Real Estate Ads: Top 37 Examples of Great Real Estate Ads

KIAH TREECE | January 2, 2019

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Real estate ads with dated designs, cheesy copy, and awkward headshots are common and generally ineffective. To stand out in your market, give your ads a makeover with beautiful designs, catchy taglines, and eye-catching images. We compiled 37 inspiring examples of real estate advertising by top-producing agents and brokerages from around the country.

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Complete Guide to Real Estate Scripts in 2020

Article | February 25, 2020

There is a huge chance that you heard the word “scripts” thousands of times. It’s like a real estate urban legend that newbie real estate agents hear about all the time. Everyone has an opinion about it and no one can agree on it. Some say scripts are just a shallow representation of a natural conversation between the real estate agent and the client. Others claim that it’s a very helpful tool—especially for a less experienced real estate agent—and scripts may help them overcome many unexpected situations. Well, we think there is a grain of truth in both of these statements and we should examine the scripts case more carefully. So, why are real estate agents so confused about scripts? Here is the thing. Many real estate agents go through the different conventions, purchase ready scripts and use them without changing even a word. So, in the end, you have tons of real estate agents starting their calls using the exact same words.

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Why Property Management Is Going High Tech

Article | March 10, 2020

As the property technology world develops, real estate firms are devoting more attention to how technology can help their businesses. Technology impacts real estate agents to an ever-increasing degree, and tools for every aspect of a real estate company are currently being developed. New programs and apps help manage and streamline real estate processes for realtors not just in the course of their everyday work but also when disasters strike. For example, in areas of the country that suffer from severe weather-related issues, property management can be extremely challenging for industry professionals and their clients. Software products recently released on the market, however, can help property managers connect with residents and track communications. With just a few clicks of a button, the software can ensure tenants get the help they need by using targeted text messages and phone calls. This greatly eases the stress on client and owner alike. More than half of commercial real estate agents are now using at least one form of property technology. Two common ways they’re using technology are to analyze performance and to manage accounts and properties on their lists. The goal of moving toward artificial intelligence (AI) in real estate is to give business owners the freedom to customize information technology to better fit the needs of their companies.

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The modern homebuyer's checklist that is reaping the rewards of COVID-19 real estate

Article | December 23, 2020

Florida’s real estate market is on the up amidst a COVID-driven boom. But, as homebuyers flock to the Sunshine State, they are bringing with them a checklist that consists of more than just sun, shores and southern fun. In recent months, there has been an average of 1,000 people moving to Florida each day, resulting in more than a 50% increase in home sales in some parts of the state. Alistair Brown, CEO of Alistair Brown International Real Estate (ABIRE), an international real estate sales and marketing company that has particular expertise in the Florida market, explains the cause of the boom. “The pandemic has shifted behaviors and ways of life in more ways than one and, as a result, our living arrangements have had to adapt. “For example, the rise in remote working, restrictions on leisure activities and social distancing guidelines have all caused a spike in demand for homes that are outside of crowded cities, have more space and COVID-safe amenities on offer. Many of Florida’s high-end houses provide just that.” The migration has been particularly popular among families who, pre-COVID, resided in densely populated cites. But, with virus risks significantly higher in these areas and a threat of future outbreaks still looming, a rural escape seems to make perfect sense. But, while some favor a permanent move to the state, a vacation home is an attractive investment opportunity for others – whether that is for domestic getaways, as travel restrictions remain in place, or a sense of home comfort, as you enjoy an extended stay with self-isolation periods. However, no matter what the reason may be, the root motivating factor is an interesting one, and one that Alistair believes has inspired a new list of requirements among home buyers. “The pandemic has caused people to re-evaluate the way they were living. We all have visions and desires for how we want our lives to play out and at no point have these been more magnified than during the virus outbreak. “While the threat to our health and livelihoods has been worrying, the thought of a life with unfulfilled aspirations, confinement and heightened risk has become another significant concern. “Many have accepted that the virus is not going away any time soon and the chances of returning to what we knew as normalcy are slim. So, rather than living a life of regret, it is time to adapt and fulfil those wishes while we still can, as well as inspire new ones in the wake of our current reality.” But what exactly do these new desires entail? Well, Alistair explains they have a lot to do with the architectural design of homes. Space “For those who experienced lockdown restrictions in confined living spaces, particularly in populated cities, the need for a home with room will be stronger than ever. “Home buyers will be looking at the size and space available in specific areas of the house. For example, kitchens will need to have ample room to cater for an increase in cooking at home, as well as a dining area that is fit for the whole family. “Outside space will also become a priority. Whether that is a private backyard, decking area or a communal garden, families will be looking for homes with outdoor living spaces in which they can enjoy the Sunshine State to its fullest, no matter what COVID-restrictions are in force.” Purpose-built rooms “One of the biggest enabling factors of the migration trend is the rise in working from home. While this was a requirement during the peak of the pandemic, many companies and employees will choose to make the switch permanent. “Consequently, home buyers will be seeking properties with purpose-built home office spaces. These will also need to be spacious rooms that can accommodate everything from desks, filing cabinets and high-speed connectivity. “Home offices need to be areas that can be closed off from the rest of the house. Not only does this provide privacy and minimize distractions when working, it also allows people to properly switch off after a long day. “Balancing both home and work life can become incredibly difficult, especially when both are contained by the same four walls, so homes that allow for the separation of the two will be favored much more.” Sustainable living “An incidental effect of the pandemic has been the reduced environmental impact of our restricted movement and new, minimalist lifestyles. Having recognized this, many will be seeking ways to continue going about their lives with greater awareness of their actions. “At home, this will include things, such as efficient energy usage or growing their own food. Of course, this will require homes to have modern heating, plumbing and electricity systems in place, as well as gardens in which fruit and vegetables can be grown.” Cleanliness “While it would be wrong to assume people were living in unclean conditions prior to the pandemic, the threat of the virus’ long-lasting existence on surfaces has only heightened people’s hygiene concerns. “Therefore, homes that can be easily cleaned, or better, self-cleaned, will be more sought after than those in which risk prevails. Take for example, voice activated technology that can turn lights on and off or stop-start electrical appliances, without the need for manual intervention. And, while air conditioning units are a common feature of Floridian properties, they can be updated with smart technology solutions, such as those provided by RespirTech. “As well as cooling the home, the new system will be constantly cleaning the air and surfaces using photocatalytic technology, which emits small parts of hydrogen peroxide. Such equipment will be increasingly at the forefront of consumer’s minds, as they seek to minimise physical interaction with products and systems.” Entertainment “With risks and restrictions remaining in place at many entertainment venues, leisure facilities at home are becoming a must. This may include bar areas, private swimming pools and home gyms to name but a few. “While community amenities are still important in fulfilling our innate need for social contact, buyers are seeking properties which have more on offer at home than out. “As well as protecting them against any of the risks associated with shared facilities, more home entertainment options will ensure any quarantine periods or future lockdowns cause little disruption to people’s daily routines. “Ultimately, post-COVID living will focus more on maximizing comfort while minimizing the potential impact of any future chaos. And, like most things in life, that starts at home.” Ends -- Notes to editors About Alistair Brown International Real Estate Alistair Brown International Real Estate (ABIRE) is a boutique real estate consultancy and creative agency that brings together the most distinguished properties from around the globe. Offering a diverse portfolio focused exclusively on the world’s most desirable locations, its specialist team is committed to providing nothing but the very best in high-end property. Under the direction of founder Alistair Brown – who has more than thirty years’ worth of experience in the sector – the firm has attracted some of the finest real estate professionals in the business today. Laying a primary focus on Florida and the Caribbean, ABIRE has acquired an in-depth knowledge of the real estate market in each of these areas. Successfully navigating the complexities of premium real estate through creative thinking, worldwide networking and a distinct marketing approach, ABIRE’s longevity in the industry is a direct result of its ability to exceed the expectations of its clientele.

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How Will the Role of Real Estate Agents Change in 20 Years?

Article | March 9, 2020

Real estate is changing. Between iBuyers, new technologies, and the instant gratification economy, the traditional real estate industry of slow-moving mechanics and inefficiencies isn’t going to survive unless something changes, and fast. We’re already seeing companies like Carvana removing the necessity for someone to go to a salesman or car dealership to purchase a vehicle. So, why couldn’t Zillow or another major player do this with real estate? But most importantly, how could these changes affect the job market for the 1.3 million real estate agents in the United States? This isn’t a common belief but it’s certainly an interesting idea. When companies within an industry or even massive empires throughout history are faced with adversity and conflict, one of their first instincts is to centralize and consolidate their power. They need to control their fate and the only way to do that is by taking charge and directing its employees and assets to overcome the competition. As we know, real estate agents operate as 1099 independent contractors. They simply “hang their license” under a brokerage. At the end of the day, it’s their own individual business.

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