How the Eco-Friendly Trend is Changing Real Estate

| February 13, 2020

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As the eco-friendly movement gains traction, many industries are adapting—and adopting green solutions to reduce their carbon footprint. This happens at an individual level, as well, when people choose the more environmentally conscious option despite the higher cost. As renters became more aware of their behavior and the effects of it on the planet, they prompted a movement that changed the rental industry. Developers and investors now push toward green construction and green living; they also use more sustainable materials in their buildings and offer green amenities, such as recycling options and energy-efficient appliances.

Spotlight

Ray White

Ray White is a global leader in real estate with over 114 years experience as a family owned and led business. We deliver proven results for our clients and pride ourselves on developing exceptional leaders and continually improving the services we provide.Last year, we sold $40billion worth of property and welcomed nearly 5,000 people to our company. But more importantly, we are proud of having provided an impeccable level of service to our customers - over 14,000 of our clients and counting have rated us 10 out of 10 for customer service, making us the leading brand in our industry. At Ray White, we sell family homes, apartments, warehouses, offices, hotels, farms, livestock and boats and have listed more properties over $1million, $5million and $10million than any other brand.

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REAL ESTATE TECHNOLOGY

How Real Estate Agents Can Master the Lead Nurturing Basics

Article | June 3, 2021

Is your real estate business set up for long-term success or do you hop from transaction to transaction, seeking clients who are ready to buy or sell immediately? Buyers and sellers who are ready to act now are great, but they’re just the bottom of a well-thought-out lead funnel. Most leads you receive could be anywhere from three months to a year or two away from making their transaction. If you plan to still be in real estate when the time comes, those leads could be incredibly valuable. Understanding Lead Nurturing One of the biggest decisions people will make in their life is whether or not to purchase a home. Most people will want to do some research and find out what exactly a real estate transaction entails before they become serious. As the first professional they talk to, you’re in a great position to close the sale…if you’re willing to work within their timeframe.

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How Coronavirus (COVID-19) Could Affect Commercial Real Estate Transactions

Article | June 3, 2021

The long-term effects of the coronavirus on the economy remain unknown, but we can predict some acute short-term effects on the commercial real estate market in general, and in particular on contractual relationships in this arena. There are many different implications of the force majeure concept described above for the commercial real estate world, but here we will describe just a few of them. The coronavirus outbreak has already had an impact on the supply chain for various materials required for construction. Similarly, government restrictions, such as curfews or lockdowns, could interfere with the ability of contractors to have the labor needed for construction, and there may also be delays in the issuance of construction approvals and permits. Suspension of or delays in the ability of contractors to complete construction could be covered by force majeure provisions in construction agreements.

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Complete Guide to Real Estate Scripts in 2020

Article | June 3, 2021

There is a huge chance that you heard the word “scripts” thousands of times. It’s like a real estate urban legend that newbie real estate agents hear about all the time. Everyone has an opinion about it and no one can agree on it. Some say scripts are just a shallow representation of a natural conversation between the real estate agent and the client. Others claim that it’s a very helpful tool—especially for a less experienced real estate agent—and scripts may help them overcome many unexpected situations. Well, we think there is a grain of truth in both of these statements and we should examine the scripts case more carefully. So, why are real estate agents so confused about scripts? Here is the thing. Many real estate agents go through the different conventions, purchase ready scripts and use them without changing even a word. So, in the end, you have tons of real estate agents starting their calls using the exact same words.

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The Ultimate Guide to Real Estate Lead Generation

Article | June 3, 2021

How do you generate your real estate leads? Are you still knocking on doors or have you embraced modern technology? Traditionally, real estate agents favored getting out into their neighborhood, knocking on doors, and introducing themselves to potential customers. Or buying lists of contacts, picking up the phone, and cold calling. While there’s nothing wrong with traditional outbound marketing methods, there are plenty more ways to get leads in the digital age. Real estate agents can use search engines, social media, blogs, videos, and other online channels to attract, engage, and nurture leads. In this article, you’ll discover 19 ways to generate leads for your business and bring more customers through the door.

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Spotlight

Ray White

Ray White is a global leader in real estate with over 114 years experience as a family owned and led business. We deliver proven results for our clients and pride ourselves on developing exceptional leaders and continually improving the services we provide.Last year, we sold $40billion worth of property and welcomed nearly 5,000 people to our company. But more importantly, we are proud of having provided an impeccable level of service to our customers - over 14,000 of our clients and counting have rated us 10 out of 10 for customer service, making us the leading brand in our industry. At Ray White, we sell family homes, apartments, warehouses, offices, hotels, farms, livestock and boats and have listed more properties over $1million, $5million and $10million than any other brand.

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