Home > Resources > Articles > How to Create a Realtor Website Using WordPress and RETS

How to Create a Realtor Website Using WordPress and RETS

The Internet and social media present great opportunities for Realtors to market their listings to a larger audience. This helps them match homebuyers to available properties and close more sales. The foundation of any successful online real estate strategy is a successful website. A Realtor website allows you to cultivate and market to leads in an environment you control.

Spotlight

Construtora Tenda S.A.

Founded in Belo Horizonte (MG), in 1969, Tenda is a construction company with great expertise in the implementation of economic enterprises. Present in more than 100 cities in 12 states of the country the

OTHER ARTICLES
Real Estate Advice, Asset Management

Commercial Lease Considerations in Light of the COVID-19 Pandemic

Article | May 9, 2023

It has already been approximately one month since the COVID-19 pandemic thrust the commercial real estate industry in Canada into chaos. Landlords and tenants alike continue to face a litany of issues not previously seen in modern times. Many tenants are fighting for their continued survival, with some jurisdictions in Canada reporting that as many as half of the businesses closed will not re-open once this crisis is over. Landlords are grappling with how to keep their projects viable with so many vacancies looming and cash flow becoming increasingly restricted. How the industry addresses and emerges from the recent events will determine not only the immediate future, but also the long-term evolution of our industry.So how do commercial landlords and tenants proceed in these uncertain times? Below are some key considerations for both landlords and tenants alike.

Read More
Real Estate Technology

The Economic Slowdown and Its Impact on the Housing Market in 2022

Article | July 25, 2022

A survey by CNBC revealed that only 24% of survey participants thought the economic conditions in the country were good in 2021. Down from 50% in 2019, Americans are losing confidence in the economy fast, which has largely impacted the housing market. The COVID-19-led recession is still getting heated, and the Federal Reserve attempted to assuage these concerns with its commitment to bringing down inflation. However, this does bring up a myriad of possibilities for the housing and real estate industry. Here are some ways the economic slowdown might impact the housing market in 2022. An Increase in Bad Debts and Vacancy Rates The economic slowdown will no longer exacerbate layoffs, especially in the entertainment, hospitality, retail and education industries. Multifamily homes may experience an increase in vacancies, especially in areas where these industries are major employers. The intense supply chain disruption is bound to impact economies worldwide. Many tenants who work in these industries may be forced to look for cheaper housing, which will create an exponential increase in the vacancy rates. Additionally, since non-payment of rent constitutes a bad debt, there will be an increase in bad debt. Moreover, suitable new tenants might not be available to replace those who are evicted for bad debt due to unemployment. Exponential Demand for Local Equity There may be a bright side to the chaos caused by the economic slowdown. It will result in an increase in the internal capital flow for real estate. Owing to the fact that the real estate market is considered a safer investment option, many stock investors will redirect their investments from the stock market to real estate. Local U.S. investors will put more money into multifamily properties, which can offset the dip in demand for multifamily real estate, leading to a stabilization in prices or avoiding a significant decline in property values. Dip in Commercial Real Estate Prices As foreign equity, which is continually searching to buy real estate in the United States, encounters difficulties accessing U.S. markets, we will observe a decline in the price of commercial real estate. Foreign investors can demand greater prices for multifamily properties since their expectations are often significantly lower than those of domestic investors. The demand for multifamily buildings will decrease as foreign investments in the American market fall, leading to reduced pricing. Bringing it Together The recession brings with it immense uncertainty. Despite this, the impact on the housing and real estate markets can be predicted by looking at historical patterns. The big picture is that buyers need to be cautious when investing but also consider the tremendous opportunity they can leverage during the recession.

Read More
Real Estate Investment, Asset Management

The modern homebuyer's checklist that is reaping the rewards of COVID-19 real estate

Article | May 5, 2023

Florida’s real estate market is on the up amidst a COVID-driven boom. But, as homebuyers flock to the Sunshine State, they are bringing with them a checklist that consists of more than just sun, shores and southern fun. In recent months, there has been an average of 1,000 people moving to Florida each day, resulting in more than a 50% increase in home sales in some parts of the state. Alistair Brown, CEO of Alistair Brown International Real Estate (ABIRE), an international real estate sales and marketing company that has particular expertise in the Florida market, explains the cause of the boom. “The pandemic has shifted behaviors and ways of life in more ways than one and, as a result, our living arrangements have had to adapt. “For example, the rise in remote working, restrictions on leisure activities and social distancing guidelines have all caused a spike in demand for homes that are outside of crowded cities, have more space and COVID-safe amenities on offer. Many of Florida’s high-end houses provide just that.” The migration has been particularly popular among families who, pre-COVID, resided in densely populated cites. But, with virus risks significantly higher in these areas and a threat of future outbreaks still looming, a rural escape seems to make perfect sense. But, while some favor a permanent move to the state, a vacation home is an attractive investment opportunity for others – whether that is for domestic getaways, as travel restrictions remain in place, or a sense of home comfort, as you enjoy an extended stay with self-isolation periods. However, no matter what the reason may be, the root motivating factor is an interesting one, and one that Alistair believes has inspired a new list of requirements among home buyers. “The pandemic has caused people to re-evaluate the way they were living. We all have visions and desires for how we want our lives to play out and at no point have these been more magnified than during the virus outbreak. “While the threat to our health and livelihoods has been worrying, the thought of a life with unfulfilled aspirations, confinement and heightened risk has become another significant concern. “Many have accepted that the virus is not going away any time soon and the chances of returning to what we knew as normalcy are slim. So, rather than living a life of regret, it is time to adapt and fulfil those wishes while we still can, as well as inspire new ones in the wake of our current reality.” But what exactly do these new desires entail? Well, Alistair explains they have a lot to do with the architectural design of homes. Space “For those who experienced lockdown restrictions in confined living spaces, particularly in populated cities, the need for a home with room will be stronger than ever. “Home buyers will be looking at the size and space available in specific areas of the house. For example, kitchens will need to have ample room to cater for an increase in cooking at home, as well as a dining area that is fit for the whole family. “Outside space will also become a priority. Whether that is a private backyard, decking area or a communal garden, families will be looking for homes with outdoor living spaces in which they can enjoy the Sunshine State to its fullest, no matter what COVID-restrictions are in force.” Purpose-built rooms “One of the biggest enabling factors of the migration trend is the rise in working from home. While this was a requirement during the peak of the pandemic, many companies and employees will choose to make the switch permanent. “Consequently, home buyers will be seeking properties with purpose-built home office spaces. These will also need to be spacious rooms that can accommodate everything from desks, filing cabinets and high-speed connectivity. “Home offices need to be areas that can be closed off from the rest of the house. Not only does this provide privacy and minimize distractions when working, it also allows people to properly switch off after a long day. “Balancing both home and work life can become incredibly difficult, especially when both are contained by the same four walls, so homes that allow for the separation of the two will be favored much more.” Sustainable living “An incidental effect of the pandemic has been the reduced environmental impact of our restricted movement and new, minimalist lifestyles. Having recognized this, many will be seeking ways to continue going about their lives with greater awareness of their actions. “At home, this will include things, such as efficient energy usage or growing their own food. Of course, this will require homes to have modern heating, plumbing and electricity systems in place, as well as gardens in which fruit and vegetables can be grown.” Cleanliness “While it would be wrong to assume people were living in unclean conditions prior to the pandemic, the threat of the virus’ long-lasting existence on surfaces has only heightened people’s hygiene concerns. “Therefore, homes that can be easily cleaned, or better, self-cleaned, will be more sought after than those in which risk prevails. Take for example, voice activated technology that can turn lights on and off or stop-start electrical appliances, without the need for manual intervention. And, while air conditioning units are a common feature of Floridian properties, they can be updated with smart technology solutions, such as those provided by RespirTech. “As well as cooling the home, the new system will be constantly cleaning the air and surfaces using photocatalytic technology, which emits small parts of hydrogen peroxide. Such equipment will be increasingly at the forefront of consumer’s minds, as they seek to minimise physical interaction with products and systems.” Entertainment “With risks and restrictions remaining in place at many entertainment venues, leisure facilities at home are becoming a must. This may include bar areas, private swimming pools and home gyms to name but a few. “While community amenities are still important in fulfilling our innate need for social contact, buyers are seeking properties which have more on offer at home than out. “As well as protecting them against any of the risks associated with shared facilities, more home entertainment options will ensure any quarantine periods or future lockdowns cause little disruption to people’s daily routines. “Ultimately, post-COVID living will focus more on maximizing comfort while minimizing the potential impact of any future chaos. And, like most things in life, that starts at home.” Ends -- Notes to editors About Alistair Brown International Real Estate Alistair Brown International Real Estate (ABIRE) is a boutique real estate consultancy and creative agency that brings together the most distinguished properties from around the globe. Offering a diverse portfolio focused exclusively on the world’s most desirable locations, its specialist team is committed to providing nothing but the very best in high-end property. Under the direction of founder Alistair Brown – who has more than thirty years’ worth of experience in the sector – the firm has attracted some of the finest real estate professionals in the business today. Laying a primary focus on Florida and the Caribbean, ABIRE has acquired an in-depth knowledge of the real estate market in each of these areas. Successfully navigating the complexities of premium real estate through creative thinking, worldwide networking and a distinct marketing approach, ABIRE’s longevity in the industry is a direct result of its ability to exceed the expectations of its clientele.

Read More

COMMERCIAL REAL ESTATE INVESTING GUIDELINES

Article | May 13, 2020

Real estate is always an attractive avenue for keen investors. The prospects of property appreciation and their potential returns keep luring people every now and then.Investment in residential property in India is always on the boom. However, the commercial real estate investing trend is also witnessing a rise. This is because commercial properties for medical care centres, hotels and shopping malls present bright investment opportunities. They provide huge returns on investment in short time. This is because of the high profits involved.

Read More
Real Estate Advice, Asset Management

A Guide to Measure Data-driven Real Estate Asset Management Services

Article | May 9, 2023

It has already been approximately one month since the COVID-19 pandemic thrust the commercial real estate industry in Canada into chaos. Landlords and tenants alike continue to face a litany of issues not previously seen in modern times. Many tenants are fighting for their continued survival, with some jurisdictions in Canada reporting that as many as half of the businesses closed will not re-open once this crisis is over. Landlords are grappling with how to keep their projects viable with so many vacancies looming and cash flow becoming increasingly restricted. How the industry addresses and emerges from the recent events will determine not only the immediate future, but also the long-term evolution of our industry.So how do commercial landlords and tenants proceed in these uncertain times? Below are some key considerations for both landlords and tenants alike.

Read More
Real Estate Technology

Investing in real estate CRM? Top 8 features to improve customer experience

Article | July 25, 2022

A survey by CNBC revealed that only 24% of survey participants thought the economic conditions in the country were good in 2021. Down from 50% in 2019, Americans are losing confidence in the economy fast, which has largely impacted the housing market. The COVID-19-led recession is still getting heated, and the Federal Reserve attempted to assuage these concerns with its commitment to bringing down inflation. However, this does bring up a myriad of possibilities for the housing and real estate industry. Here are some ways the economic slowdown might impact the housing market in 2022. An Increase in Bad Debts and Vacancy Rates The economic slowdown will no longer exacerbate layoffs, especially in the entertainment, hospitality, retail and education industries. Multifamily homes may experience an increase in vacancies, especially in areas where these industries are major employers. The intense supply chain disruption is bound to impact economies worldwide. Many tenants who work in these industries may be forced to look for cheaper housing, which will create an exponential increase in the vacancy rates. Additionally, since non-payment of rent constitutes a bad debt, there will be an increase in bad debt. Moreover, suitable new tenants might not be available to replace those who are evicted for bad debt due to unemployment. Exponential Demand for Local Equity There may be a bright side to the chaos caused by the economic slowdown. It will result in an increase in the internal capital flow for real estate. Owing to the fact that the real estate market is considered a safer investment option, many stock investors will redirect their investments from the stock market to real estate. Local U.S. investors will put more money into multifamily properties, which can offset the dip in demand for multifamily real estate, leading to a stabilization in prices or avoiding a significant decline in property values. Dip in Commercial Real Estate Prices As foreign equity, which is continually searching to buy real estate in the United States, encounters difficulties accessing U.S. markets, we will observe a decline in the price of commercial real estate. Foreign investors can demand greater prices for multifamily properties since their expectations are often significantly lower than those of domestic investors. The demand for multifamily buildings will decrease as foreign investments in the American market fall, leading to reduced pricing. Bringing it Together The recession brings with it immense uncertainty. Despite this, the impact on the housing and real estate markets can be predicted by looking at historical patterns. The big picture is that buyers need to be cautious when investing but also consider the tremendous opportunity they can leverage during the recession.

Read More
Real Estate Investment, Asset Management

Real Estate Property vs Asset Management: Understanding the Fine Line

Article | May 5, 2023

Florida’s real estate market is on the up amidst a COVID-driven boom. But, as homebuyers flock to the Sunshine State, they are bringing with them a checklist that consists of more than just sun, shores and southern fun. In recent months, there has been an average of 1,000 people moving to Florida each day, resulting in more than a 50% increase in home sales in some parts of the state. Alistair Brown, CEO of Alistair Brown International Real Estate (ABIRE), an international real estate sales and marketing company that has particular expertise in the Florida market, explains the cause of the boom. “The pandemic has shifted behaviors and ways of life in more ways than one and, as a result, our living arrangements have had to adapt. “For example, the rise in remote working, restrictions on leisure activities and social distancing guidelines have all caused a spike in demand for homes that are outside of crowded cities, have more space and COVID-safe amenities on offer. Many of Florida’s high-end houses provide just that.” The migration has been particularly popular among families who, pre-COVID, resided in densely populated cites. But, with virus risks significantly higher in these areas and a threat of future outbreaks still looming, a rural escape seems to make perfect sense. But, while some favor a permanent move to the state, a vacation home is an attractive investment opportunity for others – whether that is for domestic getaways, as travel restrictions remain in place, or a sense of home comfort, as you enjoy an extended stay with self-isolation periods. However, no matter what the reason may be, the root motivating factor is an interesting one, and one that Alistair believes has inspired a new list of requirements among home buyers. “The pandemic has caused people to re-evaluate the way they were living. We all have visions and desires for how we want our lives to play out and at no point have these been more magnified than during the virus outbreak. “While the threat to our health and livelihoods has been worrying, the thought of a life with unfulfilled aspirations, confinement and heightened risk has become another significant concern. “Many have accepted that the virus is not going away any time soon and the chances of returning to what we knew as normalcy are slim. So, rather than living a life of regret, it is time to adapt and fulfil those wishes while we still can, as well as inspire new ones in the wake of our current reality.” But what exactly do these new desires entail? Well, Alistair explains they have a lot to do with the architectural design of homes. Space “For those who experienced lockdown restrictions in confined living spaces, particularly in populated cities, the need for a home with room will be stronger than ever. “Home buyers will be looking at the size and space available in specific areas of the house. For example, kitchens will need to have ample room to cater for an increase in cooking at home, as well as a dining area that is fit for the whole family. “Outside space will also become a priority. Whether that is a private backyard, decking area or a communal garden, families will be looking for homes with outdoor living spaces in which they can enjoy the Sunshine State to its fullest, no matter what COVID-restrictions are in force.” Purpose-built rooms “One of the biggest enabling factors of the migration trend is the rise in working from home. While this was a requirement during the peak of the pandemic, many companies and employees will choose to make the switch permanent. “Consequently, home buyers will be seeking properties with purpose-built home office spaces. These will also need to be spacious rooms that can accommodate everything from desks, filing cabinets and high-speed connectivity. “Home offices need to be areas that can be closed off from the rest of the house. Not only does this provide privacy and minimize distractions when working, it also allows people to properly switch off after a long day. “Balancing both home and work life can become incredibly difficult, especially when both are contained by the same four walls, so homes that allow for the separation of the two will be favored much more.” Sustainable living “An incidental effect of the pandemic has been the reduced environmental impact of our restricted movement and new, minimalist lifestyles. Having recognized this, many will be seeking ways to continue going about their lives with greater awareness of their actions. “At home, this will include things, such as efficient energy usage or growing their own food. Of course, this will require homes to have modern heating, plumbing and electricity systems in place, as well as gardens in which fruit and vegetables can be grown.” Cleanliness “While it would be wrong to assume people were living in unclean conditions prior to the pandemic, the threat of the virus’ long-lasting existence on surfaces has only heightened people’s hygiene concerns. “Therefore, homes that can be easily cleaned, or better, self-cleaned, will be more sought after than those in which risk prevails. Take for example, voice activated technology that can turn lights on and off or stop-start electrical appliances, without the need for manual intervention. And, while air conditioning units are a common feature of Floridian properties, they can be updated with smart technology solutions, such as those provided by RespirTech. “As well as cooling the home, the new system will be constantly cleaning the air and surfaces using photocatalytic technology, which emits small parts of hydrogen peroxide. Such equipment will be increasingly at the forefront of consumer’s minds, as they seek to minimise physical interaction with products and systems.” Entertainment “With risks and restrictions remaining in place at many entertainment venues, leisure facilities at home are becoming a must. This may include bar areas, private swimming pools and home gyms to name but a few. “While community amenities are still important in fulfilling our innate need for social contact, buyers are seeking properties which have more on offer at home than out. “As well as protecting them against any of the risks associated with shared facilities, more home entertainment options will ensure any quarantine periods or future lockdowns cause little disruption to people’s daily routines. “Ultimately, post-COVID living will focus more on maximizing comfort while minimizing the potential impact of any future chaos. And, like most things in life, that starts at home.” Ends -- Notes to editors About Alistair Brown International Real Estate Alistair Brown International Real Estate (ABIRE) is a boutique real estate consultancy and creative agency that brings together the most distinguished properties from around the globe. Offering a diverse portfolio focused exclusively on the world’s most desirable locations, its specialist team is committed to providing nothing but the very best in high-end property. Under the direction of founder Alistair Brown – who has more than thirty years’ worth of experience in the sector – the firm has attracted some of the finest real estate professionals in the business today. Laying a primary focus on Florida and the Caribbean, ABIRE has acquired an in-depth knowledge of the real estate market in each of these areas. Successfully navigating the complexities of premium real estate through creative thinking, worldwide networking and a distinct marketing approach, ABIRE’s longevity in the industry is a direct result of its ability to exceed the expectations of its clientele.

Read More

COMMERCIAL REAL ESTATE INVESTING GUIDELINES

Article | May 13, 2020

Real estate is always an attractive avenue for keen investors. The prospects of property appreciation and their potential returns keep luring people every now and then.Investment in residential property in India is always on the boom. However, the commercial real estate investing trend is also witnessing a rise. This is because commercial properties for medical care centres, hotels and shopping malls present bright investment opportunities. They provide huge returns on investment in short time. This is because of the high profits involved.

Read More
MORE ARTICLES

Spotlight

Construtora Tenda S.A.

Founded in Belo Horizonte (MG), in 1969, Tenda is a construction company with great expertise in the implementation of economic enterprises. Present in more than 100 cities in 12 states of the country the

Related News

Market Outlook, Real Estate Investment

Zillow and Redfin announce partnership to help buyers and home builders connect

PRNewswire | August 02, 2023

Zillow® Group's new-construction listings will soon be automatically syndicated to Redfin, connecting home builders with motivated buyers on both platforms. The strategic partnership will dramatically expand the reach of home builder listings on Zillow and allow Redfin customers to explore a broader range of new-construction homes for sale, creating a seamless home-buying experience. The new partnership comes at a time when new construction is gaining prominence among buyers. In June 2023, new single-family home sales were up 23.8% from a year ago. This is partly because the inventory of existing homes is dwindling and consumers are shifting to new construction to find a home that meets their needs. Zillow's latest market report shows there were 28% fewer new listings added to the market this June compared to last year. A Redfin analysis found that in the first half of 2023, one-third of single-family homes available for buyers to choose from were new construction, a record-high share. "Zillow provides a standout platform for home builders to highlight their communities and connect with potential buyers. Zillow's Community pages, in particular, help buyers understand the benefits of a new-construction home and give home builders a place to highlight all the amenities within a new-build community," said Owen Gehrett, vice president and general manager of New Construction at Zillow. "The partnership with Redfin extends this unique and valuable resource to a wider audience. It benefits home builders by expanding their reach to additional home buyers, while empowering home shoppers to make confident and informed decisions, regardless of where they choose to shop." Zillow boasts the largest selection of new-construction communities of all real estate websites in the U.S.,1 making it the ultimate choice for buyers seeking new homes and home builders looking to connect with those prospective shoppers. Through this strategic partnership, home builders will also market their new-construction communities to Redfin's extensive customer base of 50 million monthly visitors. Builders partnering with Zillow will begin to see their listings and communities syndicated to Redfin in the fourth quarter of 2023. "With buyer demand outpacing the supply of existing homes for sale, Redfin's home-buying customers are increasingly turning to new construction," said Adam Wiener, Redfin's president of real estate operations. "Our Zillow partnership will help our customers discover more homes that fit their criteria. This is a win-win-win for our customers, agents and the builders who advertise with Zillow, who will now reach the homebuyers on Redfin. The partnership provides a new revenue opportunity while allowing us to focus on what we do best, helping customers buy and sell homes with local Redfin agents." As part of the rollout, Redfin will launch new features to help buyers discover new-construction communities and connect with home builders, powered by Zillow's Community pages. These pages highlight important community amenities, featuring photos, videos, community maps and amenity details, which is incredibly important to new-construction buyers. According to Zillow's 2023 New Construction Consumer Housing Trends Report, 53% of new-construction buyers greatly value shared amenities such as clubhouses and fitness centers, compared to only 24% of existing home buyers. Community pages also list all available homes for sale within the community, including homes that are move-in ready, nearly complete and lots, and provide a direct link to the builder's website, contact information and sales center hours. These features enable builders to showcase their homes, amenities and details in one convenient place, and soon, the features will be accessible to both Zillow and Redfin shoppers. Upon the launch of the partnership, Redfin will source non-MLS new-construction listings exclusively from Zillow. New-construction listings available through an MLS will still be discoverable on Redfin. About Zillow Group Zillow Group, Inc. is reimagining real estate to make home a reality for more and more people. As the most visited real estate website in the United States, Zillow and its affiliates help people find and get the home they want by connecting them with digital solutions, great partners, and easier buying, selling, financing and renting experiences. Zillow Group's affiliates, subsidiaries and brands include Zillow®; Zillow Premier Agent®; Zillow Home Loans℠; Zillow Closing Services℠; Trulia®; Out East®; StreetEasy®; HotPads®; and ShowingTime+℠, which includes ShowingTime®, Bridge Interactive®, and dotloop®. About Redfin Redfin is a technology-powered real estate company. We help people find a place to live with brokerage, rentals, lending, title insurance, and renovations services. We also run the country's #1 real estate brokerage site. Our home-buying customers see homes first with same day tours, and our lending and title services help them close quickly. Customers selling a home in certain markets can have our renovations crew fix up their home to sell for top dollar. Our rentals business empowers millions nationwide to find apartments and houses for rent. Customers who buy and sell with Redfin pay a 1% listing fee, subject to minimums, less than half of what brokerages commonly charge. Since launching in 2006, we've saved customers more than $1.5 billion in commissions. We serve more than 100 markets across the U.S. and Canada and employ over 5,000 people.

Read More

Real Estate Technology, Mortgage and Lending

Clever Real Estate Launches Clever Pro, Driving More Growth and Profitability for Mortgage Lenders

PRnewswire | August 01, 2023

Clever Real Estate, the fast-growing real estate technology company, has launched Clever Pro, a new all-in-one solution that empowers mortgage lenders to drive higher profits and provide more value to borrowers. Clever Pro will initially consist of five fully-integrated products that deliver the data, insights, and relationships lenders need to maximize performance and drive sustainable growth: Pro Convert helps lenders boost conversion rates with less work and no added cost. Clever matches borrowers with top 1% Realtors from its industry-leading network of 19,000 agents. Clever's Lender-Certified Agents work with the loan officer to deliver a superior customer experience, increasing close rates and revenue per lead. Pro Connect gives lenders more control over their entire pipeline. Clever captures real-time status updates and feedback from all parties so loan officers are more efficient and responsive. This information is prioritized in Clever's Loan Officer Portal and the lender's CRM, so nothing slips through the cracks. Pro Search lets borrowers browse homes, get listing alerts, and schedule viewings entirely within the lender's branded ecosystem. This gives loan officers better visibility while keeping them, and their key value props, top of mind for clients across their home shopping journey. Pro Insights surfaces real-time loan officer performance data to help teams identify what's working and what needs to improve. Fully-configurable dashboards let lenders monitor KPIs in real-time for better campaign forecasting, as well as targeted sales coaching and lead routing. Pro Amplify turns every win into high-impact marketing collateral that helps lenders generate more business. Every closing and piece of positive feedback is repackaged into personalized (and compliant) content loan officers can share on social media to boost their brand. "Our team has built something truly groundbreaking," said Tony Chahal, SVP of Clever Pro. "Clever Pro solves so many longstanding problems for lenders that hinder profitability and growth. We're giving them trusted partners in every market nationwide, plus technology to manage the entire buyer journey, all within a single unified ecosystem. And we're just getting started — more features are already on the way!" Clever Pro arrives hot on the heels of Clever's latest funding round, in which it raised an additional $2 million from strategic investors, including Cultivation Capital, EssentVentures LLC, and real estate tech strategist Mike DelPrete. Clever was recently named the number-one real estate company on Trustpilot and one of the fastest-growing companies in the Midwest by Inc.com. About Clever Real Estate Clever's educational real estate content reaches over 10 million readers annually, and its nationwide agent matching service has a 5.0-star Trustpilot rating across 2,300+ customer reviews. Since launching in 2017, Clever has reached $8.5 billion in real estate sold, matched 100,000+ customers with realtors, and saved consumers over $150 million on commission fees. Clever hit profitability (and new record sales) in May 2023.

Read More

Real Estate Technology, Mortgage and Lending

FirstClose™ Equity's Settlement Services Order Management Module Now Integrated with Calyx Point®

PRnewswire | July 26, 2023

FirstClose™, Inc., a leading fintech provider of data and workflow solutions for mortgage and home equity lenders nationwide, announced today that its home equity settlement services ordering module within FirstClose Equity is now integrated with Calyx Software's Point® loan origination system. Through the integration, Point users can seamlessly originate HELOCs and home equity loans within their LOS and complete the application through the closing process faster than the industry average of 45 to 60 days. FirstClose's one-of-a-kind home equity solution reduces operational touchpoints to elevate the overall customer experience for borrowers. It also enables lenders to automate data collection, verification, and settlement services ordering. FirstClose's order management module is currently used by more than 200 lenders nationwide to automate back-office manual processes. FirstClose's one-click ordering technology with the ability to modify settlement providers will enable Calyx Point lenders to reduce risk, grow their overall business, and position themselves better for continued growth and success in this surging home equity market. "As a customer-first company, we are always looking to offer our lenders access to like-minded companies that provide simple solutions to real-world challenges our customers face," said Juan Villegas, Director of National Sales at Calyx Software. "We're proud to be integrated with FirstClose and to be able to help our clients streamline their home equity lending operations." "Mortgage rates are rising; homeowners are staying in their homes longer and they are in a much better financial position than ever before. All these pieces point to HELOCs and HELs as the right products for the times," said Tedd Smith, Chief Executive Officer at FirstClose. "Having our order management module within Point will give Calyx users a simple and efficient way to capitalize on this growing market opportunity and stand out amongst the crowd by offering a significantly enhanced customer experience." About Calyx Calyx® is an established provider of compliant mortgage software solutions used by banks, credit unions, mortgage lenders, and brokerages nationwide. The company's easy-to-use technology, including its online borrower interview, loan origination systems and secure electronic signature software, is designed to streamline, integrate and optimize all phases of the loan process for customers of various sizes, workflows, channels and complexities. Combined with its extensive network of integrated partners, Calyx products deliver a true digital mortgage solution that maximizes profitability and enhances the customer experience. About FirstClose Headquartered in Austin, Texas, FirstClose, Inc. provides fintech solutions to HELOC and mortgage lenders nationwide. The company's mission is to increase profitability and reduce cost for mortgage lenders. FirstClose makes this possible through offering systems and relationships that enable lenders to assist the lender's borrowers more effectively, reduce closing costs, and ultimately shorten closing times.

Read More

Market Outlook, Real Estate Investment

Zillow and Redfin announce partnership to help buyers and home builders connect

PRNewswire | August 02, 2023

Zillow® Group's new-construction listings will soon be automatically syndicated to Redfin, connecting home builders with motivated buyers on both platforms. The strategic partnership will dramatically expand the reach of home builder listings on Zillow and allow Redfin customers to explore a broader range of new-construction homes for sale, creating a seamless home-buying experience. The new partnership comes at a time when new construction is gaining prominence among buyers. In June 2023, new single-family home sales were up 23.8% from a year ago. This is partly because the inventory of existing homes is dwindling and consumers are shifting to new construction to find a home that meets their needs. Zillow's latest market report shows there were 28% fewer new listings added to the market this June compared to last year. A Redfin analysis found that in the first half of 2023, one-third of single-family homes available for buyers to choose from were new construction, a record-high share. "Zillow provides a standout platform for home builders to highlight their communities and connect with potential buyers. Zillow's Community pages, in particular, help buyers understand the benefits of a new-construction home and give home builders a place to highlight all the amenities within a new-build community," said Owen Gehrett, vice president and general manager of New Construction at Zillow. "The partnership with Redfin extends this unique and valuable resource to a wider audience. It benefits home builders by expanding their reach to additional home buyers, while empowering home shoppers to make confident and informed decisions, regardless of where they choose to shop." Zillow boasts the largest selection of new-construction communities of all real estate websites in the U.S.,1 making it the ultimate choice for buyers seeking new homes and home builders looking to connect with those prospective shoppers. Through this strategic partnership, home builders will also market their new-construction communities to Redfin's extensive customer base of 50 million monthly visitors. Builders partnering with Zillow will begin to see their listings and communities syndicated to Redfin in the fourth quarter of 2023. "With buyer demand outpacing the supply of existing homes for sale, Redfin's home-buying customers are increasingly turning to new construction," said Adam Wiener, Redfin's president of real estate operations. "Our Zillow partnership will help our customers discover more homes that fit their criteria. This is a win-win-win for our customers, agents and the builders who advertise with Zillow, who will now reach the homebuyers on Redfin. The partnership provides a new revenue opportunity while allowing us to focus on what we do best, helping customers buy and sell homes with local Redfin agents." As part of the rollout, Redfin will launch new features to help buyers discover new-construction communities and connect with home builders, powered by Zillow's Community pages. These pages highlight important community amenities, featuring photos, videos, community maps and amenity details, which is incredibly important to new-construction buyers. According to Zillow's 2023 New Construction Consumer Housing Trends Report, 53% of new-construction buyers greatly value shared amenities such as clubhouses and fitness centers, compared to only 24% of existing home buyers. Community pages also list all available homes for sale within the community, including homes that are move-in ready, nearly complete and lots, and provide a direct link to the builder's website, contact information and sales center hours. These features enable builders to showcase their homes, amenities and details in one convenient place, and soon, the features will be accessible to both Zillow and Redfin shoppers. Upon the launch of the partnership, Redfin will source non-MLS new-construction listings exclusively from Zillow. New-construction listings available through an MLS will still be discoverable on Redfin. About Zillow Group Zillow Group, Inc. is reimagining real estate to make home a reality for more and more people. As the most visited real estate website in the United States, Zillow and its affiliates help people find and get the home they want by connecting them with digital solutions, great partners, and easier buying, selling, financing and renting experiences. Zillow Group's affiliates, subsidiaries and brands include Zillow®; Zillow Premier Agent®; Zillow Home Loans℠; Zillow Closing Services℠; Trulia®; Out East®; StreetEasy®; HotPads®; and ShowingTime+℠, which includes ShowingTime®, Bridge Interactive®, and dotloop®. About Redfin Redfin is a technology-powered real estate company. We help people find a place to live with brokerage, rentals, lending, title insurance, and renovations services. We also run the country's #1 real estate brokerage site. Our home-buying customers see homes first with same day tours, and our lending and title services help them close quickly. Customers selling a home in certain markets can have our renovations crew fix up their home to sell for top dollar. Our rentals business empowers millions nationwide to find apartments and houses for rent. Customers who buy and sell with Redfin pay a 1% listing fee, subject to minimums, less than half of what brokerages commonly charge. Since launching in 2006, we've saved customers more than $1.5 billion in commissions. We serve more than 100 markets across the U.S. and Canada and employ over 5,000 people.

Read More

Real Estate Technology, Mortgage and Lending

Clever Real Estate Launches Clever Pro, Driving More Growth and Profitability for Mortgage Lenders

PRnewswire | August 01, 2023

Clever Real Estate, the fast-growing real estate technology company, has launched Clever Pro, a new all-in-one solution that empowers mortgage lenders to drive higher profits and provide more value to borrowers. Clever Pro will initially consist of five fully-integrated products that deliver the data, insights, and relationships lenders need to maximize performance and drive sustainable growth: Pro Convert helps lenders boost conversion rates with less work and no added cost. Clever matches borrowers with top 1% Realtors from its industry-leading network of 19,000 agents. Clever's Lender-Certified Agents work with the loan officer to deliver a superior customer experience, increasing close rates and revenue per lead. Pro Connect gives lenders more control over their entire pipeline. Clever captures real-time status updates and feedback from all parties so loan officers are more efficient and responsive. This information is prioritized in Clever's Loan Officer Portal and the lender's CRM, so nothing slips through the cracks. Pro Search lets borrowers browse homes, get listing alerts, and schedule viewings entirely within the lender's branded ecosystem. This gives loan officers better visibility while keeping them, and their key value props, top of mind for clients across their home shopping journey. Pro Insights surfaces real-time loan officer performance data to help teams identify what's working and what needs to improve. Fully-configurable dashboards let lenders monitor KPIs in real-time for better campaign forecasting, as well as targeted sales coaching and lead routing. Pro Amplify turns every win into high-impact marketing collateral that helps lenders generate more business. Every closing and piece of positive feedback is repackaged into personalized (and compliant) content loan officers can share on social media to boost their brand. "Our team has built something truly groundbreaking," said Tony Chahal, SVP of Clever Pro. "Clever Pro solves so many longstanding problems for lenders that hinder profitability and growth. We're giving them trusted partners in every market nationwide, plus technology to manage the entire buyer journey, all within a single unified ecosystem. And we're just getting started — more features are already on the way!" Clever Pro arrives hot on the heels of Clever's latest funding round, in which it raised an additional $2 million from strategic investors, including Cultivation Capital, EssentVentures LLC, and real estate tech strategist Mike DelPrete. Clever was recently named the number-one real estate company on Trustpilot and one of the fastest-growing companies in the Midwest by Inc.com. About Clever Real Estate Clever's educational real estate content reaches over 10 million readers annually, and its nationwide agent matching service has a 5.0-star Trustpilot rating across 2,300+ customer reviews. Since launching in 2017, Clever has reached $8.5 billion in real estate sold, matched 100,000+ customers with realtors, and saved consumers over $150 million on commission fees. Clever hit profitability (and new record sales) in May 2023.

Read More

Real Estate Technology, Mortgage and Lending

FirstClose™ Equity's Settlement Services Order Management Module Now Integrated with Calyx Point®

PRnewswire | July 26, 2023

FirstClose™, Inc., a leading fintech provider of data and workflow solutions for mortgage and home equity lenders nationwide, announced today that its home equity settlement services ordering module within FirstClose Equity is now integrated with Calyx Software's Point® loan origination system. Through the integration, Point users can seamlessly originate HELOCs and home equity loans within their LOS and complete the application through the closing process faster than the industry average of 45 to 60 days. FirstClose's one-of-a-kind home equity solution reduces operational touchpoints to elevate the overall customer experience for borrowers. It also enables lenders to automate data collection, verification, and settlement services ordering. FirstClose's order management module is currently used by more than 200 lenders nationwide to automate back-office manual processes. FirstClose's one-click ordering technology with the ability to modify settlement providers will enable Calyx Point lenders to reduce risk, grow their overall business, and position themselves better for continued growth and success in this surging home equity market. "As a customer-first company, we are always looking to offer our lenders access to like-minded companies that provide simple solutions to real-world challenges our customers face," said Juan Villegas, Director of National Sales at Calyx Software. "We're proud to be integrated with FirstClose and to be able to help our clients streamline their home equity lending operations." "Mortgage rates are rising; homeowners are staying in their homes longer and they are in a much better financial position than ever before. All these pieces point to HELOCs and HELs as the right products for the times," said Tedd Smith, Chief Executive Officer at FirstClose. "Having our order management module within Point will give Calyx users a simple and efficient way to capitalize on this growing market opportunity and stand out amongst the crowd by offering a significantly enhanced customer experience." About Calyx Calyx® is an established provider of compliant mortgage software solutions used by banks, credit unions, mortgage lenders, and brokerages nationwide. The company's easy-to-use technology, including its online borrower interview, loan origination systems and secure electronic signature software, is designed to streamline, integrate and optimize all phases of the loan process for customers of various sizes, workflows, channels and complexities. Combined with its extensive network of integrated partners, Calyx products deliver a true digital mortgage solution that maximizes profitability and enhances the customer experience. About FirstClose Headquartered in Austin, Texas, FirstClose, Inc. provides fintech solutions to HELOC and mortgage lenders nationwide. The company's mission is to increase profitability and reduce cost for mortgage lenders. FirstClose makes this possible through offering systems and relationships that enable lenders to assist the lender's borrowers more effectively, reduce closing costs, and ultimately shorten closing times.

Read More

Events