Article | February 26, 2020
Word-of-mouth is great, but it’s often not enough to generate the leads you need in your real estate business, especially if you’re just starting out.But rather than waffle around trying all the available online marketing strategies, we’re condensing the research down for you.Here are the best of the best 2020 marketing trends that you can put to use today.
Article | April 23, 2020
Early in 2020, the market was extremely liquid for real estate investors and operating companies. Interest rates were relatively low, asset values were high, unemployment was low, and there was little inflation—overall, the market was performing well. And then the lending market began to change in March in response to the COVID-19 pandemic. The number of defensive draws by companies to preserve their liquidity has been unprecedented, and the number of loans has drastically increased. Other forms of capital have slowed due to the inability to forecast risk. It’s a challenging time for real estate companies to stay abreast of market trends, as well as quantify the current and anticipated business impacts in this dynamic environment. With data constantly changing, how are real estate companies navigating this seemingly open-ended period of uncertainty? On April 17, EisnerAmper hosted a “Real Estate Principals Virtual Roundtable” with the Bay Area Council, Kennedy Wilson, and Wells Fargo. This online event provided a forum for industry leaders to share their experiences regarding the current lending market and to hear first-hand from their peers regarding how they’re navigating the current environment. Here are some key takeaways from that discussion.
Article | March 8, 2020
Financial modeling is a technical application as old as finance itself. Traditionally performed through excel sheets and various DCF models, I wanted to set out and use Machine Learning to build a predictive model for the movement of an asset’s price. Within a two week project time period, I set out to analyze and build predictive SARIMAX (Seasonal Auto-Regressive Integrated Moving Average with Exogeneity) models to capture the movement of eight different Real Estate Investment Trusts (REITs). Before we get into the data, it is essential to first understand the nature of a REIT. REITs are just like any other financial asset in that ownership represents a “share” of a companies profit. These companies own and operate income-producing real estate and are usually centric to a particular sector of real estate type (data centers, retail properties, Senior/Assisted living communities, healthcare, etc…). There are two main types of REITS:
Article | April 1, 2020
How do you generate your real estate leads? Are you still knocking on doors or have you embraced modern technology? Traditionally, real estate agents favored getting out into their neighborhood, knocking on doors, and introducing themselves to potential customers. Or buying lists of contacts, picking up the phone, and cold calling. While there’s nothing wrong with traditional outbound marketing methods, there are plenty more ways to get leads in the digital age. Real estate agents can use search engines, social media, blogs, videos, and other online channels to attract, engage, and nurture leads. In this article, you’ll discover 19 ways to generate leads for your business and bring more customers through the door.