How to Create a Realtor Website Using WordPress and RETS

The Internet and social media present great opportunities for Realtors to market their listings to a larger audience. This helps them match homebuyers to available properties and close more sales. The foundation of any successful online real estate strategy is a successful website. A Realtor website allows you to cultivate and market to leads in an environment you control.

Spotlight

Thor Equities

Thor Equities is a leader in urban real estate development, leasing and management, pursuing premier retail and mixed-use assets in high-density areas. Thor Equities provides the best possible “High Street” retail and mixed-use building environments throughout the urban landscape across the United States, Latin America and Europe – all while delivering attractive, risk-adjusted returns to investors. The Thor Equities team delivers optimum results – assessing the most efficient way to operate a property to generate returns for investors by recognizing potential, reducing operating expenses, increasing tenant satisfaction, and leveraging market trends to maintain a property’s long-term competitive edge. The goal is to provide an unmatched “lifestyle” experience for the end user, whether it be living, working or shopping. Simply put, Thor Equities matches the people, the capital and the expertise to achieve unparalleled results.

OTHER ARTICLES
Real Estate Technology, Asset Management

COVID-19 may advance trends in commercial real estate

Article | May 30, 2023

The coronavirus outbreak has quickly put the economy into turmoil. While many businesses are struggling to keep up with the drastic changes in the market, the commercial real estate industry may have some bright spots despite obvious uncertainties. The COVID-19 outbreak in the U.S. is expected to advance trends in commercial real estate that were established in the market before the global pandemic. Of course, the industry is facing some difficulties, but these are currently projected to only be short-term. In response to the coronavirus outbreak, the NAIOP Research Foundation is suggesting an increase in demand for both industrial and office sectors.

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Real Estate Advice, Asset Management

Real Estate Property vs Asset Management: Understanding the Fine Line

Article | May 9, 2023

Improve real estate portfolio performance by analyzing various investment optimization strategies anddiscoveringthe subtle differences between asset management and property management. Contents 1 Introduction 2 Contrasts between Asset Management and Property Management 2.1 Key Differences based on Scope, Objectives, and Activities 2.2 Interconnectedness of Asset and Property Management 3 Asset Management Techniques 4 Property Management Techniques 5 Clarifying Misconceptions about Asset and Property Management 1. Introduction Asset management and property management are both integral components of real estate management. Precisely, property management pertains to managing the daily operations of a particular property, which includes overseeing the property and the tasks around it. On the other hand, asset management caters to investors seeking to purchase and manage numerous investment properties. It is essential to note that property management is generally intended for property owners who want to delegate the management function to competent professionals. An asset manager is responsible for managing various types of assets and overseeing portfolios. In contrast, a portfolio manager primarily handles the financial assets of their clients. The main objective of property managers is to manage and improve the value of a property while maximizing the return on investment for the owner. They analyze the real estate market and decide whether to continue investing in a property or divest it. 2. Asset Management Vs Property Management When it comes to asset management versus property management, people frequently experience confusion. Although both concepts are essential to the ownership and management of real estate, they are distinct. Recognizing the difference between the two overlapping cores of real estate management and comprehending how the two interact is vital. 2.1 Key Differences Based on Scope, Objectives and Activities Property management is operational, while asset management is strategic and focused on the big picture. Asset management involves a broader scope of responsibilities as it encompasses the management of multiple properties within a portfolio, including analyzing and evaluating the financial performance of each property, monitoring market trends and changes, and making informed decisions about buying, selling, or holding assets. On the other hand, property management in real estate has a more limited scope and primarily focuses on managing the regular operations of a single property, including overseeing tenant relations, collecting rent, scheduling maintenance and repairs, and assuring compliance with local laws and regulations. The primary objective of asset management is to develop and implement a strategy to maximize the return on investment, including identifying and acquiring properties that align with the owner's investment objectives, and developing long-term strategies to improve the performance of the portfolio as a whole. On the primary objective of property management in real estate is to ensure that a particular property is profitable and maintained to a high standard, create and implement effective marketing strategies to reach potential clients, and also handle the screening and selection process to ensure that clients are reliable and trustworthy. Asset managers are responsible for creating and implementing long-term strategies to improve portfolio performance and hiring the personnel on an investor's team, including real estate agents, property managers, and leasing agents. Property managers are responsible for maintaining property value, ensuring it remains profitable for the owner, and hiring employees like cleaners, security guards, and contractors. 2.2 Interconnectedness of Asset and Property Management Asset management and property management are closely interconnected, despite their different scopes and objectives. Effective communication and collaboration between asset and property managers are essential for a successful real estate investment portfolio. Asset managers rely on property managers to ensure individual properties are well-maintained and profitable. Property managers depend on asset managers to monitor investment strategy, market analysis, and portfolio optimization. The two roles combined can identify opportunities to increase the value of properties and achieve greater returns for investors. 3. Asset Management Techniques Asset management is a highly technical position involving finances and investments to a significant degree. In the real estate industry, clients place a great deal of trust in asset managers to purchase and sell valuable properties. Cash Flow Analysis: The real estate asset management technique, cash flow analysis is used to analyze cash transactions generated by a property to determine its profitability and potential returns. It helps asset managers assess its profitability and potential returns, guiding decision-making in investment, asset maintenance, and renovation. Debt and Equity Financing: The technique of financing debt and equity is about understanding and utilizing various financing options to fund real estate investments. Asset managers can choose the best financing strategy for their real estate investments using this technique. Property Valuation: The process of determining the value of a property based on factors like its location, condition, and potential rental income is simplified by property valuation techniques. Determining the property's current market value, setting a sale price or rental rate, and negotiating with potential buyers or tenants benefit an asset manager to identify the property value effectively. Financial Modeling: Developing the future cash flow projection and understanding the investment returns for future decision-making is vital. Using economic modeling for asset management, real estate asset managers can identify potential risks and opportunities and make informed decisions about investment strategies. 4. Property Management Techniques Property management is a service-oriented profession that involves hands-on knowledge of a property's operational aspects. Most of a property manager's duties revolve around techniques that ensure smooth property management and meeting the residents' needs and expectations. Budgeting and Financial Planning: Monitoring expenses related to real estate property management, such as utilities, insurance & maintenance, and finding ways to reduce costs without sacrificing quality using the budgeting and financial planning technique will help property managers make informed decisions about property investments and identify areas for cost-saving measures. Lease Negotiations: Maintaining accurate and up-to-date lease agreements, renewals, and terminations, enforcing lease terms, and resolving any disputes that may arise using the lease negotiation skills result in favorable lease terms for property owners, ultimately leading to better profitability. Tenant Screening and Retention: Conducting comprehensive background checks on prospective tenants to ensure trustworthiness, accountability, and implementing retention techniques to hold current tenants can help reduce vacancies and turnover, and ultimately increase profits. Effective Marketing and Advertising: To attract new tenants and help maintain high occupancy rates implementing effective real estate marketing and advertising techniques, including listing, signage, and social media, helps property managers with improved visibility and attractiveness of a property, leading to high rental income. 5. Clarifying Misconceptions about Asset and Property Management Real estate asset management and property management are two distinct roles that are often misunderstood. One common misunderstanding is that asset management is solely for prominent investors, whereas property management is exclusively for small-scale landlords. However, it is crucial to recognize that both roles are intertwined and can benefit from techniques utilized in both areas. Real estate decision-makers should comprehensively understand asset and property management techniques to make well-informed decisions that can optimize profitability and value. Real estate professionals can create an efficient and effective management approach for their properties by dispelling misconceptions and capitalizing on the strengths of both roles.

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Real Estate Technology

Smart Construction: Building Value through Interconnected Intelligence

Article | July 12, 2022

The construction industry, whether operating at the building level, infrastructure level, or city level, has undergone significant changes over the past decade, and the pace of change has only intensified in the past year. Opaque operating models are giving way to digitalization and transparency in every aspect of the industry, leading to better accountability of the business stakeholder ecosystem and better experience and quality of life for the end customers. The value realization for the sector is coming in three different ways, each with its set of technologies, tools, systems, and processes that lead to specific value maximization. 1. Connected Stakeholder Ecosystems Every stakeholder and their interactions and service provision to building and construction has been digitalized and automated. Architects, urban planners, designers have long been using tools and technologies. The use of 3D modeling and visualization, AR/VR platforms, and drone mapping are creating intuitive means to fast-track the design iteration process and reduce errors. Innovation has been happening in building materials and technologies for smart logistics and inventory management, which is digitalizing the procure to pay cycles and reducing the cost and sustainability footprint of the industry. Infratech is being included into civil construction, and information, communication, and operational tech hardware and software solutions are being integrated at the design stage itself. The industry uses the services of a network of internal and external third party providers and managers. The combination of mobile and enterprise applications, connectivity, and internet of things devices and variables is connecting these people together. Unified frameworks and digital and AI/ML tools allow seamless construction, management, and optimization of built spaces. The sales process is becoming highly digital with the use of customer relationship management platforms, channel management applications, and digital sales aids that blend AR/VR, 3D visualization, audio, video, and digital. The governance and financial mechanisms have evolved as well. Government bodies have digitalized and permissions, access rights, and payment mechanisms are increasingly digital. Regulators are moving towards real time sensor based monitoring and centralized digital reporting on effluents and emissions, aiming to improve sustainability metrics. An array of digital and cloud financial management tools, systems, and dashboards allow every aspect of the financial flow to and from entities to be managed, monitored, and optimized. The users, in both the customer and citizen persona, have become digitally savvy and experiential. The connected and sentient building, infrastructure, and city ecosystem increasingly allows for connected living where many services can already be accessed digitally. 2. Connected Lifecycle Management The construction industry is using digital and automation technologies at every stage of projects – from design to monetization of building, infrastructure, or city systems. Ingredient technologies such as internet of things, artificial intelligence, block chain, distributed computing, edge and mesh intelligence, cloud computing, big data analytics, and data visualization are allowing the industry to plan better and act predictively. The Design phase, in addition to using design and planning tools and technologies, is increasingly adopting concepts of wellness, biophilia, and blue-green integrations to blend technology and architecture. The Build phase has significantly transformed through innovative construction materials and methods, as well as digital, cloud, and sensor based solutions to monitor staff, progress, audits, and errors in construction. The entire land records management system in the country has been digitalized, and plans are underway to use drone based mapping to catalogue all assets and sites at a national level. The Sell phase is using technologies and platforms that have disintermediated some ecosystem partners and aggregated others, increasing the flow of information, communication, validations, and transactions. From marketing to site visits to legal documentation and commercial transactions, every step has been digitally transformed through a combination of AR/VR, AI/ML, digital, and cloud technologies. The Operate phase is seeing newer models of maintenance and management of assets over the long term. Tech enabled metering and monitoring allows for discretization of pay per use type of commercial arrangements, which can be digitally contracted and managed. This allows multi-stakeholder and multi-user assets to operate seamlessly. Multiple automation and real time monitoring systems and solutions – whether fully integrated or point solutions, are enhancing visibility and improving efficiency of operational performance. The Experience phase ensures an interplay of operational and service related systems and technologies allow the users to better access services at building, infrastructure, or city level. There is a lot of emphasis on enhancing customer experience by reducing wait times, improving service levels, creating areas and systems for interaction and engagement, and delivering a better quality of work or life to the end user. The Monetization phase is increasingly at the top of mind of administrators, owners, and operators of construction assets. Long return on investment cycles and complex modes of deployment of public and private capital predicate focus on easing the flow of money and identifying multiple modes of monetization to ensure that projects can succeed. Value added services through retail, advertising, data, or service based use cases are allowing for recurring revenues to be generated. Many of these services can be digitally conceptualized, delivered, and managed. 3. Connected Systems and Services Buildings and infrastructure spaces are increasingly envisioning themselves as an interconnected system of functions, utilities and services, all managed centrally and digitally through a building level control room or an infrastructure or city level integrated control and command center. The set of technologies first adopted for smart cities - such as networking and connectivity; smart management of water, waste, lighting, power, sewage, air quality and emissions; smart access to services and retail; interconnected mobility, parking, and traffic management; and managing request-response systems and on-demand servicing and issues management - are increasingly becoming important for buildings and infrastructure projects. Transport hubs are reimagining themselves as microcities. Road assets are creating logistics hubs and multiple digital monetization channels. Buildings are transforming into mixed use spaces that are accessed and managed digitally. On-demand, surge, discounted pricing mechanisms rely on complex algorithms and predictive forecasts. Multiple indices and standard comparative metrics are being considered by users, governments, regulators, and financiers of patient long-term capital. At the building level, Green ratings and Well Building standards are being measured and reported, and creating methods of differentiating premium and non-premium buildings. Global Infrastructure rankings rate countries in the quality and density and access of road, transport, utilities, and other major infrastructure systems and projects. Ease of Living Index and Sustainable Development Goals create the benchmarks to measure and monitor the performance and impact of city systems. Increasingly, gamification through Swachh Survekshan, Municipal Performance Index, and other city, state, and national level assessments is creating awareness and improving service levels. The indices themselves rely on a set on technology inclusion within projects and technology systems to aid performance measurement.

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Commercial Lease Considerations in Light of the COVID-19 Pandemic

Article | April 16, 2020

It has already been approximately one month since the COVID-19 pandemic thrust the commercial real estate industry in Canada into chaos. Landlords and tenants alike continue to face a litany of issues not previously seen in modern times. Many tenants are fighting for their continued survival, with some jurisdictions in Canada reporting that as many as half of the businesses closed will not re-open once this crisis is over. Landlords are grappling with how to keep their projects viable with so many vacancies looming and cash flow becoming increasingly restricted. How the industry addresses and emerges from the recent events will determine not only the immediate future, but also the long-term evolution of our industry.So how do commercial landlords and tenants proceed in these uncertain times? Below are some key considerations for both landlords and tenants alike.

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Spotlight

Thor Equities

Thor Equities is a leader in urban real estate development, leasing and management, pursuing premier retail and mixed-use assets in high-density areas. Thor Equities provides the best possible “High Street” retail and mixed-use building environments throughout the urban landscape across the United States, Latin America and Europe – all while delivering attractive, risk-adjusted returns to investors. The Thor Equities team delivers optimum results – assessing the most efficient way to operate a property to generate returns for investors by recognizing potential, reducing operating expenses, increasing tenant satisfaction, and leveraging market trends to maintain a property’s long-term competitive edge. The goal is to provide an unmatched “lifestyle” experience for the end user, whether it be living, working or shopping. Simply put, Thor Equities matches the people, the capital and the expertise to achieve unparalleled results.

Related News

Market Outlook, Real Estate Investment

Zillow and Redfin announce partnership to help buyers and home builders connect

PRNewswire | August 02, 2023

Zillow® Group's new-construction listings will soon be automatically syndicated to Redfin, connecting home builders with motivated buyers on both platforms. The strategic partnership will dramatically expand the reach of home builder listings on Zillow and allow Redfin customers to explore a broader range of new-construction homes for sale, creating a seamless home-buying experience. The new partnership comes at a time when new construction is gaining prominence among buyers. In June 2023, new single-family home sales were up 23.8% from a year ago. This is partly because the inventory of existing homes is dwindling and consumers are shifting to new construction to find a home that meets their needs. Zillow's latest market report shows there were 28% fewer new listings added to the market this June compared to last year. A Redfin analysis found that in the first half of 2023, one-third of single-family homes available for buyers to choose from were new construction, a record-high share. "Zillow provides a standout platform for home builders to highlight their communities and connect with potential buyers. Zillow's Community pages, in particular, help buyers understand the benefits of a new-construction home and give home builders a place to highlight all the amenities within a new-build community," said Owen Gehrett, vice president and general manager of New Construction at Zillow. "The partnership with Redfin extends this unique and valuable resource to a wider audience. It benefits home builders by expanding their reach to additional home buyers, while empowering home shoppers to make confident and informed decisions, regardless of where they choose to shop." Zillow boasts the largest selection of new-construction communities of all real estate websites in the U.S.,1 making it the ultimate choice for buyers seeking new homes and home builders looking to connect with those prospective shoppers. Through this strategic partnership, home builders will also market their new-construction communities to Redfin's extensive customer base of 50 million monthly visitors. Builders partnering with Zillow will begin to see their listings and communities syndicated to Redfin in the fourth quarter of 2023. "With buyer demand outpacing the supply of existing homes for sale, Redfin's home-buying customers are increasingly turning to new construction," said Adam Wiener, Redfin's president of real estate operations. "Our Zillow partnership will help our customers discover more homes that fit their criteria. This is a win-win-win for our customers, agents and the builders who advertise with Zillow, who will now reach the homebuyers on Redfin. The partnership provides a new revenue opportunity while allowing us to focus on what we do best, helping customers buy and sell homes with local Redfin agents." As part of the rollout, Redfin will launch new features to help buyers discover new-construction communities and connect with home builders, powered by Zillow's Community pages. These pages highlight important community amenities, featuring photos, videos, community maps and amenity details, which is incredibly important to new-construction buyers. According to Zillow's 2023 New Construction Consumer Housing Trends Report, 53% of new-construction buyers greatly value shared amenities such as clubhouses and fitness centers, compared to only 24% of existing home buyers. Community pages also list all available homes for sale within the community, including homes that are move-in ready, nearly complete and lots, and provide a direct link to the builder's website, contact information and sales center hours. These features enable builders to showcase their homes, amenities and details in one convenient place, and soon, the features will be accessible to both Zillow and Redfin shoppers. Upon the launch of the partnership, Redfin will source non-MLS new-construction listings exclusively from Zillow. New-construction listings available through an MLS will still be discoverable on Redfin. About Zillow Group Zillow Group, Inc. is reimagining real estate to make home a reality for more and more people. As the most visited real estate website in the United States, Zillow and its affiliates help people find and get the home they want by connecting them with digital solutions, great partners, and easier buying, selling, financing and renting experiences. Zillow Group's affiliates, subsidiaries and brands include Zillow®; Zillow Premier Agent®; Zillow Home Loans℠; Zillow Closing Services℠; Trulia®; Out East®; StreetEasy®; HotPads®; and ShowingTime+℠, which includes ShowingTime®, Bridge Interactive®, and dotloop®. About Redfin Redfin is a technology-powered real estate company. We help people find a place to live with brokerage, rentals, lending, title insurance, and renovations services. We also run the country's #1 real estate brokerage site. Our home-buying customers see homes first with same day tours, and our lending and title services help them close quickly. Customers selling a home in certain markets can have our renovations crew fix up their home to sell for top dollar. Our rentals business empowers millions nationwide to find apartments and houses for rent. Customers who buy and sell with Redfin pay a 1% listing fee, subject to minimums, less than half of what brokerages commonly charge. Since launching in 2006, we've saved customers more than $1.5 billion in commissions. We serve more than 100 markets across the U.S. and Canada and employ over 5,000 people.

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Real Estate Technology, Mortgage and Lending

Clever Real Estate Launches Clever Pro, Driving More Growth and Profitability for Mortgage Lenders

PRnewswire | August 01, 2023

Clever Real Estate, the fast-growing real estate technology company, has launched Clever Pro, a new all-in-one solution that empowers mortgage lenders to drive higher profits and provide more value to borrowers. Clever Pro will initially consist of five fully-integrated products that deliver the data, insights, and relationships lenders need to maximize performance and drive sustainable growth: Pro Convert helps lenders boost conversion rates with less work and no added cost. Clever matches borrowers with top 1% Realtors from its industry-leading network of 19,000 agents. Clever's Lender-Certified Agents work with the loan officer to deliver a superior customer experience, increasing close rates and revenue per lead. Pro Connect gives lenders more control over their entire pipeline. Clever captures real-time status updates and feedback from all parties so loan officers are more efficient and responsive. This information is prioritized in Clever's Loan Officer Portal and the lender's CRM, so nothing slips through the cracks. Pro Search lets borrowers browse homes, get listing alerts, and schedule viewings entirely within the lender's branded ecosystem. This gives loan officers better visibility while keeping them, and their key value props, top of mind for clients across their home shopping journey. Pro Insights surfaces real-time loan officer performance data to help teams identify what's working and what needs to improve. Fully-configurable dashboards let lenders monitor KPIs in real-time for better campaign forecasting, as well as targeted sales coaching and lead routing. Pro Amplify turns every win into high-impact marketing collateral that helps lenders generate more business. Every closing and piece of positive feedback is repackaged into personalized (and compliant) content loan officers can share on social media to boost their brand. "Our team has built something truly groundbreaking," said Tony Chahal, SVP of Clever Pro. "Clever Pro solves so many longstanding problems for lenders that hinder profitability and growth. We're giving them trusted partners in every market nationwide, plus technology to manage the entire buyer journey, all within a single unified ecosystem. And we're just getting started — more features are already on the way!" Clever Pro arrives hot on the heels of Clever's latest funding round, in which it raised an additional $2 million from strategic investors, including Cultivation Capital, EssentVentures LLC, and real estate tech strategist Mike DelPrete. Clever was recently named the number-one real estate company on Trustpilot and one of the fastest-growing companies in the Midwest by Inc.com. About Clever Real Estate Clever's educational real estate content reaches over 10 million readers annually, and its nationwide agent matching service has a 5.0-star Trustpilot rating across 2,300+ customer reviews. Since launching in 2017, Clever has reached $8.5 billion in real estate sold, matched 100,000+ customers with realtors, and saved consumers over $150 million on commission fees. Clever hit profitability (and new record sales) in May 2023.

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Real Estate Technology, Mortgage and Lending

FirstClose™ Equity's Settlement Services Order Management Module Now Integrated with Calyx Point®

PRnewswire | July 26, 2023

FirstClose™, Inc., a leading fintech provider of data and workflow solutions for mortgage and home equity lenders nationwide, announced today that its home equity settlement services ordering module within FirstClose Equity is now integrated with Calyx Software's Point® loan origination system. Through the integration, Point users can seamlessly originate HELOCs and home equity loans within their LOS and complete the application through the closing process faster than the industry average of 45 to 60 days. FirstClose's one-of-a-kind home equity solution reduces operational touchpoints to elevate the overall customer experience for borrowers. It also enables lenders to automate data collection, verification, and settlement services ordering. FirstClose's order management module is currently used by more than 200 lenders nationwide to automate back-office manual processes. FirstClose's one-click ordering technology with the ability to modify settlement providers will enable Calyx Point lenders to reduce risk, grow their overall business, and position themselves better for continued growth and success in this surging home equity market. "As a customer-first company, we are always looking to offer our lenders access to like-minded companies that provide simple solutions to real-world challenges our customers face," said Juan Villegas, Director of National Sales at Calyx Software. "We're proud to be integrated with FirstClose and to be able to help our clients streamline their home equity lending operations." "Mortgage rates are rising; homeowners are staying in their homes longer and they are in a much better financial position than ever before. All these pieces point to HELOCs and HELs as the right products for the times," said Tedd Smith, Chief Executive Officer at FirstClose. "Having our order management module within Point will give Calyx users a simple and efficient way to capitalize on this growing market opportunity and stand out amongst the crowd by offering a significantly enhanced customer experience." About Calyx Calyx® is an established provider of compliant mortgage software solutions used by banks, credit unions, mortgage lenders, and brokerages nationwide. The company's easy-to-use technology, including its online borrower interview, loan origination systems and secure electronic signature software, is designed to streamline, integrate and optimize all phases of the loan process for customers of various sizes, workflows, channels and complexities. Combined with its extensive network of integrated partners, Calyx products deliver a true digital mortgage solution that maximizes profitability and enhances the customer experience. About FirstClose Headquartered in Austin, Texas, FirstClose, Inc. provides fintech solutions to HELOC and mortgage lenders nationwide. The company's mission is to increase profitability and reduce cost for mortgage lenders. FirstClose makes this possible through offering systems and relationships that enable lenders to assist the lender's borrowers more effectively, reduce closing costs, and ultimately shorten closing times.

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Market Outlook, Real Estate Investment

Zillow and Redfin announce partnership to help buyers and home builders connect

PRNewswire | August 02, 2023

Zillow® Group's new-construction listings will soon be automatically syndicated to Redfin, connecting home builders with motivated buyers on both platforms. The strategic partnership will dramatically expand the reach of home builder listings on Zillow and allow Redfin customers to explore a broader range of new-construction homes for sale, creating a seamless home-buying experience. The new partnership comes at a time when new construction is gaining prominence among buyers. In June 2023, new single-family home sales were up 23.8% from a year ago. This is partly because the inventory of existing homes is dwindling and consumers are shifting to new construction to find a home that meets their needs. Zillow's latest market report shows there were 28% fewer new listings added to the market this June compared to last year. A Redfin analysis found that in the first half of 2023, one-third of single-family homes available for buyers to choose from were new construction, a record-high share. "Zillow provides a standout platform for home builders to highlight their communities and connect with potential buyers. Zillow's Community pages, in particular, help buyers understand the benefits of a new-construction home and give home builders a place to highlight all the amenities within a new-build community," said Owen Gehrett, vice president and general manager of New Construction at Zillow. "The partnership with Redfin extends this unique and valuable resource to a wider audience. It benefits home builders by expanding their reach to additional home buyers, while empowering home shoppers to make confident and informed decisions, regardless of where they choose to shop." Zillow boasts the largest selection of new-construction communities of all real estate websites in the U.S.,1 making it the ultimate choice for buyers seeking new homes and home builders looking to connect with those prospective shoppers. Through this strategic partnership, home builders will also market their new-construction communities to Redfin's extensive customer base of 50 million monthly visitors. Builders partnering with Zillow will begin to see their listings and communities syndicated to Redfin in the fourth quarter of 2023. "With buyer demand outpacing the supply of existing homes for sale, Redfin's home-buying customers are increasingly turning to new construction," said Adam Wiener, Redfin's president of real estate operations. "Our Zillow partnership will help our customers discover more homes that fit their criteria. This is a win-win-win for our customers, agents and the builders who advertise with Zillow, who will now reach the homebuyers on Redfin. The partnership provides a new revenue opportunity while allowing us to focus on what we do best, helping customers buy and sell homes with local Redfin agents." As part of the rollout, Redfin will launch new features to help buyers discover new-construction communities and connect with home builders, powered by Zillow's Community pages. These pages highlight important community amenities, featuring photos, videos, community maps and amenity details, which is incredibly important to new-construction buyers. According to Zillow's 2023 New Construction Consumer Housing Trends Report, 53% of new-construction buyers greatly value shared amenities such as clubhouses and fitness centers, compared to only 24% of existing home buyers. Community pages also list all available homes for sale within the community, including homes that are move-in ready, nearly complete and lots, and provide a direct link to the builder's website, contact information and sales center hours. These features enable builders to showcase their homes, amenities and details in one convenient place, and soon, the features will be accessible to both Zillow and Redfin shoppers. Upon the launch of the partnership, Redfin will source non-MLS new-construction listings exclusively from Zillow. New-construction listings available through an MLS will still be discoverable on Redfin. About Zillow Group Zillow Group, Inc. is reimagining real estate to make home a reality for more and more people. As the most visited real estate website in the United States, Zillow and its affiliates help people find and get the home they want by connecting them with digital solutions, great partners, and easier buying, selling, financing and renting experiences. Zillow Group's affiliates, subsidiaries and brands include Zillow®; Zillow Premier Agent®; Zillow Home Loans℠; Zillow Closing Services℠; Trulia®; Out East®; StreetEasy®; HotPads®; and ShowingTime+℠, which includes ShowingTime®, Bridge Interactive®, and dotloop®. About Redfin Redfin is a technology-powered real estate company. We help people find a place to live with brokerage, rentals, lending, title insurance, and renovations services. We also run the country's #1 real estate brokerage site. Our home-buying customers see homes first with same day tours, and our lending and title services help them close quickly. Customers selling a home in certain markets can have our renovations crew fix up their home to sell for top dollar. Our rentals business empowers millions nationwide to find apartments and houses for rent. Customers who buy and sell with Redfin pay a 1% listing fee, subject to minimums, less than half of what brokerages commonly charge. Since launching in 2006, we've saved customers more than $1.5 billion in commissions. We serve more than 100 markets across the U.S. and Canada and employ over 5,000 people.

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Real Estate Technology, Mortgage and Lending

Clever Real Estate Launches Clever Pro, Driving More Growth and Profitability for Mortgage Lenders

PRnewswire | August 01, 2023

Clever Real Estate, the fast-growing real estate technology company, has launched Clever Pro, a new all-in-one solution that empowers mortgage lenders to drive higher profits and provide more value to borrowers. Clever Pro will initially consist of five fully-integrated products that deliver the data, insights, and relationships lenders need to maximize performance and drive sustainable growth: Pro Convert helps lenders boost conversion rates with less work and no added cost. Clever matches borrowers with top 1% Realtors from its industry-leading network of 19,000 agents. Clever's Lender-Certified Agents work with the loan officer to deliver a superior customer experience, increasing close rates and revenue per lead. Pro Connect gives lenders more control over their entire pipeline. Clever captures real-time status updates and feedback from all parties so loan officers are more efficient and responsive. This information is prioritized in Clever's Loan Officer Portal and the lender's CRM, so nothing slips through the cracks. Pro Search lets borrowers browse homes, get listing alerts, and schedule viewings entirely within the lender's branded ecosystem. This gives loan officers better visibility while keeping them, and their key value props, top of mind for clients across their home shopping journey. Pro Insights surfaces real-time loan officer performance data to help teams identify what's working and what needs to improve. Fully-configurable dashboards let lenders monitor KPIs in real-time for better campaign forecasting, as well as targeted sales coaching and lead routing. Pro Amplify turns every win into high-impact marketing collateral that helps lenders generate more business. Every closing and piece of positive feedback is repackaged into personalized (and compliant) content loan officers can share on social media to boost their brand. "Our team has built something truly groundbreaking," said Tony Chahal, SVP of Clever Pro. "Clever Pro solves so many longstanding problems for lenders that hinder profitability and growth. We're giving them trusted partners in every market nationwide, plus technology to manage the entire buyer journey, all within a single unified ecosystem. And we're just getting started — more features are already on the way!" Clever Pro arrives hot on the heels of Clever's latest funding round, in which it raised an additional $2 million from strategic investors, including Cultivation Capital, EssentVentures LLC, and real estate tech strategist Mike DelPrete. Clever was recently named the number-one real estate company on Trustpilot and one of the fastest-growing companies in the Midwest by Inc.com. About Clever Real Estate Clever's educational real estate content reaches over 10 million readers annually, and its nationwide agent matching service has a 5.0-star Trustpilot rating across 2,300+ customer reviews. Since launching in 2017, Clever has reached $8.5 billion in real estate sold, matched 100,000+ customers with realtors, and saved consumers over $150 million on commission fees. Clever hit profitability (and new record sales) in May 2023.

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Real Estate Technology, Mortgage and Lending

FirstClose™ Equity's Settlement Services Order Management Module Now Integrated with Calyx Point®

PRnewswire | July 26, 2023

FirstClose™, Inc., a leading fintech provider of data and workflow solutions for mortgage and home equity lenders nationwide, announced today that its home equity settlement services ordering module within FirstClose Equity is now integrated with Calyx Software's Point® loan origination system. Through the integration, Point users can seamlessly originate HELOCs and home equity loans within their LOS and complete the application through the closing process faster than the industry average of 45 to 60 days. FirstClose's one-of-a-kind home equity solution reduces operational touchpoints to elevate the overall customer experience for borrowers. It also enables lenders to automate data collection, verification, and settlement services ordering. FirstClose's order management module is currently used by more than 200 lenders nationwide to automate back-office manual processes. FirstClose's one-click ordering technology with the ability to modify settlement providers will enable Calyx Point lenders to reduce risk, grow their overall business, and position themselves better for continued growth and success in this surging home equity market. "As a customer-first company, we are always looking to offer our lenders access to like-minded companies that provide simple solutions to real-world challenges our customers face," said Juan Villegas, Director of National Sales at Calyx Software. "We're proud to be integrated with FirstClose and to be able to help our clients streamline their home equity lending operations." "Mortgage rates are rising; homeowners are staying in their homes longer and they are in a much better financial position than ever before. All these pieces point to HELOCs and HELs as the right products for the times," said Tedd Smith, Chief Executive Officer at FirstClose. "Having our order management module within Point will give Calyx users a simple and efficient way to capitalize on this growing market opportunity and stand out amongst the crowd by offering a significantly enhanced customer experience." About Calyx Calyx® is an established provider of compliant mortgage software solutions used by banks, credit unions, mortgage lenders, and brokerages nationwide. The company's easy-to-use technology, including its online borrower interview, loan origination systems and secure electronic signature software, is designed to streamline, integrate and optimize all phases of the loan process for customers of various sizes, workflows, channels and complexities. Combined with its extensive network of integrated partners, Calyx products deliver a true digital mortgage solution that maximizes profitability and enhances the customer experience. About FirstClose Headquartered in Austin, Texas, FirstClose, Inc. provides fintech solutions to HELOC and mortgage lenders nationwide. The company's mission is to increase profitability and reduce cost for mortgage lenders. FirstClose makes this possible through offering systems and relationships that enable lenders to assist the lender's borrowers more effectively, reduce closing costs, and ultimately shorten closing times.

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