REAL ESTATE TECHNOLOGY

Why Building Lifetime Engagement is Critical for Your Real Estate Business

NIRAJ PATEL | May 27, 2021

You may have heard the often-cited National Association of REALTORS® (NAR) statistic that 90% of homeowners would use their real estate agent again, but only 12% actually do. What you may not know is the reason behind it.

According to Chris Stuart, president of PLACE, Inc., the real estate industry spends more on customer acquisition than any other industry but doesn’t invest the same amount in customer retention. The numbers back him up, with companies like Southwest and Marriott spending less than 3% of their marketing budget on customer acquisition, while the real estate industry spends a whopping 20% of its marketing dollars to add customers, only to lose them as they leave the closing table.

Of course, retention in real estate is made more difficult by the fact that the average time between real estate transactions is five to seven years, not just a few weeks or months as it would be for retail or travel companies.

Looking at other industries that focus more on customer retention, they do so not by offering a host of random services, but by creating a customer experience that brings people back over and over. With that in mind, here is a tactical approach that will allow you to prove your value month after month—for years to come.

Spotlight

Bedrock Detroit

Detroit-based Bedrock is a full-service real estate firm specializing in acquiring, leasing, financing, and managing commercial and residential space. Since its founding in 2011, Bedrock and its affiliates have invested more than $3.5 billion in developing more than 100 properties in downtown Detroit and Cleveland totaling more than 16 million square feet.

OTHER ARTICLES

TOP TECH TRENDS TRANSFORMING THE REAL ESTATE INDUSTRY

Article | February 11, 2020

Real estate mobile apps and agent websites are becoming more and more popular as a means of searching for the right property, so those who are professionally engaged in this field and planning to expand their business should, in the first place, understand the market and look out for the latest real estate mobile app tech trends. Such awareness will allow you to make informed decisions embarking thus on the journey of lasting business promotion and development.

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Why Company Culture Matters in Commercial Real Estate

Article | February 11, 2020

The pursuit of exceptional people in today’s competitive commercial real estate market is a challenging proposition. DFW has a wealth of talent who could work at any number of prestigious real estate firms. So, what sets one global commercial firm apart from the next? How do we attract and keep the best in the industry to better serve our clients?

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What’s the Best Type of Commercial Real Estate Property for Investors

Article | February 10, 2020

Thinking about investing in commercial real estate? It can certainly be a lucrative venture. For those unfamiliar, this type of property is generally defined as land or buildings that are intended to generate a profit in some way. More specifically, commercial real estate is divided into subcategories. There are four main types, including multifamily, office, industrial, and retail. Which type is correct for you? It really depends. Each comes with its own set of pros and cons.

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8 Ways to Vet a CPA for Your Real Estate Investing Business

Article | February 10, 2020

Even though it may sound like a simple undertaking, vetting a good certified public accountant for your real estate investing business takes a lot of research and effort. The best certified public accountant (CPA) advice for investors usually comes from one who either invests themselves in real estate (RE) or has many clients who do. These types of CPAs may also hold certified financial planning (CFP) certifications. Although most CPAs are knowledgeable about taxes in general and can sometimes assist investors in getting the most tax advantages for their real estate investments, CPAs who invest in RE themselves do have a great advantage in firsthand knowledge of investing.

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Spotlight

Bedrock Detroit

Detroit-based Bedrock is a full-service real estate firm specializing in acquiring, leasing, financing, and managing commercial and residential space. Since its founding in 2011, Bedrock and its affiliates have invested more than $3.5 billion in developing more than 100 properties in downtown Detroit and Cleveland totaling more than 16 million square feet.

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