REAL ESTATE TECHNOLOGY, INVESTMENTS
PRnewswire | March 24, 2023
ATTOM, a leading curator of land, property, and real estate data, has announced the launch of Property Navigator, an easy-to-use solution offering instant nationwide access with a wide array of search capabilities and detailed property information for residential and commercial properties.
Property Navigator offers quick access to property information, market analysis, comparables, and more for over 155 million properties nationwide. The solution serves real estate agents, investors, appraisers, and enterprise organizations. Customers can get started with Property Navigator in minutes and access over 300 data points and presentation-ready property reports. With the solution, customers save time and make informed data-driven decisions.
"As our data footprint continues to expand, so do our data solutions, in order to meet the challenges and opportunities in today's market, while continuing our mission of increasing real estate transparency," said Todd Teta, chief technology and product officer at ATTOM. "Our Property Navigator solution offers convenient access to our vast data warehouse, providing valuable insights for today's market challenges and opportunities while increasing real estate transparency."
Our scaled plans and pricing selection lets you choose the best option that is right for you and your business. All plans come with full access to nationwide property & comparable data with powerful search and filtering capabilities.
With Property Navigator:
Search and find properties with a variety of criteria – occupancy, equity, default status, lender, etc.
Map search by neighborhood, school district, or custom-drawn areas for micro-accuracy.
Access ownership information along with contact details and phone numbers.
Find off-market and distressed properties.
Download presentation ready property reports with detailed list exports.
Determine property value based on multiple AVMs and other analytical tools.
Property Navigator supports a range of industries, whether researching a particular property or multiple properties that fit certain conditions, in an all-in-one easy-to-use subscription, featuring an array of details that help real estate professionals, brokerages, investors, appraisers, and more gain that competitive edge.
ATTOM provides premium property data to power products that improve transparency, innovation, efficiency and disruption in a data-driven economy. ATTOM multi-sources property tax, deed, mortgage, foreclosure, environmental risk, natural hazard, and neighborhood data for more than 155 million U.S. residential and commercial properties covering 99 percent of the nation's population. A rigorous data management process involving more than 20 steps validates, standardizes, and enhances the real estate data collected by ATTOM, assigning each property record with a persistent, unique ID — the ATTOM ID. The 30TB ATTOM Data Warehouse fuels innovation in many industries including mortgage, real estate, insurance, marketing, government and more through flexible data delivery solutions that include bulk file licenses, property data APIs, real estate market trends, property navigator and more. Also, introducing our newest innovative solution, that offers immediate access and streamlines data management – ATTOM Cloud.
REAL ESTATE TECHNOLOGY, AGENT
Businesswire | March 27, 2023
Cloze, an AI-based intelligence provider focused on the real estate market, announced today that Brown Harris Stevens (BHS), the premier privately held real estate brokerage, has successfully rolled out Cloze CRM as part of its market-leading BHSOne initiative. Within just six weeks, adoption of Cloze CRM has overachieved its initial targets, driven initially by a highly successful internal marketing campaign that itself used Cloze, and fueled further by agent-to-agent recommendations from early adopters.
“We looked at many different CRMs, and Cloze gave us three clear reasons why it was the only partner for us,” said Matthew Leone, chief marketing officer at Brown Harris Stevens. “First, there was no barrier to entry. We were amazed at how easy it was to log in, create an account, and get onboarded. Second, you can access all of its functionality through its mobile application—our agents are in front of their phones 100% of the time. And finally, the integration of artificial intelligence was a game changer. We’ve seen how it can as a virtual assistant suggest the proper prospecting steps and touchpoints with everyone in their sphere of influence leading to a higher engagement rate.”
In contrast to typical CRMs that expect agents to constantly update and log their activities and contacts into the system, Cloze silently manages that busywork in the background without disrupting an agent’s daily workflows. Through the insights extracted from agent communications, Cloze CRM flags action items and due dates and recommends how, when, and why to reach out to new and previous clients, highlighting special events, birthdays, or anniversaries, for example, or bubbling up contacts that could benefit from outreach.
“Cloze is by far the best CRM I have ever used,” described Holly Smith, an agent affiliated with BHS’ Palm Beach office. “The AI features are amazing. It reminds you each morning who you need to follow up with, logs and attaches all calls and emails to a contact, and even writes emails for you with AI.”
As part of an internal use case, BHS’ marketing team used Cloze to increase email engagement rates from 10-20% to 80-100% by delivering customized, relevant content to each of the brokerage’s 2,500+ agents. Such customization was made possible because Cloze combines a robust template library with automated processes and AI-generated insights, making it simple to provide highly customized content relevant to each recipient and to do so at scale. The result has been the ability to reach more people in less time with more authenticity.
“Our goal was to provide a tool that would make our agents and managers more efficient in communicating while helping them keep on top of tasks, even as they’re managing multiple deals at different points in the home-buying process,” explained BHS CTO Chris Reyes. “Cloze not only met those expectations, but exceeded them.”
For more information on how BHS agents are deriving value from Cloze CRM, check out the case study and video interview at https://blog.cloze.com/cloze-crm/cloze-the-ai-driven-game-changer-for-brown-harris-stevens/.
Cloze’s artificial intelligence (AI)-powered real estate platform translates everyday communications into actionable insights that brokerages and their agents use to close more deals, drive higher revenue, and increase profitability. Cloze achieves this by strengthening relationships, reducing manual work, driving a more consistent lead-to-close experience, and improving both marketing ROI and overall closure rates.
Cloze’s full suite of real estate solutions includes Cloze CRM, Cloze Marketing, Cloze Leads, and Cloze AI Insights. To learn more, visit cloze.com.
About Brown Harris Stevens
Brown Harris Stevens (BHS) is one of the most prominent privately-held real estate firms in the world. Established in 1873, BHS has historically dominated the luxury, high-end market. With more than 2,500 agents across the East Coast, the company oversees the sale of marquee properties worldwide, including property management and new development marketing, from its headquarters in New York City and its offices throughout the Tristate area, Palm Beach, and Miami. Learn more at www.bhsusa.com.
MARKET OUTLOOK, REAL ESTATE TECHNOLOGY
PRnewswire | March 23, 2023
Evocalize, the industry-leading technology that powers many of the largest, most effective cross-channel digital marketing solutions, is excited to announce its partnership with Side, the industry's only real estate brokerage platform that empowers top-producing agents, teams and indies to create and grow their own business. Together, Evocalize and Side are drastically improving the way real estate agents approach local digital marketing on Google, Facebook, and Instagram by allowing the most sophisticated lead generation programs to be launched with push-button ease.
The partnership allows Side to offer its network of market-leading boutiques a powerful new tool for reaching and engaging their target audiences. Side's Digital Campaign Builder, powered by Evocalize technology, will leverage full MLS integration to provide highly-targeted, data-driven campaigns that reach consumers at the most opportune times and in the most relevant locations. Users can easily designate the program they want to launch, in which geographic area, and how much they want to spend. Once a campaign is approved, the technology will automatically optimize spend across Google, Facebook, Instagram and TikTok, displaying their ads on the channels most likely to drive engagement and quality leads.
Evocalize's technology supports businesses across industries, including residential and commercial real estate, mortgage, insurance, senior living, financial services, restaurants, franchises, travel and more. Its Collaborative Marketing Platform with EVOLVE artificial intelligence layer is designed to help national brands and technology platforms, like Side, take the complexity out of local digital advertising for themselves and their distributed users. The platform uses real-time data for automation and machine learning algorithms to optimize performance across multiple ad platforms, ensuring that ads are seen by the right people, in the right place, at the right time.
"We are excited to be partnering with Side, a company with a strong track record of empowering the most successful agents and teams in the industry. The common goal of both of our companies is to empower local agents and operators with the tools they need to grow their business," said Evocalize CEO, Matthew Marx. "Together, we are making it easier than ever for agents in the Side community to achieve their local marketing goals using the most sophisticated, data-driven techniques in just a few clicks."
The partnership between Evocalize and Side is a game-changer for agents and teams looking to invest in local digital advertising and stand out in their local markets. With Side's expertise and Evocalize's innovative technology, boutique companies in Side's network can now reach their growth targets more effectively and efficiently than ever before.
Evocalize's Collaborative Marketing Platform is used by multi-location brands, technology platforms (like CRMs), and online marketplaces to equip their locations, agents, and users at scale with sophisticated, push-button easy digital marketing that drives real business results and revenue. Evocalize is a partner in Facebook's Real Estate Top Provider Initiative and is a recipient of HousingWire's Tech100 awards in both Real Estate and Mortgage. Evocalize's technology supports businesses across industries, including real estate, mortgage, insurance, financial services, restaurants, franchises, travel, and more. Over 1,500,000+ sophisticated digital marketing programs have been run using Evocalize technology, generating millions of leads, and leading to thousands of transactions to date. Evocalize is backed by Madrona Venture Group, Move, Inc., Second Century Ventures and Habanero Ventures. For more information, visit evocalize.com.
Side is the only brokerage platform that exclusively partners with top-performing agents, teams and independent brokerages to create and grow their own boutique brands without the cost, time or risk of operating a brokerage. Side's proprietary technology platform and premier support solutions empower its agent partners to be more productive, grow their businesses and focus on serving their clients. Side is headquartered in San Francisco. For more information, visit side.com.