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How REALTORS® Can Take Advantage Of 2020 Marketing Trends

February 26, 2020 | 170 views

Word-of-mouth is great, but it’s often not enough to generate the leads you need in your real estate business, especially if you’re just starting out.But rather than waffle around trying all the available online marketing strategies, we’re condensing the research down for you.Here are the best of the best 2020 marketing trends that you can put to use today.

Spotlight

6sense

6sense’s Account Based Orchestration Platform helps revenue teams compete and win in the age of Account Based Buying by putting the power of AI, big data and machine learning behind every member of the B2B revenue team, empowering them to uncover anonymous buying behavior, prioritize fragmented data to focus on accounts in market, and engage resistant buying teams with personalized, omni-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can easily do anything they need to do to generate more opportunities, increase deal size, get into opportunities sooner, compete and win more often.

OTHER ARTICLES
REAL ESTATE TECHNOLOGY

TOP TECH TRENDS TRANSFORMING THE REAL ESTATE INDUSTRY

Article | July 21, 2022

Real estate mobile apps and agent websites are becoming more and more popular as a means of searching for the right property, so those who are professionally engaged in this field and planning to expand their business should, in the first place, understand the market and look out for the latest real estate mobile app tech trends. Such awareness will allow you to make informed decisions embarking thus on the journey of lasting business promotion and development.

Read More
REAL ESTATE TECHNOLOGY

Why Company Culture Matters in Commercial Real Estate

Article | June 9, 2022

The pursuit of exceptional people in today’s competitive commercial real estate market is a challenging proposition. DFW has a wealth of talent who could work at any number of prestigious real estate firms. So, what sets one global commercial firm apart from the next? How do we attract and keep the best in the industry to better serve our clients?

Read More
REAL ESTATE INVESTMENT

What’s the Best Type of Commercial Real Estate Property for Investors

Article | July 14, 2022

Thinking about investing in commercial real estate? It can certainly be a lucrative venture. For those unfamiliar, this type of property is generally defined as land or buildings that are intended to generate a profit in some way. More specifically, commercial real estate is divided into subcategories. There are four main types, including multifamily, office, industrial, and retail. Which type is correct for you? It really depends. Each comes with its own set of pros and cons.

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8 Ways to Vet a CPA for Your Real Estate Investing Business

Article | February 10, 2020

Even though it may sound like a simple undertaking, vetting a good certified public accountant for your real estate investing business takes a lot of research and effort. The best certified public accountant (CPA) advice for investors usually comes from one who either invests themselves in real estate (RE) or has many clients who do. These types of CPAs may also hold certified financial planning (CFP) certifications. Although most CPAs are knowledgeable about taxes in general and can sometimes assist investors in getting the most tax advantages for their real estate investments, CPAs who invest in RE themselves do have a great advantage in firsthand knowledge of investing.

Read More
REAL ESTATE TECHNOLOGY

What role do circular economy ideas play in real estate?

Article | July 21, 2022

Real estate mobile apps and agent websites are becoming more and more popular as a means of searching for the right property, so those who are professionally engaged in this field and planning to expand their business should, in the first place, understand the market and look out for the latest real estate mobile app tech trends. Such awareness will allow you to make informed decisions embarking thus on the journey of lasting business promotion and development.

Read More
REAL ESTATE TECHNOLOGY

Why there is Rising Demand for Green Properties?

Article | June 9, 2022

The pursuit of exceptional people in today’s competitive commercial real estate market is a challenging proposition. DFW has a wealth of talent who could work at any number of prestigious real estate firms. So, what sets one global commercial firm apart from the next? How do we attract and keep the best in the industry to better serve our clients?

Read More
REAL ESTATE INVESTMENT

3 Ways to Simplify Leasing Out Your Commercial Property

Article | July 14, 2022

Thinking about investing in commercial real estate? It can certainly be a lucrative venture. For those unfamiliar, this type of property is generally defined as land or buildings that are intended to generate a profit in some way. More specifically, commercial real estate is divided into subcategories. There are four main types, including multifamily, office, industrial, and retail. Which type is correct for you? It really depends. Each comes with its own set of pros and cons.

Read More

8 Ways to Vet a CPA for Your Real Estate Investing Business

Article | February 10, 2020

Even though it may sound like a simple undertaking, vetting a good certified public accountant for your real estate investing business takes a lot of research and effort. The best certified public accountant (CPA) advice for investors usually comes from one who either invests themselves in real estate (RE) or has many clients who do. These types of CPAs may also hold certified financial planning (CFP) certifications. Although most CPAs are knowledgeable about taxes in general and can sometimes assist investors in getting the most tax advantages for their real estate investments, CPAs who invest in RE themselves do have a great advantage in firsthand knowledge of investing.

Read More
MORE ARTICLES

Spotlight

6sense

6sense’s Account Based Orchestration Platform helps revenue teams compete and win in the age of Account Based Buying by putting the power of AI, big data and machine learning behind every member of the B2B revenue team, empowering them to uncover anonymous buying behavior, prioritize fragmented data to focus on accounts in market, and engage resistant buying teams with personalized, omni-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can easily do anything they need to do to generate more opportunities, increase deal size, get into opportunities sooner, compete and win more often.

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REAL ESTATE TECHNOLOGY, REAL ESTATE INVESTMENT

WPM Real Estate Management Reveals Multiple Promotions as Part of Strategic Growth

WPM Real Estate Management | January 27, 2023

WPM Real Estate Management, one of the leading property management firms in the Mid-Atlantic region, has today announced several internal promotions as part of its long-term objective for growth and success. WPM's Maintenance and Construction Services Division named Michael 'Mike' Mangum Director of Operations. Mike joined WPM 14 years ago as a service technician and was elevated to Maintenance Operations Advisor in 2021 after 10 years as Service Manager in the Multifamily Real Estate Division. He's vital to WPM's operations, training, and success. His new post is part of a strategic reorganization inside the division that will allow the company to extend its service offerings and boost cross-company collaboration on maintenance and services, increasing client value. Meanwhile, Rita Dore has now been promoted to Senior Commercial Manager for WPM's Commercial Real Estate Division. She managed community associations for the Association Real Estate Division. Rita has worked in WPM's Association, HR, Commercial, and Services divisions for 17 years. She has excellent client contacts and extensive knowledge of WPM's procedures, technologies, and operations. Her leadership at WPM's Commercial Real Estate Division will help it flourish. CEO James Dahlgren, Jr. expressed, "We're excited to have Mike and Rita stepping into these leadership positions to help us grow these two divisions." "Both of these individuals bring extensive knowledge and experience to their roles and will be instrumental to WPM's continued growth and expansion," James added. (Source – Cision PR Web) Besides, Herman Martin is now the Multifamily Maintenance Operations Advisor, replacing Mike Magnum. He joined WPM in 2021 after 30 years in the profession. Herman's knowledge of the division's service demands and track record ensure continuity. This role will report to Mangum and assist with Multifamily Real Estate Division maintenance needs as part of the planned restructuring. In this context, CEO James Dahlgren, Jr. remarked, "Herman is well respected by Associates and clients alike." "I am confident he will continue to deliver on WPM's commitment to service excellence in this new role," he concluded. (Source – Cision PR Web) About WPM Real Estate Management WPM Real Estate Management manages nearly 25,000 properties and over 40,000 people in Maryland, Pennsylvania, Delaware, and Virginia. Its services include multifamily real estate management, association real estate management, commercial real estate management, along with maintenance and construction. The company brings an experienced owner's viewpoint and a proactive approach to property management to ensure that its actions and decisions add value for people living, working, and investing in its properties. Being a premier real estate management firm in the region, the company has earned the title of Accredited Management Organization®.

Read More

REAL ESTATE TECHNOLOGY, INVESTMENTS

BoomTown to Become Inside Real Estate's Finest Real Estate Technology Company

Inside Real Estate and BoomTown | January 24, 2023

BoomTown and Inside Real Estate recently announced their merger to establish the industry's premier residential real estate technology firm. This merger will create a residential real estate software and services market leader in product and customer categories. After the acquisition, Inside Real Estate may help top franchises, brokerages, teams, and agents better manage their operations. Its research and development (R&D) and customer service will also help the new company come up with new ideas and help real estate agents get ahead quickly. Both missions help real estate professionals succeed. Grier Allen, CEO of BoomTown, expressed, "This is the first day of an exciting new chapter for BoomTown and our clients." He further added, "Joining Joe and the talented Inside Real Estate team enables us to continue on our combined mission to serve the real estate industry with world-class technology and services. With a clear vision for the future, we look forward to accelerating the pace of innovation to fuel our clients' growth and success." (Source – Newswire) Inside Real Estate and BoomTown have a history of providing high-value, innovative solutions that help real estate professionals improve business outcomes, gain a competitive edge, and increase transactions and revenue. The merger will create the largest and most active community of high-performing real estate professionals and combine award-winning technological solutions, top-tier client support, and services offered by both companies. When pooled, these assets and supports will allow us to accomplish - the best user experience in the front office, the most advanced back office software, a dynamic marketplace, and a global network of technology partners, and the most- innovative homeownership solutions in the business. Nick Macey, President of Inside Real Estate, said, "This combination brings together significant capability to innovate as a true technology partner and support the needs of our customers." "Our passionate, capable team is committed to leading with the features, products and solutions that drive agent, team, brokerage and enterprise brand success," he concluded. (Source – Newswire) About Inside Real Estate Over 4 lakh leading brokerages, agents, and teams trust Inside Real Estate, a fast-growing, independently-owned real estate software company. kvCORE platform, its flagship product, is the industry's most modern and comprehensive solution for broker growth at every level. Inside Real Estate's 250 outstanding workers and accomplished leadership team enable them to innovate and succeed for their growing customer base. About BoomTown BoomTown gives its users a mobile app for agents on the go, transaction management, commissions, and accounting, a mobile website that can be customized and linked to local MLS data, personalized advertising, lead creation services, and more.

Read More

REAL ESTATE INVESTMENT, MORTGAGE AND LENDING

Gantry Completes Second-best Year with Enormous Commercial Mortgage Production

Gantry | January 23, 2023

Gantry, the largest independent commercial mortgage banking firm in the United States, recently informed that it produced $4.93 billion in commercial mortgages in 2022. Meanwhile, even in 2021, Gantry had produced about $5.15 billion despite economic instability. It has broken records in the last three decades, completing the second-best production of commercial mortgage banking operations. Jeff Wilcox, Principal of Gantry, said, "Last year was a tale of two halves, where after record setting Q1 and Q2 production totals, the market slowed for price discovery during the second half of the year. Despite the challenges, we have an experienced team that has successfully navigated cycle shifts in the past and operates proactively from that perspective." (Source - Business Wire) With $17.5 billion in national-level business in 2022, Gantry has no failed or missed transactions in asset types. This performance led to active interactions with clients as the originator and service provider, an actual rating at the time of placement, and a consultative role in choosing the best financial plan for the client's unique investment objectives. In addition, it examines every investment keenly for variations in performance, maturities, and tenant rollover at the annual assessments. In 2022, Gantry provided 476 loans, including every type of commercial asset class. Around 85% of Gantry's 2022 production was financed by life insurers, regional banks, and credit unions, with each type of lender performing better for various borrowers. In terms of asset classes, Gantry continues to secure office, retail, and lender-preferred industrial and multifamily loan deals. In addition, Gantry successfully funded specialty assets, such as healthcare and self-storage, through various correspondent or associate lenders. About Gantry Gantry, a San Francisco-based private mortgage bank, has many correspondent lenders that use its production, closing, and servicing services. The company, founded in 1991, has approximately 100 employees in regional offices in the western US and New York and over 45 production teams that generated nearly $5 billion in the past year. The $17.5 billion nationwide servicing platform covers over 2,000 loans in 43 states. It is one of the few non-banking, non-insurance chartered companies with a Primary Servicer rating from Standard & Poor's.

Read More

REAL ESTATE TECHNOLOGY, REAL ESTATE INVESTMENT

WPM Real Estate Management Reveals Multiple Promotions as Part of Strategic Growth

WPM Real Estate Management | January 27, 2023

WPM Real Estate Management, one of the leading property management firms in the Mid-Atlantic region, has today announced several internal promotions as part of its long-term objective for growth and success. WPM's Maintenance and Construction Services Division named Michael 'Mike' Mangum Director of Operations. Mike joined WPM 14 years ago as a service technician and was elevated to Maintenance Operations Advisor in 2021 after 10 years as Service Manager in the Multifamily Real Estate Division. He's vital to WPM's operations, training, and success. His new post is part of a strategic reorganization inside the division that will allow the company to extend its service offerings and boost cross-company collaboration on maintenance and services, increasing client value. Meanwhile, Rita Dore has now been promoted to Senior Commercial Manager for WPM's Commercial Real Estate Division. She managed community associations for the Association Real Estate Division. Rita has worked in WPM's Association, HR, Commercial, and Services divisions for 17 years. She has excellent client contacts and extensive knowledge of WPM's procedures, technologies, and operations. Her leadership at WPM's Commercial Real Estate Division will help it flourish. CEO James Dahlgren, Jr. expressed, "We're excited to have Mike and Rita stepping into these leadership positions to help us grow these two divisions." "Both of these individuals bring extensive knowledge and experience to their roles and will be instrumental to WPM's continued growth and expansion," James added. (Source – Cision PR Web) Besides, Herman Martin is now the Multifamily Maintenance Operations Advisor, replacing Mike Magnum. He joined WPM in 2021 after 30 years in the profession. Herman's knowledge of the division's service demands and track record ensure continuity. This role will report to Mangum and assist with Multifamily Real Estate Division maintenance needs as part of the planned restructuring. In this context, CEO James Dahlgren, Jr. remarked, "Herman is well respected by Associates and clients alike." "I am confident he will continue to deliver on WPM's commitment to service excellence in this new role," he concluded. (Source – Cision PR Web) About WPM Real Estate Management WPM Real Estate Management manages nearly 25,000 properties and over 40,000 people in Maryland, Pennsylvania, Delaware, and Virginia. Its services include multifamily real estate management, association real estate management, commercial real estate management, along with maintenance and construction. The company brings an experienced owner's viewpoint and a proactive approach to property management to ensure that its actions and decisions add value for people living, working, and investing in its properties. Being a premier real estate management firm in the region, the company has earned the title of Accredited Management Organization®.

Read More

REAL ESTATE TECHNOLOGY, INVESTMENTS

BoomTown to Become Inside Real Estate's Finest Real Estate Technology Company

Inside Real Estate and BoomTown | January 24, 2023

BoomTown and Inside Real Estate recently announced their merger to establish the industry's premier residential real estate technology firm. This merger will create a residential real estate software and services market leader in product and customer categories. After the acquisition, Inside Real Estate may help top franchises, brokerages, teams, and agents better manage their operations. Its research and development (R&D) and customer service will also help the new company come up with new ideas and help real estate agents get ahead quickly. Both missions help real estate professionals succeed. Grier Allen, CEO of BoomTown, expressed, "This is the first day of an exciting new chapter for BoomTown and our clients." He further added, "Joining Joe and the talented Inside Real Estate team enables us to continue on our combined mission to serve the real estate industry with world-class technology and services. With a clear vision for the future, we look forward to accelerating the pace of innovation to fuel our clients' growth and success." (Source – Newswire) Inside Real Estate and BoomTown have a history of providing high-value, innovative solutions that help real estate professionals improve business outcomes, gain a competitive edge, and increase transactions and revenue. The merger will create the largest and most active community of high-performing real estate professionals and combine award-winning technological solutions, top-tier client support, and services offered by both companies. When pooled, these assets and supports will allow us to accomplish - the best user experience in the front office, the most advanced back office software, a dynamic marketplace, and a global network of technology partners, and the most- innovative homeownership solutions in the business. Nick Macey, President of Inside Real Estate, said, "This combination brings together significant capability to innovate as a true technology partner and support the needs of our customers." "Our passionate, capable team is committed to leading with the features, products and solutions that drive agent, team, brokerage and enterprise brand success," he concluded. (Source – Newswire) About Inside Real Estate Over 4 lakh leading brokerages, agents, and teams trust Inside Real Estate, a fast-growing, independently-owned real estate software company. kvCORE platform, its flagship product, is the industry's most modern and comprehensive solution for broker growth at every level. Inside Real Estate's 250 outstanding workers and accomplished leadership team enable them to innovate and succeed for their growing customer base. About BoomTown BoomTown gives its users a mobile app for agents on the go, transaction management, commissions, and accounting, a mobile website that can be customized and linked to local MLS data, personalized advertising, lead creation services, and more.

Read More

REAL ESTATE INVESTMENT, MORTGAGE AND LENDING

Gantry Completes Second-best Year with Enormous Commercial Mortgage Production

Gantry | January 23, 2023

Gantry, the largest independent commercial mortgage banking firm in the United States, recently informed that it produced $4.93 billion in commercial mortgages in 2022. Meanwhile, even in 2021, Gantry had produced about $5.15 billion despite economic instability. It has broken records in the last three decades, completing the second-best production of commercial mortgage banking operations. Jeff Wilcox, Principal of Gantry, said, "Last year was a tale of two halves, where after record setting Q1 and Q2 production totals, the market slowed for price discovery during the second half of the year. Despite the challenges, we have an experienced team that has successfully navigated cycle shifts in the past and operates proactively from that perspective." (Source - Business Wire) With $17.5 billion in national-level business in 2022, Gantry has no failed or missed transactions in asset types. This performance led to active interactions with clients as the originator and service provider, an actual rating at the time of placement, and a consultative role in choosing the best financial plan for the client's unique investment objectives. In addition, it examines every investment keenly for variations in performance, maturities, and tenant rollover at the annual assessments. In 2022, Gantry provided 476 loans, including every type of commercial asset class. Around 85% of Gantry's 2022 production was financed by life insurers, regional banks, and credit unions, with each type of lender performing better for various borrowers. In terms of asset classes, Gantry continues to secure office, retail, and lender-preferred industrial and multifamily loan deals. In addition, Gantry successfully funded specialty assets, such as healthcare and self-storage, through various correspondent or associate lenders. About Gantry Gantry, a San Francisco-based private mortgage bank, has many correspondent lenders that use its production, closing, and servicing services. The company, founded in 1991, has approximately 100 employees in regional offices in the western US and New York and over 45 production teams that generated nearly $5 billion in the past year. The $17.5 billion nationwide servicing platform covers over 2,000 loans in 43 states. It is one of the few non-banking, non-insurance chartered companies with a Primary Servicer rating from Standard & Poor's.

Read More

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