How Mobile Has Become Important In Real Estate Digital Marketing

SYEDA SULTANA | October 20, 2018 | 121 views

Mobile marketing for real estate has provided a new life to the realtors to grab the targeted audience with ease. In this era, it’s impossible for any business to exist in the market without their online presence. Increase in mobile user has become one of the significant reason for digital marketers to gain strength in marketing.

Spotlight

Casas ARA

More than 40 years of experience in the construction and sale of homes. We have sold around 333,000 homes, and today about 1,331,000 Mexicans live in an ARA house. A diversified product mix through which we can serve different market segments. Geographic diversification: We are present in 16 states, 18 cities, 33 municipalities and 48 developments.

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REAL ESTATE TECHNOLOGY, ASSET MANAGEMENT

10 Must Attend Commercial Real Estate Asset Management Events

Article | May 30, 2023

Commercial real estate events assist professionals in enhancing asset management by gaining valuable insights, adopting advanced technologies and effectively navigating current industry landscape. Contents 1. Introduction 2. 10 Upcoming Commercial Real Estate Asset Management Events 2.1. Realcomm | IBcon 2023: Past, Present and Future of Real Estate Technology 2.2. MRI Ascend 2023 2.3. REAL PropTech Conference 2023 2.4. Inman Connect New York 2024 2.5. I.CON East 2023 2.6. CREtech London 2.7. Expo Real 2.8. Canada PropTech Show 2023 2.9. Industrial & Logistics Conference & Showcase 2.10. Digital Mortgage 2023 3. Conclusion 1. Introduction Commercial Real Estate asset management is dynamic, complex, and constantly evolving. To constantly change with the latest trends and technologies, professionals need access to the best resources and experts. However, staying informed and up-to-date can be challenging, particularly for those new to the industry or having difficulty managing the business. Attending conferences and trade shows can be incredibly valuable and help overcome the challenges of managing assets in real estate. The events from May 2023 to January 2024 provide a unique opportunity to learn about emerging technology, sustainability and climate technology, and property and investment tips. In addition, by participating in workshops and attending conferences led by top experts and networking with industry leaders, one can navigate the current scenarios and gain valuable insights to better manage their commercial real estate assets. 2. 10 Upcoming Commercial Real Estate Asset Management Events 2.1. Realcomm | IBcon 2023: Past, Present and Future of Real Estate Technology June 13-15, 2023 | Las Vegas (USA) Realcomm and IBcon 2023 have formed a prominent group of commercial real estate executives and intelligent buildings experts worldwide to serve on their advisory councils to provide exceptional education on the most important issues affecting the commercial and corporate real estate industries. The event's agenda will cover various themes: intelligent buildings, smart workplaces, digital transformation, sustainability, cybersecurity, and more. It is a once-in-a-lifetime opportunity for real estate and asset management professionals to learn from the foremost experts in their field, expand their knowledge and network, and advance their professional development. 2.2. MRI Ascend 2023 October 24-27, 2023 | Chicago (Illinois) The MRI Ascend 2023 conference for all real estate professionals seeking to stay abreast of the latest industry insights and master MRI's product offerings. This event presents an exclusive opportunity for attendees to learn from prominent industry leaders, earn valuable CPE credits, and gain insights about the industry's current scenario and trends. In addition, the conference gives a platform to engage with other MRI users, real estate experts, and MRI's partner ecosystem members, including numerous sponsors, in various networking opportunities. The conference's agenda comprises informative sessions, expert-led workshops, and engaging panel discussions, providing attendees with a comprehensive understanding of the real estate technology trends. 2.3. REAL PropTech Conference 2023 September 7-8, 2023 |Deutschland (Germany) The REAL PropTech Conference is a highly anticipated event for the real estate and construction industry, offering an overview of GreenTech, ConTech, and PropTech to C-suite representatives, decision-makers, and industry experts. Property managers, portfolio managers and other executives in the industry can gain cross-industry insights, engage with experts, and explore solutions to industry challenges. The conference will offer intensive, creative topics featuring agile methods in a confidential setting, allowing for a unique learning experience. Additionally, a hackathon will enable participants to develop practical and innovative solutions and win prize money of 5,000 euros. This event will be a valuable experience for industry professionals seeking to stay up-to-date with the latest trends and drive the industry forward. 2.4. Inman Connect New York 2024 January 23-25 2024 | Hilton (New York) Real estate professionals looking to enhance their knowledge, build relationships, and grow their businesses can benefit from attending the upcoming Inman Connect New York event. The three-day conference brings together top agents, brokers, executives, proptech, and financial professionals to share insights, insider guidance, and trends to navigate the current market. With over 75 engaging sessions featuring 250 expert speakers and countless networking opportunities, attendees can gain valuable advice and build essential relationships with peers and industry leaders. In addition, Inman Connect New York offers an immersive experience with crucial newsmakers, visionaries, and trendsetters, providing critical insights and advice to help professionals take their businesses to the next level. 2.5. I.CON East 2023 June 7-8, 2023 | New Jersey (USA) I.CON Is one of the largest events in New Jersey focused on developing, operating, and expanding industrial real estate. As an industrial real estate professional, attending this premier conference offers a unique opportunity to stay up-to-date on the latest trends and technologies in real estate asset management and industrial development from top industry leaders. Additionally, the event provides a platform to network with like-minded professionals in a vibrant and enthusiastic environment. Attending the event will help with investment management solutions for real estate investors. The event features a range of activities, including a happy hour with exhibitors and a keynote speech on 'The Future of Economic Growth: Identifying Emerging Opportunities and Risks.' Keynote speakers include Matt Brady from Ware Malcomb, Luke Corsbie from PE, PLS, Frank Di Roma from OAA, James Geshwiler from Catalyze, Nicolette Jaze from Galvanize Climate Solutions, and Madeline O'Donnell from Principal Real Estate Investor, among other well-known speakers. 2.6. Future of Digital Asset Management Summit October 18, 2023 | London (United Kingdom) The Future of Digital Asset Management for Businesses is a highly informative event focusing on essential solutions for real estate professionals seeking to streamline their digital asset management processes. This event brings together experienced experts from international brands to share their insights and knowledge on the software systems that can enhance campaign productivity and ensure brand consistency. In addition, attendees will comprehensively understand digital asset management, digital delivery, data analytics, security, and more. This event is designed for CXOs, VPs, Directors, Managers, and professionals from various domains, such as asset management, digital technology, IT, business development, and more. The event's key speakers are from leading companies such as Tesco, Nordia, ExxonMobil, Atkins, and Ashley. 2.7. Expo Real October 4-6, 2023 | Munich (Germany) Expo Real is an international trade fair dedicated to property and investment, attracting professionals worldwide from the entire real estate industry. Held annually for three days in Munich every October since 1998, it is one of the most significant events of its kind in Europe. Expo Real provides the perfect platform for networking and sharing the latest real estate insights with fellow professionals meaningfully. The event will allow one to discover the latest trends in property and investment, attend panel discussions, and connect with like-minded individuals worldwide. Renowned industry experts will share their insights on current and future trends in the real estate market. The event will feature over 500 speakers from various sectors of the real estate industry, including leading investors, developers, operators, and service providers. 2.8. Canada PropTech Show 2023 August 22-23, 2023 | Toronto (Canada) The Canada PropTech Show is a two-day event that includes an exhibition, networking sessions, and awards, providing an ideal platform for PropTech companies, real estate owners, investors, service providers, startups, and other players in the real estate ecosystem to engage in productive discussions, share ideas, and build partnerships. The real estate conference will cover topics such as smart buildings, AI, blockchain, virtual and augmented reality, and IoT. Through these sessions, attendees will gain valuable insights into how technology transforms the real estate industry and discover ways to leverage technology to drive their businesses forward. By attending the event, real estate professionals can gain a competitive advantage, forge new business relationships, and discover new opportunities for growth and success. 2.9. Mortgage Star Conference July 10, 2023 | Orleans (Los Angeles) The Mortgage Star Conference is a tailored event designed to empower and support successful women in the real estate industry. This immersive conference offers a unique opportunity for real estate professionals to enhance their skills, network with like-minded industry professionals, and gain valuable insights to achieve superior results. With esteemed speakers such as Olympic Medalist Amanda Beard, SVP Operations at Angel Oak Mortgage Solutions Alysse Prosnick, and Managing Editor at Mortgage Women Magazine Kelly Hendricks, attendees can learn from industry leaders and share experiences in an environment that fosters lifelong connections. This conference will help to sharpen abilities, build relationships, and enhance business in the mortgage industry. 2.10. Digital Mortgage 2023 September 26-28, 2023 | Wynn (Las Vegas) Digital Mortgage 2023 is a leading event that assists businesses in transforming the mortgage industry by providing actionable insights and effective networking opportunities for industry professionals. The real estate leaders and managers will be able to connect with the mortgage community and collaborate to address the industry's digital evolution by attending this event. In addition, participants will learn how to prioritize personalization in mortgage portfolio management and how data contributes to a more personalized customer lending experience. 3. Conclusion The real estate industry faces several challenges, including adapting to technological advancements, changing consumer demands, and environmental concerns. These challenges make it difficult for professionals to stay competitive and profitable. However, attending industry conferences can help professionals gain a futuristic approach to tackling these challenges. The events provide access to experts and valuable insights into commercial real estate new trends, technologies, and sustainability practices that can help businesses stay ahead of the competition. Additionally, networking opportunities at these conferences can help real estate professionals build essential relationships to develop their portfolio performance further and manage real estate assets.

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REAL ESTATE ADVICE, ASSET MANAGEMENT

Overcome Digital Asset Management Challenges in Real Estate

Article | May 9, 2023

Effective digital asset management is crucial in real estate. The solutions enhance accessibility, security, and productivity and help professionals navigate the challenges of managing digital assets. Contents 1 Effective Digital Real Estate Asset Management 2 Five Key Challenges in Digital Asset Management 2.1 Lack of Centralized System for Digital Assets 2.2 Limited Access in Remote Work Environment 2.3 Difficulty in Managing Large Volume of Assets 2.4 Inadequate Protection for Digital Assets 2.5 Disparate Asset Management Systems 3 Top Solutions to Overcome Digital Asset Management Challenges 3.1 Cloud-based Storage for Centralized System 3.2 Virtual Private Network (VPN) to Expand Accessibility 3.3 Automation Tools for Large Volume Asset Management 3.4 Data Encryption to Protect Digital Asset 3.5 Application Programming Interfaces to Connect Disparate Systems 4 Transforming Businesses with Effective Digital Asset Management 1. Effective Digital Real Estate Asset Management Digital real estate asset management is crucial for businesses from creation to distribution and archiving. Effective digital asset management provides a centralized source for data with tags and unique information fields for correct usage resulting in workflow improvement and enabling seamless collaboration. Real estate digital asset management in comparison to property management ensures effective sharing and routing of files, allowing immediate access to updated files. Digital asset management systems are essential for effective real estate marketing, providing streamlined workflows, enhanced collaboration, and better asset organization and management. The ability to quickly and efficiently access and manage digital assets can provide a competitive advantage for real estate firms, ultimately leading to increased sales and revenue. Along with the benefits of digital asset management in real estate, there are challenges that businesses face; so, it is essential to overcome the digital asset management challenges using the right solutions. 2. Five Key Challenges in Digital Asset Management Managing digital assets in real estate has been a task for the managers and professionals in the industry to streamline the process and for efficient operations; knowing the significant challenges in advance and getting prepared in advance is necessary. 2.1 Lack of Centralized System for Digital Assets The lack of a centralized system for digital assets can pose significant challenges for real estate businesses. When digital assets are scattered across various devices, cloud storage accounts, and platforms, it becomes difficult for team members to access and utilize the support needed, further leading to delays in project timelines, errors in asset usage, and a lack of consistency in brand representation. 2.2 Limited Access in Remote Work Environment With the rapid switch towards a remote work environment, real estate professionals face the challenge of limited access to digital assets stored on local servers or company networks. It results in a struggle to access vital information, leading to productivity issues and hindering the real estate business’ ability to serve clients efficiently. Without access to essential files, team members may face delays in responding to client requests, creating a negative impact on client satisfaction and, ultimately, the affecting business’ bottom line. 2.3 Difficulty in Managing Large Volume of Assets Managing large volumes of assets becomes a daunting task as the real estate industry continues to rely on digital assets for marketing and communication purposes. Organizing and maintaining digital assets gets challenging and time-consuming without adequate latest real estate marketing tools like digital asset management systems. As the volume of assets grows, managing them manually becomes increasingly complex, leading to errors, duplication of effort, wasted resources, and affecting profitability. 2.4 Inadequate Protection for Digital Assets As real estate asset management operations turn into virtual functions, cybersecurity threats become a more significant concern, that includes the loss of digital assets, especially those containing sensitive information such as financials, strategies, and prospect contacts. Real estate businesses that fail to protect their digital assets adequately damage their reputation and face legal as well as financial consequences. 2.5 Disparate Asset Management Systems Using diverse asset management systems across various departments or teams can lead to confusion, miscommunication, and errors in asset usage. The back and forth caused by miscommunication slows down team operations. Businesses and team members without digital asset management systems fail to provide context to files like adding descriptions, collaborators, or connections to specific projects, resulting in misinterpretation about asset placement and potential obstacles in achieving desired outcomes. 3. Top Solutions to Overcome Digital Asset Management Challenges Digital asset management is a crucial aspect of modern businesses. However, it comes with challenges, and leveraging the latest tools and solutions helps overcome challenges and transform how businesses operate. 3.1 Cloud-based Storage for Centralized System Cloud-based storage can overcome the lack of a centralized system challenge for digital asset management by providing a secure, centralized location for all digital assets. With cloud-based storage, real estate professionals can access their digital assets at one centralized location. It eliminates the necessity for physical storage devices or multiple cloud storage accounts, making it easier for team members to quickly find and access the assets they need. Additionally, cloud-based storage provides more significant flexibility in managing and organizing digital assets, enabling the use of tags and metadata for easy searching and categorization. 3.2 Virtual Private Network to Expand Accessibility Virtual Private Network (VPN) helps in expanding accessibility for large volume digital assets. By using a VPN, real estate professionals can securely access a cloud-based storage system from anywhere with an internet connection, enabling them to upload, download, and manage digital assets remotely. This can increase productivity and reduce errors and duplication of effort, thereby positively impacting the real estate business' profitability. VPNs also provide added security, ensuring that only authorized users have access to sensitive digital assets and resulting in improved business efficiency. 3.3 Automation Tools for Large Volume Asset Management Automation tools can help real estate businesses overcome the challenge of managing a large volume of assets by streamlining the management process. Automation tools like content recognition software, AI-powered asset management systems, and metadata management tools help complete tasks quickly and accurately, reducing errors and minimizing the risk of duplication of effort that was once done manually. In addition, automation can be used to set up workflows and approvals, ensuring that assets are reviewed and approved before use, improving quality control. 3.4 Data Encryption to Protect Digital Assets Data encryption involves converting the data into an unreadable format only deciphered by those with the encryption key. This process ensures that even if the data is intercepted or stolen, unauthorized parties cannot access it. In the real estate industry, data encryption can be applied to sensitive client information, financial records, and other critical data to prevent cybercrime, protect the company's reputation, and comply with regulatory requirements. Real estate businesses can ensure digital assets are secure and protected from cyber threats by implementing data encryption. 3.5 Application Programming Interfaces to Connect Disparate Systems Application Programming Interfaces (APIs) help to connect disparate systems in digital asset management by providing a common language for communication between systems. APIs allow different software applications to exchange data and functionality, enabling digital asset management systems for real estate businesses to integrate with other business systems like CRM or ERP. The integration can further automate workflows, reduce duplication of effort, and increase efficiency by allowing data to flow seamlessly between systems. 4. Transforming Businesses with Effective Digital Asset Management Successful digital asset management in the real estate industry improves both internal efficiency and client service quality. Real estate agents can more effectively market their listings to prospective buyers and renters by keeping digital assets for a property up-to-date and easy to access. Furthermore, future real estate transactions will be conducted digitally, with seamless residential and commercial property purchases and sales. Major stakeholders will benefit from increased transaction speed, lower transaction costs, and increased data availability by utilizing digitalization in real estate.

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REAL ESTATE TECHNOLOGY

A Guide to Measure Data-driven Real Estate Asset Management Services

Article | July 18, 2022

Explore the latest trends, tools, and strategies for optimizing data-driven real estate asset management services and achieving long-term success with a comprehensive guide to improving business ROIs. Contents 1 Importance of Data-driven Model for Real Estate Asset Management 2 Seven Steps to Measure Data-driven Asset Management 2.1 Defining the Purpose and Scope 2.2 Identifying the KPI 2.3 Determining the Sources 2.4 Collecting and Cleaning Data 2.5 Data Analysis 2.6 Performance Evaluation 2.7 Continuous Monitoring 3 Effectiveness Metrics for Data-Driven Asset Management 3.1 Occupancy Rate 3.2 Operating Expense Ratio 3.3 Tenant Retention Rate 4 Conclusion 1. Importance of Data-driven Model for Real Estate Asset Management As real estate technology continues to develop and become more cost-effective for both new and existing business structures, and as collaboration platforms, sensors, and smart devices continue to advance, the amount of data produced by commercial real estate assets is growing exponentially. This data can give real estate market participants like investors, asset managers, property managers, and tenants a competitive advantage and help them avoid disruption if they develop data-driven services and new business models centered on the specific needs of users, owners, or the property itself. However, only a concerted effort by all real estate stakeholders including builders, investors, owners, tenants, and service providers towards data-driven real estate asset management can optimize data to generate insights that improve performance and profitability. The significance of data-driven models in real estate asset management is growing as the models enable more informed decision-making and more efficient operations by collecting and analyzing data from various sources. Real estate asset managers can gain a greater understanding of the performance of their assets and make more informed management decisions. This can result in increased efficiency, profitability, and tenant satisfaction. 2. Seven Steps to Measure Data-driven Asset Management Measuring the effectiveness of data-driven real estate asset management services enables businesses to evaluate their current strategies and identify areas for improvement in the services they offer By following these steps to measure asset performance, processes, and activities, businesses can gain insights and make data-driven decisions to optimize performance and maximize returns. 2.1 Defining the Purpose and Scope The process of measuring data-driven real estate asset management services begins with a clear definition of the purpose and scope of the measurement. It involves conducting a comprehensive review of the business goals as well as identifying specific objectives and purposes for the strategies to develop a well-defined purpose and scope for measuring the effectiveness of asset management services. It helps to ensure that the real estate asset management services are aligned with the broader business strategy. 2.2 Identifying the KPIs Defining the purpose and scope of data-driven asset management is followed by identifying KPIs to measure success. It requires a clear understanding of critical areas of asset management and selecting quantifiable measures to define success factors and track progress. Choosing the right KPIs provides valuable insights into asset performance, enabling real estate executives and managers to make informed, data-driven decisions to optimize performance and maximize returns. 2.3 Determining the Sources Identifying the data type, including financial, property, market, and tenant, is essential to determine the sources for evaluating data-driven asset management services. After establishing the data requirements, the sources, such as internal systems and databases, third-party data providers, and publicly accessible data sources, are determined with data compliance and security as the determining factor. Determining sources ensures that the asset management data is trustworthy, current, and accurate, which impacts subsequent decision-making. This step provides the groundwork for data-driven decision-making. 2.4 Collecting and Cleaning Data Data collection and cleansing are essential for measuring data-driven asset management services. The collected data must be precise, exhaustive, and dependable for subsequent analysis and decision-making. The step involves validating the data for completeness and accuracy, eliminating errors, inconsistencies, and duplicates, and standardizing the data across all sources. The process identifies improvement opportunities, optimizing real estate asset management services for maximum efficiency and profitability. 2.5 Data Analysis Data analysis plays a critical role in measuring data-driven asset management services. After finalizing the data collection and cleaning step, the data is analyzed using various techniques such as statistical analysis, predictive modeling, and data visualization. These techniques help to identify trends, patterns, and relationships that provide insights into asset performance. Data analysis provides a more profound understanding of the performance of real estate assets, leading to improved efficiency, increased profitability, and enhanced tenant satisfaction. 2.6 Performance Evaluation Evaluation of data performance to comprehend improvements in the data-driven asset management services starts once the data is analyzed. The performance evaluation step involves comparing actual results to the established KPIs to determine whether the goals are being met or whether there are areas for improvement. It aids in identifying deviations from predetermined objectives and prompts and taking required corrective actions to realign with the business strategy. In addition, this step facilitates identifying improvement opportunities and ensures that real estate asset management services are optimized for maximum efficiency and profitability. 2.7 Continuous Monitoring Measurement of data-driven real estate asset management services ends with continuous monitoring. To ensure asset management strategies are working, continuously tracking and evaluating KPIs from earlier steps while identifying underperformance and improvement opportunities is involved in the last stage. Operation managers can make data-driven choices, identify risks and opportunities, and optimize asset management strategies for efficiency and profitability by monitoring real estate asset performance. In addition, it ensures that real estate asset management services remain effective over time and can adapt to market changes to maintain a competitive edge. 3. Effectiveness Metrics for Data-Driven Asset Management Effectiveness metrics for data-driven asset management services are the KPIs used to measure the success of data-driven strategies. These metrics help real estate executives and managers evaluate the performance of their assets and make data-driven decisions for maximum efficiency and profitability. 3.1 Occupancy Rate The occupancy rate is an essential metric in data-driven real estate asset management. This metric indicates the proportion of a property's rental units that are occupied at present. A higher occupancy rate suggests the property performs well, as more tenants occupy the units. Therefore, this metric can be used by real estate businesses to gauge the efficacy of their digital asset management strategies. 3.2 Operating Expense Ratio The operating expense ratio is used to evaluate a property's operational efficiency for data-driven asset management. It is calculated by dividing the operating expenses incurred by the property by the total rental income generated. It helps measure the proportion of income consumed by the expenses, such as maintenance costs, utilities, and commercial property management fees. A lower operating expense ratio indicates better cost control and efficient use of resources, resulting in increased profitability for the real estate asset. 3.3 Tenant Retention Rate In real estate asset management, the tenant retention rate is an essential metric that measures the proportion of tenants who choose to renew their lease agreements. It is an essential indicator of tenant satisfaction and the quality of property management services. A higher tenant retention rate indicates that tenants are satisfied with the property and management, resulting in a stable tenant base, lower vacancy rates, and decreased costs associated with tenant turnover. 4. Conclusion The significance of utilizing data-driven models for real estate asset management is rising due to digital real estate asset management, technological advancements, and the expansion of collaboration platforms, sensors, and intelligent devices. To gain a competitive edge and avoid disruption, stakeholders in the real estate industry must prioritize the development of data-driven services and innovative business models that cater to the unique needs of users, owners, and the property itself. In addition, the use of data-driven models can also lead to more efficient and informed decision-making, reducing costs along with increasing profits and improving real estate portfolio management.

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REAL ESTATE INVESTMENT, ASSET MANAGEMENT

Real Estate Property vs Asset Management: Understanding the Fine Line

Article | May 5, 2023

Improve real estate portfolio performance by analyzing various investment optimization strategies anddiscoveringthe subtle differences between asset management and property management. Contents 1 Introduction 2 Contrasts between Asset Management and Property Management 2.1 Key Differences based on Scope, Objectives, and Activities 2.2 Interconnectedness of Asset and Property Management 3 Asset Management Techniques 4 Property Management Techniques 5 Clarifying Misconceptions about Asset and Property Management 1. Introduction Asset management and property management are both integral components of real estate management. Precisely, property management pertains to managing the daily operations of a particular property, which includes overseeing the property and the tasks around it. On the other hand, asset management caters to investors seeking to purchase and manage numerous investment properties. It is essential to note that property management is generally intended for property owners who want to delegate the management function to competent professionals. An asset manager is responsible for managing various types of assets and overseeing portfolios. In contrast, a portfolio manager primarily handles the financial assets of their clients. The main objective of property managers is to manage and improve the value of a property while maximizing the return on investment for the owner. They analyze the real estate market and decide whether to continue investing in a property or divest it. 2. Asset Management Vs Property Management When it comes to asset management versus property management, people frequently experience confusion. Although both concepts are essential to the ownership and management of real estate, they are distinct. Recognizing the difference between the two overlapping cores of real estate management and comprehending how the two interact is vital. 2.1 Key Differences Based on Scope, Objectives and Activities Property management is operational, while asset management is strategic and focused on the big picture. Asset management involves a broader scope of responsibilities as it encompasses the management of multiple properties within a portfolio, including analyzing and evaluating the financial performance of each property, monitoring market trends and changes, and making informed decisions about buying, selling, or holding assets. On the other hand, property management in real estate has a more limited scope and primarily focuses on managing the regular operations of a single property, including overseeing tenant relations, collecting rent, scheduling maintenance and repairs, and assuring compliance with local laws and regulations. The primary objective of asset management is to develop and implement a strategy to maximize the return on investment, including identifying and acquiring properties that align with the owner's investment objectives, and developing long-term strategies to improve the performance of the portfolio as a whole. On the primary objective of property management in real estate is to ensure that a particular property is profitable and maintained to a high standard, create and implement effective marketing strategies to reach potential clients, and also handle the screening and selection process to ensure that clients are reliable and trustworthy. Asset managers are responsible for creating and implementing long-term strategies to improve portfolio performance and hiring the personnel on an investor's team, including real estate agents, property managers, and leasing agents. Property managers are responsible for maintaining property value, ensuring it remains profitable for the owner, and hiring employees like cleaners, security guards, and contractors. 2.2 Interconnectedness of Asset and Property Management Asset management and property management are closely interconnected, despite their different scopes and objectives. Effective communication and collaboration between asset and property managers are essential for a successful real estate investment portfolio. Asset managers rely on property managers to ensure individual properties are well-maintained and profitable. Property managers depend on asset managers to monitor investment strategy, market analysis, and portfolio optimization. The two roles combined can identify opportunities to increase the value of properties and achieve greater returns for investors. 3. Asset Management Techniques Asset management is a highly technical position involving finances and investments to a significant degree. In the real estate industry, clients place a great deal of trust in asset managers to purchase and sell valuable properties. Cash Flow Analysis: The real estate asset management technique, cash flow analysis is used to analyze cash transactions generated by a property to determine its profitability and potential returns. It helps asset managers assess its profitability and potential returns, guiding decision-making in investment, asset maintenance, and renovation. Debt and Equity Financing: The technique of financing debt and equity is about understanding and utilizing various financing options to fund real estate investments. Asset managers can choose the best financing strategy for their real estate investments using this technique. Property Valuation: The process of determining the value of a property based on factors like its location, condition, and potential rental income is simplified by property valuation techniques. Determining the property's current market value, setting a sale price or rental rate, and negotiating with potential buyers or tenants benefit an asset manager to identify the property value effectively. Financial Modeling: Developing the future cash flow projection and understanding the investment returns for future decision-making is vital. Using economic modeling for asset management, real estate asset managers can identify potential risks and opportunities and make informed decisions about investment strategies. 4. Property Management Techniques Property management is a service-oriented profession that involves hands-on knowledge of a property's operational aspects. Most of a property manager's duties revolve around techniques that ensure smooth property management and meeting the residents' needs and expectations. Budgeting and Financial Planning: Monitoring expenses related to real estate property management, such as utilities, insurance & maintenance, and finding ways to reduce costs without sacrificing quality using the budgeting and financial planning technique will help property managers make informed decisions about property investments and identify areas for cost-saving measures. Lease Negotiations: Maintaining accurate and up-to-date lease agreements, renewals, and terminations, enforcing lease terms, and resolving any disputes that may arise using the lease negotiation skills result in favorable lease terms for property owners, ultimately leading to better profitability. Tenant Screening and Retention: Conducting comprehensive background checks on prospective tenants to ensure trustworthiness, accountability, and implementing retention techniques to hold current tenants can help reduce vacancies and turnover, and ultimately increase profits. Effective Marketing and Advertising: To attract new tenants and help maintain high occupancy rates implementing effective real estate marketing and advertising techniques, including listing, signage, and social media, helps property managers with improved visibility and attractiveness of a property, leading to high rental income. 5. Clarifying Misconceptions about Asset and Property Management Real estate asset management and property management are two distinct roles that are often misunderstood. One common misunderstanding is that asset management is solely for prominent investors, whereas property management is exclusively for small-scale landlords. However, it is crucial to recognize that both roles are intertwined and can benefit from techniques utilized in both areas. Real estate decision-makers should comprehensively understand asset and property management techniques to make well-informed decisions that can optimize profitability and value. Real estate professionals can create an efficient and effective management approach for their properties by dispelling misconceptions and capitalizing on the strengths of both roles.

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Spotlight

Casas ARA

More than 40 years of experience in the construction and sale of homes. We have sold around 333,000 homes, and today about 1,331,000 Mexicans live in an ARA house. A diversified product mix through which we can serve different market segments. Geographic diversification: We are present in 16 states, 18 cities, 33 municipalities and 48 developments.

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REAL ESTATE TECHNOLOGY, REAL ESTATE INVESTMENT

Rent. Launches Integrated Tour Scheduling, Radically Simplifying The Renter Journey

Businesswire | June 06, 2023

Rent., a leading provider of integrated marketing solutions to the multi- and single-family rental industries, today announced another transformative addition to its RentMarketplace. listings product. The Tour Calendar feature debuts today across four major listings sites within the Rent. network: Rent.com, ApartmentGuide.com, Rentals.com and Redfin.com. This new feature allows prospective renters to schedule and automatically confirm tours at their convenience, based on predetermined tour availability as set by the property team. This means they no longer have to worry about coordinating with busy leasing teams. Finding the perfect place can be a challenge, but RentMarketplace. is here to make the process easy and convenient for both renters and its property management clients. According to extensive data collected by Rent., almost 90% of renters prefer to tour a community before signing a lease. With the Tour Calendar feature, prospective renters can easily schedule tours at a time that suits their busy lifestyle. This represents the third major upgrade to the RentMarketplace. network in two months, following the recent launch of Google Aerial View on listings and the announcement of a strategic agreement with Realtor.com® in April, vastly increasing the reach and potential exposure of Rent. listings to 350M+ monthly website visits. “Tours are a critical driver of securing leases and some Rent. clients with tour capabilities see up to 5x more high-quality leads than clients without tour capabilities,” said Rent. CEO Jon Ziglar. “Our new Tour Calendar solution provides properties, regardless of size, the ability to seamlessly capture qualified leads and improve conversion.” The Tour Calendar feature greatly benefits property management teams, who are frequently overburdened with the critical tasks of day-to-day operations. The Tour Calendar seamlessly connects a live calendar of tour availability to a property’s listing and the leasing teams’ email, facilitating better communication and vastly improving the renter experience, all from a single dashboard. This means that leasing teams can spend more time on strategic priorities and avoid unnecessary administrative back-and-forth on rental inquiries. “At Rent. our focus is not only on generating quality leads for our clients. The end goal has to be leases. And, as such, every new enhancement to our listing products is optimized for lead-to-lease conversion,” said Nishant Phadnis, Chief Product Officer at Rent. “Making the tour booking process straightforward is crucial to getting leases signed, and it could also bring a boost to your reputation. New residents love to share in reviews how effortless renting was for them.” The Tour Calendar feature is now available exclusively for all current and new RentMarketplace. packages at no additional cost. RentMarketplace. is also compatible with leading tour calendar platforms, including AnyoneHome, Entrata, Funnel, MaxLeases, Knock, and Rently. The RentMarketplace. Tour Calendar will be showcased at the Rent. booth during the NAA Apartmentalize conference, taking place in Atlanta, June 7-9, 2023, where clients and prospects can activate the Tour Calendar real-time and explore its features. RentMarketplace Tour Calendar is the latest feature to enhance the listing experience and offer renters easy ways to discover and experience a listed property. It joins features such as Google Aerial View, Places Nearby, Walk Score®, Transit Score® and Profile Sync with Google Business Profile. 2023 has been a year of frequent innovation on the Rent. platform. The company also recently launched the multifamily industry’s only automated solution for TikTok advertising and is the first and only rental marketplace network to provide access to two of the country's largest real estate sites, Redfin.com and Realtor.com. About Rent. Rent. is a two-sided marketing platform that simplifies the entire renter experience by matching the right property with the right renter, at the right time. Through the Rent. network of websites, mobile apps and partnerships, Rent. clients can reach over 350 million site visits per month. In addition, Rent. services the property side of the market with scaled marketing solutions such as search engine marketing, lead nurturing through chatbots and client automation tools, and reputation management through ratings and reviews, as well as social media monitoring and marketing. This, paired with advanced search filtering and an optimized consumer app and site experience, enables Rent. to offer renters an ideal home-finding experience. Rent. exists to help people find the perfect place. Rent. is operated by Rent Group Inc., a subsidiary of Redfin Corporation.

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REAL ESTATE TECHNOLOGY, REAL ESTATE INVESTMENT

Inside Real Estate's CORE Home Unveils Enhanced Features, Empowering Brokerages and Consumers

PRweb | June 05, 2023

Inside Real Estate, one of the fastest-growing independent real estate software companies and trusted technology partner to over 400,000 agents, teams, brokerages and top franchise brands, announced that CORE Home, the first-of-its-kind homeownership solution that puts real estate brokerages at the center of the lifetime consumer relationship, released new functionality and enhanced experiences for consumers, and is now widely available for brokerage clients. “Real estate is more competitive than ever, and staying top-of-mind and delivering value post-close is more important than ever but rarely prioritized by agents. We all know the incredible value of generating consistent repeat and referral business, but the industry has had a difficult time solving for it,” says Grier Allen, Chief Strategy Officer of Inside Real Estate. “CORE Home solves this disconnect, acting as an extension of the agent, and enhancing the value that brokerages and their agents deliver at every stage of the homeownership process - not just the transaction process - to create coveted lifetime relationships.” Completely branded for the brokerage, CORE Home uniquely allows brokerages to deliver a seamlessly connected experience throughout the entire homeownership lifecycle. The consumer-facing, one-stop resource, is tied to local, trusted expertise, and fully personalized to the homeowner’s specific home search and homeownership needs. The latest enhancements of CORE Home include: My Search: An intuitive, addictive home search experience tailored to a client’s unique wants and needs. My Home: Real-time alerts on home values, detailed local market data, and mortgages. My Favorites: The ability to view saved searches and suggested homes while keeping the agent top-of-mind. My Move: Valuable tools for buyers to view move progress, complete checklists, and receive service referrals. My Transaction: Transaction checklists to keep buyers on task and closings on schedule. My Maintenance: Home maintenance needs are tracked, and easily visible. Preferred service vendors can be requested in just a few clicks. “CORE Home has given our agents the tools they need to easily stay relevant to their clients before, during, and long after the transaction has closed,” says Ron Snow, Broker & Owner of RE/MAX Associates. “The homeownership experience is not one-size-fits-all, and CORE Home taps into each layer of that unique journey exactly when the homeowner needs it. We are thrilled with the value and engagement CORE Home will continue to bring to our agents and clients alike!" CORE Home is currently available to brokerages based on select criteria. For existing kvCORE brokerage clients, contact your Account Manager to learn more. For brokerages without kvCORE, visit insiderealestate.com/corehome to learn more about kvCORE and CORE Home. About Inside Real Estate Inside Real Estate is a fast-growing, independently-owned real estate software firm that serves as a trusted technology partner to over 400,000 top brokerages, agents, and teams. Their flagship product, kvCORE Platform, is the most modern and comprehensive solution in the industry known for delivering profitable growth at every level of a brokerage organization. Built on a modern, scalable, and flexible architecture, kvCORE enables every brokerage to create its own unique technology ecosystem through custom branding, robust integrations, and high-quality add-on solutions. Recent strategic acquisitions have expanded the company’s technology portfolio further, including BoomTown, Brokermint, and AmpStats solutions, which solidifies Inside Real Estate as the leading technology partner in the real estate industry. With an accomplished leadership team and its talented staff, Inside Real Estate brings the resources, scale, and vision to deliver ongoing innovation and success to their growing customer base. To learn more visit insiderealestate.com.

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REAL ESTATE TECHNOLOGY, REAL ESTATE INVESTMENT

Altarea and Tikehau Capital Join Forces to Launch a European Real Estate Credit Platform

Businesswire | June 02, 2023

Altarea and Tikehau Capital (Paris:TKO) announce today the launch of a Real Estate Credit platform targeting €1bn with €200m already secured from both sponsors ensuring strong alignment of interest. The fund’s strategy will aim at bridging an anticipated wide liquidity gap in the market across a range of property types that will potentially include office, retail, industrial, residential, logistic and hospitality. The platform will address a broad array of situations by providing flexible capital solutions to real estate sponsors and corporates, with a primary focus on asset-backed and traditional corporate financings, notably through junior mezzanine or whole loan debt instruments. This platform will leverage on Tikehau Capital and Altarea’s complementary expertise in private credit and real estate asset classes, providing investors with unique access to the groups’ pipelines and strong networks to identify the most attractive investment opportunities. Altarea and Tikehau Capital have long-standing relationships and successful experience, investing together or in similar strategies. "We are excited to launch our Real Estate Credit platform as we see a number of upcoming potential attractive opportunities throughout Europe," said Antoine Flamarion, co-founder of Tikehau Capital. "Tikehau Capital has a strong track record in real estate and private credit, and we believe that this platform will offer investors potential attractive returns while providing much-needed financing solutions for European property owners and developers, in particular in an environment where interest rates are rising sharply and liquidity dries up." "We believe there is a strong momentum to initiate this strategy today. Real Estate companies and sponsors are still adjusting to the new environment with higher interest rates, more difficult refinancing ahead and progressive price discovery on asset values across all asset classes." said Alain Taravella, Executive Chairman and Founder of Altarea. "Altarea brings a wealth of expertise in Real Estate from an equity perspective as an investor and a developer, providing deep insight into project risk assessment and the capacity to manage complex situations." Tikehau Capital already has a solid track record in real estate credit through its special opportunities franchise and has completed 15 investments to date in the space, for a total of c.€500m. The platform and investment process will be guided by Maxime Laurent-Bellue, Head of Tactical Strategies at Tikehau Capital. About Tikehau Capital Tikehau Capital is a global alternative asset management group with €39.7 billion of assets under management (at 31 March 2023). Tikehau Capital has developed a wide range of expertise across four asset classes (private debt, real assets, private equity and capital markets strategies) as well as multi-asset and special opportunities strategies. Tikehau Capital is a founder led team with a differentiated business model, a strong balance sheet, proprietary global deal flow and a track record of backing high quality companies and executives. Deeply rooted in the real economy, Tikehau Capital provides bespoke and innovative alternative financing solutions to companies it invests in and seeks to create long-term value for its investors, while generating positive impacts on society. Leveraging its strong equity base (€3.1 billion of shareholders’ equity at 31 December 2022), the firm invests its own capital alongside its investor-clients within each of its strategies. Controlled by its managers alongside leading institutional partners, Tikehau Capital is guided by a strong entrepreneurial spirit and DNA, shared by its 742 employees (at 31 December 2022) across its 14 offices in Europe, Asia and North America. Tikehau Capital is listed in compartment A of the regulated Euronext Paris market (ISIN code: FR0013230612; Ticker: TKO.FP). About Altarea Altarea is the French leader in low-carbon urban transformation, with the most comprehensive real estate offering to serve the city and its users. In each of its activities, the Group has all the expertise and recognised brands needed to design, develop, market and manage tailor-made real estate products. Altarea is listed in compartment A of Euronext Paris. For more information, please visit: www.altarea.com.

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REAL ESTATE TECHNOLOGY, REAL ESTATE INVESTMENT

Rent. Launches Integrated Tour Scheduling, Radically Simplifying The Renter Journey

Businesswire | June 06, 2023

Rent., a leading provider of integrated marketing solutions to the multi- and single-family rental industries, today announced another transformative addition to its RentMarketplace. listings product. The Tour Calendar feature debuts today across four major listings sites within the Rent. network: Rent.com, ApartmentGuide.com, Rentals.com and Redfin.com. This new feature allows prospective renters to schedule and automatically confirm tours at their convenience, based on predetermined tour availability as set by the property team. This means they no longer have to worry about coordinating with busy leasing teams. Finding the perfect place can be a challenge, but RentMarketplace. is here to make the process easy and convenient for both renters and its property management clients. According to extensive data collected by Rent., almost 90% of renters prefer to tour a community before signing a lease. With the Tour Calendar feature, prospective renters can easily schedule tours at a time that suits their busy lifestyle. This represents the third major upgrade to the RentMarketplace. network in two months, following the recent launch of Google Aerial View on listings and the announcement of a strategic agreement with Realtor.com® in April, vastly increasing the reach and potential exposure of Rent. listings to 350M+ monthly website visits. “Tours are a critical driver of securing leases and some Rent. clients with tour capabilities see up to 5x more high-quality leads than clients without tour capabilities,” said Rent. CEO Jon Ziglar. “Our new Tour Calendar solution provides properties, regardless of size, the ability to seamlessly capture qualified leads and improve conversion.” The Tour Calendar feature greatly benefits property management teams, who are frequently overburdened with the critical tasks of day-to-day operations. The Tour Calendar seamlessly connects a live calendar of tour availability to a property’s listing and the leasing teams’ email, facilitating better communication and vastly improving the renter experience, all from a single dashboard. This means that leasing teams can spend more time on strategic priorities and avoid unnecessary administrative back-and-forth on rental inquiries. “At Rent. our focus is not only on generating quality leads for our clients. The end goal has to be leases. And, as such, every new enhancement to our listing products is optimized for lead-to-lease conversion,” said Nishant Phadnis, Chief Product Officer at Rent. “Making the tour booking process straightforward is crucial to getting leases signed, and it could also bring a boost to your reputation. New residents love to share in reviews how effortless renting was for them.” The Tour Calendar feature is now available exclusively for all current and new RentMarketplace. packages at no additional cost. RentMarketplace. is also compatible with leading tour calendar platforms, including AnyoneHome, Entrata, Funnel, MaxLeases, Knock, and Rently. The RentMarketplace. Tour Calendar will be showcased at the Rent. booth during the NAA Apartmentalize conference, taking place in Atlanta, June 7-9, 2023, where clients and prospects can activate the Tour Calendar real-time and explore its features. RentMarketplace Tour Calendar is the latest feature to enhance the listing experience and offer renters easy ways to discover and experience a listed property. It joins features such as Google Aerial View, Places Nearby, Walk Score®, Transit Score® and Profile Sync with Google Business Profile. 2023 has been a year of frequent innovation on the Rent. platform. The company also recently launched the multifamily industry’s only automated solution for TikTok advertising and is the first and only rental marketplace network to provide access to two of the country's largest real estate sites, Redfin.com and Realtor.com. About Rent. Rent. is a two-sided marketing platform that simplifies the entire renter experience by matching the right property with the right renter, at the right time. Through the Rent. network of websites, mobile apps and partnerships, Rent. clients can reach over 350 million site visits per month. In addition, Rent. services the property side of the market with scaled marketing solutions such as search engine marketing, lead nurturing through chatbots and client automation tools, and reputation management through ratings and reviews, as well as social media monitoring and marketing. This, paired with advanced search filtering and an optimized consumer app and site experience, enables Rent. to offer renters an ideal home-finding experience. Rent. exists to help people find the perfect place. Rent. is operated by Rent Group Inc., a subsidiary of Redfin Corporation.

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REAL ESTATE TECHNOLOGY, REAL ESTATE INVESTMENT

Inside Real Estate's CORE Home Unveils Enhanced Features, Empowering Brokerages and Consumers

PRweb | June 05, 2023

Inside Real Estate, one of the fastest-growing independent real estate software companies and trusted technology partner to over 400,000 agents, teams, brokerages and top franchise brands, announced that CORE Home, the first-of-its-kind homeownership solution that puts real estate brokerages at the center of the lifetime consumer relationship, released new functionality and enhanced experiences for consumers, and is now widely available for brokerage clients. “Real estate is more competitive than ever, and staying top-of-mind and delivering value post-close is more important than ever but rarely prioritized by agents. We all know the incredible value of generating consistent repeat and referral business, but the industry has had a difficult time solving for it,” says Grier Allen, Chief Strategy Officer of Inside Real Estate. “CORE Home solves this disconnect, acting as an extension of the agent, and enhancing the value that brokerages and their agents deliver at every stage of the homeownership process - not just the transaction process - to create coveted lifetime relationships.” Completely branded for the brokerage, CORE Home uniquely allows brokerages to deliver a seamlessly connected experience throughout the entire homeownership lifecycle. The consumer-facing, one-stop resource, is tied to local, trusted expertise, and fully personalized to the homeowner’s specific home search and homeownership needs. The latest enhancements of CORE Home include: My Search: An intuitive, addictive home search experience tailored to a client’s unique wants and needs. My Home: Real-time alerts on home values, detailed local market data, and mortgages. My Favorites: The ability to view saved searches and suggested homes while keeping the agent top-of-mind. My Move: Valuable tools for buyers to view move progress, complete checklists, and receive service referrals. My Transaction: Transaction checklists to keep buyers on task and closings on schedule. My Maintenance: Home maintenance needs are tracked, and easily visible. Preferred service vendors can be requested in just a few clicks. “CORE Home has given our agents the tools they need to easily stay relevant to their clients before, during, and long after the transaction has closed,” says Ron Snow, Broker & Owner of RE/MAX Associates. “The homeownership experience is not one-size-fits-all, and CORE Home taps into each layer of that unique journey exactly when the homeowner needs it. We are thrilled with the value and engagement CORE Home will continue to bring to our agents and clients alike!" CORE Home is currently available to brokerages based on select criteria. For existing kvCORE brokerage clients, contact your Account Manager to learn more. For brokerages without kvCORE, visit insiderealestate.com/corehome to learn more about kvCORE and CORE Home. About Inside Real Estate Inside Real Estate is a fast-growing, independently-owned real estate software firm that serves as a trusted technology partner to over 400,000 top brokerages, agents, and teams. Their flagship product, kvCORE Platform, is the most modern and comprehensive solution in the industry known for delivering profitable growth at every level of a brokerage organization. Built on a modern, scalable, and flexible architecture, kvCORE enables every brokerage to create its own unique technology ecosystem through custom branding, robust integrations, and high-quality add-on solutions. Recent strategic acquisitions have expanded the company’s technology portfolio further, including BoomTown, Brokermint, and AmpStats solutions, which solidifies Inside Real Estate as the leading technology partner in the real estate industry. With an accomplished leadership team and its talented staff, Inside Real Estate brings the resources, scale, and vision to deliver ongoing innovation and success to their growing customer base. To learn more visit insiderealestate.com.

Read More

REAL ESTATE TECHNOLOGY, REAL ESTATE INVESTMENT

Altarea and Tikehau Capital Join Forces to Launch a European Real Estate Credit Platform

Businesswire | June 02, 2023

Altarea and Tikehau Capital (Paris:TKO) announce today the launch of a Real Estate Credit platform targeting €1bn with €200m already secured from both sponsors ensuring strong alignment of interest. The fund’s strategy will aim at bridging an anticipated wide liquidity gap in the market across a range of property types that will potentially include office, retail, industrial, residential, logistic and hospitality. The platform will address a broad array of situations by providing flexible capital solutions to real estate sponsors and corporates, with a primary focus on asset-backed and traditional corporate financings, notably through junior mezzanine or whole loan debt instruments. This platform will leverage on Tikehau Capital and Altarea’s complementary expertise in private credit and real estate asset classes, providing investors with unique access to the groups’ pipelines and strong networks to identify the most attractive investment opportunities. Altarea and Tikehau Capital have long-standing relationships and successful experience, investing together or in similar strategies. "We are excited to launch our Real Estate Credit platform as we see a number of upcoming potential attractive opportunities throughout Europe," said Antoine Flamarion, co-founder of Tikehau Capital. "Tikehau Capital has a strong track record in real estate and private credit, and we believe that this platform will offer investors potential attractive returns while providing much-needed financing solutions for European property owners and developers, in particular in an environment where interest rates are rising sharply and liquidity dries up." "We believe there is a strong momentum to initiate this strategy today. Real Estate companies and sponsors are still adjusting to the new environment with higher interest rates, more difficult refinancing ahead and progressive price discovery on asset values across all asset classes." said Alain Taravella, Executive Chairman and Founder of Altarea. "Altarea brings a wealth of expertise in Real Estate from an equity perspective as an investor and a developer, providing deep insight into project risk assessment and the capacity to manage complex situations." Tikehau Capital already has a solid track record in real estate credit through its special opportunities franchise and has completed 15 investments to date in the space, for a total of c.€500m. The platform and investment process will be guided by Maxime Laurent-Bellue, Head of Tactical Strategies at Tikehau Capital. About Tikehau Capital Tikehau Capital is a global alternative asset management group with €39.7 billion of assets under management (at 31 March 2023). Tikehau Capital has developed a wide range of expertise across four asset classes (private debt, real assets, private equity and capital markets strategies) as well as multi-asset and special opportunities strategies. Tikehau Capital is a founder led team with a differentiated business model, a strong balance sheet, proprietary global deal flow and a track record of backing high quality companies and executives. Deeply rooted in the real economy, Tikehau Capital provides bespoke and innovative alternative financing solutions to companies it invests in and seeks to create long-term value for its investors, while generating positive impacts on society. Leveraging its strong equity base (€3.1 billion of shareholders’ equity at 31 December 2022), the firm invests its own capital alongside its investor-clients within each of its strategies. Controlled by its managers alongside leading institutional partners, Tikehau Capital is guided by a strong entrepreneurial spirit and DNA, shared by its 742 employees (at 31 December 2022) across its 14 offices in Europe, Asia and North America. Tikehau Capital is listed in compartment A of the regulated Euronext Paris market (ISIN code: FR0013230612; Ticker: TKO.FP). About Altarea Altarea is the French leader in low-carbon urban transformation, with the most comprehensive real estate offering to serve the city and its users. In each of its activities, the Group has all the expertise and recognised brands needed to design, develop, market and manage tailor-made real estate products. Altarea is listed in compartment A of Euronext Paris. For more information, please visit: www.altarea.com.

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