Real Estate Technology, Asset Management
Article | May 30, 2023
As a realtor, what’s your marketing strategy for getting ahead of the competition? Research shows that over half of all home buyers look for their next home through the internet. And that’s not all, only around 34% approach a real estate agent for help. Unless your clients are able to find you the next time they do an online search, you will be left behind! Here are eight marketing ideas in Real Estate that can help you create a marketing strategy to expand your client list in 2020.
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Real Estate Investment, Asset Management
Article | May 25, 2023
Real estate technology has revolutionized the real estate business. Most real estate developers today use technology to meet the needs of customers who are becoming more knowledgeable, give them the best service possible, and remain competitive.
Real estate agents are turning to Customer Relationship Management (CRM) software to manage all communication and interactions with customers and prospects and improve operational efficiencies.
What is a real estate CRM? A quick glance
A CRM system for real estate is a system that helps manage all communications with leads and clients. It functions as an online database, allowing you to manage your contacts while saving time and effort on manual data entry. Email and text messaging, lead tracking tools, and click-to-call capabilities are some of the key features you will find in the top real estate CRM.
A productive realtor must multitask, including keeping the database of clients, locating properties, communicating with clients, using websites and social media platforms to advertise and communicate with new clients, etc. This is where a CRM software plays a critical role because time is money and CRM software allows saving a considerable amount of time, minimizes effort and resources by sales automation, inventory management, automating contacts, managing customer interactions, and performing other data operations.
Before selecting a comprehensive CRM solution for your real estate business, you should consider a few key aspects and features
Sales process automation
Manage your sales pipeline with end-to-end sales automation features that let your sales team focus on tasks that bring in more money while routine tasks are automated.
Inventory Management Platform
A cloud-based dedicated digital inventory management can let you remotely manage vast quantities of inventory across various projects, buildings, floors, and units. You can use the automation feature to organize and sort a large amount of real estate inventory, as well as to ensure that inventory is selected based on the buyer persona and criteria.
List management
Your CRM should allow you to personalize your data in order to generate lists based on transactions, dates, offers, events, and incentives
Automate tasks and workflow
Realtors must be able to quickly respond to property queries without having to browse through their inboxes. Once a client interacts with an agent, the system initiates real-time push alerts, sends follow-up emails or texts, manages calendars, and enables the customer to select other preferred contact channels
Post sales automation
Using CRM, the sales team could maintain customized payment schedules based on projects, send automated payment reminders, handle inventory payments, create and share documents online relating to bookings.
Seamless cross-platform accessibility
The CRM software must provide cloud access in addition to phone, desktop, and any smart device. Compatibility with other platforms — compatibility with products like as Microsoft Office and Google Docs is of tremendous assistance, so include it to your list of must-haves. In addition, ensure that the system is user-friendly for individuals who may lack technological expertise.
Feedback and reporting
The core of your company's success is gathering client feedback. A software that provides insights into your data through centralized reporting and real-time client feedback is ideal for making quick decisions that help you improve sales and boost customer engagement and retention
Scalability
Scalability is another factor to consider; will you have the flexibility to simply add users as your business grows? You need a CRM platform that is versatile and reliable, able to handle ever-growing business operational efficiencies and not suffer from regular system downtimes, lags and data losses.
Conclusion
Whether you are a seasoned realtor or a newcomer, investing in CRM software that provides you with a variety of options for time-and cost-efficient customer data management has become critical. Despite the wide variety of CRM options available on the market, the most important thing is to find the one that is best suited to your specific real estate needs. Once you know what you want, you'll be able to make better decisions about your real estate business.
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Real Estate Technology
Article | July 25, 2022
Florida’s real estate market is on the up amidst a COVID-driven boom. But, as homebuyers flock to the Sunshine State, they are bringing with them a checklist that consists of more than just sun, shores and southern fun.
In recent months, there has been an average of 1,000 people moving to Florida each day, resulting in more than a 50% increase in home sales in some parts of the state.
Alistair Brown, CEO of Alistair Brown International Real Estate (ABIRE), an international real estate sales and marketing company that has particular expertise in the Florida market, explains the cause of the boom.
“The pandemic has shifted behaviors and ways of life in more ways than one and, as a result, our living arrangements have had to adapt.
“For example, the rise in remote working, restrictions on leisure activities and social distancing guidelines have all caused a spike in demand for homes that are outside of crowded cities, have more space and COVID-safe amenities on offer. Many of Florida’s high-end houses provide just that.”
The migration has been particularly popular among families who, pre-COVID, resided in densely populated cites. But, with virus risks significantly higher in these areas and a threat of future outbreaks still looming, a rural escape seems to make perfect sense.
But, while some favor a permanent move to the state, a vacation home is an attractive investment opportunity for others – whether that is for domestic getaways, as travel restrictions remain in place, or a sense of home comfort, as you enjoy an extended stay with self-isolation periods.
However, no matter what the reason may be, the root motivating factor is an interesting one, and one that Alistair believes has inspired a new list of requirements among home buyers.
“The pandemic has caused people to re-evaluate the way they were living. We all have visions and desires for how we want our lives to play out and at no point have these been more magnified than during the virus outbreak.
“While the threat to our health and livelihoods has been worrying, the thought of a life with unfulfilled aspirations, confinement and heightened risk has become another significant concern.
“Many have accepted that the virus is not going away any time soon and the chances of returning to what we knew as normalcy are slim. So, rather than living a life of regret, it is time to adapt and fulfil those wishes while we still can, as well as inspire new ones in the wake of our current reality.”
But what exactly do these new desires entail? Well, Alistair explains they have a lot to do with the architectural design of homes.
Space
“For those who experienced lockdown restrictions in confined living spaces, particularly in populated cities, the need for a home with room will be stronger than ever.
“Home buyers will be looking at the size and space available in specific areas of the house. For example, kitchens will need to have ample room to cater for an increase in cooking at home, as well as a dining area that is fit for the whole family.
“Outside space will also become a priority. Whether that is a private backyard, decking area or a communal garden, families will be looking for homes with outdoor living spaces in which they can enjoy the Sunshine State to its fullest, no matter what COVID-restrictions are in force.”
Purpose-built rooms
“One of the biggest enabling factors of the migration trend is the rise in working from home. While this was a requirement during the peak of the pandemic, many companies and employees will choose to make the switch permanent.
“Consequently, home buyers will be seeking properties with purpose-built home office spaces. These will also need to be spacious rooms that can accommodate everything from desks, filing cabinets and high-speed connectivity.
“Home offices need to be areas that can be closed off from the rest of the house. Not only does this provide privacy and minimize distractions when working, it also allows people to properly switch off after a long day.
“Balancing both home and work life can become incredibly difficult, especially when both are contained by the same four walls, so homes that allow for the separation of the two will be favored much more.”
Sustainable living
“An incidental effect of the pandemic has been the reduced environmental impact of our restricted movement and new, minimalist lifestyles. Having recognized this, many will be seeking ways to continue going about their lives with greater awareness of their actions.
“At home, this will include things, such as efficient energy usage or growing their own food. Of course, this will require homes to have modern heating, plumbing and electricity systems in place, as well as gardens in which fruit and vegetables can be grown.”
Cleanliness
“While it would be wrong to assume people were living in unclean conditions prior to the pandemic, the threat of the virus’ long-lasting existence on surfaces has only heightened people’s hygiene concerns.
“Therefore, homes that can be easily cleaned, or better, self-cleaned, will be more sought after than those in which risk prevails. Take for example, voice activated technology that can turn lights on and off or stop-start electrical appliances, without the need for manual intervention. And, while air conditioning units are a common feature of Floridian properties, they can be updated with smart technology solutions, such as those provided by RespirTech.
“As well as cooling the home, the new system will be constantly cleaning the air and surfaces using photocatalytic technology, which emits small parts of hydrogen peroxide. Such equipment will be increasingly at the forefront of consumer’s minds, as they seek to minimise physical interaction with products and systems.”
Entertainment
“With risks and restrictions remaining in place at many entertainment venues, leisure facilities at home are becoming a must. This may include bar areas, private swimming pools and home gyms to name but a few.
“While community amenities are still important in fulfilling our innate need for social contact, buyers are seeking properties which have more on offer at home than out.
“As well as protecting them against any of the risks associated with shared facilities, more home entertainment options will ensure any quarantine periods or future lockdowns cause little disruption to people’s daily routines.
“Ultimately, post-COVID living will focus more on maximizing comfort while minimizing the potential impact of any future chaos. And, like most things in life, that starts at home.”
Ends
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Notes to editors
About Alistair Brown International Real Estate
Alistair Brown International Real Estate (ABIRE) is a boutique real estate consultancy and creative agency that brings together the most distinguished properties from around the globe. Offering a diverse portfolio focused exclusively on the world’s most desirable locations, its specialist team is committed to providing nothing but the very best in high-end property.
Under the direction of founder Alistair Brown – who has more than thirty years’ worth of experience in the sector – the firm has attracted some of the finest real estate professionals in the business today.
Laying a primary focus on Florida and the Caribbean, ABIRE has acquired an in-depth knowledge of the real estate market in each of these areas. Successfully navigating the complexities of premium real estate through creative thinking, worldwide networking and a distinct marketing approach, ABIRE’s longevity in the industry is a direct result of its ability to exceed the expectations of its clientele.
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Real Estate Investment, Asset Management
Article | May 25, 2023
Commercial real estate events assist professionals in enhancing asset management by gaining valuable insights, adopting advanced technologies and effectively navigating current industry landscape.
Commercial Real Estate asset management is dynamic, complex, and constantly evolving. To constantly change with the latest trends and technologies, professionals need access to the best resources and experts. However, staying informed and up-to-date can be challenging, particularly for those new to the industry or having difficulty managing the business. Attending conferences and trade shows can be incredibly valuable and help overcome the challenges of managing assets in real estate. The events from May 2023 to January 2024 provide a unique opportunity to learn about emerging technology, sustainability and climate technology, and property and investment tips. In addition, by participating in workshops and attending conferences led by top experts and networking with industry leaders, one can navigate the current scenarios and gain valuable insights to better manage their commercial real estate assets.
10 Upcoming Commercial Real Estate Asset Management Events
1. Realcomm | IBcon 2023: Past, Present and Future of Real Estate Technology
June 13-15, 2023 | Las Vegas (USA)
Realcomm and IBcon 2023 have formed a prominent group of commercial real estate executives and intelligent buildings experts worldwide to serve on their advisory councils to provide exceptional education on the most important issues affecting the commercial and corporate real estate industries. The event's agenda will cover various themes: intelligent buildings, smart workplaces, digital transformation, sustainability, cybersecurity, and more. It is a once-in-a-lifetime opportunity for real estate and asset management professionals to learn from the foremost experts in their field, expand their knowledge and network, and advance their professional development.
2. MRI Ascend 2023
October 24-27, 2023 | Chicago (Illinois)
The MRI Ascend 2023 conference for all real estate professionals seeking to stay abreast of the latest industry insights and master MRI's product offerings. This event presents an exclusive opportunity for attendees to learn from prominent industry leaders, earn valuable CPE credits, and gain insights about the industry's current scenario and trends. In addition, the conference gives a platform to engage with other MRI users, real estate experts, and MRI's partner ecosystem members, including numerous sponsors, in various networking opportunities. The conference's agenda comprises informative sessions, expert-led workshops, and engaging panel discussions, providing attendees with a comprehensive understanding of the real estate technology trends.
3. REAL PropTech Conference 2023
September 7-8, 2023 | Frankfurt am Main (Deutschland)
The REAL PropTech Conference is a highly anticipated event for the real estate and construction industry, offering an overview of GreenTech, ConTech, and PropTech to C-suite representatives, decision-makers, and industry experts. Property managers, portfolio managers and other executives in the industry can gain cross-industry insights, engage with experts, and explore solutions to industry challenges. The conference will offer intensive, creative topics featuring agile methods in a confidential setting, allowing for a unique learning experience. Additionally, a hackathon will enable participants to develop practical and innovative solutions and win prize money of 5,000 euros. This event will be a valuable experience for industry professionals seeking to stay up-to-date with the latest trends and drive the industry forward.
4. Inman Connect New York 2024
January 23-25 2024 | Hilton (New York)
Real estate professionals looking to enhance their knowledge, build relationships, and grow their businesses can benefit from attending the upcoming Inman Connect New York event. The three-day conference brings together top agents, brokers, executives, proptech, and financial professionals to share insights, insider guidance, and trends to navigate the current market. With over 75 engaging sessions featuring 250 expert speakers and countless networking opportunities, attendees can gain valuable advice and build essential relationships with peers and industry leaders. In addition, Inman Connect New York offers an immersive experience with crucial newsmakers, visionaries, and trendsetters, providing critical insights and advice to help professionals take their businesses to the next level.
5. I.CON East 2023
June 7-8, 2023 | New Jersey (USA)
I.CON Is one of the largest events in New Jersey focused on developing, operating, and expanding industrial real estate. As an industrial real estate professional, attending this premier conference offers a unique opportunity to stay up-to-date on the latest trends and technologies in real estate asset management and industrial development from top industry leaders. Additionally, the event provides a platform to network with like-minded professionals in a vibrant and enthusiastic environment. Attending the event will help with investment management solutions for real estate investors. The event features a range of activities, including a happy hour with exhibitors and a keynote speech on 'The Future of Economic Growth: Identifying Emerging Opportunities and Risks.' Keynote speakers include Matt Brady from Ware Malcomb, Luke Corsbie from PE, PLS, Frank Di Roma from OAA, James Geshwiler from Catalyze, Nicolette Jaze from Galvanize Climate Solutions, and Madeline O'Donnell from Principal Real Estate Investor, among other well-known speakers.
6. Future of Digital Asset Management Summit
October 18, 2023 | London (United Kingdom)
The Future of Digital Asset Management for Businesses is a highly informative event focusing on essential solutions for real estate professionals seeking to streamline their digital asset management processes. This event brings together experienced experts from international brands to share their insights and knowledge on the software systems that can enhance campaign productivity and ensure brand consistency. In addition, attendees will comprehensively understand digital asset management, digital delivery, data analytics, security, and more. This event is designed for CXOs, VPs, Directors, Managers, and professionals from various domains, such as asset management, digital technology, IT, business development, and more. The event's key speakers are from leading companies such as Tesco, Nordia, ExxonMobil, Atkins, and Ashley.
7. Expo Real
October 4-6, 2023 | Munich (Germany)
Expo Real is an international trade fair dedicated to property and investment, attracting professionals worldwide from the entire real estate industry. Held annually for three days in Munich every October since 1998, it is one of the most significant events of its kind in Europe. Expo Real provides the perfect platform for networking and sharing the latest real estate insights with fellow professionals meaningfully. The event will allow one to discover the latest trends in property and investment, attend panel discussions, and connect with like-minded individuals worldwide. Renowned industry experts will share their insights on current and future trends in the real estate market. The event will feature over 500 speakers from various sectors of the real estate industry, including leading investors, developers, operators, and service providers.
8. Canada PropTech Show 2023
August 22-23, 2023 | Toronto (Canada)
The Canada PropTech Show is a two-day event that includes an exhibition, networking sessions, and awards, providing an ideal platform for PropTech companies, real estate owners, investors, service providers, startups, and other players in the real estate ecosystem to engage in productive discussions, share ideas, and build partnerships. The real estate conference will cover topics such as smart buildings, AI, blockchain, virtual and augmented reality, and IoT. Through these sessions, attendees will gain valuable insights into how technology transforms the real estate industry and discover ways to leverage technology to drive their businesses forward. By attending the event, real estate professionals can gain a competitive advantage, forge new business relationships, and discover new opportunities for growth and success.
9. Mortgage Star Conference
July 10, 2023 | Orleans (Los Angeles)
The Mortgage Star Conference is a tailored event designed to empower and support successful women in the real estate industry. This immersive conference offers a unique opportunity for real estate professionals to enhance their skills, network with like-minded industry professionals, and gain valuable insights to achieve superior results. With esteemed speakers such as Olympic Medalist Amanda Beard, SVP Operations at Angel Oak Mortgage Solutions Alysse Prosnick, and Managing Editor at Mortgage Women Magazine Kelly Hendricks, attendees can learn from industry leaders and share experiences in an environment that fosters lifelong connections. This conference will help to sharpen abilities, build relationships, and enhance business in the mortgage industry.
10. Digital Mortgage 2023
September 26-28, 2023 | Wynn (Las Vegas)
Digital Mortgage 2023 is a leading event that assists businesses in transforming the mortgage industry by providing actionable insights and effective networking opportunities for industry professionals. The real estate leaders and managers will be able to connect with the mortgage community and collaborate to address the industry's digital evolution by attending this event. In addition, participants will learn how to prioritize personalization in mortgage portfolio management and how data contributes to a more personalized customer lending experience.
Conclusion
The real estate industry faces several challenges, including adapting to technological advancements, changing consumer demands, and environmental concerns. These challenges make it difficult for professionals to stay competitive and profitable. However, attending industry conferences can help professionals gain a futuristic approach to tackling these challenges. The events provide access to experts and valuable insights into commercial real estate new trends, technologies, and sustainability practices that can help businesses stay ahead of the competition. Additionally, networking opportunities at these conferences can help real estate professionals build essential relationships to develop their portfolio performance further and manage real estate assets.
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