How to Create A Winning Commercial Real Estate Marketing Strategy

January 10, 2020 | 151 views

Commercial real estate marketing has evolved during the last decade. Creating a successful commercial real estate marketing strategy requires more than having a fancy print brochure and pushing your commercial real estate listings to LoopNet. Below is a list of 17 unique commercial real estate marketing ideas that can help you expand your digital footprint and grow your commercial real estate business.

Spotlight

Cambridge Innovation Center (CIC)

CIC was founded in 1999 in Kendall Square (Cambridge, Massachusetts) and houses more than 1,000 companies across 8 locations, offering premium office and coworking space. CIC companies come from a wide variety of industries, and while our community is composed primarily of startups, it also includes larger companies, investors, and service providers. We measure our success through our economic impact. Startups housed at CIC have raised over $2 billion in venture capital investment and created over $2 billion of publicly disclosed exit value, CIC companies have added an estimated 40,000 jobs to the economy. In Cambridge, this hive of innovation has drawn the four largest venture capital funds in Massachusetts, with a combined $7.1 billion of assets under management, to relocate their headquarters into CIC’s buildings, alongside a number of smaller funds. Capital, mixed with exceptional talent and strong ideas, accelerates job growth and value creation.

OTHER ARTICLES
REAL ESTATE TECHNOLOGY

TOP TECH TRENDS TRANSFORMING THE REAL ESTATE INDUSTRY

Article | July 12, 2022

Real estate mobile apps and agent websites are becoming more and more popular as a means of searching for the right property, so those who are professionally engaged in this field and planning to expand their business should, in the first place, understand the market and look out for the latest real estate mobile app tech trends. Such awareness will allow you to make informed decisions embarking thus on the journey of lasting business promotion and development.

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REAL ESTATE TECHNOLOGY

Why Company Culture Matters in Commercial Real Estate

Article | July 25, 2022

The pursuit of exceptional people in today’s competitive commercial real estate market is a challenging proposition. DFW has a wealth of talent who could work at any number of prestigious real estate firms. So, what sets one global commercial firm apart from the next? How do we attract and keep the best in the industry to better serve our clients?

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REAL ESTATE INVESTMENT

What’s the Best Type of Commercial Real Estate Property for Investors

Article | July 12, 2022

Thinking about investing in commercial real estate? It can certainly be a lucrative venture. For those unfamiliar, this type of property is generally defined as land or buildings that are intended to generate a profit in some way. More specifically, commercial real estate is divided into subcategories. There are four main types, including multifamily, office, industrial, and retail. Which type is correct for you? It really depends. Each comes with its own set of pros and cons.

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8 Ways to Vet a CPA for Your Real Estate Investing Business

Article | February 10, 2020

Even though it may sound like a simple undertaking, vetting a good certified public accountant for your real estate investing business takes a lot of research and effort. The best certified public accountant (CPA) advice for investors usually comes from one who either invests themselves in real estate (RE) or has many clients who do. These types of CPAs may also hold certified financial planning (CFP) certifications. Although most CPAs are knowledgeable about taxes in general and can sometimes assist investors in getting the most tax advantages for their real estate investments, CPAs who invest in RE themselves do have a great advantage in firsthand knowledge of investing.

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Spotlight

Cambridge Innovation Center (CIC)

CIC was founded in 1999 in Kendall Square (Cambridge, Massachusetts) and houses more than 1,000 companies across 8 locations, offering premium office and coworking space. CIC companies come from a wide variety of industries, and while our community is composed primarily of startups, it also includes larger companies, investors, and service providers. We measure our success through our economic impact. Startups housed at CIC have raised over $2 billion in venture capital investment and created over $2 billion of publicly disclosed exit value, CIC companies have added an estimated 40,000 jobs to the economy. In Cambridge, this hive of innovation has drawn the four largest venture capital funds in Massachusetts, with a combined $7.1 billion of assets under management, to relocate their headquarters into CIC’s buildings, alongside a number of smaller funds. Capital, mixed with exceptional talent and strong ideas, accelerates job growth and value creation.

Related News

REAL ESTATE TECHNOLOGY, MORTGAGE AND LENDING

BatchService introduces list building platform with industry-first property and owner data offerings

BatchService | March 17, 2023

BatchService, a leading real estate data and SaaS provider, has introduced the first list building tool that allows businesses to build custom property lists and enrich them with the most accurate contact information on the market–solving the problem of solution fragmentation. From real estate to marketing services, ListBuilder is designed to give businesses on-demand access to industry-leading property, owner and contact data. “We’re excited to help businesses leverage property and owner data to improve targeting, increase marketing performance, and drive growth,” said BatchService CEO Jesse Burrell. “As a real estate investor, I remember having to jump between multiple platforms to get quality data. It led to a lot of wasted time and money. This solution eliminates that waste and improves deal potential tremendously. We believe it’s a game changer.” Developed to meet the needs of businesses of all sizes and industries that use property data, ListBuilder is a self-service platform with transparent pricing, real-time results, and a host of custom list building capabilities. In-depth data – With more than 180 property, owner, and financial filters, there are millions of combinations to help users build targeted lead lists Quick lists - With 35 of the most popular search filters–including absentee owner, high equity, tired landlord, and more–users can create custom lists in minutes Right-party contact data – Enrich property lists with the most accurate and complete property owner contact information on the market Marketing flags – Supplement property lists with buyer and seller intent data, including mortgage information, demographics, life events, and more On-demand access – With no monthly fees and instant results, customers only pay for the data they need when they need it Founded in 2018, BatchService offers a suite of real estate software and data services to help businesses in and around real estate find targeted leads, market more effectively, connect with property owners, and close more deals. The company’s technology solutions are powered by industry-leading property and owner data that’s enriched by data science, proprietary algorithms, and a data verification loop. ABOUT BATCHSERVICE BatchService is a real estate data and technology company. At BatchService, we provide visibility into real estate assets through real-time property intelligence, empowering real estate professionals to better identify opportunities and directly engage with property owners, investors, and agents. BatchService provides a suite of tools to manage client records, organize lists, comp properties, and surface investor insights. Our developer-friendly API endpoints fuel innovation for the proptech ecosystem.

Read More

REAL ESTATE INVESTMENT, MORTGAGE AND LENDING

Roc360 Announces Completion of Finance of America Commercial Assets Acquisition

Roc360 | March 16, 2023

Roc Capital Holdings LLC (Roc360), a financial services platform for residential real estate investors, recently announced its completion of the previously announced acquisition of Finance of America Commercial (FACo) assets. Under the transaction terms, Roc360 acquired the operational assets of FACo, a Finance of America Companies Inc. division specializing in residential real estate investment loans. Roc360 will give the brand a unique logo and execute it under a new subsidiary using its current name, Finance of America Commercial. It will join Roc360's growing collection of leading real estate’s brands, such as Haus Lending, Roc Capital, Elmsure Insurance, Wimba Title, and Tamarisk Appraisals. The FACo acquisition enhances Roc360's existing origination footprint in its retail and wholesale channels, and the acquired data will contribute to Roc360's data science initiatives. In 2022, the two companies collectively financed over $4.6 billion in loans for business purposes. FACo traces its origins back over a decade to its forerunners, B2R Finance, Dwell Finance, and Jordan Capital Finance, innovators in the national private lending sector that provided fix-and-flip and landlord DSCR loans to real estate investors. It has funded over $6 billion to 9,000+ individual guarantors across 25,000+ closed loans via its broker channels and borrower-direct. Arvind Raghunathan, Founder and Chief Executive Officer of Roc360, said, "Roc360 is committed to delivering innovative products and services that help rejuvenate and deliver new and like-new energy efficient homes to America's undersupplied housing stock." He also said, "The acquisition further broadens our reach and ability to make a difference. We will continue to pursue growth opportunities, including acquisitions, that expand our ability to provide solutions to real estate investors." (Source – Cision PR Newswire) About Roc360 Roc360 is a vertically integrated platform for residential real estate investors and one of the leading creators of business-purpose loans nationally. The company was established in 2014, employs more than 300 people and funded more than $14 billion in loans through its lending subsidiaries. It is based in New York City with offices across three continents. In addition, Roc360 joined the Deloitte Technology Fast 500, a ranking of the 500 North American companies with the fastest-growing media, technology, telecommunications, fintech, life sciences, and energy tech industries in 2022.

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MARKET OUTLOOK, REAL ESTATE TECHNOLOGY

Addressable’s New SmartCopy Automates Real Estate Marketing by Using GPT-3

Addressable | March 15, 2023

On March 14, 2023, an end-to-end marketing solution provider Addressable, announced SmartCopy, that helps generate copy as a part of the company's card-writing platform. The new tool, SmartCopy, is powered by Open AI's GPT-3 to generate real estate marketing copy. SmartCopy is designed to assist real estate agents in attaining listings through outreach with personalized handwritten mail by creating AI-generated letter copy. The feature generates highly customized and compelling marketing messages using Addressable's real estate performance data and GPT-3's powerful natural language processing capabilities. SmartCopy offers benefits and features, including the ability to generate personalized messages at scale, highly customized content for real estate marketing and improved efficiency and effectiveness in acquiring listing appointments. The tool is now available for new and existing customers on the company's website. Co-Founder and CEO at Addressable, Christopher Tosswill, said, "Addressable has always been committed to providing innovative solutions to help our customers grow their businesses. SmartCopy is a perfect example of this commitment." He added, "This feature will enable real estate agents to generate highly personalized marketing messages at scale, helping them acquire more listing appointments and grow their businesses." (Source – Business Wire) About Addressable Addressable is a cutting-edge technology company offering a unique real estate marketing solution. Established in 2019, the Los Angeles, California-based company has provided innovative tools to assist real estate agents in their sales efforts. The company's patented robotic technology generates personalized handwritten letters, enhancing the customer experience and driving engagement. Its management team comprises experienced professionals, including former product manager at Facebook Christopher Tosswill and former Task Rabbit and SnowFlake Director of Engineer Mark Weaver, who bring a wealth of expertise. In addition, its innovative platform has proved to be a game-changer in the real estate industry, assisting agents in 44 states in generating over $1.5 billion in home sales since 2020.

Read More

REAL ESTATE TECHNOLOGY, MORTGAGE AND LENDING

BatchService introduces list building platform with industry-first property and owner data offerings

BatchService | March 17, 2023

BatchService, a leading real estate data and SaaS provider, has introduced the first list building tool that allows businesses to build custom property lists and enrich them with the most accurate contact information on the market–solving the problem of solution fragmentation. From real estate to marketing services, ListBuilder is designed to give businesses on-demand access to industry-leading property, owner and contact data. “We’re excited to help businesses leverage property and owner data to improve targeting, increase marketing performance, and drive growth,” said BatchService CEO Jesse Burrell. “As a real estate investor, I remember having to jump between multiple platforms to get quality data. It led to a lot of wasted time and money. This solution eliminates that waste and improves deal potential tremendously. We believe it’s a game changer.” Developed to meet the needs of businesses of all sizes and industries that use property data, ListBuilder is a self-service platform with transparent pricing, real-time results, and a host of custom list building capabilities. In-depth data – With more than 180 property, owner, and financial filters, there are millions of combinations to help users build targeted lead lists Quick lists - With 35 of the most popular search filters–including absentee owner, high equity, tired landlord, and more–users can create custom lists in minutes Right-party contact data – Enrich property lists with the most accurate and complete property owner contact information on the market Marketing flags – Supplement property lists with buyer and seller intent data, including mortgage information, demographics, life events, and more On-demand access – With no monthly fees and instant results, customers only pay for the data they need when they need it Founded in 2018, BatchService offers a suite of real estate software and data services to help businesses in and around real estate find targeted leads, market more effectively, connect with property owners, and close more deals. The company’s technology solutions are powered by industry-leading property and owner data that’s enriched by data science, proprietary algorithms, and a data verification loop. ABOUT BATCHSERVICE BatchService is a real estate data and technology company. At BatchService, we provide visibility into real estate assets through real-time property intelligence, empowering real estate professionals to better identify opportunities and directly engage with property owners, investors, and agents. BatchService provides a suite of tools to manage client records, organize lists, comp properties, and surface investor insights. Our developer-friendly API endpoints fuel innovation for the proptech ecosystem.

Read More

REAL ESTATE INVESTMENT, MORTGAGE AND LENDING

Roc360 Announces Completion of Finance of America Commercial Assets Acquisition

Roc360 | March 16, 2023

Roc Capital Holdings LLC (Roc360), a financial services platform for residential real estate investors, recently announced its completion of the previously announced acquisition of Finance of America Commercial (FACo) assets. Under the transaction terms, Roc360 acquired the operational assets of FACo, a Finance of America Companies Inc. division specializing in residential real estate investment loans. Roc360 will give the brand a unique logo and execute it under a new subsidiary using its current name, Finance of America Commercial. It will join Roc360's growing collection of leading real estate’s brands, such as Haus Lending, Roc Capital, Elmsure Insurance, Wimba Title, and Tamarisk Appraisals. The FACo acquisition enhances Roc360's existing origination footprint in its retail and wholesale channels, and the acquired data will contribute to Roc360's data science initiatives. In 2022, the two companies collectively financed over $4.6 billion in loans for business purposes. FACo traces its origins back over a decade to its forerunners, B2R Finance, Dwell Finance, and Jordan Capital Finance, innovators in the national private lending sector that provided fix-and-flip and landlord DSCR loans to real estate investors. It has funded over $6 billion to 9,000+ individual guarantors across 25,000+ closed loans via its broker channels and borrower-direct. Arvind Raghunathan, Founder and Chief Executive Officer of Roc360, said, "Roc360 is committed to delivering innovative products and services that help rejuvenate and deliver new and like-new energy efficient homes to America's undersupplied housing stock." He also said, "The acquisition further broadens our reach and ability to make a difference. We will continue to pursue growth opportunities, including acquisitions, that expand our ability to provide solutions to real estate investors." (Source – Cision PR Newswire) About Roc360 Roc360 is a vertically integrated platform for residential real estate investors and one of the leading creators of business-purpose loans nationally. The company was established in 2014, employs more than 300 people and funded more than $14 billion in loans through its lending subsidiaries. It is based in New York City with offices across three continents. In addition, Roc360 joined the Deloitte Technology Fast 500, a ranking of the 500 North American companies with the fastest-growing media, technology, telecommunications, fintech, life sciences, and energy tech industries in 2022.

Read More

MARKET OUTLOOK, REAL ESTATE TECHNOLOGY

Addressable’s New SmartCopy Automates Real Estate Marketing by Using GPT-3

Addressable | March 15, 2023

On March 14, 2023, an end-to-end marketing solution provider Addressable, announced SmartCopy, that helps generate copy as a part of the company's card-writing platform. The new tool, SmartCopy, is powered by Open AI's GPT-3 to generate real estate marketing copy. SmartCopy is designed to assist real estate agents in attaining listings through outreach with personalized handwritten mail by creating AI-generated letter copy. The feature generates highly customized and compelling marketing messages using Addressable's real estate performance data and GPT-3's powerful natural language processing capabilities. SmartCopy offers benefits and features, including the ability to generate personalized messages at scale, highly customized content for real estate marketing and improved efficiency and effectiveness in acquiring listing appointments. The tool is now available for new and existing customers on the company's website. Co-Founder and CEO at Addressable, Christopher Tosswill, said, "Addressable has always been committed to providing innovative solutions to help our customers grow their businesses. SmartCopy is a perfect example of this commitment." He added, "This feature will enable real estate agents to generate highly personalized marketing messages at scale, helping them acquire more listing appointments and grow their businesses." (Source – Business Wire) About Addressable Addressable is a cutting-edge technology company offering a unique real estate marketing solution. Established in 2019, the Los Angeles, California-based company has provided innovative tools to assist real estate agents in their sales efforts. The company's patented robotic technology generates personalized handwritten letters, enhancing the customer experience and driving engagement. Its management team comprises experienced professionals, including former product manager at Facebook Christopher Tosswill and former Task Rabbit and SnowFlake Director of Engineer Mark Weaver, who bring a wealth of expertise. In addition, its innovative platform has proved to be a game-changer in the real estate industry, assisting agents in 44 states in generating over $1.5 billion in home sales since 2020.

Read More

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