WELCOME TO The REAL ESTATE REPORT
Realtor or Real Estate Agent? And Other Real Estate Misconceptions
| August 4, 2016
Sierra Nevada Properties has earned numerous honors and distinctions. "Our company's commitment to the community now for 37 years remains a #1 priority," said Darrell Plummer.
Article | April 1, 2020
A clean, well-managed CRM can be your most valuable real estate tool. Too often, however, the database is so neglected and disorganized that it’s not living up to its full potential. Management of the system is an ongoing task, requiring a significant amount of an agent’s time. In fact, the folks at Hubspot found that nearly 30 percent of salespeople spent in excess of an hour a day on data entry. That’s an hour much better spent taking a former client to lunch or prospecting for new clients. When it comes to outsourcing real estate tasks, how does one go about finding help with data entry? Hiring a virtual assistant with CRM experience is probably the easiest way to get started. Here are just a few tasks to hand off:
Article | April 2, 2020
Outside of luxury listings, virtual tours have always been something of a solution looking for a problem. Sure, they look cool, and they definitely impress homeowners, but even a brand-new agent with the ink barely dry on their real estate license could tell you that they never really did much to, you know … actually sell houses.
Of course, today the reality on the ground is that technologies like virtual tours for real estate are offering a viable alternative to showings to help agents keep their business afloat. After all, when people are scared to leave their homes, virtual tours offer a seemingly perfect solution. That’s why we decided to give you some actionable, real-world strategies to incorporate virtual tours in your showing arsenal. We’ll go over the tech behind the tours, get insight from some top-producing brokers already using them, and finally give you some creative and affordable ways to use them yourself.
Article | March 28, 2020
It’s time to get on board with content marketing—real estate is changing, and as a result, real estate agents need to change their approach, too. Many agents may already understand the need for content marketing, but I’m often asked, “How do I get started and create a content marketing plan?” You can create a real estate content plan using the following steps.
Article | April 6, 2020
The COVID-19 pandemic has negatively impacted most every industry over the past few months, creating a scenario of rising financial stress, retracting employment and diminishing market confidence for companies around the globe. The commercial real estate industry hasn’t been immune from the pandemic’s downward pressure on the economy. Many real estate owners and investors, and the service-based companies supporting these organizations, have found themselves in a wait-and-see mode before making decisions about projects and other business initiatives.
To that end, according to a recent Bisnow story on data collected by independent research and advisory firm Green Street Advisors, real estate investment trust shares have decreased by 34% since mid-February, while office high-rises have experienced a 10% decrease in overall value across global markets. The same story notes unsurprisingly the retail sector has been among the most negatively impacted product types across the world’s commercial real estate portfolio.
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