Article | March 11, 2020
When it comes to investment strategy, why is it that real estate is consistently the preferred investment method of Americans? The reality is that the benefits of investing in real estate far exceed the obvious expectations. When responsible real estate investors commit to thorough due diligence, there are very few strategies with a more powerful impact when it comes to generating wealth. The scope of this discussion will be long-term buy-and-hold strategies rather than some of the more short-term types of real estate investment. These investments are more suited to beginners because there is a lower knowledge barrier to overcome and it is optimal for providing benefits that compound over time. These factors together form a potent combination for generating wealth and ultimately accelerating your path to financial independence. So, what makes real estate so powerful? Real estate is far more versatile an asset than it seems on the surface. Your average person understands that buying a home is a wise move simply because its value is very likely to appreciate over time. While this may be true in many cases, it’s only one very small piece of the puzzle. In fact, there are four main pillars of wealth generation that make real estate such an appealing asset class.
Article | September 15, 2021
Impactful service-enriched housing programs and onsite supportive services build a foundation for serving the unique needs of a rental community’s tenant base. Quality services that address the individual concerns of each resident help eliminate the challenges that force turnover and increased expenses for property managers. Service-enriched housing includes the incorporation of programs and services within a community that advances the social and economic skill set of tenants.
Meeting net operating income (NOI) and covering debt service obligations are key performance indicators for property managers. Tenants must be valued because they are crucial to improving the financial performance of a community or property. Without support in discovering a realistic path to self-sufficiency, these improvements made will not promote the stabilization of a tenant population.
The key outcome for a community through the implementation of service-enriched housing programs is internal revitalization. Tenants benefit socially and economically from services that support access to job readiness, education and financial growth. During this time of economic instability, our resident services coordinators help remove barriers that plague many living in rental housing communities. Through its partnership with Esusu, Rainbow has alleviated tenants’ significant economic hardship by bridging default payments with no-interest loans. Tenants can use the company’s rent reporting platform, which sends on-time rental payment data to the three major credit bureaus – allowing them to build and develop their credit scores.
Prioritizing tenant empowerment offers tangible and intangible changes in a property, leading to increased financial performance and improved tenant retention. It also reduces turnover costs for property management such as flooring, paint and reletting fees. Free programs and services also improve the marketability of a property to prospective tenants. Rainbow communities have seen a reduction in community vandalism since the implementation of youth enrichment programs that keep children engaged and supported in their education.
Quality service-enriched housing programs, such as those offered by Rainbow Housing Assistance Corporation, provide direct access to resources that support the needs of physically and mentally disabled individuals, veterans, chronically homeless, single-parent households, families and seniors. Additionally, this type of outreach attracts the interest of local city, state and federal agencies as it helps stabilize the most vulnerable communities, cutting city and government expenses on a number of levels. This type of approval can even lead to further funding and support for initiatives that will enrich the future of affordable housing services.
Key programs and resources address life skills, financial intelligence, education, employment, youth and senior programs, resources to eliminate emergency situations, and social development in a multifamily community. The implementation of a professional, service-enriched housing program with onsite staff ensures that these offerings are tailored to each community and primed for longevity. A stable tenant base will determine the solvency of a community and reposition the financial performance of an asset.
Article | April 8, 2020
Almost everything right now is shifting to a virtual format. One of the big changes we’re adapting to is the revisions to the common real estate transaction, which all vary by state and locality. Technology, however, is making it possible for many of us to continue on the quest for homeownership, an essential need for all. Here’s a look at some of the elements of the process that are changing (at least in the near-term), due to stay-at-home orders and social distancing, and what you may need to know about each one if you’re thinking of buying or selling a home sooner rather than later.
Article | February 26, 2020
A CRM is a Customer Relationship Management system, a software program that helps you run your business. A CRM is particularly helpful for sales professionals who are constantly chasing down leads. If you’re in real estate, your CRM will be involved in all aspects of your business. You can set it up to track and manage leads, schedule reminders, send out drip campaigns, book and manage showings and other appointments, upload contracts and so much more. Real estate professionals need to effectively manage each stage of the client lifecycle if they want to consistently close deals and grow their business. A great real estate CRM will help you manage it all.