Article | February 11, 2020
Real estate mobile apps and agent websites are becoming more and more popular as a means of searching for the right property, so those who are professionally engaged in this field and planning to expand their business should, in the first place, understand the market and look out for the latest real estate mobile app tech trends. Such awareness will allow you to make informed decisions embarking thus on the journey of lasting business promotion and development.
Article | April 3, 2020
It is where the AI (Artificial Intelligence) takes over days worth of a real estate agent's hard work and computes results in a second. We are moving at an unprecedented pace in technology and everything seems to be moving faster with time - Data capture, data analysis, home comparables, broker commission splits, transaction timeline and much more. As AI (Artificial Intelligence) and IOT (Internet of things) take over most of the work of Realtors, the biggest question that lies ahead is "What is the future of Real Estate & Realtors? Would AI replace real estate agents in the near future or will there still be an inert need of knowledgable professionals when people want to buy or sell their homes?"
Article | April 1, 2020
How do you generate your real estate leads? Are you still knocking on doors or have you embraced modern technology? Traditionally, real estate agents favored getting out into their neighborhood, knocking on doors, and introducing themselves to potential customers. Or buying lists of contacts, picking up the phone, and cold calling. While there’s nothing wrong with traditional outbound marketing methods, there are plenty more ways to get leads in the digital age. Real estate agents can use search engines, social media, blogs, videos, and other online channels to attract, engage, and nurture leads. In this article, you’ll discover 19 ways to generate leads for your business and bring more customers through the door.
Article | August 18, 2021
The spring selling season might be pushed back for a couple of weeks or even months as lockdowns restrict activity in some states and territories, according to CoreLogic. Prior to the COVID-19 pandemic, sales and listing turnouts typically rise from September to November. Over the ten years to December 2019, the growth in new listings during spring averaged 15.7% while sales hit 6.8%.
CoreLogic head of research Eliza Owen said both sales and listings tend to be most seasonal in the capital cities, particularly in Sydney and the ACT. With the lockdowns, however, the in-demand locations might not witness the same level of activity this upcoming spring, which is only two weeks away. "Observing housing market performance through lockdowns reveals that both sales and listings volumes will fall through lockdowns," Ms Owen said.
What can be learned from last year's Melbourne lockdown?
The extended lockdown in Melbourne last year could provide a glimpse as to what could happen in this year's lockdowns. Melbourne was in lockdown from mid-July to late October. During the period, listings dropped consistently, hitting the lowest at 1,411 in the four weeks to September, which was 80.7% lower than the previous five-year average.
There are several factors that contributed to the slowdown during the period.
Aside from the obvious restrictions that have limited inspections and auctions to virtual sessions, the low levels of consumer confidence also dampened the overall market sentiment, with vendors being unsure whether they would get an optimal price for their properties. Mortgage repayment deferrals and other government support also contributed, as these prevented distressed sales. However, when restrictions in Melbourne got lifted by late October, there was a sudden shift in the market mood, with listings quickly recovering. "New listings volumes through December 2020 trended an average 40.4% higher than the previous five-year average, suggesting the spring selling season of 2020 was 'pushed back' into the final months of the year," Ms Owen said.
Lockdowns to only postpone market activity
Ms Owen said the trend in sales and listings through a lockdown indicate the relative stability of the economy and the housing market amid the COVID-19 pandemic. "This has meant that housing purchasing decisions were more likely to have just been postponed through lockdowns, rather than abandoned all together.” In fact, the muted sales activity through lockdowns actually led to an uplift in sales across Melbourne in December of 2020 and July 2021, a time when seasonally, sales volumes would usually be far more subdued.
"There are tailwinds in place for housing market demand to suggest this may happen again; household savings rates remain elevated, new average mortgage rates continue to reach new record lows, and many government fiscal stimulus and broader institutional responses have been resurrected amid renewed lockdowns," Ms Owen said.
Affordability might become a concern
The consistent surge in prices across capital cities in recent months have already resulted in the inevitable constraints in affordability. CoreLogic's Hedonic Home Value Index in July showed a 1.6% gain in dwelling values, a retreat from the previous growth of 1.9%. Ms Owen said some support schemes that supported consumer sentiment, such as JobKeeper and HomeBuilder have already ended which could dampen the expected rebound in demand.
The rising threat of the Delta variant of COVID-19 might also be a major headwind, as it could result in further lockdowns which will ultimately impact the incomes of Australian households. "With affordability constraints becoming a larger obstacle in the market, as well as the potential for tighter credit conditions further down the track, if buyer activity does not match the lift in listings we could see a gradual rebalancing between sellers and buyers," Ms Owen said.