The Sweet Spot of Advertising: Microtargeting and Real Estate

Microtargeting helps real estate firms get the right message, in front of the right audience, at the right time.

Spotlight

First American Data & Analytics

First American Data & Analytics, a division of First American Financial Corporation, is a national provider of property-centric information, risk management and valuation solutions. First American maintains and curates the industry’s largest property and ownership dataset that includes more than 7 billion document images. Its major platforms and products include: DataTree®, FraudGuard®, RegsData™, TaxSource™ and ACI®.

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Real Estate Advice, Asset Management

Hybrid Composite Technology- the Dark Horse of the Indian Infrastructure Sector

Article | May 9, 2023

Infrastructure development is directly proportional to the economy and is a key indicator of economic growth. World powers have heavily invested in infrastructure development to support the system and other varied sectors of the economy. The Indian construction sector, in particular, has been significantly affected by the pandemic. However, this year will be fruitful, as the sector appears poised to regain growth and seize various opportunities with the ease of global markets. The Indian construction sector began the year with DRDO partnering with Maiwir Engineering to complete a 7-storey state-of-art research facility at the Aeronautical Development Establishment campus in Bengaluru, spreading across 1,30,000 sq. ft. in a record timeline of 45 days using hybrid construction technology. The quest for a greater economy, concerning material costs and reduced construction timelines, has resulted in innovative solutions that seek to combine construction materials and methods to an optimum effect. One such adaptation is the use of hybrid construction technology. Hybrid construction technology is a mix of conventional and pre-engineered methodology, using a combination of structural steel and reinforced concrete to form an efficient and sustainable design model. The highest level of optimization is achieved in resolving complex engineering problems in well planned phases. First, the structural steel members and partial pre-cast members are manufactured off-site at a factory yard. In the second phase, ready-to-assemble members are transported to the construction site, and in the third phase, they are installed in a calibrated manner using machinery. Decoding this Innovation The hybrid construction technology is a highly flexible building system. It is composed of horizontal and vertical structures, which can be used either separately or as part of a system depending upon the required standards. It is a global, effective, and cutting-edge solution for industrial, commercial, and residential structures, as well as large works, infrastructures, facilities, renovation, and conservative restoration. An offsite precast yard is setup for the fabrication and assembling of precast elements. Once all the members are installed to form a structural frame, a cast in-situ concrete pour is done monolithically to achieve the structural integrity. The Way Forward The main areas of focus in the near future are high-rise buildings for commercial, residential, educational institutions, hospitals, data centers, and urbanization of logistic corridors. Just like India’s space program "mission to Mars," the mission to build can happen at a fraction of the cost with local materials and skill-developed teams, and we shall target and improve the country’s GDP growth with infrastructure development and spending. Over the past 3 decades in India, there has been a quantum jump in construction technology, especially in steel structures related to design concepts, erection methodology, manufacturing, section profiles, code provisions, etc. The evolution of composite structures is one such revolution, which has gained significant importance and has mostly replaced conventional construction techniques. Application of Hybrid construction technology High Rise Residential & Commercial buildings Hospitals & educational institutions Bridges Seaports & airports Data centres Recreational centres The industry can reap the benefits of both worlds of conventional concrete construction and precast structural construction. This new combination of technology ensures flexibility in terms of design and also faster project deliverables without compromising quality and onsite safety. It has proven to produce high-quality structures in record timelines, resolving complex engineering projects to cater for the rapid growth of infrastructure in the country. The Importance of Hybrid Construction Technology No or minimal wastage during the construction phase, which roughly accounts for 1–5% in conventional RCC buildings. Improved structural integrity Faster construction reduces the timelines by up to 60% Optimized resource utilization Wind loads & seismic load resistant Significant reduction in construction costs While fast-growing economies like China and other developed economies in Europe and the Middle East are adopting technological advancements for constructing complex engineering projects and residential structures, with this revolutionary technology, India can witness itself on the global map as a developed economy by building faster and more economically efficient structures than any other global power.

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Real Estate Technology

3 High-ROI Home Improvement Projects

Article | July 21, 2022

Considering a remodeling project? Before getting started, establish a list of return on investment (ROI) goals, because not all home improvements are created equal. Some add value to the home that can be recouped when selling, while others may be nice to have but are unlikely to raise the home's asking price. Anyone who wants to focus on home improvements that will pay for themselves when selling the home should know which projects to avoid. Read on to learn about three home improvement projects with a strong return on investment. Upgraded Landscaping For homeowners looking for a better price when they sell, it's hard to go wrong with landscaping. This is one of the few home improvements that typically yields a positive return when selling the home. On average, homeowners can recoup 150% of what they spend updating a home's landscaping. Since curb appeal is a huge factor in selling a home, choose improvements that can be seen from the road for the best return. Resodding or reseeding a lawn is a project that typically provides good returns. In an arid climate like Nevada, consider landscaping with native plants, xeriscaping, and other eco-friendly desert landscaping options to reduce water usage and maintenance requirements. Adding new trees to the landscaping can pay off now and at the time of sale. Trees provide shade and natural cooling, which can take a chunk out of power bills. When selling, trees add between $1,000 and $10,000 to the selling price of a home. Creating a Dazzling Entryway Continue the strong first impression by creating a welcoming space in the entryway of the home. Upgrading to manufactured stone veneer has a return on investment of around 96%. The improvement is relatively simple but makes the front door and the surrounding area more dramatic. Even small improvements can have a big impact. Upgrade to a metal door or one with small windows that let in additional light. Find upgraded house numbers that are visually appealing and easy to see. This often costs less than $100 but can improve the look and feel of the entry area and practically pay for itself when it's time to sell. Minor Kitchen Remodeling The kitchen is the heart of the home. This is the room that is one of the top choices for home improvement projects. However, contrary to what one might expect, huge kitchen overhauls don't always yield a high ROI. In fact, less costly improvements typically have a better payoff. Small projects that can dramatically improve a kitchen include: Repainting Refacing the cabinets and adding updated hardware Replacing countertops Upgrading to more energy-efficient appliances Choosing more energy-efficient appliances is an upgrade that can start repaying itself right away. Other improvements are likely to increase the price of the home when it sells. However, on average, kitchen remodeling projects only bring in 77% of their cost when it's time to sell. Because of this, homeowners should focus on upgrades that improve their quality of life and what they are likely to get back for their investment. Some common mistakes can reduce what a homeowner will get back from a kitchen remodeling project. Investing large amounts of money on items that will need to be replaced again in a few years is unlikely to provide a positive return. Choosing items that are too high-end can cause them to clash with the look and feel of the rest of the home, which could turn buyers off. Improve Daily Life and ROI With These Home Improvement Projects Most home improvement projects do not pay for themselves in full when selling the home. Rather, they are changes that make the home worth more to the owner now, that have the bonus of a price increase when you sell the home. The right home improvement project can make any house feel like a new construction home. Homeowners should look to areas that will give them the most mileage when picking updates for their homes. For instance, old kitchen cabinets can make the room feel dull and uninviting. Refacing with a bright new finish can make the kitchen feel like a brand-new room. Adding low-maintenance shrubs to the front yard adds visual interest that can be enjoyed right away. Projects that require special permits could raise questions during a home inspection and potentially reduce the home's value—but properly permitted additions may let homeowners list a home with an extra bedroom or bathroom. Choose the updates that will provide the most meaningful benefits, both now and at the time of sale. By making the home inviting and attractive, sellers are more likely to be able to name their dream price.

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Real Estate Investment, Asset Management

COVID-19 may advance trends in commercial real estate

Article | May 5, 2023

The coronavirus outbreak has quickly put the economy into turmoil. While many businesses are struggling to keep up with the drastic changes in the market, the commercial real estate industry may have some bright spots despite obvious uncertainties. The COVID-19 outbreak in the U.S. is expected to advance trends in commercial real estate that were established in the market before the global pandemic. Of course, the industry is facing some difficulties, but these are currently projected to only be short-term. In response to the coronavirus outbreak, the NAIOP Research Foundation is suggesting an increase in demand for both industrial and office sectors.

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Real Estate Technology, Asset Management

Enhance Asset Management Efficiencies with Data-driven Real Estate

Article | June 15, 2023

Explore the potential of data-driven real estate in optimizing asset management and revolutionizing strategies. Learn how advanced technology is changing the future of real estate asset management. Contents 1. Importance of Data-driven Decision Making in Asset Management 2. Overcoming Difficulties to become Data-driven Real Estate Business 2.1 Availability of Data and Connectivity 2.2 Implementation of a Structured and Agile Development Process 2.3 Accelerating Speed and Reducing Costs 3. Benefits of Data-driven Real Estate Asset Management 3.1 Increased Efficiency and Cost Savings 3.2 Improved Tenant Satisfaction and Retention 3.3 Better Risk Management and Decision-making 3.4 Increased asset value and profitability 4. Data-driven Asset Management Solutions 4.1 Property Management Solutions Providers 4.2 Digital Asset Management Solutions Providers 4.3 Project Portfolio Management Solutions Providers 5. Emerging Data-driven Asset Management Patterns 1. Importance of Data-driven Decision Making in Asset Management Real estate asset management is a complex and competitive industry, presenting challenges for asset managers and portfolio managers. Gathering and analyzing information provides valuable insights for data-driven decision making, impacting the success of real estate investments. Decision-making through insights allows real estate asset managers, as well as portfolio managers, to identify trends for the future of digital real estate asset management, make accurate predictions, and forecast future outcomes. For example, data analytics can provide insights related to occupancy rates, rent growth, and lease renewals, which further helps in strategic decision-making for the future. 2. Overcoming Difficulties to Become Data-driven Real Estate Business Corporate real estate asset management requires strategic planning and informed decision-making. Utilizing data-driven approaches, valuable insights into commercial property performance can be gained, leading to optimized operations, reduced costs, and increased profits. However, implementing a data-driven approach comes with its own set of challenges. Therefore, executives and managers in the real estate industry need to understand how to overcome these difficulties and successfully transform their businesses through data-driven operations. Key challenges the businesses must address include data availability, structured processes, and cost efficiency, all of which are essential for improving the effectiveness of asset management in the long run. 2.1 Availability of Data and Connectivity Reliable data availability is a significant challenge in data-driven decision-making for real estate businesses, as the data generated is often fragmented and siloed across different departments. To overcome this challenge, businesses must invest in technology cloud-based platforms, APIs, and data warehouses to enable seamless data integration and connectivity across the organization. In addition, organizations must consider implementing an integrated data management system to analyze data from multiple sources, providing the decision-makers with a comprehensive view of the organization's performance. 2.2 Implementation of a Structured and Agile Development Process For businesses adopting a data-driven methodology, implementing a structured and agile development process is a major challenge. A data-driven approach requires a planned data collection, analysis, and decision-making process. At the same time, the process needs to be adaptable to the changing market conditions and business requirements. To overcome this challenge, businesses must establish a formal process for data-driven decision-making, including clear roles and responsibilities, data governance policies, regular reporting and analysis. This can be achieved by leveraging agile methodologies, DevOps practices, and automation tools. 2.3 Accelerating Speed and Reducing Costs Speed and cost reduction are critical challenges for real estate businesses that operate in a highly-competitive market Data-driven decision-making is time-consuming and expensive, demanding executives and managers to invest in tools that can automate the data analysis and decision-making process. It includes implementing artificial intelligence and machine learning algorithms to rapidly process large amounts of data and provide real-time insights to facilitate informed decision-making. 3. Benefits of Data-driven Real Estate Asset Management Data-driven real estate asset management has the potential to revolutionize the way real estate businesses operate. Businesses will be able to unlock valuable insights to enhance overall operations and drive innovation by leveraging asset management tools and techniques. 3.1 Increased Efficiency and Cost Savings Data-driven commercial real estate asset management services offer businesses a powerful tool for increasing efficiency. Businesses must automate their manual processes and optimize workflows to increase productivity by leveraging real estate automation tools. It will save time, money and improve the overall quality of service provided to tenants, leading to higher tenant satisfaction rates. Additionally, data-driven decision-making help businesses identify areas to reduce unnecessary expenses, like energy consumption or maintenance costs. 3.2 Improved Tenant Satisfaction and Retention Real estate businesses understand tenants better and improve satisfaction as well as retention rates by managing assets using data-driven methods. By analyzing demographics, behavior, and preferences data, businesses can determine tenants' needs regarding property and make informed decisions to improve services and tailor offerings accordingly. In addition, it leads to higher satisfaction rates and helps companies to retain tenants, which is crucial for long-term success in the real estate industry. 3.3 Better Risk Management and Decision-making Real estate enterprises can make more informed decisions and better manage risks with data-driven asset management. Businesses must use real estate data analytics tools to examine property performance, identify potential opportunities and risks. It improves the accuracy and reliability of their decision-making process and helps mitigate risks more effectively. Furthermore, by incorporating predictive analytics in the real estate decision-making process, businesses can anticipate future trends and proactively take measures to address potential issues before they occur. 3.4 Increased Asset Value and Profitability Data-driven real estate asset management help businesses improve the value and profitability of assets. Business intelligence in real estate helps interpret property management data. In addition, businesses can identify areas for improvement, like cost savings or increasing rental rates. It can result in improved asset value, leading to higher profitability. Furthermore, by analyzing data on market trends of real estate asset management and tenant behavior, businesses can also identify potential areas for investment, leading to increased profitability in the long run. 4. Data-driven Asset Management Solutions Data-driven asset management solutions help real estate businesses manage assets more efficiently and effectively. With data analytics, businesses will be able to streamline their operations, make better-informed decisions, and increase asset value. Ultimately, it will result in overcoming the difficulties in managing the assets and improving the portfolio performance. With the help of advanced technology and automation tools, one can stay ahead of the curve in the highly competitive market and achieve business objectives effectively. 4.1 Property Management Solutions Providers TenantCloud TenantCloud is a cloud-based property management solution provider that offers comprehensive tools and features for real estate businesses to manage their assets efficiently. Its property management software enables real estate executives and asset managers to automate their workflow, increase efficiency, and reduce costs by centralizing and streamlining their property management processes. Its platform provides real-time visibility into property performance, tenant behavior, and rental income, allowing businesses to make data-driven decisions and identify opportunities for growth. Its online portal also allows tenants to submit maintenance requests, pay rent online, and communicate with property managers seamlessly. London Computer Systems London Computer Systems (LCS) is a leading real estate asset management service provider established in 1987. Its flagship product, Rent Manager, is a Property Management Software that offers a comprehensive solution for property management, including integrated accounting, contact management, work orders, and marketing solutions. LCS offers Net Dial Tone VoIP telephone systems, enterprise-level hosting solutions, network design and support services, and custom website development. With its customer-focused approach and advanced technology, The company streamlines operations by eliminating the need for multiple programs and driving innovation in the real estate industry. DoorLoop DoorLoop is a cloud-based property management software that specializes in real estate software, commercial real estate PMS, and residential property management software. Its solutions offer a range of features, including lease management, rent collection, maintenance requests, accounting, and reporting. With DoorLoop, managers and executives in real estate businesses can easily manage their properties and tenants from a single platform, improving efficiency and streamlining processes. Guesty Guesty is an end-to-end property management solution provider that offers a comprehensive platform for managing short-term rental properties. Its features include multi-calendar management, automated messaging, dynamic pricing, guest communication, and channel management. With Guesty's intuitive and user-friendly dashboard, real estate businesses can easily manage their properties anywhere. Its innovative solutions help businesses stay ahead of the competition, enhance their efficiency, and drive growth in the real estate industry. 4.2 Digital Asset Management Solutions Providers Canto Canto is one of the leading digital asset management solution providers for visual communications to help real estate companies of all sizes. Established in 1990, Canto is one of the digital asset management industry pioneers. 2,500+ customers leverage Canto’s software to organize, find and share videos and images that helps to work faster and build a brand in this evolving digital ecosystem of real estate businesses. Bynder Bynder is a digital asset management solution provider that is a centralized platform for managing all marketing and creative assets. Its features include asset organization and categorization, asset distribution and sharing, digital rights management, and analytics. Its solution enables real estate businesses to streamline their asset management workflows, collaborate more efficiently, as well as reduce the time and resources required to manage their digital assets. Bynder also integrates with other software tools, such as Adobe Creative Cloud, WordPress, and Salesforce, allowing seamless workflow integration. Aprimo Aprimo is a marketing operations platform provider that offers digital asset management, marketing resource management, and campaign management solutions. Businesses will be able to streamline marketing process workflows using the centralized platform. Aprimo's features include digital asset management, workflow automation, project management, budget tracking, and marketing performance analytics. With the company’s centralized platform, real estate businesses can optimize their marketing operations and drive innovation. The platform also enables businesses to collaborate on projects and measure the impact of marketing campaigns, leading to increased efficiency. 4.3 Project Portfolio Management Solutions Providers ClickUp ClickUp is an all-in-one productivity platform that offers a wide range of features, including task management, time tracking, calendars, and project reporting. Enterprises utilize the platform for creating Gantt charts, and tasks, tracking time, and reporting to stay on top of their projects and meet deadlines. The company enables effective project portfolio management, playing a crucial role in real estate asset management by helping businesses streamline their operations, optimize resources, reduce costs, mitigate risks, and drive innovation. Organizations can leverage this solution to ensure the effective delivery of projects, maintain alignment with strategic objectives, and ultimately achieve better outcomes for their real estate assets. Saviom Software Saviom Software provides futuristic resource management and workforce planning solutions that help real estate businesses optimize project portfolio resources, schedules, and budgets. Its solution offers features such as capacity planning, project scheduling, forecasting, and resource allocation, which are crucial for effective real estate asset and project portfolio management. It benefits real estate industry professionals by providing extensive features to improve project delivery times, resource utilization, and cost management. In addition, it enables real estate organizations to enhance team collaboration, automate manual processes, and reduce administrative burdens, leading to greater efficiency and profitability. Octalsoft Octalsoft is a project portfolio management solution provider that offers a comprehensive suite of tools to manage real estate assets efficiently. Its features include project planning, resource management, budgeting, and risk analysis. In addition, its project and portfolio management solution offers robust reporting and analytics capabilities, providing insights into project performance and identifying areas for improvement. By streamlining project management processes, Octalsoft's project and portfolio management solution drives innovation by allowing real estate asset management companies to focus on high-value activities and drive better outcomes. 5. Emerging Data-driven Asset Management Patterns Data-driven asset management is essential in the real estate industry, allowing businesses to optimize efficiency, improve tenant satisfaction, manage risks, and increase asset value and profitability. The emerging data-driven asset management patterns discussed showcase how businesses can leverage technology and data analytics to drive innovation. The variety of solutions offered by project portfolio management, property management, and digital asset management solution providers enable real estate businesses to streamline processes, increase collaboration, and make data-driven decisions. Investing in these solutions will help real estate businesses to remain competitive and achieve long-term success.

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Spotlight

First American Data & Analytics

First American Data & Analytics, a division of First American Financial Corporation, is a national provider of property-centric information, risk management and valuation solutions. First American maintains and curates the industry’s largest property and ownership dataset that includes more than 7 billion document images. Its major platforms and products include: DataTree®, FraudGuard®, RegsData™, TaxSource™ and ACI®.

Related News

Real Estate Advice

Zillow unveils a new look for property pages, their biggest redesign in 5 years

PR Newswire | October 25, 2023

Zillow is launching a big update to the look and feel of for-sale property listings on its website, improving home shoppers' experience with a more intuitive and simplified layout. The enhanced design of for-sale property listings on Zillow.com offers a wider, single-scroll format, making it easier for home shoppers to find key information, such as square footage, the Zestimate feature, lot size and home type. The new layout also introduces a media section at the top of the page that better showcases photos and 3D tours. By clicking on a photo, the media section expands, providing a full-page, magazine-style layout for seamless navigation through the rest of the home's photography. "The new design delivers a fun and efficient way to browse homes on the Zillow website, making it easier for home shoppers to navigate and process information," said Jenny Arden, chief design officer at Zillow. "We introduced a wider layout for images, larger fonts for the most important facts and a clearer articulation of what makes the home special to help our users quickly understand if the home is right for them." Zillow's app updates: Navigate with ease and simplify financing with the Home Loans tab In addition to the redesign on the Zillow website, for-sale property listings on the Zillow app (iOS) are also receiving an update. This new look minimizes excessive scrolling by allowing users to more easily find the information that matters the most to them, whether that's home facts and features, a cost calculator or the Zestimate history. When viewing a for-sale listing on the app, users will see a new look that presents the home details categorized into sections such as "What's Special,"' "Market Value," "Monthly Cost" and "Neighborhood." Users can click into particular sections of interest to find more details. This new look will be available before the end of the year on the Zillow iOS app. Zillow is also introducing a new "Home Loans" tab on the Zillow app to help shoppers become buyers. Users can now easily figure out their budget, connect with a lender, get prequalified with Zillow Home Loans℠, and track their loan status — all in one place. "Financing is a critical part of the home-buying process, and 60% of buyers say setting their budget is their first step when buying a home. With this update, we're helping the millions of people browsing the Zillow app better understand what they can afford within their budget and see a clear path toward getting the mortgage they need," said Matt Daimler, senior vice president of product at Zillow. "We're already seeing an impact: Customers are saying it's easier than ever to access and use our financing tools and get prequalified with Zillow Home Loans."

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Real Estate Technology

Barings and Foulger Pratt Close Acquisition of $50+ Million Build-to-Rent Community in Raleigh, NC

Business Wire | October 19, 2023

Barings, one of the world’s largest diversified real estate investment managers, today announced its joint venture with Foulger Pratt to acquire a 172-unit build-to-rent (BTR) community in the Raleigh, N.C. metropolitan area. The $50+ million acquisition marks Barings’ entrance into the BTR market and builds on the firm’s $12.5+ billion* U.S. real estate equity platform. The transaction brings Foulger Pratt’s BTR portfolio to 700 homes and approximately $250 million in investment across North Carolina and Maryland. “We believe build-to-rent is one of the fastest growing segments of the housing market given demographic trends, evolving consumer preferences, and a national housing shortage,” said Joe Gorin, Barings’ Head of U.S. Real Estate Equity. “We are excited to partner with the well-established team at Foulger Pratt on our first BTR acquisition and look forward to deploying more capital into attractively priced assets as we scale our capabilities in this segment.” “Foulger Pratt is excited to continue its investment in the Carolinas through the delivery of quality rental housing in partnership with Barings – one of the world’s leading investment managers,” said Cameron Pratt, Chief Executive Officer of Foulger Pratt. The community will consist of 89 townhomes and 83 single-family detached units situated on 39 acres in Wendell, N.C. – just east of Raleigh. The initial deliveries of homes are expected to be available for lease in H1 2024. “We anticipate strong job, population, and household growth in this emerging submarket and believe this property will be well-positioned to offer an affordable rent alternative, a high quality of life, as well as easy access to key employment centers and top-tier universities,” said Kevin Miller, Barings’ Head of Real Estate Acquisitions, Eastern U.S. Barings has been investing in U.S. real estate equity for nearly 30 years and today has $35.5 billion* in U.S. real estate AUM across equity and debt, with nearly 130 dedicated real estate investment professionals across six U.S. offices managing more than 550 assets.

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Real Estate Technology

JPAR Meets Consumer Demand for Floor Plans in Real Estate Listings with CubiCasa Partnership

PR Newswire | October 17, 2023

JPAR, a leading name in real estate, is proud to announce a groundbreaking partnership with CubiCasa, a pioneer in floor plan technology. The partnership marks one of CubiCasa's first partnerships with a residential real estate brand. The companies have joined in executing a vision to bring a floor plan to every listing. In a survey by the National Association of REALTORS®, it was revealed that 67% of home buyers consider floor plans "very useful" in their property search, yet this essential feature is often overlooked in listings. Following photos and listing data, a floor plan is the most coveted data asset for consumers. "We want every interaction with one of our agents and listings to be a quality experience for consumers. This partnership empowers our sales professionals to meet the demands of modern buyers by providing them with the information they need to make some of the largest decisions in their lives," said Daniel Butbul, VP of Operations at JPAR's Affiliated Network. "Our goal is to have floor plans available on 90% of JPAR listings by the end of 2024," added Butbul. Effective immediately, agents may now register for a JPAR-sponsored CubiCasa account, accessible through the JPAR® OneStop HUB. "It's incredibly exciting to work with JPAR® on this project. They share our vision of a better real estate search experience powered by floor plans being attached to every listing, and our technology is the world's single-easiest and most-scalable solution to creating floor plans," according to Jeff Allen, President, CubiCasa. The CubiCasa app streamlines the process of creating floor plans for listings, requiring just 5-10 minutes to scan the property using almost any mobile device. Agents can then upload the scan on-site or at their convenience. CubiCasa's advanced AI technology transforms the scan into a professional-grade floor plan, which is delivered within 6-24 hours, available with and without measurements. About JPAR - Real Estate JPAR – Real Estate is a full-service real estate brand and franchise platform offering a highly competitive transaction fee-based model and agent-centric culture. The JPAR® platform provides agents seven (7) days-per-week support, a comprehensive tech stack, marketing, lead generation, training, and mentoring. JPAR® affiliated owners benefit from compliance review, 1-on-1 consulting, recruiting support, and a peer network of influential industry leaders. The company boasts more than 4,000 agents operating in 65 offices across 27 states, Washington, D.C. and closes over $8B annually in sales volume. About CubiCasa Headquartered in Oulu, Finland, CubiCasa is the global market leader in mobile indoor scanning and is known for its fast and easy-to-use floor plan app on the App Store and Google Play Store. CubiCasa's technology is used in 160 different countries and has helped create over 1 million floor plans to date. CubiCasa provides technology for the real estate, appraisal, and mortgage industries and is on a mission to digitize real estate.

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Real Estate Advice

Zillow unveils a new look for property pages, their biggest redesign in 5 years

PR Newswire | October 25, 2023

Zillow is launching a big update to the look and feel of for-sale property listings on its website, improving home shoppers' experience with a more intuitive and simplified layout. The enhanced design of for-sale property listings on Zillow.com offers a wider, single-scroll format, making it easier for home shoppers to find key information, such as square footage, the Zestimate feature, lot size and home type. The new layout also introduces a media section at the top of the page that better showcases photos and 3D tours. By clicking on a photo, the media section expands, providing a full-page, magazine-style layout for seamless navigation through the rest of the home's photography. "The new design delivers a fun and efficient way to browse homes on the Zillow website, making it easier for home shoppers to navigate and process information," said Jenny Arden, chief design officer at Zillow. "We introduced a wider layout for images, larger fonts for the most important facts and a clearer articulation of what makes the home special to help our users quickly understand if the home is right for them." Zillow's app updates: Navigate with ease and simplify financing with the Home Loans tab In addition to the redesign on the Zillow website, for-sale property listings on the Zillow app (iOS) are also receiving an update. This new look minimizes excessive scrolling by allowing users to more easily find the information that matters the most to them, whether that's home facts and features, a cost calculator or the Zestimate history. When viewing a for-sale listing on the app, users will see a new look that presents the home details categorized into sections such as "What's Special,"' "Market Value," "Monthly Cost" and "Neighborhood." Users can click into particular sections of interest to find more details. This new look will be available before the end of the year on the Zillow iOS app. Zillow is also introducing a new "Home Loans" tab on the Zillow app to help shoppers become buyers. Users can now easily figure out their budget, connect with a lender, get prequalified with Zillow Home Loans℠, and track their loan status — all in one place. "Financing is a critical part of the home-buying process, and 60% of buyers say setting their budget is their first step when buying a home. With this update, we're helping the millions of people browsing the Zillow app better understand what they can afford within their budget and see a clear path toward getting the mortgage they need," said Matt Daimler, senior vice president of product at Zillow. "We're already seeing an impact: Customers are saying it's easier than ever to access and use our financing tools and get prequalified with Zillow Home Loans."

Read More

Real Estate Technology

Barings and Foulger Pratt Close Acquisition of $50+ Million Build-to-Rent Community in Raleigh, NC

Business Wire | October 19, 2023

Barings, one of the world’s largest diversified real estate investment managers, today announced its joint venture with Foulger Pratt to acquire a 172-unit build-to-rent (BTR) community in the Raleigh, N.C. metropolitan area. The $50+ million acquisition marks Barings’ entrance into the BTR market and builds on the firm’s $12.5+ billion* U.S. real estate equity platform. The transaction brings Foulger Pratt’s BTR portfolio to 700 homes and approximately $250 million in investment across North Carolina and Maryland. “We believe build-to-rent is one of the fastest growing segments of the housing market given demographic trends, evolving consumer preferences, and a national housing shortage,” said Joe Gorin, Barings’ Head of U.S. Real Estate Equity. “We are excited to partner with the well-established team at Foulger Pratt on our first BTR acquisition and look forward to deploying more capital into attractively priced assets as we scale our capabilities in this segment.” “Foulger Pratt is excited to continue its investment in the Carolinas through the delivery of quality rental housing in partnership with Barings – one of the world’s leading investment managers,” said Cameron Pratt, Chief Executive Officer of Foulger Pratt. The community will consist of 89 townhomes and 83 single-family detached units situated on 39 acres in Wendell, N.C. – just east of Raleigh. The initial deliveries of homes are expected to be available for lease in H1 2024. “We anticipate strong job, population, and household growth in this emerging submarket and believe this property will be well-positioned to offer an affordable rent alternative, a high quality of life, as well as easy access to key employment centers and top-tier universities,” said Kevin Miller, Barings’ Head of Real Estate Acquisitions, Eastern U.S. Barings has been investing in U.S. real estate equity for nearly 30 years and today has $35.5 billion* in U.S. real estate AUM across equity and debt, with nearly 130 dedicated real estate investment professionals across six U.S. offices managing more than 550 assets.

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Real Estate Technology

JPAR Meets Consumer Demand for Floor Plans in Real Estate Listings with CubiCasa Partnership

PR Newswire | October 17, 2023

JPAR, a leading name in real estate, is proud to announce a groundbreaking partnership with CubiCasa, a pioneer in floor plan technology. The partnership marks one of CubiCasa's first partnerships with a residential real estate brand. The companies have joined in executing a vision to bring a floor plan to every listing. In a survey by the National Association of REALTORS®, it was revealed that 67% of home buyers consider floor plans "very useful" in their property search, yet this essential feature is often overlooked in listings. Following photos and listing data, a floor plan is the most coveted data asset for consumers. "We want every interaction with one of our agents and listings to be a quality experience for consumers. This partnership empowers our sales professionals to meet the demands of modern buyers by providing them with the information they need to make some of the largest decisions in their lives," said Daniel Butbul, VP of Operations at JPAR's Affiliated Network. "Our goal is to have floor plans available on 90% of JPAR listings by the end of 2024," added Butbul. Effective immediately, agents may now register for a JPAR-sponsored CubiCasa account, accessible through the JPAR® OneStop HUB. "It's incredibly exciting to work with JPAR® on this project. They share our vision of a better real estate search experience powered by floor plans being attached to every listing, and our technology is the world's single-easiest and most-scalable solution to creating floor plans," according to Jeff Allen, President, CubiCasa. The CubiCasa app streamlines the process of creating floor plans for listings, requiring just 5-10 minutes to scan the property using almost any mobile device. Agents can then upload the scan on-site or at their convenience. CubiCasa's advanced AI technology transforms the scan into a professional-grade floor plan, which is delivered within 6-24 hours, available with and without measurements. About JPAR - Real Estate JPAR – Real Estate is a full-service real estate brand and franchise platform offering a highly competitive transaction fee-based model and agent-centric culture. The JPAR® platform provides agents seven (7) days-per-week support, a comprehensive tech stack, marketing, lead generation, training, and mentoring. JPAR® affiliated owners benefit from compliance review, 1-on-1 consulting, recruiting support, and a peer network of influential industry leaders. The company boasts more than 4,000 agents operating in 65 offices across 27 states, Washington, D.C. and closes over $8B annually in sales volume. About CubiCasa Headquartered in Oulu, Finland, CubiCasa is the global market leader in mobile indoor scanning and is known for its fast and easy-to-use floor plan app on the App Store and Google Play Store. CubiCasa's technology is used in 160 different countries and has helped create over 1 million floor plans to date. CubiCasa provides technology for the real estate, appraisal, and mortgage industries and is on a mission to digitize real estate.

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