Using Messaging Platforms for Real Estate to Deliver Content

ELIZABETH HINES | September 25, 2018

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The 4 biggest messaging platforms now have more users than the 4 biggest social media platforms. Here’s how marketers are leveraging messaging platforms for real estate to deliver content to target audiences. Gone are the days when social messaging platforms were just about chatting or making plans with family and friends. You might be surprised to learn that “the combined total monthly active user count of the top 4 messaging apps has grown to 4.1 billion in 2018.”Just to put that in perspective, that’s well over half of the world’s population and perhaps even more strikingly dwarfs the 2.19 billion monthly active users that Facebook reported in the first quarter of 2018.

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Homes for Heroes®

Homes for Heroes® is the largest nationwide network of real estate, lending and business affiliates who are dedicated to providing easy ways for firefighters, law enforcement, military (active, reserves and veterans), healthcare workers, EMS and teachers to save substantial money when they buy, sell or refinance a home. We have over 2,100 real estate agents and lenders in 49 states committed to serving and providing Hero Rewards® to local heroes. Hero Rewards is our way to say, "Thank You"​ for all you do. We would be honored to assist you.

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A California Perspective: Real Estate Principals Navigate the Current Lending Market

Article | April 23, 2020

Early in 2020, the market was extremely liquid for real estate investors and operating companies. Interest rates were relatively low, asset values were high, unemployment was low, and there was little inflation—overall, the market was performing well. And then the lending market began to change in March in response to the COVID-19 pandemic. The number of defensive draws by companies to preserve their liquidity has been unprecedented, and the number of loans has drastically increased. Other forms of capital have slowed due to the inability to forecast risk. It’s a challenging time for real estate companies to stay abreast of market trends, as well as quantify the current and anticipated business impacts in this dynamic environment. With data constantly changing, how are real estate companies navigating this seemingly open-ended period of uncertainty? On April 17, EisnerAmper hosted a “Real Estate Principals Virtual Roundtable” with the Bay Area Council, Kennedy Wilson, and Wells Fargo. This online event provided a forum for industry leaders to share their experiences regarding the current lending market and to hear first-hand from their peers regarding how they’re navigating the current environment. Here are some key takeaways from that discussion.

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How Custom Virtual Tours Can Save Your Real Estate Business in 2020

Article | April 2, 2020

Outside of luxury listings, virtual tours have always been something of a solution looking for a problem. Sure, they look cool, and they definitely impress homeowners, but even a brand-new agent with the ink barely dry on their real estate license could tell you that they never really did much to, you know … actually sell houses. Of course, today the reality on the ground is that technologies like virtual tours for real estate are offering a viable alternative to showings to help agents keep their business afloat. After all, when people are scared to leave their homes, virtual tours offer a seemingly perfect solution. That’s why we decided to give you some actionable, real-world strategies to incorporate virtual tours in your showing arsenal. We’ll go over the tech behind the tours, get insight from some top-producing brokers already using them, and finally give you some creative and affordable ways to use them yourself.

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5 Ways Real Estate Has Changed Over the Years

Article | March 12, 2020

Many experts agree that the last 10-12 years has been the most consequential time in American real estate. We’ve gone from an abundance of foreclosures, cautious buyers, and hesitant lenders to soaring prices, low inventory, and fierce competition. As we start off a brand-new decade, let’s look back at some major changes in real estate over the past several years. Everything in real estate happens in cycles,” said REALTOR® Jeff Thornton of the Thornton Realty Team with Coldwell Banker Hubbell BriarWood. “When we hit an economic downturn, the government tightens everything up and mortgage companies become stricter with requirements. When the economy picks back up, things relax, and we see a bit more flexibility.

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What is BIM and How Is It Changing the World of CRE?

Article | April 11, 2020

The construction industry has been slow to evolve, especially in the realm of commercial real estate (CRE). In many ways, the construction process is not dissimilar from how it was when the first skyscrapers were built. However, as technology begins to change various parts of the industry, especially how all stakeholders communicate, building information modeling (BIM) is playing a larger role. BIM stands for building information modeling, and it's essentially a way to create as detailed a model of a potential building as possible so that architects, developers, and construction managers can collaborate and answer questions before and during the construction process. The benefit of this is that all parties can share information and potentially avoid costly mistakes.

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Spotlight

Homes for Heroes®

Homes for Heroes® is the largest nationwide network of real estate, lending and business affiliates who are dedicated to providing easy ways for firefighters, law enforcement, military (active, reserves and veterans), healthcare workers, EMS and teachers to save substantial money when they buy, sell or refinance a home. We have over 2,100 real estate agents and lenders in 49 states committed to serving and providing Hero Rewards® to local heroes. Hero Rewards is our way to say, "Thank You"​ for all you do. We would be honored to assist you.

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