KEEPING UP WITH NEW TRENDS IN REAL ESTATE MARKETING FOR AGENTS

EMAN HAMED | December 16, 2018 | 115 views

Each year, real estate professionals set time aside to examine their success over the past 12 months. They take this time to learn what they can do better in the coming year to boost their bottom lines and better their businesses. It’s during this time that real estate agents discover new marketing trends and lead generation strategies. While cold calling and referrals will always work, technology has thrown new trends in real estate marketing for agents which are changing the way properties are bought, sold, and marketed.

Spotlight

Bird Construction

As a leading general contractor in Canada with offices coast to coast, Bird Construction has been providing construction services to a long list of new and repeat clients for decades. The company also provides pre-construction services and has acted as a key member on many recent public-private partnership projects. Reflecting its broad scope, Bird's clients include leading firms in the commercial, institutional, multi-tenant residential, industrial, mining, water and wastewater, energy and civil sectors.

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Real Estate Technology

TOP TECH TRENDS TRANSFORMING THE REAL ESTATE INDUSTRY

Article | July 12, 2022

Real estate mobile apps and agent websites are becoming more and more popular as a means of searching for the right property, so those who are professionally engaged in this field and planning to expand their business should, in the first place, understand the market and look out for the latest real estate mobile app tech trends. Such awareness will allow you to make informed decisions embarking thus on the journey of lasting business promotion and development.

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Real Estate Technology

Why Company Culture Matters in Commercial Real Estate

Article | July 21, 2022

The pursuit of exceptional people in today’s competitive commercial real estate market is a challenging proposition. DFW has a wealth of talent who could work at any number of prestigious real estate firms. So, what sets one global commercial firm apart from the next? How do we attract and keep the best in the industry to better serve our clients?

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Real Estate Technology

What’s the Best Type of Commercial Real Estate Property for Investors

Article | July 18, 2022

Thinking about investing in commercial real estate? It can certainly be a lucrative venture. For those unfamiliar, this type of property is generally defined as land or buildings that are intended to generate a profit in some way. More specifically, commercial real estate is divided into subcategories. There are four main types, including multifamily, office, industrial, and retail. Which type is correct for you? It really depends. Each comes with its own set of pros and cons.

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8 Ways to Vet a CPA for Your Real Estate Investing Business

Article | February 10, 2020

Even though it may sound like a simple undertaking, vetting a good certified public accountant for your real estate investing business takes a lot of research and effort. The best certified public accountant (CPA) advice for investors usually comes from one who either invests themselves in real estate (RE) or has many clients who do. These types of CPAs may also hold certified financial planning (CFP) certifications. Although most CPAs are knowledgeable about taxes in general and can sometimes assist investors in getting the most tax advantages for their real estate investments, CPAs who invest in RE themselves do have a great advantage in firsthand knowledge of investing.

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Spotlight

Bird Construction

As a leading general contractor in Canada with offices coast to coast, Bird Construction has been providing construction services to a long list of new and repeat clients for decades. The company also provides pre-construction services and has acted as a key member on many recent public-private partnership projects. Reflecting its broad scope, Bird's clients include leading firms in the commercial, institutional, multi-tenant residential, industrial, mining, water and wastewater, energy and civil sectors.

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Real Estate Technology

REcolorado and SkySlope Join Forces to Streamline Real Estate Transaction Management

REcolorado | September 28, 2023

Today, in partnership with proptech leader SkySlope, Colorado’s largest real estate multiple listing service, REcolorado, announced they will co-develop an innovative product called Offer Insights. Scheduled to be released first to REcolorado subscribers in early 2024, Offer Insights harnesses the power of machine learning and market data to alert agents of opportunities and potential errors as they are completing real estate forms. This feature streamlines processes and boosts compliance by delivering market-aware suggestions to agents, using real-time data to signal when any information entered on a form falls above or below accepted industry standards. “When co-developing Offer Insights, we wanted to improve compliance, but we also wanted to provide REcolorado subscribers with essential market visibility,” said SkySlope CEO Tyler Smith. “Offer Insights will provide key indicators of what’s happening in the local market. Agents who use it will have access to beneficial information that’s not available anywhere else.” REcolorado is dedicated to engaging with their subscribers to gain a true understanding of their ever-evolving needs, which gives the company the ability to develop technological solutions that address those needs while also advancing the industry. By participating in co-development partnerships like this, REcolorado’s expertise can be leveraged to build meaningful solutions that give brokers and agents the ability to serve their clients as a trusted advisor. “Our subscribers trust us to listen and understand their needs so we can deliver the data, services, and insights that can be used to serve their clients and advance their businesses,” explains REcolorado President and CEO Gene Millman. “With their ability to transform data into powerful solutions that help brokers and agents work efficiently by making transactions move more smoothly, SkySlope is an ideal partner for us.” The REcolorado-SkySlope partnership underscores the ongoing movement among MLSs to evolve their services. By embracing collaboration with technology partners and brokerage leaders, MLSs are identifying agent pain points and actively participating in the development of tech-forward solutions that empower their subscribers to serve their clients efficiently and effectively. “This strategic partnership will develop a service that keeps our subscribers’ needs squarely in focus,” said Millman. “These types of collaborations are essential to creating innovations that will give agents a competitive advantage as the industry shifts.” Additionally, REcolorado will soon be launching two SkySlope signature solutions, SkySlope Offers and SkySlope Forms, to over 26,000 Colorado real estate professionals. Designed to bring time-saving automation to real estate transactions, these solutions significantly reduce administrative tasks for agents. About REcolorado REcolorado is the largest Multiple Listing Service (MLS) in Colorado with over 26,000 professional subscribers who operate throughout the state. Recipient of Inman’s 2023 Innovator Award in the MLS, Association, or Industry category, REcolorado's vision is to empower a trusted, cooperative, and comprehensive real estate marketplace to position customers for success by providing data, technology, and intelligence. The company is REALTOR® owned and serves real estate professionals including the members of Denver Metro Association of REALTORS®, South Metro Denver REALTOR® Association, Mountain Metro Association of REALTORS®, REALTORS® of Central Colorado, and Steamboat Springs Board of REALTORS. About SkySlope Established in 2011, SkySlope is the customer experience platform managing real estate transactions from contract to close. Serving over 650,000 real estate professionals across the U.S. and Canada, SkySlope manages nearly 3 million transactions annually. SkySlope is on a mission to build solutions that reshape the real estate industry by creating the most powerful autonomous transaction platform. For more information, visit SkySlope.

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Real Estate Investment

Newmark Launches NewliticQuest, an Advanced Analytics Solution to Empower Corporate Portfolio Real Estate Decisions

Newmark | September 26, 2023

Newmark Group, Inc. a leading commercial real estate adviser and service provider to large institutional investors, global corporations, and other owners and occupiers, announces the launch of NewliticQuest. Bringing together Newmark's expertise in real estate, technology and consulting onto a single platform, NewliticQuest offers accelerated insights to develop strategic and tactical recommendations, inform business case development and achieve optimal results for property portfolios. Together with Newlitic, Newmark's proprietary data visualization platform, NewliticQuest is another addition to Newmark's growing suite of technology solutions serving corporate real estate leaders. Leveraging NewliticQuest, organizations are better equipped to plan for and respond to business change, disruptive events, mergers and acquisitions and real estate opportunities through strategic insights, including location and market rate optimization, ideal vacancy rates, talent retention, commute times and more. "Newmark is committed to investing in leading-edge technology that drives real decision-making dynamics to define the future of the workplace," said Rick Bertasi, Chief Executive Officer of Newmark Global Corporate Services. "Given the changing nature of corporate real estate, technology advancements will further amplify the value and potential of an organization's real estate strategy as companies pivot towards more data-centric cultures. NewliticQuest offers several self-serve capabilities and insights into business and real estate performance with dynamic and simple dashboards, which can be accessed directly by clients. The software's automated data validation capabilities help users quickly pinpoint data issues to ensure that information is accurate before being executed. Coupled with Newmark's best-in-class consulting expertise, the tool can enable in-depth portfolio assessment, delivering tailored and tangible solutions for clients assessing their portfolio. About Newmark Newmark Group, Inc., together with its subsidiaries ("Newmark"), is a world leader in commercial real estate, seamlessly powering every phase of the property life cycle. Newmark's comprehensive suite of services and products is uniquely tailored to each client, from owners to occupiers, investors to founders, and startups to blue-chip companies. Combining the platform's global reach with market intelligence in both established and emerging property markets, Newmark provides superior service to clients across the industry spectrum. For the year ending December 31, 2022, Newmark generated revenues of approximately $2.7 billion. As of June 30, 2023, Newmark's company-owned offices, together with its business partners, operate from approximately 170 offices with over 7,400 professionals around the world.

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Real Estate Technology

Peachtree Group Announces New Brand Positioning and Logo

Peachtree Group | September 21, 2023

Peachtree Group, an investment firm with a diverse portfolio of commercial real estate assets, announced a refreshed corporate brand position to showcase better the company's fully integrated investment and service platforms. Accompanying the new brand position is a powerful new tagline, ‘Guided by Intuition, Grounded by Expertise.’ This succinct expression captures the essence of Peachtree Group's approach to investment strategies. The firm combines its intuitive understanding of commercial real estate with the wisdom of years of experience to make informed decisions that drive growth and deliver exceptional results. "Our dedication to branding has empowered us to maintain a competitive advantage in attracting top-tier talent, ensuring we consistently have the finest minds and skills to navigate a rapidly evolving business landscape," said Greg Friedman, Peachtree Group's CEO and managing principal. "Furthermore, our strategic branding approach, focused on unifying our extensive range of businesses, is positioned to unlock even more of the untapped potential within our investment platform. This platform, which has already demonstrated its value in the hospitality sector, has been instrumental in our successful expansion and diversification into other real estate sectors and ventures." The company has consolidated all affiliated brands under the Peachtree Group umbrella. This change unifies the Company's diverse portfolio of brands, including Stonehill and Peachtree Hospitality Management, into Peachtree Group Credit and Peachtree Group Hospitality Management, respectively. "By bringing the company's brands together, we aim to leverage our collective strengths, streamline our operations and provide an enhanced experience for our valued partners," Friedman said. Alongside the rebranding, Peachtree Group has unveiled a new logo that combines the simplified representation of a tree with the capital letter P letterform. It succinctly champions the company's roots and remarkable growth it achieved since its inception in 2007, driven by deep expertise and strategic foresight. "The introduction of our refreshed brand position and logo marks an exciting new chapter in Peachtree Group's journey," said Jatin Desai, Peachtree Group's CFO and managing principal. "The consolidation of our affiliated companies under one unified name reflects our commitment to delivering a seamless and cohesive experience to all our stakeholders. Our new tagline embodies the balance of our innovative vision and the profound expertise that underpins our success." About Peachtree Group Peachtree Group is an investment firm driving growth with a diverse portfolio of commercial real estate assets and other ventures. The company has executed hundreds of investments since its inception, focusing on real estate acquisition, development and lending valued at $9.0 billion in total market capitalization. Today, Peachtree manages over $2.5 billion in equity, augmented by services designed to protect, support and grow its investments.

Read More

Real Estate Technology

REcolorado and SkySlope Join Forces to Streamline Real Estate Transaction Management

REcolorado | September 28, 2023

Today, in partnership with proptech leader SkySlope, Colorado’s largest real estate multiple listing service, REcolorado, announced they will co-develop an innovative product called Offer Insights. Scheduled to be released first to REcolorado subscribers in early 2024, Offer Insights harnesses the power of machine learning and market data to alert agents of opportunities and potential errors as they are completing real estate forms. This feature streamlines processes and boosts compliance by delivering market-aware suggestions to agents, using real-time data to signal when any information entered on a form falls above or below accepted industry standards. “When co-developing Offer Insights, we wanted to improve compliance, but we also wanted to provide REcolorado subscribers with essential market visibility,” said SkySlope CEO Tyler Smith. “Offer Insights will provide key indicators of what’s happening in the local market. Agents who use it will have access to beneficial information that’s not available anywhere else.” REcolorado is dedicated to engaging with their subscribers to gain a true understanding of their ever-evolving needs, which gives the company the ability to develop technological solutions that address those needs while also advancing the industry. By participating in co-development partnerships like this, REcolorado’s expertise can be leveraged to build meaningful solutions that give brokers and agents the ability to serve their clients as a trusted advisor. “Our subscribers trust us to listen and understand their needs so we can deliver the data, services, and insights that can be used to serve their clients and advance their businesses,” explains REcolorado President and CEO Gene Millman. “With their ability to transform data into powerful solutions that help brokers and agents work efficiently by making transactions move more smoothly, SkySlope is an ideal partner for us.” The REcolorado-SkySlope partnership underscores the ongoing movement among MLSs to evolve their services. By embracing collaboration with technology partners and brokerage leaders, MLSs are identifying agent pain points and actively participating in the development of tech-forward solutions that empower their subscribers to serve their clients efficiently and effectively. “This strategic partnership will develop a service that keeps our subscribers’ needs squarely in focus,” said Millman. “These types of collaborations are essential to creating innovations that will give agents a competitive advantage as the industry shifts.” Additionally, REcolorado will soon be launching two SkySlope signature solutions, SkySlope Offers and SkySlope Forms, to over 26,000 Colorado real estate professionals. Designed to bring time-saving automation to real estate transactions, these solutions significantly reduce administrative tasks for agents. About REcolorado REcolorado is the largest Multiple Listing Service (MLS) in Colorado with over 26,000 professional subscribers who operate throughout the state. Recipient of Inman’s 2023 Innovator Award in the MLS, Association, or Industry category, REcolorado's vision is to empower a trusted, cooperative, and comprehensive real estate marketplace to position customers for success by providing data, technology, and intelligence. The company is REALTOR® owned and serves real estate professionals including the members of Denver Metro Association of REALTORS®, South Metro Denver REALTOR® Association, Mountain Metro Association of REALTORS®, REALTORS® of Central Colorado, and Steamboat Springs Board of REALTORS. About SkySlope Established in 2011, SkySlope is the customer experience platform managing real estate transactions from contract to close. Serving over 650,000 real estate professionals across the U.S. and Canada, SkySlope manages nearly 3 million transactions annually. SkySlope is on a mission to build solutions that reshape the real estate industry by creating the most powerful autonomous transaction platform. For more information, visit SkySlope.

Read More

Real Estate Investment

Newmark Launches NewliticQuest, an Advanced Analytics Solution to Empower Corporate Portfolio Real Estate Decisions

Newmark | September 26, 2023

Newmark Group, Inc. a leading commercial real estate adviser and service provider to large institutional investors, global corporations, and other owners and occupiers, announces the launch of NewliticQuest. Bringing together Newmark's expertise in real estate, technology and consulting onto a single platform, NewliticQuest offers accelerated insights to develop strategic and tactical recommendations, inform business case development and achieve optimal results for property portfolios. Together with Newlitic, Newmark's proprietary data visualization platform, NewliticQuest is another addition to Newmark's growing suite of technology solutions serving corporate real estate leaders. Leveraging NewliticQuest, organizations are better equipped to plan for and respond to business change, disruptive events, mergers and acquisitions and real estate opportunities through strategic insights, including location and market rate optimization, ideal vacancy rates, talent retention, commute times and more. "Newmark is committed to investing in leading-edge technology that drives real decision-making dynamics to define the future of the workplace," said Rick Bertasi, Chief Executive Officer of Newmark Global Corporate Services. "Given the changing nature of corporate real estate, technology advancements will further amplify the value and potential of an organization's real estate strategy as companies pivot towards more data-centric cultures. NewliticQuest offers several self-serve capabilities and insights into business and real estate performance with dynamic and simple dashboards, which can be accessed directly by clients. The software's automated data validation capabilities help users quickly pinpoint data issues to ensure that information is accurate before being executed. Coupled with Newmark's best-in-class consulting expertise, the tool can enable in-depth portfolio assessment, delivering tailored and tangible solutions for clients assessing their portfolio. About Newmark Newmark Group, Inc., together with its subsidiaries ("Newmark"), is a world leader in commercial real estate, seamlessly powering every phase of the property life cycle. Newmark's comprehensive suite of services and products is uniquely tailored to each client, from owners to occupiers, investors to founders, and startups to blue-chip companies. Combining the platform's global reach with market intelligence in both established and emerging property markets, Newmark provides superior service to clients across the industry spectrum. For the year ending December 31, 2022, Newmark generated revenues of approximately $2.7 billion. As of June 30, 2023, Newmark's company-owned offices, together with its business partners, operate from approximately 170 offices with over 7,400 professionals around the world.

Read More

Real Estate Technology

Peachtree Group Announces New Brand Positioning and Logo

Peachtree Group | September 21, 2023

Peachtree Group, an investment firm with a diverse portfolio of commercial real estate assets, announced a refreshed corporate brand position to showcase better the company's fully integrated investment and service platforms. Accompanying the new brand position is a powerful new tagline, ‘Guided by Intuition, Grounded by Expertise.’ This succinct expression captures the essence of Peachtree Group's approach to investment strategies. The firm combines its intuitive understanding of commercial real estate with the wisdom of years of experience to make informed decisions that drive growth and deliver exceptional results. "Our dedication to branding has empowered us to maintain a competitive advantage in attracting top-tier talent, ensuring we consistently have the finest minds and skills to navigate a rapidly evolving business landscape," said Greg Friedman, Peachtree Group's CEO and managing principal. "Furthermore, our strategic branding approach, focused on unifying our extensive range of businesses, is positioned to unlock even more of the untapped potential within our investment platform. This platform, which has already demonstrated its value in the hospitality sector, has been instrumental in our successful expansion and diversification into other real estate sectors and ventures." The company has consolidated all affiliated brands under the Peachtree Group umbrella. This change unifies the Company's diverse portfolio of brands, including Stonehill and Peachtree Hospitality Management, into Peachtree Group Credit and Peachtree Group Hospitality Management, respectively. "By bringing the company's brands together, we aim to leverage our collective strengths, streamline our operations and provide an enhanced experience for our valued partners," Friedman said. Alongside the rebranding, Peachtree Group has unveiled a new logo that combines the simplified representation of a tree with the capital letter P letterform. It succinctly champions the company's roots and remarkable growth it achieved since its inception in 2007, driven by deep expertise and strategic foresight. "The introduction of our refreshed brand position and logo marks an exciting new chapter in Peachtree Group's journey," said Jatin Desai, Peachtree Group's CFO and managing principal. "The consolidation of our affiliated companies under one unified name reflects our commitment to delivering a seamless and cohesive experience to all our stakeholders. Our new tagline embodies the balance of our innovative vision and the profound expertise that underpins our success." About Peachtree Group Peachtree Group is an investment firm driving growth with a diverse portfolio of commercial real estate assets and other ventures. The company has executed hundreds of investments since its inception, focusing on real estate acquisition, development and lending valued at $9.0 billion in total market capitalization. Today, Peachtree manages over $2.5 billion in equity, augmented by services designed to protect, support and grow its investments.

Read More

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