Should You Pull Your Money Out of the Real Estate Market?

ENGELO RUMORA | June 16, 2019

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If you look at the real estate markets across the country, they have surpassed the peaks of 2005 and 2006. If you look at the stock market and Dow Jones Industrial Average and a lot of other indexes across the world, they are all at all-time highs.

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Equity Real Estate, LLC

Equity was formed in 2002 on the basic concept of the word Equity, the act of being just and fair. This philosophy has created a pathway to success for our REALTORS® and redefined what it means to be a full-service brokerage.

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How Technology Is Enabling the Real Estate Process

Article | April 8, 2020

Almost everything right now is shifting to a virtual format. One of the big changes we’re adapting to is the revisions to the common real estate transaction, which all vary by state and locality. Technology, however, is making it possible for many of us to continue on the quest for homeownership, an essential need for all. Here’s a look at some of the elements of the process that are changing (at least in the near-term), due to stay-at-home orders and social distancing, and what you may need to know about each one if you’re thinking of buying or selling a home sooner rather than later.

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How the Eco-Friendly Trend is Changing Real Estate

Article | February 13, 2020

As the eco-friendly movement gains traction, many industries are adapting—and adopting green solutions to reduce their carbon footprint. This happens at an individual level, as well, when people choose the more environmentally conscious option despite the higher cost. As renters became more aware of their behavior and the effects of it on the planet, they prompted a movement that changed the rental industry. Developers and investors now push toward green construction and green living; they also use more sustainable materials in their buildings and offer green amenities, such as recycling options and energy-efficient appliances.

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Revitalizing Multifamily Communities with Impactful Resident Services

Article | September 15, 2021

Impactful service-enriched housing programs and onsite supportive services build a foundation for serving the unique needs of a rental community’s tenant base. Quality services that address the individual concerns of each resident help eliminate the challenges that force turnover and increased expenses for property managers. Service-enriched housing includes the incorporation of programs and services within a community that advances the social and economic skill set of tenants. Meeting net operating income (NOI) and covering debt service obligations are key performance indicators for property managers. Tenants must be valued because they are crucial to improving the financial performance of a community or property. Without support in discovering a realistic path to self-sufficiency, these improvements made will not promote the stabilization of a tenant population. The key outcome for a community through the implementation of service-enriched housing programs is internal revitalization. Tenants benefit socially and economically from services that support access to job readiness, education and financial growth. During this time of economic instability, our resident services coordinators help remove barriers that plague many living in rental housing communities. Through its partnership with Esusu, Rainbow has alleviated tenants’ significant economic hardship by bridging default payments with no-interest loans. Tenants can use the company’s rent reporting platform, which sends on-time rental payment data to the three major credit bureaus – allowing them to build and develop their credit scores. Prioritizing tenant empowerment offers tangible and intangible changes in a property, leading to increased financial performance and improved tenant retention. It also reduces turnover costs for property management such as flooring, paint and reletting fees. Free programs and services also improve the marketability of a property to prospective tenants. Rainbow communities have seen a reduction in community vandalism since the implementation of youth enrichment programs that keep children engaged and supported in their education. Quality service-enriched housing programs, such as those offered by Rainbow Housing Assistance Corporation, provide direct access to resources that support the needs of physically and mentally disabled individuals, veterans, chronically homeless, single-parent households, families and seniors. Additionally, this type of outreach attracts the interest of local city, state and federal agencies as it helps stabilize the most vulnerable communities, cutting city and government expenses on a number of levels. This type of approval can even lead to further funding and support for initiatives that will enrich the future of affordable housing services. Key programs and resources address life skills, financial intelligence, education, employment, youth and senior programs, resources to eliminate emergency situations, and social development in a multifamily community. The implementation of a professional, service-enriched housing program with onsite staff ensures that these offerings are tailored to each community and primed for longevity. A stable tenant base will determine the solvency of a community and reposition the financial performance of an asset.

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Effective Content Marketing for Your Real Estate Business

Article | March 28, 2020

It’s time to get on board with content marketing—real estate is changing, and as a result, real estate agents need to change their approach, too. Many agents may already understand the need for content marketing, but I’m often asked, “How do I get started and create a content marketing plan?” You can create a real estate content plan using the following steps.

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Spotlight

Equity Real Estate, LLC

Equity was formed in 2002 on the basic concept of the word Equity, the act of being just and fair. This philosophy has created a pathway to success for our REALTORS® and redefined what it means to be a full-service brokerage.

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