Real Estate Marketing Then And Now

How Coronavirus (COVID-19) Could Affect Commercial Real Estate Transactions

Article | March 16, 2020

The long-term effects of the coronavirus on the economy remain unknown, but we can predict some acute short-term effects on the commercial real estate market in general, and in particular on contractual relationships in this arena. There are many different implications of the force majeure concept described above for the commercial real estate world, but here we will describe just a few of them. The coronavirus outbreak has already had an impact on the supply chain for various materials required for construction. Similarly, government restrictions, such as curfews or lockdowns, could interfere with the ability of contractors to have the labor needed for construction, and there may also be delays in the issuance of construction approvals and permits. Suspension of or delays in the ability of contractors to complete construction could be covered by force majeure provisions in construction agreements.

How Will the Role of Real Estate Agents Change in 20 Years?

Article | March 9, 2020

Real estate is changing. Between iBuyers, new technologies, and the instant gratification economy, the traditional real estate industry of slow-moving mechanics and inefficiencies isn’t going to survive unless something changes, and fast. We’re already seeing companies like Carvana removing the necessity for someone to go to a salesman or car dealership to purchase a vehicle. So, why couldn’t Zillow or another major player do this with real estate? But most importantly, how could these changes affect the job market for the 1.3 million real estate agents in the United States? This isn’t a common belief but it’s certainly an interesting idea. When companies within an industry or even massive empires throughout history are faced with adversity and conflict, one of their first instincts is to centralize and consolidate their power. They need to control their fate and the only way to do that is by taking charge and directing its employees and assets to overcome the competition. As we know, real estate agents operate as 1099 independent contractors. They simply “hang their license” under a brokerage. At the end of the day, it’s their own individual business.

TOP TECH TRENDS TRANSFORMING THE REAL ESTATE INDUSTRY

Article | February 11, 2020

Real estate mobile apps and agent websites are becoming more and more popular as a means of searching for the right property, so those who are professionally engaged in this field and planning to expand their business should, in the first place, understand the market and look out for the latest real estate mobile app tech trends. Such awareness will allow you to make informed decisions embarking thus on the journey of lasting business promotion and development.

4 SEO Tips to Improve Your Real Estate Website Ranking

Article | March 17, 2020

More and more marketers believe that SEO is dead. So much so that 210 people search “is SEO dead” every day. But we do not subscribe to this mentality. 93% of all online experiences begin with a search. And why shouldn’t they? The internet is full of useful information. So there’s no reason that your website shouldn’t be at the top of the search results. But as the enormous amount of content being published daily continues to grow, it has become harder and harder to rank on search engines. Google’s algorithm to rank websites is constantly changing. And for good reason — people are changing, too. As the needs of users evolve, so does Google’s need to stay ahead of the curve. As the leading search engine in the world, Google’s primary focus is delivering the most accurate information to meet user’s searches. So how do you improve real estate website ranking? In other words, how do you get your real estate website, and more importantly, your properties, to the top of the search results page? How do you deliver accurate, informative content that Google deems worthy? Here are four tips to help boost your SEO ranking.