Real Estate Technology
Article | July 21, 2022
Is your real estate business set up for long-term success or do you hop from transaction to transaction, seeking clients who are ready to buy or sell immediately? Buyers and sellers who are ready to act now are great, but they’re just the bottom of a well-thought-out lead funnel.
Most leads you receive could be anywhere from three months to a year or two away from making their transaction. If you plan to still be in real estate when the time comes, those leads could be incredibly valuable.
Understanding Lead Nurturing
One of the biggest decisions people will make in their life is whether or not to purchase a home. Most people will want to do some research and find out what exactly a real estate transaction entails before they become serious. As the first professional they talk to, you’re in a great position to close the sale…if you’re willing to work within their timeframe.
Real Estate Technology
Article | July 18, 2022
According to a recent Bankrate survey of prospective buyers, the down payment was unanimously considered the biggest hurdle to buying a home. Saving for a down payment has hampered the home-buying journey for approximately 36% of those polled, in addition to the economic slowdown.
The good news is that there are many down payment assistance programs that empower home buyers and mitigate the financial burdens they face on their way to becoming a home owner. Many home buyers are not aware of these programs. Those who do know, have several misconceptions. The key is to understand the options and how down payment assistance programs operate.
Who Qualifies for a Down Payment Assistance Program?
One of the misconceptions that many have is that down payment assistance is only offered to first-time home buyers. Although, modern first-time buyers have multiple options at their disposal, many programs also cater to repeat buyers. In fact, according to the Homeownership Program Index, about 38% of down payment assistance programs in the Q1 of 2022 weren’t availed by first-time home buyers. This implies that repeat buyers can access as many as one third of homebuyer assistance programs even if they have bought a home before.
In addition, repeat buyers can take advantage of first-time homebuyer assistance programs depending on the definition set by the U.S. Department of Housing and Urban Development which states that an individual can qualify as a first time home buyer if they:
haven’t owned a primary residence in three years
are a single parent who has owned a home only with a former spouse
Location and Profession-based Eligibility for Down Payment Assistance Programs
Over and above the multiple options available to first-time and repeat home buyers, individuals in a specific location or profession could also be eligible for down payment assistance. The National Realtors Association says that a number of local and non-profits provide down payment grants and loans that are aimed at area borrowers or those with a specific borrower requirement.
Plus, individuals who work as teachers, doctors, nurses, and veterans can avail of the assistance programs offered by local, state, and federal lenders based on their profession.
Buying a home doesn’t have to be a financial burden. There are many down payment assistance solutions available today to empower prospective buyers fulfill their dream of becoming a home owner. Connecting with a local real estate, and using buyer proptech could help to find trusted lenders and a range of assistance programs.
Real Estate Technology
Article | July 12, 2022
As a realtor, what’s your marketing strategy for getting ahead of the competition? Research shows that over half of all home buyers look for their next home through the internet. And that’s not all, only around 34% approach a real estate agent for help. Unless your clients are able to find you the next time they do an online search, you will be left behind! Here are eight marketing ideas in Real Estate that can help you create a marketing strategy to expand your client list in 2020.
Real Estate Technology
Article | June 9, 2022
The belief that green properties bring multiple benefits for both residents and developers is becoming universal. The real estate buyers are realizing the integral role played by the green buildings in minimizing carbon emissions and contributing toward one of the biggest global agendas – Climate Change. Across the UAE, some landlords are evaluating the cost and the benefits of making their portfolios greener to meet the expectations of the property buyers as well as the tenants who are becoming more environment-friendly.
Rising international focus on climate change, Conference of the Parties (COP26) summit and UAE’s net-zero initiative to minimize emissions and pledging to invest almost $165 billion in clean energy by 2050 are the other major reasons for the landlords to construct green buildings.
Covid-19 has created an urge for employee safety to ensure they feel comfortable coming to the office. To take employee safety to the next level, corporations are choosing green properties to prioritize employees’ well-being and adapt to their occupational strategies and achieve their sustainability goals.
What is a Green Building?
The World Green Building Council (WGBC) defines a green building as – “a building that, in its design, construction or operation, reduces or eliminates negative impacts, and can create positive impacts, on our climate and natural environment.”
Some of the features suggested by WGBC which make a building green include –
Efficient use of energy, water, and other resources
Use of renewable energy, such as – solar energy, pollution, and waste reduction measures, and the enabling of re-use and recycling
Good indoor environmental air quality
Use of materials that are non-toxic, ethical, and sustainable
Consideration of the environment in the design
Construction, and operation
Consideration of the quality of life of occupants in design
Construction, and operation
Design that enables adaptation to a changing environment
Exponential Rise in the Demand for Greener Properties
There has been a huge rise in the demand for greener and energy-efficient properties not only in the UAE but across the Middle East. As per the Knight Frank – 2021 survey – proximity to green space and good air quality topped the list of location features and are more important to home buyers in the Middle East than their global counterparts. Half of the respondents cited the energy efficiency of their next home as being a ‘very important‘ issue, compared to 42% of global buyers.
There has been a rising demand for green and energy-efficient properties in the UAE. The region is at the pinnacle in the Middle East in the national concentration of sustainable buildings and stands at the 14th spot in the world with 869 green-rated buildings, according to the 2nd edition of Knight Frank’s (Y)our Space report – 2021 which surveyed almost 400 businesses worldwide on their workplace strategies and real estate needs.
This sends a strong signal to the developers and planners to embrace building green properties to attract eco-friendly homebuyers in the UAE.
Reasons for Rising Demand for Green Properties
Here are the top 7 reasons for the rising demand for Green Properties in the UAE
1. Increasing Awareness
The last decade has witnessed a colossal rise in the awareness among the UAE real estate developers and homebuyers about sustainable construction practices and the adverse effects of climate change, rising energy consumption, and carbon emission on their health and life which has significantly increased the demand for greener properties.
The rising awareness about the advantages of green buildings is very evident from the leading studies conducted recently. The research conducted by EcoMENA in 2021 titled – ‘Green Building Trends in the Middle East’ reveals that in the last decade, green building design has become a top priority of real estate developers across the Middle East. The number of LEED-registered buildings has increased rapidly across the region, from 623 in 2010 to more than 2500 in 2020. UAE is ranked among the top 10 countries that hold LEED certifications in the world with Dubai ranked 3rd in the list of cities having the highest number of LEED-certified buildings. UAE has more than 600 LEED-certified projects.
2. Supportive Government Policies
UAE has launched the ‘Net-Zero by 2050 Strategic Initiative’ to reduce carbon emissions and will invest over AED 600 billion in renewable energy to minimize carbon emissions and move the nation towards cleaner energy.
Other initiatives launched by the UAE to reduce carbon emissions which will increase the sales of green properties include – UAE Vision 2021, the UAE Centennial 2071, and the UAE Energy Strategy 2050, which sets a 50% target for clean energy in the country, among others. The UAE government has already established several sustainable development goals which serve as a guiding principle for most upcoming real estate projects in the region.
3. Lower Construction & Operational Cost
Research conducted by the World Business Council for Sustainable Development (WBCSD) reveals that the cost of installing green building features and technologies is significantly overestimated. Many developers perceive that the upfront cost of a green building is, on average, 17% higher than the original cost of a similar traditional building, however, that’s not true.
The research by the U.S. Green building Council (USGBC) reveals the initial cost of a green building is only 2%-3% higher than its non-green counterpart. Moreover, green buildings consume 25%-35% less energy than non-green buildings and have 14% less operation and maintenance costs than their traditional counterparts.
Modern property owners also prioritize renting or leasing green buildings or apartments due to their cost benefits. Green buildings also allow developers to save 20% of the initial construction cost annually by reducing energy consumption. Furthermore, green buildings allow developers to complete large-scale green projects at a much larger scale resulting in more revenues and business expansion.
Using incentive technology such as Virtual Power Plants (VPP) combined with an onsite solar asset will further allow real estate developers to reduce the operational cost and utility cost and explore new models of maximizing income outside of increasing rent and making their properties more attractive for eco-friendly homes buyers.
4. Lower Rents & Service Charges
Green properties are a win-win situation for every stakeholder. Due to their lower construction cost and energy consumption, green buildings have minimal operational costs. This is indeed good news for the homeowners and tenants as lower operational cost of the building leads to a reduction in their energy bills, service charges, and rents.
The lower service charges and rents often result in higher resident satisfaction and occupancy rate for the landlords and developers.
5. The rise in Environment-friendly Buyers
Rising awareness about the adverse impact of emissions on the health of humans as well as on the environment has attracted a number of homebuyers toward green properties. This is encouraging real estate developers to construct more green properties to foster quick sales.
Two years ago we had to convince property developers to go green and think about efficient energy. The majority didn’t know what ‘green’ meant and assumed there was an extra cost attached. Now developers want to go green and some are achieving Leadership of Energy and Environmental Design (LEED) certification, an internationally recognized green building rating system. Many large developers are creating their own green design guidelines to be followed by smaller developers building on their plot of land.”
Khalid Bushnaq, CEO of Energy Management Services (EMS)
There has been an exponential surge in buyers prioritizing green properties as they support a cleaner environment for future generations.
6. Investors Prioritizing Greener Properties for Letting & Sales
There has been a rise in the investors and businesses prioritizing the green credentials of a property while making their purchase decision. This will indeed spur their saleability and rentability in the coming days. To cater to the demand of modern and environment-friendly buyers, real estate developers are coming up with greener properties and are evaluating the cost and the benefits of greenifying their portfolios.
7. Rising Sustainability Concerns
There have been rising concerns about sustainability among both residential & commercial clients. Corporates across the globe are showing great interest in going sustainable and prioritizing sustainable buildings for their offices.
According to the 2nd edition of Knight Frank’s (Y)our Space report, “40% of firms have set a net-zero carbon target and, of those, 77% are aiming to achieve this by 2030. 87% of firms surveyed had less than half of their current global real estate portfolios either ‘green’ or ‘sustainable’.
Rising sustainability concerns among the buyers will accelerate the sales and rents of the green properties and will play a crucial role in minimizing the emission rate of the UAE.
Here is the summary of the article –
There has been a rise in the attractiveness of greener properties among buyers across the UAE to reduce carbon emissions and move towards a healthy lifestyle.
Climate change, COP 26, and UAEs investment in clean energy by 2050 have been the major drivers in raising awareness of green properties
Along with the residential, the commercial sector is also prioritizing moving their offices to green properties to prioritize employee’s safety and adapt to their occupational strategies
A Green building is a building that, in its design, construction or operation, reduces or eliminates negative impacts, and can create positive impacts, on our climate and natural environment.
The Knight Frank – 2021 survey on Middle East buyers reveals that proximity to green space and good air quality topped the list of location features. Half of the respondents considered the energy efficiency of their next home to be a ‘very important’ issue, compared to 42% of global buyers.
UAE is ranked 14th in the world with 869 green-rated buildings
The top reasons for the rising demand for green properties are as follows
Supportive government policies
Lower construction & operational cost
Lower rents & service charges
Increase in environment-friendly buyers
Investors Prioritizing Greener Properties for Letting & Sales
Rising sustainability concerns among the buyers