Real Estate Marketing Plan: Google AdWords

| May 10, 2019

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Real Estate Digital Marketing Strategy for Best Conversions and Engagement. This is is the second part of 3 parts - this part briefly talks about Google AdWords, the various techniques to apply to achieve high conversions and ROI.

Spotlight

Advalurem Group

Advalurem Group is a New York-based real estate investment and asset management firm that invests in value-added and core-plus middle market commercial real estate located in primary and growth secondary markets across the U.S. The firm owns office properties totaling 1 million square feet and approximately 1,000 apartment units. Advalurem executes its niche strategy as a principal investor via joint venture equity, sponsor equity, preferred equity and through wholly owned investments. Since commencing operations in 2012, Advalurem Group has invested in approximately $300 million of commercial properties in Dallas, Chicago, Philadelphia and other cities across the country. For more information, please visit www.advaluremgroup.com.

OTHER ARTICLES

8 Steps to Find (& Stick With) the Right Real Estate Investing Strategy for You

Article | April 26, 2020

Search online for real estate investment strategies, and you’ll be overwhelmed with the information overload that hits you. Self-proclaimed experts, gurus, and never before heard of writers (because everyone has a book these days) keep posting hordes of stuff regarding where you should focus your efforts and what you should put your money into. Read a few of these sources, and you’ll see that most of the stuff is the same. It’s very unusual to find ideas that are starkly different online. Head to the store and buy books on investment strategies. Though definitely not to-the-point and instead highly detailed, once you finish reading, you will find yourself at the same spot you were before. Countless case studies, multiple options, a lot of theory, and no practical application! Don’t fret. My article today isn’t going to give you 10 more real estate investment strategies.

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THE BEST WAYS TO INVEST IN REAL ESTATE

Article | April 26, 2020

In short, in the case of real estate investment, the goal is to put money into work today and let it increase so you have more money in the future. The profits or “returns” you make on your real estate investments should be sufficient to cover the risk you take, the taxes you pay, and the cost of owning real estate investments such as utilities, regular maintenance, and insurance. Real estate investing can really be as conceptually simple as playing monopoly when you understand the basic factors of investment, finances, and risk. To win, you buy property, avoid bankruptcy, and generate rent so you can buy even more property. However, remember that “simple” does not mean “easy”. If you make a mistake, the consequences can range from minor inconveniences to major disasters. You may even find yourself abrupt or worse.

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How the Eco-Friendly Trend is Changing Real Estate

Article | April 26, 2020

As the eco-friendly movement gains traction, many industries are adapting—and adopting green solutions to reduce their carbon footprint. This happens at an individual level, as well, when people choose the more environmentally conscious option despite the higher cost. As renters became more aware of their behavior and the effects of it on the planet, they prompted a movement that changed the rental industry. Developers and investors now push toward green construction and green living; they also use more sustainable materials in their buildings and offer green amenities, such as recycling options and energy-efficient appliances.

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Utilizing your IRA to Buy and Sell Real Estate

Article | April 26, 2020

Self-directed IRAs are the less offered and lesser known of the IRA options. That’s simply because they’re seen as needing too much effort to utilize correctly. The truth is that self-directed IRAs aren’t as complicated as they’re made out to be. Especially if you have the right custodian who offers the services you need to successfully run your account. Similar to other IRA accounts, owners can still invest in stocks, bonds, and mutual funds. They can also invest in things like small businesses, boat slips, storage units, parking lots, land, and homes. Interested investors should seek legal advice, as well as input from an accountant and real estate agent for a well-rounded picture. They should also be familiar with the rules for the type of retirement account they’re using. Whether it is a Simple IRA, Roth or Traditional IRA, SEP IRA or Solo 401K, contribution limits still apply, and there are penalties for early withdrawals.

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Spotlight

Advalurem Group

Advalurem Group is a New York-based real estate investment and asset management firm that invests in value-added and core-plus middle market commercial real estate located in primary and growth secondary markets across the U.S. The firm owns office properties totaling 1 million square feet and approximately 1,000 apartment units. Advalurem executes its niche strategy as a principal investor via joint venture equity, sponsor equity, preferred equity and through wholly owned investments. Since commencing operations in 2012, Advalurem Group has invested in approximately $300 million of commercial properties in Dallas, Chicago, Philadelphia and other cities across the country. For more information, please visit www.advaluremgroup.com.

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