revolutionary payment platform that enables them to move money swiftly, conveniently, and in line with their individual preferences. By leveraging Cross River’s API technology with the paymints.io platform, this innovative partnership offers streamlined payments, expanded payment options, and enhanced visibility—at all touch points, from earnest money deposits to funding and disbursements. Stakeholders on the paymints.io platform can track funds in real-time, verify transactions, and enjoy a heightened sense of security and trust throughout the entire real estate transaction journey. “The innovation of digital payments for real estate is still at the early stages,” says Jason Doshi, CEO of paymints.io. “And our partnership with Cross River enables us to continue to build the modern payment experience the real estate industry so desperately needs to make the transfer of funds as safe, convenient, and secure as possible.” The innovative partnership between Cross River and paymints.io represents a groundbreaking step towards modernizing real estate transactions, ultimately delivering a superior experience for all involved parties. The partners look forward to adding additional payment capabilities in the future for access to all payment rails within a single platform. About Cross River Cross River provides technology infrastructure powering the future of financial services. Leveraging its proprietary real-time banking core, Cross River delivers innovative and scalable embedded payments, cards, and lending solutions to millions of consumers and businesses. Cross River is backed by leading investors and serves the world’s most essential fintech and technology companies. Together with its partners, Cross River is reshaping global finance and financial inclusion. Member FDIC. Find out more at www.crossriver.com. About Paymints.io Paymints.io is a venture-backed, SOC 2 Type II certified, digital payments solution focused on elevating the payment experience in a real estate transaction. Automating payments and modernizing the B2B and B2B2C experience allows real estate industry participants to reduce its dependency on the costly, manual process of handling and processing paper checks. The platform offers a variety of payment solutions including earnest money deposit, cash to close as well as client and vendor disbursements securely - without having to expose and share account numbers and routing information. In 2022, paymints.io was awarded HousingWire's Tech100 Real Estate Award for the second consecutive year and in 2023 awarded the Electronic Transaction Association Top 10 Payments ISV. For more information on paymints.io, visit http://www.paymints.io.

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REAL ESTATE TECHNOLOGY, INVESTMENTS

SmartRent Launches Community WiFi for Rental Housing

Businesswire | June 01, 2023

SmartRent, Inc. (NYSE: SMRT), the leading provider of smart home and property operations solutions for the rental housing industry, today announced the launch of its Community WiFi solution, built by multifamily experts for the multifamily industry. Through Community WiFi, SmartRent is elevating renter expectations for wireless service at their communities in terms of connection speed, dependability, portability and affordability. It is also raising the bar for management teams by upgrading infrastructure and working harmoniously with major property management systems and existing tech stacks for smooth integration and implementation. SmartRent is an established industry leader, specializing in smart home technologies, self-guided tours, access control, asset protection and IoT solutions. Broadly, the impact of smart technology has often been limited by the WiFi system deployed at the property level. Resident-acquired WiFi varies substantially from home to home, and bulk WiFi packages are still dependent on the signal strength and reliability of individual routers and modems in each home, common area and amenity space. After analyzing the needs of apartment communities and experiencing the challenges firsthand, SmartRent decided to help solve the long-standing industry issue. Through its development of Community WiFi, SmartRent strives to deliver dependable, accessible, community wide internet access to serve as the bedrock upon which rental housing communities can confidently build out their smart home and proptech systems. “SmartRent’s Community WiFi is the culmination of years of discovery with our clients and a deep understanding of the pains associated with connectivity at the property level,” said SmartRent CEO Lucas Haldeman. “We are uniquely positioned to bring a truly game-changing WiFi solution to the market. Through our infrastructure upgrade expertise, vast hardware and software installation experience and intimate knowledge of smart home technologies for IoT, we have designed Community WiFi to power fully connected communities. Dynamic and reliable high-speed internet connectivity is not only one of the single highest demand amenities for today’s renters, but also the backbone of efficient, high-performing properties.” Residents can initiate Community WiFi in a matter of minutes, with no need to set up an installation appointment, through the SmartRent app — the same platform used to manage smart home devices and smart access controls and receive calls from video intercoms. Featuring up to 1 GB connection speeds, the service is competitive with individual in-home WiFi plans. A consistent connection encompasses the entire community, including amenities, common areas and office spaces, so residents and on-site staff aren’t required to connect to various routers as they move about the property. The powerful, reliable connectivity also enables WiFi calling, making it essential in areas with marginal cellular reception. As a marketable amenity, Community WiFi can be leveraged to boost lead conversions and resident retention. Through infrastructure ownership, operators can gain a direct NOI boost from a monthly connection fee per unit and an overall increased asset value through significant infrastructure upgrades. Community wide connectivity fortifies smart communities, providing stability for property technologies and smart home devices to enhance overall IoT performance. About SmartRent Founded in 2017, SmartRent, Inc. (NYSE: SMRT) is a leading provider of smart home and smart property solutions for the multifamily industry. The company’s unmatched platform, comprised of smart hardware and cloud-based SaaS solutions, gives operators seamless visibility and control over real estate assets, empowering them to simplify operations, automate workflows, benefit from additional revenue opportunities and deliver exceptional site team and resident experiences. SmartRent serves 15 of the top 20 multifamily owners and operators, and its solutions enable millions of users to live smarter every day. For more information, please visit www.smartrent.com.

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REAL ESTATE INVESTMENT, ASSET MANAGEMENT

Closinglock Announces New Identity Verification Solution to Combat Fraud in Real Estate

Businesswire | May 31, 2023

Closinglock, a leading provider of fraud prevention solutions for the real estate industry, today announced the availability of a new identity verification solution that helps title agencies and real estate firms combat the growing amount of fraud. Seller impersonation fraud is one such area of fraud that is on the rise. This type of fraud primarily involves identity theft to sell vacant land, second homes, and vacation and rental properties all across the country. Closinglock’s latest solution includes the ability to identify fake driver's licenses, which is the most common method used by fraudsters in seller impersonation fraud. This new solution is a significant improvement over antiquated methods like knowledge-based authentication (KBA). According to the National Institute of Standards and Technology (NIST), “the ease with which an attacker can discover the answers to many KBA questions … cause KBA to have an unacceptably high risk of successful use by an attacker.” "As KBA is obsoleted in this new digital market due to targeted spoofing, AI, and web and social media scraping, our team engineered a solution that quickly and easily verifies identity using modern technologies," noted Closinglock’s CEO and Cofounder, Andy White, PhD. Since Closinglock closely follows the NIST guidelines, it worked to utilize more stringent methods to fight fraud. The new solution from Closinglock is more secure than KBA because it uses a variety of methods to verify the identity of a user which makes it much more difficult for scammers to bypass the verification process. “We believe that this new solution is a game-changer for the real estate industry,” said White. “It will help to protect our customers from fraud and ensure that their transactions are safe and secure.” About Closinglock Closinglock is a leading provider of fraud prevention solutions for the real estate industry. Closinglock’s platform protects payments, payoffs, and all related communications with strict security protocols and offers seamless integrations with closing and title company software. The company currently protects billions of dollars each month with its software, and is trusted by thousands of settlement companies, title agents, law firms, attorneys, lenders, real estate agents, home buyers and sellers and others. Learn more at closinglock.com.

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REAL ESTATE INVESTMENT, ASSET MANAGEMENT

Cross River Bank and Paymints.io Collaborate to Modernize Real Estate Transactions with Secure Payment Infrastructure

Businesswire | June 01, 2023

Cross River Bank (“Cross River”), a technology infrastructure provider that offers embedded financial solutions, today announced its strategic partnership with paymints.io, a Software-as-a-Service (SaaS) platform to for real estate payment transactions. This collaboration marks a significant milestone in transforming the way stakeholders in real estate transactions handle and control their funds. Initially launched with two payment rails, ACH (including same day ACH), and wires, the partnership gives stakeholders unprecedented transparency and security to the entire payment process to further the mission of eliminating paper checks and reducing fraud for partners and customers. "As a leader in modernizing payments, we are thrilled to join forces with paymints.io to transform the real estate payment landscape," said Keith Vander Leest, Head of Payments at Cross River. "By combining our expertise in payments, compliance, and financial technology, with the paymints.io team’s deep expertise in real estate, property and title insurance, we are advancing the way funds are handled in real estate transactions and ensuring a seamless and secure experience for all parties involved. It’s niche B2B verticals, like real estate, that have outdated payment processes which are ripe for innovation. These verticals are where Cross River works with partners, like paymints.io, to drive better, more efficient payment experiences." The partnership between Cross River and paymints.io provides stakeholders involved in real estate transactions - including buyers, sellers, agents, and escrow holders - with a revolutionary payment platform that enables them to move money swiftly, conveniently, and in line with their individual preferences. By leveraging Cross River’s API technology with the paymints.io platform, this innovative partnership offers streamlined payments, expanded payment options, and enhanced visibility—at all touch points, from earnest money deposits to funding and disbursements. Stakeholders on the paymints.io platform can track funds in real-time, verify transactions, and enjoy a heightened sense of security and trust throughout the entire real estate transaction journey. “The innovation of digital payments for real estate is still at the early stages,” says Jason Doshi, CEO of paymints.io. “And our partnership with Cross River enables us to continue to build the modern payment experience the real estate industry so desperately needs to make the transfer of funds as safe, convenient, and secure as possible.” The innovative partnership between Cross River and paymints.io represents a groundbreaking step towards modernizing real estate transactions, ultimately delivering a superior experience for all involved parties. The partners look forward to adding additional payment capabilities in the future for access to all payment rails within a single platform. About Cross River Cross River provides technology infrastructure powering the future of financial services. Leveraging its proprietary real-time banking core, Cross River delivers innovative and scalable embedded payments, cards, and lending solutions to millions of consumers and businesses. Cross River is backed by leading investors and serves the world’s most essential fintech and technology companies. Together with its partners, Cross River is reshaping global finance and financial inclusion. Member FDIC. Find out more at www.crossriver.com. About Paymints.io Paymints.io is a venture-backed, SOC 2 Type II certified, digital payments solution focused on elevating the payment experience in a real estate transaction. Automating payments and modernizing the B2B and B2B2C experience allows real estate industry participants to reduce its dependency on the costly, manual process of handling and processing paper checks. The platform offers a variety of payment solutions including earnest money deposit, cash to close as well as client and vendor disbursements securely - without having to expose and share account numbers and routing information. In 2022, paymints.io was awarded HousingWire's Tech100 Real Estate Award for the second consecutive year and in 2023 awarded the Electronic Transaction Association Top 10 Payments ISV. For more information on paymints.io, visit http://www.paymints.io.

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REAL ESTATE TECHNOLOGY, INVESTMENTS

SmartRent Launches Community WiFi for Rental Housing

Businesswire | June 01, 2023

SmartRent, Inc. (NYSE: SMRT), the leading provider of smart home and property operations solutions for the rental housing industry, today announced the launch of its Community WiFi solution, built by multifamily experts for the multifamily industry. Through Community WiFi, SmartRent is elevating renter expectations for wireless service at their communities in terms of connection speed, dependability, portability and affordability. It is also raising the bar for management teams by upgrading infrastructure and working harmoniously with major property management systems and existing tech stacks for smooth integration and implementation. SmartRent is an established industry leader, specializing in smart home technologies, self-guided tours, access control, asset protection and IoT solutions. Broadly, the impact of smart technology has often been limited by the WiFi system deployed at the property level. Resident-acquired WiFi varies substantially from home to home, and bulk WiFi packages are still dependent on the signal strength and reliability of individual routers and modems in each home, common area and amenity space. After analyzing the needs of apartment communities and experiencing the challenges firsthand, SmartRent decided to help solve the long-standing industry issue. Through its development of Community WiFi, SmartRent strives to deliver dependable, accessible, community wide internet access to serve as the bedrock upon which rental housing communities can confidently build out their smart home and proptech systems. “SmartRent’s Community WiFi is the culmination of years of discovery with our clients and a deep understanding of the pains associated with connectivity at the property level,” said SmartRent CEO Lucas Haldeman. “We are uniquely positioned to bring a truly game-changing WiFi solution to the market. Through our infrastructure upgrade expertise, vast hardware and software installation experience and intimate knowledge of smart home technologies for IoT, we have designed Community WiFi to power fully connected communities. Dynamic and reliable high-speed internet connectivity is not only one of the single highest demand amenities for today’s renters, but also the backbone of efficient, high-performing properties.” Residents can initiate Community WiFi in a matter of minutes, with no need to set up an installation appointment, through the SmartRent app — the same platform used to manage smart home devices and smart access controls and receive calls from video intercoms. Featuring up to 1 GB connection speeds, the service is competitive with individual in-home WiFi plans. A consistent connection encompasses the entire community, including amenities, common areas and office spaces, so residents and on-site staff aren’t required to connect to various routers as they move about the property. The powerful, reliable connectivity also enables WiFi calling, making it essential in areas with marginal cellular reception. As a marketable amenity, Community WiFi can be leveraged to boost lead conversions and resident retention. Through infrastructure ownership, operators can gain a direct NOI boost from a monthly connection fee per unit and an overall increased asset value through significant infrastructure upgrades. Community wide connectivity fortifies smart communities, providing stability for property technologies and smart home devices to enhance overall IoT performance. About SmartRent Founded in 2017, SmartRent, Inc. (NYSE: SMRT) is a leading provider of smart home and smart property solutions for the multifamily industry. The company’s unmatched platform, comprised of smart hardware and cloud-based SaaS solutions, gives operators seamless visibility and control over real estate assets, empowering them to simplify operations, automate workflows, benefit from additional revenue opportunities and deliver exceptional site team and resident experiences. SmartRent serves 15 of the top 20 multifamily owners and operators, and its solutions enable millions of users to live smarter every day. For more information, please visit www.smartrent.com.

Read More

REAL ESTATE INVESTMENT, ASSET MANAGEMENT

Closinglock Announces New Identity Verification Solution to Combat Fraud in Real Estate

Businesswire | May 31, 2023

Closinglock, a leading provider of fraud prevention solutions for the real estate industry, today announced the availability of a new identity verification solution that helps title agencies and real estate firms combat the growing amount of fraud. Seller impersonation fraud is one such area of fraud that is on the rise. This type of fraud primarily involves identity theft to sell vacant land, second homes, and vacation and rental properties all across the country. Closinglock’s latest solution includes the ability to identify fake driver's licenses, which is the most common method used by fraudsters in seller impersonation fraud. This new solution is a significant improvement over antiquated methods like knowledge-based authentication (KBA). According to the National Institute of Standards and Technology (NIST), “the ease with which an attacker can discover the answers to many KBA questions … cause KBA to have an unacceptably high risk of successful use by an attacker.” "As KBA is obsoleted in this new digital market due to targeted spoofing, AI, and web and social media scraping, our team engineered a solution that quickly and easily verifies identity using modern technologies," noted Closinglock’s CEO and Cofounder, Andy White, PhD. Since Closinglock closely follows the NIST guidelines, it worked to utilize more stringent methods to fight fraud. The new solution from Closinglock is more secure than KBA because it uses a variety of methods to verify the identity of a user which makes it much more difficult for scammers to bypass the verification process. “We believe that this new solution is a game-changer for the real estate industry,” said White. “It will help to protect our customers from fraud and ensure that their transactions are safe and secure.” About Closinglock Closinglock is a leading provider of fraud prevention solutions for the real estate industry. Closinglock’s platform protects payments, payoffs, and all related communications with strict security protocols and offers seamless integrations with closing and title company software. The company currently protects billions of dollars each month with its software, and is trusted by thousands of settlement companies, title agents, law firms, attorneys, lenders, real estate agents, home buyers and sellers and others. Learn more at closinglock.com.

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