How to Make a Stellar Real Estate Cover Video

| May 30, 2019

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With social media becoming more prevalent in digital marketing, people are turning to video to find new ways to drive clients to their sites. A clear cover video for your social networks or website is an easy (and highly effective) way to introduce yourself to new clients. Here are 3 things you need to know to make the perfect real estate video.

Spotlight

MiRealSource

MiRealSource is the largest broker-owned multi-listing service serving all of southeastern Michigan. In 2008, MiRealSource joined with other Michigan multi-listing services from nine counties to establish “The Great Lakes Repository,” which joins, in one single location, a statewide repository of all MLS shared data. By sharing the MLS information, it reduces costs, saves time, generates better data, increases competition, and standardizes and secures the material while maintaining autonomy. Eventually, the Repository expects to collect and make available all MLS data from throughout the state.

OTHER ARTICLES

6 Ways to Finance Real Estate Investments

Article | March 4, 2020

Financing options for real estate investors fall into several different buckets. They range from various types of investment property mortgages to hard-money lending and portfolio loans. You can even turn to peer-to-peer lending platforms or crowdfunding to get the money you need. Investors just getting started may have fewer choices available. But as your portfolio grows, more options open up. This could make it easier to meet the needs of specific fix-and-flip or rental investments. There are more ways to finance real estate investments today than ever before. You have different financing options depending on the:

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The Future of Real Estate & Realtors

Article | April 3, 2020

It is where the AI (Artificial Intelligence) takes over days worth of a real estate agent's hard work and computes results in a second. We are moving at an unprecedented pace in technology and everything seems to be moving faster with time - Data capture, data analysis, home comparables, broker commission splits, transaction timeline and much more. As AI (Artificial Intelligence) and IOT (Internet of things) take over most of the work of Realtors, the biggest question that lies ahead is "What is the future of Real Estate & Realtors? Would AI replace real estate agents in the near future or will there still be an inert need of knowledgable professionals when people want to buy or sell their homes?"

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How Digital Media Is Transforming Real Estate

Article | February 27, 2020

Digital media is a part of everyday life for the great majority of consumers. We use digital media on our phones, computers, tablets, and other devices. In some cases, it makes our life easier while in others, it can seem to make things more complicated. Digital media can be entertaining and informative, but it can also be distracting and unproductive. Screen time can increase some types of social interaction while interfering with face-to-face contact and personal relationships. Whether you love or loathe digital media, screen time is here to stay.

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Top Marketing Ideas in Real Estate That Work (in 2020)

Article | May 6, 2020

As a realtor, what’s your marketing strategy for getting ahead of the competition? Research shows that over half of all home buyers look for their next home through the internet. And that’s not all, only around 34% approach a real estate agent for help. Unless your clients are able to find you the next time they do an online search, you will be left behind! Here are eight marketing ideas in Real Estate that can help you create a marketing strategy to expand your client list in 2020.

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Spotlight

MiRealSource

MiRealSource is the largest broker-owned multi-listing service serving all of southeastern Michigan. In 2008, MiRealSource joined with other Michigan multi-listing services from nine counties to establish “The Great Lakes Repository,” which joins, in one single location, a statewide repository of all MLS shared data. By sharing the MLS information, it reduces costs, saves time, generates better data, increases competition, and standardizes and secures the material while maintaining autonomy. Eventually, the Repository expects to collect and make available all MLS data from throughout the state.

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