Stand out from Competitor Real Estate Agents- A Few Key Tips: Part 1

PAULINA PESTRYAKOV | April 2, 2019

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For both new and experienced agents, spring is always a busy time in the real estate market. After the dull winter season, prospective buyers look forward to the springtime to purchase a home. Of course, as a real estate agent, you want to take advantage of the growing market during this time, so how do you separate yourself from the competition? How do you capture more than your fair share of hot prospects, and how do you ensure that past clients call you when thinking of buying or selling a home this season?

Spotlight

ABYARA Brasil Brokers Intermed. Imob. S/A

VERY MORE THAN A REAL ESTATE ABYARA Brokers, one of the largest companies in the Brazilian real estate market, operates in the intermediation of ready-made real estate and various launches such as lofts, studios, apartments, corporate rooms, hotels and mixed-use, from economic to high standard. Since 1995, it is a reference as one of the best real estate companies in the country to establish ever more solid relationships with its partners and clients.

OTHER ARTICLES
BUYING/SELLING

Lockdowns To Push Back Spring Selling Season

Article | August 18, 2021

The spring selling season might be pushed back for a couple of weeks or even months as lockdowns restrict activity in some states and territories, according to CoreLogic. Prior to the COVID-19 pandemic, sales and listing turnouts typically rise from September to November. Over the ten years to December 2019, the growth in new listings during spring averaged 15.7% while sales hit 6.8%. CoreLogic head of research Eliza Owen said both sales and listings tend to be most seasonal in the capital cities, particularly in Sydney and the ACT. With the lockdowns, however, the in-demand locations might not witness the same level of activity this upcoming spring, which is only two weeks away. "Observing housing market performance through lockdowns reveals that both sales and listings volumes will fall through lockdowns," Ms Owen said. What can be learned from last year's Melbourne lockdown? The extended lockdown in Melbourne last year could provide a glimpse as to what could happen in this year's lockdowns. Melbourne was in lockdown from mid-July to late October. During the period, listings dropped consistently, hitting the lowest at 1,411 in the four weeks to September, which was 80.7% lower than the previous five-year average. There are several factors that contributed to the slowdown during the period. Aside from the obvious restrictions that have limited inspections and auctions to virtual sessions, the low levels of consumer confidence also dampened the overall market sentiment, with vendors being unsure whether they would get an optimal price for their properties. Mortgage repayment deferrals and other government support also contributed, as these prevented distressed sales. However, when restrictions in Melbourne got lifted by late October, there was a sudden shift in the market mood, with listings quickly recovering. "New listings volumes through December 2020 trended an average 40.4% higher than the previous five-year average, suggesting the spring selling season of 2020 was 'pushed back' into the final months of the year," Ms Owen said. Lockdowns to only postpone market activity Ms Owen said the trend in sales and listings through a lockdown indicate the relative stability of the economy and the housing market amid the COVID-19 pandemic. "This has meant that housing purchasing decisions were more likely to have just been postponed through lockdowns, rather than abandoned all together.” In fact, the muted sales activity through lockdowns actually led to an uplift in sales across Melbourne in December of 2020 and July 2021, a time when seasonally, sales volumes would usually be far more subdued. "There are tailwinds in place for housing market demand to suggest this may happen again; household savings rates remain elevated, new average mortgage rates continue to reach new record lows, and many government fiscal stimulus and broader institutional responses have been resurrected amid renewed lockdowns," Ms Owen said. Affordability might become a concern The consistent surge in prices across capital cities in recent months have already resulted in the inevitable constraints in affordability. CoreLogic's Hedonic Home Value Index in July showed a 1.6% gain in dwelling values, a retreat from the previous growth of 1.9%. Ms Owen said some support schemes that supported consumer sentiment, such as JobKeeper and HomeBuilder have already ended which could dampen the expected rebound in demand. The rising threat of the Delta variant of COVID-19 might also be a major headwind, as it could result in further lockdowns which will ultimately impact the incomes of Australian households. "With affordability constraints becoming a larger obstacle in the market, as well as the potential for tighter credit conditions further down the track, if buyer activity does not match the lift in listings we could see a gradual rebalancing between sellers and buyers," Ms Owen said.

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REAL ESTATE TECHNOLOGY

Should Your Real Estate Client Sign An Appraisal Waiver?

Article | August 18, 2021

Real estate professionals sometimes have to answer a buyer’s questions about appraisal waivers. What are they? What do they mean? Is it a good or bad idea for the home loan applicant to sign one? If your client is applying for a home loan, signing an appraisal waiver does not mean that the home won’t be appraised. The lender will insist on an appraisal, to ensure that they’re not lending more money than they can expect to recover if they foreclose on the mortgage. An appraisal waiver is a document loan applicants sign to tell the lender that they’re waving their right to receive the appraisal report at least three days before the loan is consummated. In rare cases, a real estate professional might have to draft an appraisal waiver letter. In that case, the letter should include the name of the applicant, the address of the property, and, if applicable, the number of the loan application. It should state that the applicant knows about the right to receive the appraisal report at least three business days before the loan is consummated and that the applicant waives that right. At no time does the applicant waive the right to receive an appraisal report.

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How REALTORS® Can Take Advantage Of 2020 Marketing Trends

Article | August 18, 2021

Word-of-mouth is great, but it’s often not enough to generate the leads you need in your real estate business, especially if you’re just starting out.But rather than waffle around trying all the available online marketing strategies, we’re condensing the research down for you.Here are the best of the best 2020 marketing trends that you can put to use today.

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Using Spatial Data to Make Commercial Real Estate Decisions

Article | August 18, 2021

DFW has record low unemployment rates of 2.9 percent as of December 2019. The workforce gap between retiring baby boomers and up-and-coming workers is causing a labor shortage and skill gap. Large tech companies are offering aggressive compensation packages to beat out the competition. And never mind your corporate culture, workplace strategy, and proximity to hip coffee shops. These are real challenges for business leaders that require data to make the right decision for their organization. Solutions are out there, but you need a fresh perspective using data. There are hundreds of factors to consider, such as education levels, local workforce skills, or market sustainability, but let’s focus on age for now — specifically, the demographic age group of 20 to 34.

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Spotlight

ABYARA Brasil Brokers Intermed. Imob. S/A

VERY MORE THAN A REAL ESTATE ABYARA Brokers, one of the largest companies in the Brazilian real estate market, operates in the intermediation of ready-made real estate and various launches such as lofts, studios, apartments, corporate rooms, hotels and mixed-use, from economic to high standard. Since 1995, it is a reference as one of the best real estate companies in the country to establish ever more solid relationships with its partners and clients.

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